If you visit (or create) a web page that has terms such as “Sign up!”, “Register”, “Act Now!”, “Buy”, “Pre-order”, amongst others — you are browsing a landing page! A carefully curated page that’s meant to serve as the stepping stone for having you, the visitor, complete an action based on the information you’re consuming. In the age of rapid web development and expansion, much of the webs pages can be considered landing pages. But, we want to focus on more specific type — the kind that startups, eCommerce stores, online businesses use; any page that involves completing an action that leads to a transaction can be considered a landing page.
Because landing pages account for so much sales and hold such a weight of importance, there is an infinite number of resources available for learning more about the important parts of a good landing page, how to use the full potential of modern web design to better convey ideas, and most importantly to make more sales. Just like testing your online advertisement campaigns, landing pages should also be treated to extensive and rigorous A/B tests to determine which versions work the best in which particular situations.
There are a ton of platforms and resources out there that will help you to analyze your landing pages in front of a real audience for free (and there are also paid options available, we recommend traditional search networks to find what you need), which can be helpful to understand the first impressions others get when visiting your landing page.
On top of making room for a high-quality lead form to capture emails, it’s important to ensure our landing pages consist of:
- Concise Headlines — we want our main headline on top of our landing page to directly convey our mission, vision, purpose in the best way possible. Be bold about the usefulness of your product.
- Call-to-Action — our call to action buttons should be easy to spot, and with inviting messages on their own. If you’re offering early access use “Get early access” and so on.
- Email Singup Form — you want to make your email signup form visible, but not too bloated with text or other funky widgets. Traditional email input form and the “Subscribe” button work the best.
- Photo & Video — enriching your landing pages with great visual content is invaluable to your success. Investing in professional photographers and videographers is a must if no one else on the team is able to produce high-quality visual content. A demo video helps to ingrain your mission as well as set the tone.
- Social Proof — have any publications written about you in the past? Use it to your advantage as social proof, it’s one of the easiest methods of ensuring that your visitors feel safe about using your product.
- Urgency (optional) — sometimes it helps to mention things like the availability of the product, mostly if you are still in a development phase and currently work just with BETA testers and such.
Now, if those insights sounded interesting, know that the world of landing pages (technical aspects of it) go much, much deeper than that. Ed Shelley from ChartMogul has put together an amazing resources that depicts the leading 40+ SaaS startups and their landing pages — there’s a vast ocean of insight and knowledge to be gained from reading his post, and we know for sure that many of you will find new and better approaches to craft highly-converting landing pages. With all this energy on our side, it’s time to take a look at some of the best free landing pages templates that have been built using the Bootstrap front-end framework. We are pleased to announce that this list turned out to be truly spectacular and there are a lot of cool picks to be played around with.
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All the Landing Page Templates you need and many other design elements, are available for a single monthly subscription by signing up to Envato Elements. The subscription costs $29 per month and gives you unlimited access to a massive and growing library of 24,000+ items that can be downloaded as often as you need!
Building and customizing landing pages/one-page websites with Glint is almost as easy as saying ABCDEFG. I did extend the “ABC” part slightly because, well, it does require a little of your time and effort to make it work. Other than that, your pages will be phenomenal and put together in a snap.
Glint is an HTML template which layout is 100% responsive and retina/HIDPI ready. Said that, it will appear crisp clean and pixel perfect on any device your visitors might be browsing the web on. Of course, the page will adapt instantly to mobile devices, too. By the way, did I mention that Glint is a free template? Each section of the template appears with a beautiful animation and so are the stats counters animated. The latter is great for sharing awards, completed projects and how many clients you already worked with.
With the elegant portfolio, you will amaze guests and get them closer to picking you over the competition. All they might need is to read a few testimonials and they will use the contact form right away. Glint has all mentioned features and then some. Your landing page will look like it was built using premium and only premium tools.
Landing pages using Bootstrap will have zero issues adapting to smartphones, tablets and desktops. In this day and age, every website must be fully responsive and that is a fact. You should not even think twice whether to make a site responsive or not. Responsiveness is simply a must. With that in mind, Dinomuz is the free template that helps you build vivid and impactful landing pages easily. Ideal for everyone in the creative field but can work for other businesses and projects as well.
What you will find awesome about the Dinomuz template are bright, sunbeam-like colors it uses. It definitely adds a distinct look to it that you might not find elsewhere. Display your magnificent projects and tell your story. Moreover, grab emails of those interested in staying updated with your company news with a simplistic subscription box. But it all begins with the big image that incorporates text and a call-to-action (CTA) button. That’s the first and most important part of persuasion. Act wisely and add captivating captions to intrigue everyone landing on your lander. What happens next is all about refining the funnel and take them on a journey from a visitor to a lead.
To create a modern and elegant landing page which is based on Bootstrap, do not be shy and go with Go Crepe. The name is fun and the template is free, do I need to mention anything else? Of course we will further chat about the tool and why you will find it useful and efficient for you. Starting all the way at the top, Go Crepe template is great for websites in creative and development niches, like mobile apps, digital agencies and small businesses. Still, you do not have to be any of those and benefit from Go Crepe. It is flexible and quickly adjusts to other industries. No one says you should not use it for food-related websites, too. After all, it is called Go Crepe!
A simple tool with just the right amount of features that you need to represent your work on the web. Background photo, slider, skills section and projects showcase. Go Crepe allows you to display logos of brands you worked with and share your story. A newsletter subscription box is also included which requires nothing but visitor’s email. All the way at the bottom, you will find social icons which you can use to link your landing page with your social accounts.
Crafting landing pages for app developers of all kinds feels comfortable with MobApp template. You can use it for Android, iOS, Mac, PC or just about any other application or software that you need a website for. To spice things up a bit, MobApp sports vivid colors which will add a lovely and original touch to your landing page. Great for promoting your newly released app and to increase the downloads. There is one Download button located in the menu while more call-to-actions are put into different locations across the whole site. Get folks familiar with what your app is all about and why they need it. More importantly, why it will benefit them.
Each part of MobApp template is carefully designed to perfection. Testimonials, screenshots slider, pricing tables and even FAQ, it is all at your service to put it to use. Add your details and content and you are ready to go. It goes like this: change the screenshots and texts and you are prepared for the big launch. Seriously, it is just as simple as it sounds. No need to be looking for a different mobile app lander, you just found the ideal one.
It is hard to ignore as amazing landing website template as Creative Agency is. Take it to your advantage and make sure you use it to its full potential. Although the tool is free, there are still many features it comes with. At some point, it will seem like you actually download a premium template. Yep, that is how much quality Creative Agency delivers. You surely will be impressed even when further examining the preview.
The layout of Creative Agency is responsive and optimized for retina screens. It is expansive enough to cover, roughly said, all kinds of businesses. For as long as you need a landing page style website, Creative Agency has all the resources you need. The whole experience begins with a full-screen image. Use it to welcome visitors with style and elegance. Luxuriate them with something exclusive so they will not be able to resist but take action.
White background, hover effects, portfolio section, services and prices, it is all part of Creative Agency. You will not need to add any additional elements to your page. Creative Agency has it all, including a contact form. If the earlier template or the one that comes next are not your thing, pick CA and all the rest becomes history.
Do you own a small business but do not have a website build for it yet? Or maybe your current page is old-school, loads slow and does not even adapt to mobile devices. Either way, BBS is a free Bootstrap landing page template that is the perfect option for both examples. Constructing a new or updating the current one, with BBS template, you can do both. While there will be no need for, you can still do minor tweaks and customize the template to meet your likings. But if you are in a hurry, you will have a website live in the shortest amount of time possible. Whenever the need may occur, you can always modify the looks later.
What is the best part of our free Bootstrap landing pages templates is the level of professionalism and premium design they come with. Barely anyone will even notice that you used a free item to put together a website on. And BBS template is no different. It is simple, yet very lively and energetic. Have the quickest solution for your business website and make a landing page with BBS.
Some like websites with a boxed layout while the others full-width or in some cases, full-screen. If you are looking for a free template that falls into the latter category, Datarc is the Bootstrap based landing page template for you to take into consideration. For creative and digital agencies, startups and almost all businesses you can think of you can easily make Datarc your go-to template. It has all you need to forge the much-needed website in the shortest amount of time.
What happens above the fold is probably the most crucial part when it comes to catching the visitor and making him or her stay. With Datarc, that will not be a problem for you. With the massive header, text and call-to-action, along with the menu, you are equipped with all the needed to turn visitors to become your new and loyal clients. The second most impressive section of Datarc is the categorized, full-width portfolio. It is just beautiful, that’s why. There is more to Datarc than just header and portfolio. Team section, services, pricing tables, testimonials slider and more. For business pages, a contact form is a necessity. Let’s just say that Datarc scored another point.
You can use our free Bootstrap landing pages templates for nearly any intention. We have a special one that is exclusive to mobile apps both for Android and iOS. For application showcase, Ca App Landing template is the most supreme tool you can go with. Along with the app promotion, you can also use the template for sale and download page websites.
The massive, full-width introduction strikes heavily. With an image of your app in use right beside the name and quick few words about it and a CTA, you will have no difficulty hooking new visitors. Ca App Landing is easy to use, customizable and the design insanely powerful. If you have a promotional video, make sure you use it on your landing page. Plus, list the outstanding mobile application features, statistics, app screenshots and pricing plans.
Whether you are a one-man-band or a group of four, Ca App Landing’s team section is perfect to show users who stands behind the masterpiece of an app. Display your contact or let visitors use the contact form. Indeed, that is something you also get with Ca App Landing. Plus social media icons and a back to top button. Did I mention that a CTA is located in the menu area? And that the menu is sticky?
Websites that use Dup template will make an impression on everyone that comes across, let it be on purpose or randomly. All thanks to its beautiful and minimal layout that is entirely responsive due to the Bootstrap technology. Mobile, tablet and desktop users can all enjoy scrolling and examine your website, but more importantly, your business in great detail. From creative agencies to local firms, everyone who wants to expand their brand to the online space, Dup is here to help you out.
Stunning in the looks with just the right amount of features to not overwhelm visitors. Frankly, there is no need for the extra entertainment and clutter. Sometimes, you just need to keep things relatively simple to reach the best results. Dup does just that. Moreover, it supports you with spreading your studio’s name out there and help you build your brand. A special segment is solely responsible for displaying your achievements and another one plays your promo clip. The third one is for your skills and the fourth one presents your recent projects. Subscription box and Instafeed widget are also part of the Dup template.
Boxus is one of the templates that will most certainly help you stand out on the internet. It has a very unique and innovative touch to it that sticks with you forever. Everyone who will come to your site will be happy remembering it later in the future. For a business website, that is highly rewarding. They might already be down to do business with you but there is just one thing missing to actually make them do it. And a superb website can surely be the final touch to get the deal going. You will all understand what I am talking about when you see the live preview.
For firms and agencies which would like to show their portfolios and push their brand and spread the word, Boxus is the free landing page template to help you make it happen. The idea behind Boxus’ design is just brilliant. How the menu moves with scrolling highlights each section in a unique way. You will know what you are checking out at all times. Moreover, along with the not-your-every-day layout, Boxus template has plenty features for a complete online business presence. Take it to your advantage and construct amazing websites with it.
When in need to build a boxed landing page website, free Bobsled template has you sorted. It is a contemporary product which makes your lives a lot simpler. From now on, you do not have to come up with the layout all on your own. And you do not even have to worry whether or not your site will be responsive or not. Bobsled uses Bootstrap what makes it entirely responsive. The template beautifully adapts to any screen size and that is something you can test with the preview. Although it is free, make sure the template you pick is the right fit for your business or online project. No need to undergo the installation and customization process once again.
With a name like Bobsled, it is somehow expected that blue color will be involved. If you think the same, you are so right. From the eye-pleasing colors to the required sections for providing all the business information, you get everything. Bobsled also comes with a working contact form and box that will help you capture visitors’ emails. An HTML template for bringing about landing page-like sites that you will not have a problem to stand out in your industry with. Pick the template and use it as is to save the most amount of time.
Labs prides itself on a large, full-width slider which might be the main reason why visitors start browsing your page. Soon after someone starts scrolling the page, he or she sees what you excel at. Three large boxes display what you are the expert on and how you can help them out. Hover effect makes each box to stand out for even more visibility. Later, you can go more in-depth with your refined skills and services with the special section dedicated to it. Labs free Bootstrap landing page template has it all perfectly in order.
For your promotional video, Labs supports embeds and places it strategically on your page. With the custom image and play button, the video will blend with your page smoothly. However, after someone clicks on it, it will appear in a popup. Do not forget to showcase what others are saying about your company with the testimonials section and make guests aware who your company members are with the “Meet the Team” section. Once they scroll all the way to the bottom, they are ready to use the contact form and get in touch with you. Business growth is inevitable with a site built on Labs.
First up we are looking at Snow, a parallax optimized template that focuses on color choices and background images to provide a one of a kind browsing experience. It’s demo use has been put towards an mobile application, but we know for a fact that you can change things up yourself to use this particular style for a project or a platform. Pre-configured templates include app information, as well as a pricing module to make the front-page as effective as possible. At the very bottom there’s an easy to use email signup form that will naturally attract subscribers. Also room for social exposure, as well as social media icons at the footer of the template.
When it comes to maximizing your conversion rates and goals, there’s no better choice on the market than a good landing page template for your business website, and Backyard is one of those templates that fully focuses on conversion rates, rather than concise style choices. Backyard will work great for anyone who is running a platform, a series of products, even mobile app developers will find that Backyard can solve their requirements for a good landing and sales page to promote their apps with. The get in touch widget at the bottom of the template will ensure that not only are your visitors able to find your contact details, but also search engines and other web crawlers.
The KreFolio template takes modern design approach and the FLAT design standard to a whole new level, bringing about a beautiful landing page HTML5 template that will work flawlessly with sites that operate in the fields of startups, agencies, and online businesses. A good real estate company might even find use for this one! KreFolio allows to explain your vision in an easy to understand manner, whilst maintaining great functionality — social verification, pulling tweets from your Twitter profile, a template for hiring new people, and a huge widget for displaying your physical business location with the help of Google Maps. We have been impressed with the extendability of this template.
Mobile apps are sweeping the designer sphere with new challenges and creative tasks that inspire and approaches to mobile design, and the use of mobile design to promote an app or a product. This CSS3 and HTML5 validated Bootstrap template features a full-page design that’s responsive and offers functions like smooth scrolling, line icons, a fancy lightbox as well as the integration of Google Fonts for maximum versatility when it comes to your content. Boishakhi default color scheme, yellow, is truly a treat to anyone who gets exposed to it; we know this one will be a heavy sales driver.
Although the name might suggest this as another mobile app template, it’s really not. AppPonsive will be the perfect choice for those who are eager to launch their first design and/or business company profile and need a solid way to introduce their past experience, as well as current offers. The template has been built with Bootstrap, and helps you to customize each part of the template (each section) in a way that better reflects your own requirements for any particular project. This particular style is more minimalist and focuses on what is essential.
As we learned, mobile apps are everywhere, and more and more designers are starting to crawl out of their usual habits and turn their attention to building sustainable and highly converting mobile app templates, the demand in the market is definitely there, and LifeTracker is one of those templates that really showcase the potential of modern web design, as well as the insight that’s been accumulated over the years for understanding what makes a good mobile web page convert and drive sales ultimately. LifeTracker will suit the needs of any app out there, with the amount of customization options that this template offers — you will never be bored.
We have a bunch of mobile app landing page templates on this list, and it seems that each one we discuss next is topping the list of features and performance. App Plus comes with a fully-responsive layout, with the latest Bootstrap foundation, an optimize mobile menu, a design that’s pleasant to look at and navigate through, the theme code has been optimized for easy modification, a choice of a full-width or boxed layout, a documentation that discusses each aspect of the template, great use of CSS3 and HTML5 features, an in-built contact form, as well as the integration of Font Awesome for all your cool and nifty icon needs.
Small Apps; a stylish and modern responsive landing page template for mobile applications. With the use of the latest Bootstrap features, the code base comes out as optimized as it could be, providing an easy experience of customization and otherwise optimization. Also equips the latest SEO standards already in-built in the theme, with the best uses for this template being the ability to promote and/or present your mobile applications through a website. The flow of the design is very clean, and very simplistic — the template will look great on Desktops, Mobiles, and Tablet devices.
First thing we notice about GRAPE’s demo page is a choice between transparent background, an image background, a background slider or a solid background. These four features constantly appear throughout the design of the GRAPE template, giving anyone a chance to create a variety of website templates and then perhaps using those templates for A/B testing conversion performance amongst other vital stats. GRAPE lets mobile app developers to really talk about their apps and their overall use to the average person. There’s a huge selection of widgets and templates that can be used to explain everything in concise detail and manner.
Blue App’s another stunning landing page template that will perfect fit for business related websites. This parallax optimized template looks somewhat like the standard of Google Material design, giving its users the flexibility to utilize a professional design approach to better envision their message to the world. The very first element of the template can be used to integrate a custom background image, as well as several sliding images to better showcase what your application looks like — preferably on a mobile device. Blue App is one of those templates that don’t shy away from taking full advantage of all the glorious functionality that HTML5 and CSS3 have brought to the table. One needs to scout the actual demo page to get a better understanding of this beautiful style.
Droplet offers a static image background as well as a dynamic background that can be used to slide several images at once. One of the first things that stand out about Droplet is the beautiful navigation menu that can be used to navigate all the different elements of this landing page theme. Whether you wish to showcase screenshots, features, or the overall pricing — Droplet makes it very easy for anyone (even inexperienced) to create the kind of app landing page that they will naturally feel good about. A full-width contact form widget at the bottom will ensure that everyone can get in touch with you.
Not everyone needs a full-fledge landing page template that uses the latest industry technologies. Start Bootstrap have released their very own, and very popular, Bootstrap built landing page template that focuses on pure simplicity and concise description of whatever it is that you’re trying to promote, sell or otherwise offer. This template has a fixed navigation menu at the top, it uses Font Awesome to integrate social media icons, each content section is fully responsive so they will look amazing on cross-devices, and a number of Call to Action choices to ensure people are reaching out to you about your offers.
The one thing that’s truly amazing about the free template market is that nobody wants to fall behind the curve, so majority of the time the kind of web designs we get to download for free are still using the latest insights in design to provide a great, and in this case a very appealing, browsing experience. The elegant choice of colors and elements in the Landing Zero template will make this template useful for sites that are meant to be application landing pages, a small business can easily convey its message using Landing Zero, anyone in the creative area (including photographers) will find this template to be packed with the exact necessary features to make a clear statement, or you can just use this template as your personal CV portfolio to showcase all your amazing work. Once you are clear about your website needs and intentions, it becomes much easier to pick the right template for you.
Sometimes it takes some time for a product and/or application to be launched, but because you have spent time networking and promoting your idea already, it’s very likely that people will be looking for the official launch date, and a possibility to signup to the email list so as not to miss the actual launch. Notes comes in handy exactly in those situations when you need to just promote a future launch date, without the extra fuss, whilst maintaining a solid design standard that feels great. Notes is optimized for search engines by default, has in-built Font Awesome and Google Fonts to help you customize the little things to better reflect your personality (personal or business), and is another one of those templates that dip their feet in the versatility of HTML5 and CSS3 features.
The team at ThemeWagon have outdone themselves with the Lucy Pro design. You can select from a standard image or video header and there are several pre-built choices of color schemes that will essentially make the decision for which template to use a much more quick one. Anyone in the app market knows how important it is to market yourself using good looking websites that are concise and descriptive, and Lucy Pro offers just that. Although the template itself is free, the premium quality screams from the moment you open up the demo page. This template will allow you to talk about even the tiniest details of your app, and you can even outline things like your team members on the landing page, as well as take up two beautiful subscription and contact us widgets at the bottom — stylish in this case is an understatement.
ThemeWagon have been really kind to the free Bootstrap template community, and it shows. Boxer is a niche HTML5 template for businesses that are into the software industry. This software landing page is going to give you all the necessary elements to talk about your products uses and functionality, without losing the flow of technicality that you may also wish to advertise. Talk about pricing, features and top it off with a simple download element to begin attracting your very first customers. Full-width contact us widget at the bottom will make customer support a breeze.
Landing pages as we learned can come in many different shapes and forms, and whilst the most frequent one is all about helping businesses and agencies to establish an online presence, sometimes we need a truly specific niche template — like in this case, Domainer focuses on helping its users to put up their domain name for sale. This could be for a number of reasons — your business has run its course and you feel like you have a good domain to sell, or perhaps you started something great but it didn’t go the way you like and you still want to offer someone else the domain name, or in the simplest of ways — you might just be looking to sell domains in the first place, so this will be a good template to do it with. Mention the domain age, Google PageRank, the number of visitors it receives, number of backlinks amongst other important statistics that buyers will be looking for.
All of us desire for a template that catches our glimpse from the moment we look at it, and Oleose is one of those templates. This full-responsive Bootstrap based HTML5 template is for those developers and individuals who want to promote their applications in a professional web design environment. Features like individual section animations, latest jQuery widgets, pre-defined color choices, a great documentation and search engine optimization integration will capture your attention in more ways than one. The codebase has also been written so that the HTML5 code is fully W3C component, giving you edge over those who slack with cheap design code choices.
When browsing through mobile app landing page templates, it’s essential to remember that each template has been built by a designer who boasts his own set of tools and years of experience to bring forth a design that hopefully follows the latest design standards. SevenApp is certainly no exception to the rule, this outstanding app template has been carefully tailored to suit the needs of app developers who want to have their app seen in an interactive way. The owl-carousel is what makes SevenApp so special — let users swipe to the right or left to learn more about your apps, rather than having them go up and down the page. Built with SASS, SevenApp provides a great documentation for those who want to learn more, a fully valid HTML5 markup, as well as optimized for the latest search engine trends to have your site perform better than everyone else’s right off the bat.
In web design user experience is very important, but what makes a great user experience is none other than a great looking User Interface that consists of the right elements, beautiful font choices, amongst other interface related widgets. UI Hero is a staggering landing page template that works with big font sizes and line heights to make your message loud and clear, while maintaining that clean and minimal look so as not to overturn anyone. The design is FLAT based and with the integration of smooth scrolling, this might be one of the best looking templates we have on our list so far — well done for finding this gem!
Although the name might suggest that Corporal is a Bootstrap theme for Corporate websites, totally not so! Corporal will work great with personal sites underneath the categories of creative work, photography, or app promotion. It will also be a great template to use for situations where you wish to advertise specific services or products that don’t need a lot of explaining, and instead the focus remains on simplicity. Features include a Gallery Slider, AJAX Contact Form, smooth scrolling and much more.
Notebook’s approach to a good landing page template is ‘getting straight to the point’! Notebook offers a very simplistic and minimalistic approach to talking about your product and then getting people to signup for it. This is the kind of template that you will see sites selling Instagram and Facebook likes to use, because of its firm foundation it helps to make your product use to understand much more easy, and much more quick.
Slide has a completely different way of presenting a landing page template. The first page focuses just on the very essentials of your product, which you can of course optimize to showcase more information. But then there is no one-page effect and instead you are using the navigation menu to showcase your other pages, like About, Blog and Contact. Yes, there’s an in-built blog template that comes with this theme, and we know that you will absolutely love it. Bootstrap never disappoints; neither do good web designers.
Landing pages are all about marketing yourself, your business and your products, so when a template comes out with a name Marketing — your expectations for it to be at least somewhat good increase tenfold. And we are happy to say that this particular Marketing template is the perfect choice for advertising your services, whether you are a freelancer or a business operating under a business name. The first part of the site features a subscription model, while the second part can be used to promote your existing work and attract clients through it. Use it as you like, it’s a very modest and flexible Bootstrap template.
When first looking at Archer, the first thing that comes to mind is Small Business. And after deeper inspection, it seems that Archer is indeed the perfect template to use for a small business to advertise itself. The blue and red color choices really come together, and your visitors will be pleased with the experience from any device they browse the site that you are using this template on. Fully responsive with native HTML5 and CSS3 support.
Pana template stands out from the rest because it makes each element a unique browsing experience, especially when it comes to sharing descriptions and other product details of your business or services that you are offering. Pana’s a multi-purpose template which means that you can use it literally for any kind of website that you want, and it will still manage to perform great, even under high demand.
The last Bootstrap landing page template on our list is going to be Promo, and as the name suggests — this template is all about promoting your product in a simple landing page. Explain a few of the important details using text, and dive much deeper into the experience by uploading a video that showcases the full potential of your product. Video marketing has been on the rise in recent years, and it really helps your potential customers to understand what they are getting into.