Knowing how to retain users is a big part of any businesses success. With an ever increasing amount of resources becoming available to anyone with an internet connection, it’s becoming increasingly more difficult to retain each unique user who visits our business, downloads our app, or browses our website. Mobile customers are looking for more personalization options, they want the apps they use to understand them as individual users, in turn providing for an intuitive experience that doesn’t feel enforced or based on the foundation of making financial return.
Social media is one of the most reliable ways of staying in touch with your customers on frequent basis, and in turn retaining their trust and loyalty to your brand and/or product. Learning to have one on one conversations with your customers is an essential part of displaying that you care for your customers, and ultimately care for their happiness and satisfaction. Treat your most active and engaged customers as members of a private yacht club, and they will continue to bring about more friends and connections for you to interact with.
Above all, some of the most important aspects when it comes to user retention are going to be loyalty programs, customer service, and things like listening to what your customers have to say about your service and how it could possibly be improved. While nobody has to follow a single customers demands, sometimes a group of customers might all be looking for the same feature, even if it means that they’re using a different kind of language to express that need. Serve your customers and they will gladly serve you back. Lets take a closer look at some of the most popular user retention tools that will work for any startup and business owner, for any webmaster; including bloggers, as well as those who are looking to build a community around their existing products.
Autosend is a godsend for any business that works with a large number of clients that also involve trial subscriptions, or subscriptions based on limited number of features. The tool uses an intuitive algorithm that allows it to detect the kind of users that would visit your upgrade and/or buy pages without actually concluding a transaction, at which point the algorithm can compose a specifically tailored email, text message or a push notification — both mobile and web users — that would offer a discounted subscription price towards the service they were looking at.
It’s the one-stop solution towards talking to your customers directly and understanding what exactly they need as an initiative to complete their subscription purchase.
OptiMonk is a well-developed retargeting and exit-intent technology platform that lets you retain users through the use of popups, which can be used to promote new deals, to offer discounts, to reduce the number of abandoned carts your eCommerce store is getting, as well as to redirect traffic towards specific pages that might offer secret offers and/or special offers that you wouldn’t find anywhere else.
Exit-intent technology has grown immensely over the years; a way to capture the visitors attention one last time before they close the browser tab, exit-intent technology offers any webmaster to capitalize on those visitors who are leaving the website without completing an action.
SimilarTech lets you prevent your existing customer’s churn by detecting a issue when it’s still early enough. Get alerted when a customer starts using your competitors’ technology, as he might just entered a trial with them and considering leaving you. Reach out these customers quickly to decrease your customers churn rate dramatically. Because of the nature of the product, SimilarTech is strictly aimed at those webmasters and business owners who are directly working with clients and helping them manage their own websites in a more development and design oriented way. Needless to say that SimilarTech offers a huge array of benefits to anyone who wants to monitor competitors for their web technology and tools use.
Upsight has been regarded as one of the most sophisticated mobile analytics and marketing platforms on the planet. It’s a direct solution towards understanding the way users use an application for anyone who is an app developer or designer. Upsight processes billions of data points each month, and the platform itself is used by countless amount of app developers who wish to improve their app performance, and ultimately revenue, without having to dig behind the curtains themselves.
Just like small time app developers, also enterprise level companies and developers are using Upsight to scale and process their app data. Marketing tools are purely data-based offering insights and understanding towards how to retain users, what their most common behaviors are, and how to capitalize on these behaviors.
If you are looking for one of the best user retention tools, you just came to the right place. Your search ends here. Meet the impressive, superior and excellent MailOptin plugin which will bring your project to a new level. Instead of figuring out what is the best approach to get more from your users, wonder no more as MailOptin has all the answers to your questions. With its powerful features, you can start collecting their emails and use those for future marketing promotions and other whatnots.
MailOptin has a ton of goodies in store for you. From multiple attention-grabbing themes and form types to email triggers, built-in analytics and page level targeting. Besides, MailOptin will also help you lower your bounce rate by displaying a pop-up the very moment a user is about to leave your page. This might also be the very last chance to have their full awareness and encourage them to enter their email address. From then on, it is all about your creative and personal approach to each and every email you send them that will define how successful you are with your email campaigns.
If there is one thing we should remember about the online world of web, then its that all of us tend to see each website differently, except for the fact how a website functions and how easy it is to navigate it to come to an part of a website where an action is necessary to be completed. UserTesting have perfected the art of website reviews and offer a reasonably priced service for anyone (business, startup, individual, etc,.) who feels like they need to have someone else — a professional — look at their website and give it fair judgement over the things that work, things that could be improved, and things that simply don’t work.
Get real insights about your products and how they behave in front of an audience of your own choice, UserTesting provides a large database of users that will happily leave video reviews of your website/product/idea within hours.
A good website will appeal to a community oriented visitor base, while a good landing page will appeal to those who are serious about making a purchase and want to do it in a professional manner. LeadPages have become somewhat of a success story over the startup community since last year, showing the community that it is possible to achieve a 0 to 15,000 customer rate without losing money, but actually increasing revenue to millions of dollars.
And you would guess that largely this was thanks to their full understanding of how good landing pages work and what kind of technology is necessary to capture the attention of each visitor, to an extent where majority start to become customers. One of the best ways to retain customers is to provide them with a seamless browsing and shopping experience, once that is concise and easy to understand, which is what LeadPages is all about — simplicity over complexity.
Heap Analytics provides a modern analytics platform for web applications as well as iOS applications. Understanding your users behavior on a more personal level is the number one priority when it comes to retaining them as customers, as well as providing existing users with new features and experiences based on their behavior. Heap lets you measure user clicks, taps, swipe activity, submission form activities, the pages they have viewed and in what way, and so much more. You can track users (events) and segment events (users) individually per your own requirements, all data becomes readily available as soon as you setup your tasks.
OptinMonster is a fairly recent addition to the webmaster marketing market, but because of its great vision and the number of great people behind the idea, OptinMonster has managed to pull itself up as one of the leading user conversion platforms on the web. With OptinMonster you can easily convert your website visitors in email subscribers, at which point you can use the platform to convert those email subscribers into paying customers. It also comes equipped with exit-intent technology, which we found to be incredibly reliable when it comes to getting some extra subscribers without the extra compromise. OptinMonster also allows you to setup specific forms and options for pages individually, giving you real freedom over how you collect subscribers and customers from your pages. Explore the full feature list of OptinMonster to fully understand its potential.
Mixpanel is the most advanced analytics platform ever for mobile & the web. It helps businesses grow by helping them understand how their users behave and use their products by tracking actions people take rather than page views. Mixpanel helps its customers to learn from data directly, rather than from off-point views of data (which is what platforms like Google Analytics provides), and thus giving its customers a chance to be several steps ahead of competition who is still learning how to track the influence of particular pageviews. Leading companies and enterprises rely on Mixpanel’s huge list of data-driven features to better understand their customers and provide back a service that reflects behavior, ideologies and needs.
Retaining Your Customers for Good
User retention is an ever-increasing topic that will without a doubt make way for dozens more tools that will inspire creative and inspiring ways to connect with your customers and their needs. The tools on our list here are just a mere starting point for better understanding your customers, their behavior and their view of the product that you have built. Tap into an infinite potential of understanding and insight by becoming a subscriber to any of these tools and don’t forget to reach back out to us with your success results.