After spending months of planning and weeks of preparation to set up a business, how exactly do you execute your business plan in the online ecosphere? The best way to sell products online is, of course, through e-commerce. As a business owner, you need to focus on delivering a smooth shopping experience to customers across all business categories. Dipping your feet in the e-commerce field can be scary at first. However, platforms, like WordPress, have made the entry-level experience as easy as tapping a few buttons on your phone. In particular, you need shopping cart plugins.
Shopping carts and e-commerce platforms are nothing new to the market. There is a vast pool of options, and it is without question a very tempting situation where we have to choose between a standalone platform and a separate plugin addon for our existing publishing platform, such as WordPress. The WordPress community has made it unbelievably easy for anyone to get started with e-commerce, and WordPress itself is a very versatile content publishing platform that gives new business owners much more room to juggle their business with.
Running an e-commerce business with WordPress puts you in the driver’s seat of the rest of your content, whether it’s plugins, themes, or actual consumable content. Needless to say, using WordPress is also going to ensure that you aren’t losing out on any profits because running your own e-commerce shopping cart means that you are in charge of fees, delivery costs, and any other external payment that third-party platforms may require.
To get started with building your own online store through a reliable WordPress shopping cart, we are called to take a closer look at the number of available shopping cart solutions available at our disposal. The following are the best shopping cart plugins for business owners new and old. We will briefly introduce each one with their best features. You can decide for yourself which best suits your current e-commerce requirements.
WooCommerce is the pinnacle of success in terms of WordPress plugins. It is the most successful e-commerce solution for WordPress users. This scalable online selling solution provides all the e-commerce features in one simple package. The community is now able to share their own ideas and issues, thanks to a public open-source GitHub repository, where hundreds of individuals have already made their contributions.
Starting your own e-commerce shop using WooCommerce is simple and time-effective. It works on top of your already existing WordPress installation. It provides a separate control panel for concluding all your sales and gives away individual products. The WooCommerce infrastructure powers nearly one-third of all online e-commerce stores today.
The default package of WooCommerce includes the ability to sell products in physical and digital forms. Sellers can also convert WooCommerce to support memberships, subscriptions, ticket selling, and much more. The community is so active that there are literally hundreds of free and paid extensions available already. Developers who need an API for their app can easily take advantage of WooCommerce’s own API. The e-commerce platform has been built with such necessities in mind, making it less frustrating to integrate your newly setup WooCommerce anywhere.
WordPress Simple Paypal Shopping Cart
WordPress Simple PayPal Shopping Cart lets you quickly convert your existing WordPress blog into a lightweight e-commerce solution by allowing you to add “Buy Now” buttons of your products within your WordPress posts and pages. The real advantage here is that your users get access to a shopping cart. This means that they can add more than one item to their “to buy” items list. It gives you a little more freedom over how you sell products and services on your blog. After installing the plugin, you can use the control panel to create new products and get a shortcode for each of the products created. You can then start adding them to your pages, posts, and widgetized areas.
The plugin is fully compatible with mobile devices, meaning responsive design standards are native. WordPress users interested in testing can take advantage of the PayPal Sandbox feature. It lets you experiment with selling products in a more secluded environment. Then, you can use your test results to create live production-ready product buttons.
WP EasyCart: e-Commerce Shopping Cart
In need of a full-on e-commerce solution for your WordPress blog? WP EasyCart is a dedicated WordPress shopping cart plugin that lets you quickly turn your WordPress site into a full-blown e-commerce platform. It is ready for selling products and digital content, promoting free content, and much more. WP EasyCart provides downloadable (available for desktop computers and mobile devices alike) software that you can use to manage your inventory and the overall feel of the e-commerce platform on your site. It works by default as a WordPress plugin, of course. Other features include integrated payment gateways of the most popular payment systems.
Localization options let you configure each language individually to allocate currency, tax options, payment gateways for individual countries, and the default language to use for a particular country accessing the website. Shipping features include a native integration of services, like USPS, FedEx, and UPS. To better understand your products and their selling point, a native integration of Google Analytics will allow you to track your sales and no-sales. This will inform you how and where users begin and end their purchase process. Social media is not a thing to worry about. All product pages will feature a social sharing widget to help maximize product social exposure.
TheCartPress e-Commerce Shopping Cart
It’s great to see so many great and well-developed shopping cart plugins for WordPress. It goes to show that developers are active members of the community. More importantly, it shows that there is demand for variety, for specific sets of features, and for stability. TheCartPress happens to be all of things at once, which is why thousands of WordPress-based online businesses are already using it to make their revenue streams flourish.
Another feature is its native adaptability to the WordPress core codebase, an extension of default user roles to enable those selling (merchants) and those buying (customers). On top of working with the WordPress MU version, TheCartPress can make for an interesting choice of a plugin to use for sites that wish to have a multiple-sellers environment. Localization options help you sell goods of any type. Supporting intricate setups of product pages and categories, it’s fully compliant with the latest online marketing standards and not just in the field of search engines.
WordPress Ultra Simple Paypal Shopping Cart
PayPal is undoubtedly the most well-known name in online shopping. Majority of online e-commerce stores support PayPal as a payment option. It’s so easy to get started with it, too, both as a customer and as a seller. WordPress Ultra Simple Paypal Shopping Cart helps you to create an “Add to Cart” button quickly for posts, pages, and widget areas. With it, you can sell multiple products at the same time. You can also use your WordPress site as a standalone selling platform. For testing purposes, tap into the potential of PayPal Sandbox. If styling the plugin is more of your thing, its CSS is fully in your control.
Ecwid Shopping Cart
With millions of active sellers, Ecwid is among the leaders in e-commerce solutions. The Ecwid platform is used by sellers all around the world to sell retail items and digital products. Getting started with this plugin is easy. You can either use the Ecwid site to build a separate selling website, or you can use the WordPress plugin to directly plug all of the Ecwid features in your existing WordPress installation. The platform is responsive and has drag-and-drop features for the shopping cart. So, the shopping experience is fun as well as easy.
You can do much with this plugin. Manage your products and track your inventory. Boost your sales through the use of discounts and coupons. Choose from more than 30+ payment gateways. This shopping cart solution does it job effectively!
Content Shelf Shopping Cart
Not everyone is in need of a shopping cart that can sell retail items, otherwise known as physical goods. Content Shelf Shopping Cart is helps you sell your digital content and nothing else. You can sell services, books, music, videos, and so much more using this plugin.
With this plugin, moreover, users can do pre-orders for new items. You can use direct payment methods to reward users with the product as soon as the payment is done. Also, there’s a feature to help you protect your PDF files. In the accounting department, there’s the ability to track VAT and shipping options, too. In addition, this plugin is fully mobile-responsive. Customers can check out without registering (guest). They can download items from the server, use a streaming solution, or grab their stuff from Dropbox. This depends on how you choose provide your content to the users.
X-Cart is another well-established name in the eCommerce field. Tens of thousands of online stores have opened up their online businesses with the help of X-Cart – a PHP-based shopping cart solution for business small, medium and large. It’s the extendability and versatility of X-Cart that makes it so appealing to all three classes. The project is open-source which means that anyone can tap into the source code and explore it deeper, but also make quick changes and adjustments where necessary. Whilst there is a licensing fee to use X-Cart, the free version is enough to get a small or medium business started right away.
What this plugin helps you to do is do an X-Cart Integration, which means that you have to establish your eCommerce store first on the X-Cart website, and then use the plugin to integrate your new installation within your WordPress website. It’s an easy and painless process to do, and the number of features outweighs the downfall of having to integrate a third-party solution in your WordPress site, in the end you won’t even notice it, as it integrates seamlessly.
ODude Shop: Complete Shopping Cart/e-Commerce Solution
Continuing on with the trend of reliable shopping carts, we are taking a closer look at ODude Shop — a feature packaged eCommerce platform // shopping cart for selling digital and physical goods straight from your WordPress website. The plugin authors caution that the plugin might not work with ALL themes properly, but has been built in a way that it should support the majority of themes, so don’t let it pull you away from the actual plugins experience. The feature list begins with a feature that allows you to customize the appearance of each separate product category, giving you some room for creating personalized experiences to your customers. You can select between Guest Checkout, but also enforce users to create an account before they finalize their purchase.
Create items and extend them with descriptions and pictures; in-built widgets allow to variate between sizes, colors and other systematic appearances of the product. If selling small items or items in bulk, you can set a minimum quantity for allowing customers to make purchases. You can also set your products to appear as free downloads, which of course only applies for digital products. But then again, there are so many other features that make ODude Shop a safe choice for anyone who wishes to explore the world of eCommerce and online selling.
MarketPress – WordPress eCommerce
WPMUDEV is a household name in the community of WordPress bloggers as well as WordPress developers. Their elegant e-commerce solution MarketPress is just another example of how WordPress plugins should be built, both for the WordPress administrator, as well as the receiving user. MarketPress supports full localization features to ensure that your e-commerce site will be accessible to all nations and languages, which of course includes the appropriate configuration of tax settings and shipping options.
All major payment services are supported for maximum reliability in terms of concluding sales. There’s an option to setup discount codes, but also offer your customers the ability to become affiliates for your products through an extensive affiliate program. You can setup order limits for individual products, the extensive shortcodes feature lets you create shortcode for each product for the use of anywhere on your WordPress site. You can even setup the site so that you are linking out to third-party products, but still sell them through your site — much like an affiliate platform for selling external products. Supports all WordPress themes.
LaterPay is an established German company that specializes in helping sellers to sell their digital online content with ease. As you can imagine, the WordPress plugin of LaterPay helps you integrate your LaterPay products within your WordPress website to begin selling them conveniently from your WordPress dashboard, rather than using the widgetized selling features offered in the standalone version. The actual use of LaterPay is to enable bloggers to sell their content, where the reader can pay for the content they consume later on, or as they go. Basically with LaterPay, you can begin charging users for your premium content, either individually for each post with its own price, or you can sell time passes that others can use to read posts, depending on the length of the pass, and also its individual settings. Very useful plugin for those who wish to promote exclusive content, or courses.
Easy Digital Downloads
Easy Digital Downloads is a favorite amongst WordPress bloggers who wish to sell their digital goods, in the form of actual goods, or services. The easy to use system allows anyone to quickly become a seller of eBooks, digital format guides, courses, or services of their own choosing. Easy to integrate with payment systems like PayPal, Stripe, and even Amazon Payments. It’s a fully pluggable plugin, which means you can extend it with other available plugins to make the selling process more dynamic and interesting. Users can easily access their purchase history, and also grab the files whenever convenient. Those selling multiple products can create Product Bundles, selling a variety of items as a single product for a special price. For the seller, the dashboard provides extensive stats of earnings, and sales. Data can be easily exported for external use.
WP eCommerce has been around since many other shopping carts on our list, and definitely has a lot of experience behind its back. Perhaps that is one of the reasons why more than 65,000+ WordPress bloggers are still considering this as a number one choice in WordPress eCommerce solutions.
What keeps attracting others to WP e-commerce is not just its experience, but also the customization options where you can quickly customize the HTML and CSS appearance of your product category pages, and the actual product pages. There’s a library of videos available for shortening the learning curve. You can easily integrate WP e-commerce with other WordPress plugins built just for that specific purpose. Security is a priority, which is why there’s a secure checkout options thanks to SSL integration. Tons of features and tools that make the management of your products, and the overall ecosystem of your online business a pleasant one.
Orilla Cart – eCommerce
Orilla Shopping Cart is the plugin you want to get if all you’re looking for is a simple, lightweight and easy to use eCommerce solution for selling your available products. Works beautifully with the majority of available WordPress themes, both free and premium. Provides several payment options, including PayPal and Wire Transfers. If you are in dropshipping business and get custom orders, then you will be pleased to know that Orilla Cart enables you to create custom orders from within the admin dashboard, you can then send the invoices to email of the customer individually. For digital sellers, there’s an option to combine products in bundles and sell them altogether, rather than individually. Just a few of the major features that Orilla Cart brings to the table, enjoy them at your own pace.
WPshop – eCommerce
Lastly, we have a stellar eCommerce solution WPshop which is mostly aimed at French WordPress users, but we have received a ton of support from the French community, and their feedback on the great usability of this shopping cart plugin that we decided to include it anyway. Learn a bit of French and start using the plugin right away.