eCommerce is taking over the world, so we decided to highlight the best eCommerce website examples for your inspiration.
Creating a spectacular eCommerce store has become less of a problem for the last couple of years. An eCommerce store needs to resemble an actual physical store. That means everything should flow naturally and be accessible and easy to navigate. Here at Colorlib, we have extensively covered eCommerce themes for WooCommerce users and a free collection of the best eCommerce themes for WordPress built with Bootstrap.
Today, we will outline some of the most inspirational, well-designed, and appealing web designs from popular eCommerce stores. Ask yourself the reason behind doing it and what benefit it will bring to the design. Don’t forget to incorporate good practices of search engine optimization.
Here are 40 stunning eCommerce website design examples for your inspiration.
Best eCommerce Website Design Examples
You also don’t need to worry about the whole online shopping experience, hosting and domain name. Yes, you get it all, and that’s the AWESOME part of Tixly!
Plus, you are welcome to customize the already stunning look and make it your own to a T. Make an online store fast – like a champ!
The template equips you with everything to start working on your website. And even if you have zero experience!
Plus, Tangier includes web hosting and a one-year free domain name, which adds extra pluses, making it a must-see, must-use tool.
What we like the most about Wells is how effortless it is to use it. You will create your online store in a matter of a few clicks. Add your items and content, and you are ready for the sales.
Wells features favorites, order tracking, working contact form, filtering, etc. You’re in total control. Enjoy!
This eCommerce website template is for everyone because it will never ask you for coding and design skills. Beginners, you’re welcome!
Great navigation, friendly product pages, testimonials and newsletter subscription form are just some of the Enson goodies. Make your brand shine online!
You are welcome to use this design as-is but you can customize it with the Zyro builder. Any work will be quick work, and that’s a guarantee. And if you’d like to add a blog, you can do that, too!
Everything appears beautiful with Nyx.
Thanks to Fips’ amazing page layouts, features, and powerful builder, building a website is a cake.
Along with the entire online shopping process, Fips also includes Google Maps, subscription form, social icons, quick buy, and more.
Make it special with Fips.
How do you do it? The extremely flexible Zyro builder allows endless customizations regardless of your skills levels.
Avalon includes a slider, sticky navbar, categorization, Google Maps and the list goes on. Start selling like a PRO from the get-go with Avalon!
I particularly like Mina’s clean and modern design that keeps clutter at a minimum.
Mina also takes care of the entire shopping process, so you focus only on the finishing touches. And adding your items, of course! Build the ideal online store fast and scale your business with Mina now.
Mahabis originates from London, a famous world location for fashion, and modern clothing design. Londoners love to express themselves through physical appearances, and brands like Mahabis keep this movement alive. The values of Mahabis are beauty, simplicity, and functionality. Their flagship products are comfortable and modern slippers manufactured in countries like Portugal. The eCommerce store’s features allow anyone to explore different colors sets and learn what makes these slippers unique and admired worldwide. 80% of the world’s operating countries have customers for Mahabis clothing catalog; the website they operate from plays a big role in that achievement.
The Obey Clothing line had managed to capture the attention of a large population of millennials, coming out around the time when most were in their early ages. Since the line’s inception, it has grown into this massive movement of creative artists and street art fans that serve the skateboarding and punk-rock scene. OBEY is for those who love to express themselves uniquely and passionately. The Obey online store isn’t a complex design. It’s a minimalistic approach towards putting the product in the consumer’s eyes and concluding a sale effortlessly. The same couldn’t be said about physical OBEY locations, which are more lively and hip. The black on white design here works well. Lastly, you have a few sizes and colors; the checkout button is straightforward.
Polo Fangio sells some sick Polo shirts on their eCommerce website! Fangio is another household brand that serves those that love low-cost yet luxurious comfort and designs. The flipping-cards design with the smooth navigation integration can seem a little irritable, but that’s only because not so many online stores are using it. Everything in this store has been organized to reflect a particular collection of Fangio Polo lines. Product pages are built as individual homepages for each shirt, allowing you to experience what they look like in the real world on a real person. Many stills are also available for each shirt at the bottom of the checkout button. Who knew that truly dark designs can function so well.
Welcome to Farer! A British-design and Swiss engineering watch brand caters to the free-minded creative individuals who enjoy that classic feel to their watches. Reasonably priced, Farer watches have earned the admiration of thousands of watch lovers. Their collection consists of classic looks that will be great gifts for anyone with that hip-vibe.
We like Farer’s design because it has been built directly to support a brand’s message. Everything leads back to the explanation of what the watches stand for, and product landing pages are on the whole another level — very detailed descriptions of what the particular Watch is About, a concise rundown of the specification that the watch has, and crucial information about shipping costs and returns policy. This is what product landing pages need to look like, customers want to know that when they spend more than $500, they will get some form of protection in the case of disliking the product’s physical appearance. They also sell straps, and even for the straps product pages, everything is outlined carefully to support the customer’s decision of buying the product.
Death Wish Coffee Company
Death Wish coffee is one of the strongest coffee brands, but these guys are known for many different reasons. Their community engagement has guaranteed the success of many years ahead. They even won a prize tournament that guaranteed them an advertising slot during the Superbowl. To expose themselves to such high traffic volumes, they need to have a website that would take care of the business, and they do! Their design idea is simple, make a huge introductory frame that shows what the coffee packaging looks like, and directly offer customers to buy some from that window they land on; genius!
The following container talks about the product, with very concise descriptions, followed by a huge slider that outlines the best customer reviews. Of course, they have a navigation menu. But it has been hidden underneath the popular hamburger menu that you see on mobile devices. As can be seen here, 99% of emphasis is on selling the product directly as the user opens the website. Could this tactic potentially help your product sales?
Allbirds originates from New Zealand, a country well-known for its sheep population, which was the pivotal inspiration point for the owner of Allbirds to begin crafting footwear out of this magnificent material.
Their online store features a lot of animated content, which is why we wanted to point out this design, and how you as an owner of a brand product could also explain your product to your customers with the use of demo animations, and also video content of yourself being an ambassador to your brand. Ohh, and the cherry on top — Allbirds will give you a full refund of your purchase if you aren’t satisfied within 4 weeks. Excellent!
Robin is the future of smartphone devices, and it uses frickin Android too! Robin wants to change the mobile phone sphere by offering a new and revolutionary concept of smartphones — with unlimited storage! Yes, you heard that right. The unlimited storage comes from deep integration of cloud services into the phone. This would directly sync all your existing content onto these cloud platforms to help you achieve a near-infinite storage capability.
Father Rabbit specializes in many different products meant to act as gifts. Kitchen stuff, baby stuff, home decor, bathroom items, educational products, gardening tools, bedroom and laundry, many categories could make for great gifts in the future. Father Rabbits design for this many products is still heavily dependent on simplicity, with an extensive navigation menu that can pinpoint all major categories and their sub-categories. Versatile typography ties together the elegance of Father Rabbits website. Product pages are rich in visual content, and text content that will thoroughly talk about what you are purchasing, another inspiring signpost for those who run online stores with large quantities of products to sell.
Irish Design Shop
The Irish Design Shops features gifts, kitchen, outdoor, jewellery, and related books. Their main selling point regarding design is clear images and simple product pages where the Add to Cart button is displayed with extra weight added to the colors. The footer doesn’t break away from the rest of the homepage grid, making everything seem like it has drawn on a single piece of paper, and likely it has been. Take inspiration for how simply elegant design can meet the needs of a sophisticated brand that cherishes design.
Fight For UX
UX and UI (User Experience & User Interface) lie behind every great design. Those two keywords make up for all of the webs website designs, and getting them both right is essential for the success of your online business venture. Fight for UX sells web design posters to keep yourself and your fellow designers inspired to build great things. All of the 5 posters get their grid boxes in the homepage layout, giving you a name for each and the photo featured in the poster.
We wanted to include Fight for UX because it showcases how aesthetic design can work well when selling products that you’re genuinely passionate about. The unfolding menu on the right-sidebar has only a few straightforward selections, giving room for simplicity.
Status Audio Headphones
Status Audio was born out of the research that concluded what professional headphones should look, feel, and be like to serve a generation of music lovers who love to take their music with them behind those headphones. Headphones are a tough market to crack, with popular brands like Beats by Dre operating in the industry. It’s hard to tell customers that your product is better than what others seem to review so much.
A few nifty additions are perhaps an automated product image slider within the sales pages. You click on what you want, and it takes you through the process of finalizing a sale. Furthermore, scrolling below the first element of the product page, you get more detailed insight into the headphones, their technical aspects, and customer reviews, including video reviews. Feedback is a crucial aspect of eCommerce design, and these guys have it figured out down to the science of making customer feedback a part of the design.
LilGadgets focuses on headphones for children, and their design is equally well designed as what we saw in the previous store. Perhaps a little bit more color, but the lack of a review system is evident. What makes up for that is a more detailed description of each headphone model and how they will help your children have the most amazing music experience. It’s time to inspire your children to become little artists of their own!
The Soap Co.
How do you make a brand that sells soap stand out with their products? You open the Soap Co. store, and the first thing you get to see are the actual products, so it’s time for shopping. You open the Soap Co. store, and the first thing you get to see are the actual products, so it’s time for shopping. You don’t want to be designing a design that will throw around big images and other sensationalist features, you want to list the products as soon as the customer comes to your store, which can be seen in this case. These designs are typically built in the case of having a product and having a concise marketing strategy that would attract customers that are already somewhat familiar with the brand and only need a quick way to refill their running-out subscription of soap. We recommend minimal design all the way.
Thing Industries was conceived when two lovely designers came together and decided it was time to build something unique to give back to the world; that something unique falls under items like: banana pillows, bear rugs, birdhouse bookshelves, cheese board with animals, sacrificial chairs, octopus hooks, indoor stoops, brick layered blankets, and a couple of other cool and creative items! And they have stuck to their original creativity right from the start. Open any of the pages for any of the products, and you will get a nice cover shot of what you’re getting and an easy-to-navigate buying process.
On the list of menu items, you will find homepage links, store catalog, about their vision, a separate press page for showcasing any important mentions the press (of which they have quite a few), contact us page, stockists, and newsletter that customers can subscribe to for new product updates. That’s how you run a small-time creative brand business.
We’ve been clear that we wish to include a few online stores related to actual usable technology, one of which is Bootstrap. We decided to preview the official Bootstrap themes’ store’ from the framework’s creators. We love the simple approach to telling the customer the overall product through imagery, element boxes, and easy-to-understand descriptions. It previews actual profile cards for the participants in creating the styles. This gives you more flexibility to learn more about what other authors are doing. That’s the beauty of GitHub: the ability to explore what others are working on publicly!
Mollusk Surf Shop
Mollusk is everything and more that you’d expect from a surf company/brand. These guys originated from local organic sources and constantly participated in creative areas like arts, crafts, music, films, etc. Mollusk has a reputation for creating the clothing line that outlines a traditional all-chill-out style that surfers love to wear. Local dudes build the surfboards they advertise, so the money goes back into the local economy. Their store focuses on two important aspects; the navigation menu on the left lets anyone explore categories and their child categories. Meanwhile, the imagery catalog displays all of the items. Click on any product, and you get to see it full-scale, with the option to change sizes and buy straight away.
Langly Camera Bags
Langly is the most specific brand in our eCommerce design inspiration collection. These guys focus on producing Camera Bags for those adventurous individuals who love to hike, and trail dangerous and exciting paths to those insanely stunning photographs. The bags work as all-in-one tools for carrying your camera gear effectively. There are slots for lenses, different camera types, and tons of compartments for any other individual camera gear that would otherwise end up in a pile of clutter. It is very reasonably priced, given that this unique product serves a great purpose.
Langly bags were inspired by the lives of freelance photographers and nomadic professionals looking for something to protect their gear with style and ease. Langly keeps your gear safe and close on an assignment or a mission. For carrying accessories and necessities alike, you may not be able to bring everything you have, but you’ll have space for everything you need.
Black Milk Clothing
The story behind Black Milk is authentic, from having no money to invest in materials to getting access to what you can and creating something unique. This fashion line is popular amongst those who love expressing their freedom and free-thinking spirit through their clothing style. It’s incredible how a creative artist’s fashion line built from the ground up can attract the same crowd because they feel the same way.
Remember that some brands choose to run an online store only because a few customers have asked for it or understand some implications. Bokeh Life’s website is simple; it’s four styles of caps that can be navigated using jQuery navigation. Click on the hat, a new modal appears that show a few models wearing the hat, and a nice Buy button to help you get this one shipped right to your door. The elegance of style in this web design is the ultimate reflection of elegance that Bokeh puts into their caps.
InVision gets talked about a lot. It’s a design workflow tool used by millions of designers around the globe! There’s something about design companies that launch their versions of platforms and business pages, such as an eCommerce store. It makes you wonder, what will these guys come up with next?
The InVision Marketplace is a complimentary store where fans can purchase a shirt to help promote the brand. They can also act as brand ambassadors and tell the world that you love to do design. The t-shirts aren’t all about just InVision; some awesome and unique shirts are in the collection. You will surely find yourself attracted to quite a few as a designer. Take the marketplace for a spin. It’s very design-friendly, and going from product to checkout is a seamless design interaction.
Afends understands the composure that good design can have. Just as you need to roll back your shoulders to become more present, you need a design talking to the customer directly through visual appearances, integrated with real-world elements so that the design can be seen in its full blossom. We also love how Afends use an Instagram widget at the bottom of their website to display the latest Instagram posts from people who use their apparel.
If you run a brand with a product that many already know about, making a website that can sell the product quickly will be much easier. And that’s the path that Lunet Eyewear has taken; their online eCommerce store consists of a simple navigation header and a product placement that gives you clear product information and how to purchase them. They also use a jQuery notification popup to tell European customers that they offer free shipping within Europe. It’s little widgets like these that make all the difference for the UX of the website.
The Garden Edit
The Garden Edit redraws the traditional boundaries associated with shopping and the garden. They bring together a modern collection of products that embody functionality, timelessness and beauty. John’s roots go back to London, a kind of place where style and passion is highly appreciated. He has turned his gardening skills into a full-blown business. Anyone within the London area can order a bouquet prepared by John and his remarkable gardening skills. He also sells gardening tools, all of which, as you will learn, are quite modern and fit right into the space of a creative gardener. Listing hundreds of products on a single page can be very beneficial — the colorful product displays keep the customer engaged, and who knows what he will get a craving for next.
Ecobee sells a home kit with sensors that can measure area temperatures and the number of people in the house at any given moment. Their approach to selling is black-on-white minimal, with as much details about the product as possible. They use HTML5 to create individual element boxes that talk about the product’s most important features. Their main selling page goes back to the homepage.
No. 22 Bicycle Company
Selling a bicycle in the store is quite easy. You got the thing on display, and customers can take it for a spin if they are interested in acquiring a professional biking piece. No. 22 has a few professional bikes for sale. Their approach is to create separate homepages for each bike and talk about their appropriate specs, while including important geometrical information about the bikes. Moreover, the buying process involves selecting your bike’s configuration, size, and color preferences.
PRESS is a specialty books and things shop focusing on out-of-print and first edition art, fashion, design, craft, and counterculture books, new titles published by small and independent presses, and unique stationery products worldwide. Flagship products include photography, art, fashion, crafts, designs, and books. It also has close ties in the book industry to publish amazing products at great rates.
Are you moving into a new house? You might want to stock up on some unique cutlery and glasses to make your guests feel like they’ve walked into a fantastic experience. But how does a brand go about selling these things on the web? The first step is to use good visual display content that shows the product in all possible situations. That’s the approach of Snowe. Apart from that, all their product selling points are still traditional: description, product details, and use cases.
W+K Studio Goodness
Goodness focuses on wearables (shirts), gift cards, and general greeting cards with a twist. All of the designs are handcrafted and provide a unique design experience. You can select products individually and look at their close-up images; finish the sale from the product page itself if it speaks to you. W+K Studio also allows the ‘quick shopping’ option to jump straight to the checkout page.
Selling food online takes commitment. With so many nasty brands out there selling crappy food, it takes a special set of tools to sell your organic produce for those who can appreciate it. And by the looks of things, Patagonia has gotten all that figured out rather well. They talk about their products and ingredients to ensure that they contain no artificial content and are as organic. Plenty of pictures, videos, and descriptions are available. They talk about where they source the stuff from and the production process. Those are the things customers want to know about when shopping for delicious organic food online.
Wocket Smart Wallet
Welcome to Wocket Wallet, the smartest wallet you will put in your pocket! They use the first header space on the website to promote the wallet with a background video that shows different people using it directly in a shopping experience. Then, as you scroll down the homepage, all its other elements add up. You will get to see each of the steps of making a purchase and how you will recreate that same experience once you purchase the wallet. The more you share your product’s details, the more interested customers will be in purchasing. Wocket Smart Wallet is also a great design example of how modern technology takes you to a fantastic experience; it can make it seem like you already own the product.
360 Cameras are gaining high momentum. Top YouTube bloggers and brands are using 360 to add special touches to their branding experience; 360fly could be the tool you will use in your marketing efforts. Their design is another example of how crucial it will be to discuss pressing product points with stunning visual content and easy-to-grasp descriptions. Moreover, the footer of the page has been dedicated to the full technical specs of the product; another good element to incorporate in your eCommerce designs.
A Book Apart
And sure… if all else fails, you can come and check out A Book Apart. It is a famous resource for web design and general creative design books. A Book Apart runs a direct online store on the same page where they talk about their products. Pleasing design with books that will please your design senses, if not for yourself. Get these for your design team because they’ll need all this knowledge to replicate some of those mesmerizing designs we endured in this roundup.
I hope this roundup gave you an idea about the current status of eCommerce websites. Now you are ready to build your own online store using these amazing eCommerce WordPress themes. If WordPress is not your thing you can use any of these online store builders with drag and drop tools for fast and easy eCommerce website setup.
Alternatively, here are some brilliant eCommerce website templates that you might consider for your online store.
– Keep it simple. Don’t overcomplicate because less is more.
– Think like your target audience
– Concentrating on making a brand
– Use a relevant color scheme for your brand
– Use unique (ones taken by you or your team) high-quality images
– Proofread everything
– Make your website looks professional
– Include social proof (testimonials from real users and links to social media)
– Use category pages to your advantage.
The easiest way to build an eCommerce website is by using Shopify. It is a dedicated website builder for online stores.
It is a website that lists products and services online instead of selling them physically in retail stores.
It costs as little as $29 per month to get your website up un running using Shopify. Custom design and functionality require a web designer and developer, significantly increasing your costs.
We went all out with this one. Many inspiring eCommerce designs in one place have never been seen before. The focus point we took with this one was the aesthetics of design and the ability to talk about your brand or product through a web design so that the user feels like he is becoming a part of something bigger. And hey! eCommerce store owners, we want to see your store designs. So please leave those comments with your inspiring designs; we’d love to check them all out!