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Awesome WooCommerce Extensions To Extend Functionality: Part II

Awesome WooCommerce Extensions to Extend Functionality: Part II

Post Series: WooCommerce Extensions

WooCommerce is a popular eCommerce platform for online stores on websites built with WordPress. To add many unique functions to the WooCommerce store, a number of extensions are available. In this three part series of articles, some of the extensions are discussed with reference to the functions they can carry out. In the first part, Product Pricing, Product Selection & Display and Printing & Invoicing were covered.

This is Part II of the three part series of articles on WooCommerce extensions that you can add to your website. In this part, let’s take a look at extensions falling under these categories,

  • Social Media
  • Marketing
  • Payments

You can read Part I here.

Social Media

Using some extensions, you can use the power of social media to power your WooCommerce website. Social media influences buying patterns and affects purchasing decisions of customers in a big way. The extensions will below will help you tap into this potential.

Social Coupon for WooCommerce

Sharing a page from your WooCommerce site can earn instant discounts for a visitor. Such a system can be put in place by Social Coupon for WooCommerce. An incentive for sharing has the potential to increase the awareness of your brand and earn a following for it.

Social Coupon for WordPress

The coupon can be displayed anywhere – on the product page, on the checkout page or cart page. Once the page has been shared, the coupon will be applied directly to the cart.  Discount can be applied individually to each social button. The text for the buttons can be changed, the layout can be customized and you can choose which buttons you want to enable or disable, as well as set an expiration date for the coupon.

A regular license will cost you $23 and brings with it 6 months support and future updates. You can extend support by another 6 months by paying an additional $6.90.

WooCommerce Social Login

WooCommerce Social Login allows users to check in via their social media accounts, as well as checkout from the same account pages. This means a user will not have to remember another username and password. Most social account holders usually stay signed in to their social accounts, so logging into the website is just a click away.

WooCommerce Social Login

These account holders will have the ease of one click registration. Registration details will be emailed to the account holder. The store’s customer accounts can be integrated with the social accounts of the customers. The users will be redirected after they login with social media accounts. The social accounts are tied to a WordPress user account and even if the social account is discontinued, the user account can still be accessed.

A shortcode will help you place the login button in any page and a widget will help you insert it in any widget area.

As a majority of the customers prefer to sign in with their social media accounts, conversion rates are likely to be higher. The extension costs $39 and it entitles you to 6 months free support and future updates. For $11.70 more, you can extend support to 12 months.

WooCommerce Social Media Share Buttons

WooCommerce Social Media Share Buttons is easy to set up and the buttons will align perfectly on your website. Though the number of active installs is only about 6000, it has earned a perfect 5 star rating.

Woocommerce Social Media share buttons

This free extension will add social media share buttons to the products page, just below the ‘Add to Cart’ button. With a bit of code, you can add it to other pages, posts and widgets. You can select from among 9 social media buttons, with all the popular ones being included as options.

This extension is great for instantly sharing popular products on social media platforms.


StoreYa is a free extension, although premium plans are available. It works by importing your WooCommerce store into your Facebook page and in this way it is a little different from other social media plugins. Your web store can be customized to fit into Facebook, while retaining the feel of your store or brand.

StoreYa 1

StoreYa offers a number of ways in which you can improve the sales of your products. Group deals, scratch and win, InstaGallery, Like Box and tabs for other social media accounts will keep up the buyer interest in your products. But all this will be done from the back office of Facebook and not from your WordPress Admin. So, keep in mind you do not have much control over this. However, it has the advantage of reaching out to your customers in a personal way and may promote customer loyalty.

Users have also provided feedback that the extension is not totally free, but is free only for a certain period or for a limited number of products, after which you will be required to pay. So be cautious and check out the premium plans before you try out this plugin.

WooCommerce Instagram

WooCommerce Instagram will help to showcase your products directly on mobile devices using the interface and filters of Instagram. You can display Instagram photographs arranged in a grid in your website and tag it with a specific hashtag. This will also give an idea to customers how your products can be used.

Final WooCommerce InstaGram

Setting up this extension is easy and you have to simply connect your WordPress account to Instagram and add a hashtag to each product that you wish to be displayed on Instagram. Your customers can also post their pictures of your products under the same hashtag, creating a photo gallery and following for your product. This is free advertisement for your product.

This plugin can be purchased from WooThemes for a price ranging between $29 to $129.


With most customers shopping online, marketing efforts have also shifted to the online platform. Email marketing is emerging as one of the surest ways to reach a targeted audience. The extensions below will help in your online marketing efforts.

WooChimp – WooCommerce MailChimp Integration

For integration of MailChimp with your WooCommerce store, simply use WooChimp. In an instant, you will have a powerful marketing tool, perfect for email marketing. All customers will be added to MailChimp automatically. While checking out, customers can have the option of signing up. Subscribers can be grouped and the performance of any campaign can be tracked. Not only that, it makes multiple mailing lists, merges tags and webhooks.

MailChimp final

WooChimp links your WooCommerce to your merchant’s MailChimp account, so all customer data is immediately available to MailChimp. And emails can be sent to appropriate groups at set times with automatic triggers. Auto response for often asked questions, promotional coupons, getting on board old customers with campaigns, automatic reminders, brand based campaigns, cross selling, bundle accessories or rewards – you can streamline all this with WooChimp.

To use WooChimp to its full potential you may need to purchase other compatible add-ons like MailChimp eCommerce 360 to track data related to individual visitors and forward it to MailChimp.

You can purchase WooChimp for $26 and it comes with 6 months support and future updates. Extra 6 months support is added for $7.80

WooCommerce Recover Abandoned Cart

Very often it may happen that a customer spends time browsing through your store and builds up his cart with care, only to leave it abruptly. It may due to a broken internet connection, or the price being too high or maybe he was simply distracted by something else. WooCommerce Recover Abandoned Cart can send an email to the customer with a link to his cart, so that he can resume the purchase at any time.

WooCommerce Recover Abandoned Cart_ final

Many reply templates can be framed so that each template can add incentives to the customer for clearing his cart through checkout. The extension works for both members and guests.

This plugin will cost you $29 and comes with future updates and 6 months support. On payment of an additional $8.70, you can extend support to twelve months.


If you want real time information about your eCommerce store, Pushover is the extension for you. Sales and inventory levels are constantly updated with push notifications from your WooCommerce website to your android or iOS device. This is the fastest way to stay in touch with your eCommerce store and to always be on top of things in your store.


You can be notified of new order, out of stock products, low levels of stock or any pending orders. You can receive upto 7500 notifications per month and the length of a notification is restricted to 512 characters.

You can avail of a 5 day trial period after which you will need to make a payment of about $5.

WooCommerce Availability Notification

WooCommerce Availability Notification is an extension that will allow you to monitor stock levels. It will automatically inform customers when a product is out of stock or when fresh stocks have been added to a favorite product. So customers get to know the exact stock level of the products that they are interested in.

Availability Notification final

The notifications can be customized to be very informative for each product, as well as variations of the product. The font color and weights can be adjusted for each type of notification. With a newly added feature, the notification can be edited in quick mode as well as bulk edited. The plugin is also WPML ready.

You can purchase a Regular License for this plugin from CodeCanyon for $17 and receive all future updates and 6 months support. To extend support to 12 month, pay an additional $5.10

WooCommerce Email Inquiry and Cart Options

With WooCommerce Email Inquiry and Cart Options, you can restrict or allow visitor access to your eCommerce site depending on the rules you set for them. Logged in users can have a certain level of access and other users or store manager can have a different access level. A pop-up email inquiry form can be attached to your product, that can be viewed comfortably from mobiles as well.

Final Email Inquiry and cart options

The rules for access can be applied to your entire catalog of products. An inquiry button can be added to every page. The pop-up form ensures that no space is taken away from your product display. The receiver email address and a cc email address can be set. A confirmation Sent success message will appear on the screen when an inquiry has been submitted by a customer.

The premium version can hide product prices, customize the pages and is WPML compatible. The price for the premium version starts at $39.


There are numerous extensions available for accepting payments with WooCommerce. I have chosen 5 extensions here that can do  a fairly good job.

PayPal for WooCommerce

PayPal for WooCommerce is a free plugin that offers multiple options for payment – Paypal Express Checkout/ PayPal credit, PayPal website payments, PayPal Plus (Germany) and PayFlow Gateway.

4 PayPal for WC

PayPal maintains a data copy of all WooCommerce orders via PayPal transactions and so there will be no discrepancy between your WooCommerce and PayPal. Many plugins do not correctly process the PayPal response and this may lead to duplication of payments. Error handling is much better with this plugin.

The plugin uses your WordPress language by default, but it is is translation ready and can be used in any part of the world.

WorldPay Gateway for WooCommerce

WorldPay Gateway for WooCommerce allows you to accept payments in many currencies. It fits well for all sizes of business. All credit card details of the customers is taken care of by the plugin and you are not required to maintain these details.

Final WorldPay Gateway for WooCommerce

If the particular gateway or card is not available, you can request the author to integrate it with your WooCommerce.

The regular license for this plugin is priced at $29 and it comes with future updates and 6 months support. For additional 6 months support you will have to pay $8.70 Payment Gateway for WooCommerce

Add this free plugin and you can accept payments made with credit/debit cards using payment gateway. The payment is processed by secure servers of SSL and PCI are not required. A message for successful or failed payment can be included.


The plugin is easy to set up and integrate with your WooCommerce site without going through the hassle of SSLs. is a widely used gateway for processing Visa, MasterCard, Discover and many other cards. With support from not really upto the mark, you will find this plugin useful in useful in accepting payments through this gateway.

Stripe Payment Gateway for WooCommerce is one of the easiest ways accept credit card payments online. Stripe Payment Gateway for WooCommerce allows you to accept payments through This extension will store credit card details of the customer, allowing them to make payments more easily for subsequent transactions.

Stripe final

The plugin is easy to download and install. You can purchase a regular license for this plugin for $29 and it comes with free updates and 6 months support. An extra 6 months support will cost you $8.70

WooCommerce Accepted Payments Method

WooCommerce Accepted Payments Method will help you to inform a customer the payment options he has before he reaches the checkout page. This helps him or her know whether they will be able to complete the transaction.

WC Accepted Payments Method (dicplay)

The payment methods accepted by you can be displayed on the frontend using a widget or a shortcode or a template.

In case you haven’t decided on your WordPress Theme with WooCommerce integration you might want to head here to find the best examples. In case free themes is what you are after the best place for research is here.

That concludes Part II.

I’ll be back with more WooCommerce Extensions in Part III.


Vishnu is a freelance writer by night, works as a data analyst by day.

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