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Content is king. You’ve surely heard this fundamental truth a lot of times. For this reason, you are investing a huge budget in content writing for your digital project. But nothing works. No visitors, no top ranking, no ROI… In a word, each effort is in vain.
Why is your unique content not effective? Can’t it reach your audience? Do your marketing tools stay boring? Maybe, the reason is easier than it seems. Take a look at your web page or banner or landing page from your visitor’s point of view. The reason for your failure can be the wrong font. It sounds banal. But let’s dive into the role of fonts in building a powerful online presence.
What stats say about typography
Typography is an integral part of the overall website design. Its elements affect how users react to content. It’s a way of communication between a website owner and his audience. However, you have little time to attract readers’ attention by your visual tools because:
- 91 percent of online users lean toward visual engaging content instead of text-based ones.
- Human brains process visual content 60,000 times faster than text-based.
- Most online visitors read about 20-28 percent of the overall text on the page.
- 55 percent of the website visitors read posts for less than 15 seconds.
At last, every web designer knows about ‘3 seconds rule.’ It is about a very limited time that a website has to grab a visitor’s attention.
Since people spend a short period of time on reading a text, web designers have to make efforts to improve their website’s typography. Making fonts more eye-pleasing and visually appealing is a must-have. It relates both text-based and image-based fonts.
Thus, let’s find out the main demands for effective web fonts.
Features That Make Fonts Work on Your Project
There are almost a thousand of different Google Font families available on the web for free. Hmm… At a glance, it’s easy as pie to choose the most outstanding one or two. But, it’s really a hard choice. Besides, you should pick up a font in accordance with its purpose on the web page. However, there are common requirements any typeface has to meet:
- Easy to read;
Alongside widely used the default Helvetica and Arial fonts, there are many other captivating yet readable fonts. Let’s look through some of them.
Antique – Luxury Serif Typeface Font
Devotees of elegant and clear typography will appreciate this serif font. Antique looks classic yet not ordinary. Being a slightly curved, this typeface is eye-pleasing. It looks good for multiple needs. You can use it for headers, banners, text-based images, etc.
Antique’s font package includes:
- All Latin characters;
- All numbers;
- Special characters.
Monalisa – Beauty Script Handwritten Font
This handwritten font will surely inspire many web designers. Monalisa features a calligraphy style. It can serve a true decoration for greeting cards, invitations, business cards, and branding posts. By using this typeface you can make your digital project (for example, a woman blog) shine on the web.
Alongside competent support available in multiple languages, Monalisa comes with:
- Alternates and ligatures;
- Hundred of glyphs;
- PUA unicode.
Qutapy – Modern Script Typography
This modern script gives web designers a great opportunity to spruce up their projects. It suits multiple needs – from an invitation card to a creative business. The typeface is made in a formal hand style. The font is available in the Open Type format. That said, you can use one of the usual programs to work with fonts like:
- Adobe Illustrator, InDesign, Photoshop;
- Corel Draw X version;
- And Microsoft Word.
Silently – Handwriting Script Font
Silently is one more handwritten font designed for all occasions. The sphere of its usage is limitless. Thanks to its charming shapes and calligraphic style, this font perfectly suits invitation cards and woman blogs. Though all characters are handwritten, a reader won’t have difficulty reading them.
Silently font package includes:
- Multilingual support;
- Both OTF and TTF formats support;
- PUA Encoded characters.
If you constantly on the hunt for a unique, catchy font, Ghost will suit your taste. This handwritten web font is bold, eye-catching, and engaging. There are many ways to incorporate it into different web designs. The font will help you personalize any greeting, invitation, heading, etc. Its main features:
- Easy installation;
- Accessibility in many programs;
- PUA encoded characters;
- Inline and regular styles.
Look at this simple yet engaging typeface that perfectly suits festive cards, flyers, greetings, and many other needs. BadassHoliday can inspire many web designers to create a truly catching design. The font is handwritten and totally unique. It will work seamlessly on both PC and Mac. The template has such main features as:
- Multilingual support;
- Accessibility in many programs;
- Sans display.
This gorgeous, readable, clear and creative font suits multiple purposes. Made in a signature style Pancake Batter looks beautiful and catchy. With this font, you can craft an amazing invitation card and run an effective ad campaign for your business. Without additional web design software, you will have full access to this font.
Pancake Batter is accessible in Adobe:
- And Microsoft Word.
Amber Taste Font
Add a little bit of energy and creativity to your business with this design set. It is packed with a vintage font and vector label template. If you need this product for developing a brandy brand, there is a high-quality 3D render of a bottle mockup. It is available in PSD format. The package comes in OTF and TFT. It also includes:
- Expanded graphics;
- Vector AI and EPS files;
- Short instruction and JPG preview.
Inside the BOX Font & Patterns Font
This modern-looking variant of catchy web fonts will help you stand your project out from the crowd. It will serve as a perfect decoration for marketing purposes as well. The box contains bold and thin Latin characters. There are bold big letters and thin small letters inside the box. The pack also comes with:
- OTF and TFT files;
- Vector-based EPS characters;
- 4 wavy patterns for free.
Whiskey Label + Design Elements Font
Sell anything you want with this creative pattern. It will suit any business and personal purpose, including the promotion of whiskey. The product is spiced up with a hand-drawn illustration of Icarus. Alongside Latin letters, it includes numbers and basic punctuation as well.
There are two formats available:
Genuine Script – Textured Type Duo
Genuine is a truly genuine product designed by pro designers. It’s a brilliant solution to creating logos, motivational texts, text-based images, etc. Besides, this font will perfectly suit to building and improving your brand awareness. It comes in four variants of characters including:
Parlour Sans Font
If you need to greatly emphasize your beauty salon or barbershop, Parlour will come in handy for you. The font is a good fit for different marketing needs. Besides, these creative, clear, and attention-driving letters can serve an effective store sign. Coming in the OTF format, the font includes:
- A full pack of Latin letters;
- Additional glyphs.
The Whiskey Font Collection
One more whiskey font collection is presented here. It looks elegant, niche-specific and entirely functional. With this vintage-styled font, your brand will shine on the web. You can use it for labels, ad campaigns, clothes design, and signatures. It consists of different variants:
- Regular Rough;
Since typography can change the entire look and feel of a web page or ad campaign, choosing the right font is a big deal for web designers and content creators.
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