50+ Advertising Statistics: Spend, Platforms & Trends (2026)
Global advertising revenue reached $1.14 trillion in 2025, Google and Meta alone took in more than $490 billion of it, and about 29.5% of internet users block ads. Here are…
Global advertising revenue reached $1.14 trillion in 2025, Google and Meta alone took in more than $490 billion of it, and about 29.5% of internet users block ads. Here are…
The average person has 100+ passwords — and "123456" is still the most common. Here are 30+ password statistics covering breach data, user behavior, password manager adoption, and the shift…
11,334 vulnerabilities in a single year. 91% in plugins. Exploits launching within 5 hours. Here are 35+ WordPress security and hacking statistics from Patchstack's 2026 report — the data every…
Wix powers 4.2% of all websites, generated $1.99 billion in revenue in 2025, and grew its share of the web 27% during 2025, the fastest growth of any major platform…
Shopify powers 5.4% of all websites, generated $11.6 billion in revenue in 2025, and its share of the web has grown roughly 18-fold since 2015. With millions of merchants in…
There were 6.12 billion internet users worldwide in April 2026 (73.8% of the global population), Netcraft counted 1.49 billion websites in July 2026, and bots generated 53% of all web…
There are an estimated 600 million+ blogs worldwide, WordPress.com users alone publish about 70 million posts a month, and marketers rank their website, blog and SEO as their top ROI…
Organic search drove 53% of trackable website traffic in BrightEdge's channel research, and Google handles more than 5 trillion searches a year. Yet 96.55% of pages get zero organic traffic…
Google held 89.9% of the global search market in September 2026, handles more than 5 trillion searches a year, and its advertising business brought in $294.7 billion in 2025. Yet…
Global advertising revenue reached $1.14 trillion in 2025, Google still handles about 90% of searches, and 70% of marketing leaders get at least $10 back for every $1 they spend…
WooCommerce powers 4.05 million live stores, has 7 million+ active installs, and commands a 20-39% share of the global ecommerce market depending on the measurement. With 466 million+ downloads and…
The FBI logged a record 1,008,597 cybercrime complaints and $20.9 billion in reported losses in 2025, and the average data breach now costs $4.99 million. Here are 40+ hacking and…
Elementor has 10 million+ active installs, says it powers 22 million+ sites, and accounts for 43% of detected WordPress page-builder usage. However, competition from the Block Editor and Full Site…
Wix has more than tripled its share of the web since 2020. Squarespace was acquired for $7.2 billion. Weebly is fading. Here are 30+ website builder market share statistics covering…
61% of marketers have named generating traffic and leads as their biggest challenge, blended cost per lead ranges from $91 in ecommerce to $982 in higher education, and content marketing…
WordPress powers 40.2% of all websites — but for the first time in over 20 years, that number is going down. Here are 80+ WordPress statistics covering market share, plugins,…
WordPress still dominates — but for the first time in 20 years, it's losing ground. Shopify has passed 5% of all websites, Wix has more than tripled its share since…
72.9 million Americans worked independently in 2025, 38% of US skilled knowledge workers now freelance, and skilled freelancers earned $1.5 trillion in 2024. Freelance web developers earn $50-100/hour, 59% of…
Global B2B ecommerce was worth $24.1 trillion in 2025, 80% of sales require 5 or more follow-ups, and sellers who partner with AI tools are 3.7x more likely to meet…
Statista projects the global SaaS market will reach $488.5 billion in 2026, with the US alone at $254.9 billion. Organizations in Zylo's dataset now run an average of 305 SaaS…
Brand posts on Instagram averaged a 0.48% engagement rate in 2025, and Rival IQ's all-industry median slipped 17% to 0.30%. Carousels now edge out Reels, image engagement is falling fastest,…
DataReportal counted 5.79 billion social media user identities in April 2026, equal to 69.9% of the global population. The typical user spends about 18 and a half hours a week…
Statista puts the global AI market at $617.6 billion in 2026, on track for $1.42 trillion by 2032. 88% of organizations now use AI in at least one business function,…
ChatGPT reached 1.2 billion weekly users in September 2026, according to Sam Altman at OpenAI DevDay, up from 900 million in February 2026. It was the #1 most downloaded app…