Website Builder Market Share 2026: 60+ Statistics & Trends
Last updated: March 2026
Wix grew 32.6% in a single year. Squarespace was acquired for $7.2 billion. Weebly is fading. Here are 60+ website builder market share statistics covering Wix, Squarespace, Webflow, Duda, GoDaddy, and the builders reshaping the web in 2026.
Key Website Builder Statistics (2026)
- Wix powers 4.3% of all websites — grew 32.6% YoY (W3Techs)
- Squarespace: 2.5% of all websites, acquired for $7.2 billion
- Webflow: 0.9% — fastest-growing among developer-focused builders
- Website builders collectively power ~10% of all websites (excluding WordPress & Shopify)
- Wix revenue: $1.99 billion (2025) with consecutive GAAP profit
Website Builder Market Share (March 2026)
| Builder | % All Websites | CMS Share | YoY Change |
|---|---|---|---|
| Wix | 4.3% | 6.0% | 🟢 +0.8 pp (+32.6%) |
| Squarespace | 2.5% | 3.5% | 🟢 +0.2 pp (+9.7%) |
| Webflow | 0.9% | 1.2% | 🟢 +0.1 pp |
| Tilda | 0.8% | 1.2% | 🟢 +0.2 pp (+33%) |
| Duda | 0.7% | 1.0% | 🟢 +0.1 pp |
| GoDaddy Builder | 0.7% | — | — |
| Weebly | 0.4% | — | 🔴 -15% |
Year-Over-Year Growth
Which builders are gaining ground the fastest?
| Builder | YoY Growth Rate | Direction |
|---|---|---|
| Tilda | +33% | 🟢 Fastest (from small base) |
| Wix | +32.6% | 🟢 Fastest at scale |
| Duda | +16.7% | 🟢 Agency-focused growth |
| Webflow | +12.5% | 🟢 Developer adoption |
| Squarespace | +9.7% | 🟢 Steady |
| GoDaddy Builder | Flat | — Stable |
| Weebly | -15% | 🔴 Being phased out |
Website Builder Revenue
| Company | Revenue | Notable |
|---|---|---|
| Shopify | $8.9 billion (2024) | +30% YoY, includes ecommerce |
| Wix | $1.99 billion (2025) | Consecutive GAAP profit |
| Squarespace | ~$1 billion+ | Acquired for $7.2B (Permira) |
| Webflow | Estimated $200M+ ARR | $4B valuation (2022) |
| Duda | Private | Agency/white-label focused |
Performance Comparison (Core Web Vitals)
| Builder | CWV Pass Rate | Lighthouse Perf (Mobile) |
|---|---|---|
| 🥇 Duda | 85% | 57 |
| 🥈 Wix | 71-75% | 64 (best) |
| 🥉 Squarespace | 68% | — |
| Webflow | — | 58 |
| WordPress (comparison) | 43-45% | 41 |
- Wix improved CWV by 14 percentage points in one year
- Wix achieves a perfect Lighthouse SEO score of 100
- Duda leads performance across all CMS platforms
AI Website Builder Features
- Wix ADI generates full websites from a questionnaire — one of the first AI builders
- Squarespace launched AI-powered text generation for pages
- Hostinger AI Builder creates sites in under 60 seconds
- Framer and 10Web offer AI-first website generation
- ~40% of web designers use AI tools daily
Key Takeaways
- Wix is the clear winner. 32.6% growth, $2B revenue, best Lighthouse scores. It’s the builder to beat.
- Squarespace is cashing out. $7.2B acquisition signals the builder market is mature and valuable.
- Webflow owns the developer niche. Growing steadily among teams who need design freedom with code output.
- Performance is now a competitive advantage. Duda at 85% CWV, Wix at 75%, while WordPress lags at 43%.
- Weebly is dying. Square is phasing it out. If you’re on Weebly, migrate now.
Sources
Frequently Asked Questions
What is the most popular website builder in 2026?
Wix is the most popular website builder by market share at 4.3% of all websites (6.0% CMS share). It grew 32.6% YoY and generates $1.99 billion in annual revenue.
Which website builder is growing the fastest?
Wix (32.6%) and Tilda (33%) are growing fastest. Wix stands out because it’s growing at this rate from a much larger base. Webflow is the fastest-growing among developer-focused builders.
Which website builder has the best performance?
Duda leads with 85% Core Web Vitals pass rate. Wix is second at 71-75% and has the highest Lighthouse performance score (64) on mobile. Both significantly outperform WordPress (43-45%).
For the complete CMS picture including WordPress and Shopify, see our CMS Market Share 2026 analysis. Compare with our Squarespace Statistics and Shopify Statistics.
Related Posts
Where is wordpress in all of this? I’m an old wordpress developer looking for a modern platform to start building websites again and I would like to see where is wordpress or if it’s even somewhere around?
Hey,
We already included a mention about that in the article. Please find it here.