What’s more important than your business revenue? You guessed it right, it’s your customers. Without customers there are no steady revenue streams, so from day one of starting your business, the focus around customer happiness and satisfaction grows big and evident. Keeping customers happy means that they will want to come back for more, keeping them engaged means that they’ll refer your business to their friends. And the cycle keeps going on, and your business just keeps growing, because why wouldn’t it. You are doing so many great things for your customers, it’s rare to see such behavior in the first place. But what if you’re not keeping your customers engaged? What happens then? Of course those customers who need your product are still going to buy it, but the relationship between you both won’t feel as authentic, you could say that the community aspect is missing in that situation.
To reinstate that aspect, businesses need to adapt to the idea of engaging customers into your business practices. The best way to do is through online surveys. With surveys we can talk directly to the customer, and their most pressing issues and feedback they have to share with us. If we’re careful enough, we will spot patterns and repeating suggestions that indicate it is time to update the product with new features, we could also be hearing good feedback, and suggestions about the features users like to use the most; those you can write down as the ones to keep forever. You could survey your customer base about upcoming changes, or perhaps give customers an opportunity to suggest products of their own that they’d like to see. The possibilities are endless, and it really creates a great atmosphere at the company, when you know that the people paying your bills are also the people who’re actively sharing their ideas with you.
Starting an online survey has gotten awfully easy in the last 5 years. Lots of versatile alternatives exist for launching an online survey, and we’re here to countdown some of the more prominent ones. We will explain all the tools in three different parts: survey tools for universal use, survey plugins for WordPress, and premium plugins for creating surveys with WordPress. And essentially you can combine either of the categories to be used on WordPress, since most survey platforms offer an option to display the survey externally on your website anyway.
Standalone Survey Tools for General Websites
We have to start our list of tools and plugins with standalone services and platforms that provide survey form capabilities, this is because forms are usually external entities either way, separated from the core functionality of your website, and more often than not with the use of an external forms platform you also get more insightful tools and analytical capabilities to understand your forms performance, that also includes custom themes for your forms, and guidance tutorials from those who own these platforms in the first place. You’ll find many WordPress bloggers back those statements up as they themselves sometimes rely on survey tools that would otherwise be intentioned for standalone and general websites.
KwikSurveys snagged the opportunity when it arose to introduce a web based survey building that although focused on simplicity, still manages to provide features beyond basic survey creation. Kwik’s main products are survey, quiz, and poll builders that will enhance your relationships that you have with your readers and customers. Surveys can be built with unlimited number of questions, with concise analytical reports that give you impeccable insight into your own audience. The survey builder is interactive and offers many ways to use algorithmic logic for creating surveys that would meet the needs of your business.
SurveyPlanet’s extensive set of free features is the ultimate survey building tools to get insight in how customers see your product. While free plan users can enjoy the selection of ten unique survey themes, paid plan users can actually customize and build their own survey designs that would compliment an existing website design. Same paid plan lets SurveyPlanet users upload visual content for more engaging and interactive surveys. Worry not though, because all themes (whether free or paid) are compliant with responsive web design. Not only is the builder rapidly fast, the surveys themselves are coded so that they take up as little resources as possible, so you’re always optimized for performance. SurveyPlanet also takes into the account the business of those who wish to do extensive surveys and questionnaires, and provides customers will pre-set questions that will help you run campaigns on many different aspects of understanding your current customers and audience. Logic can be implemented to base questions on the kind of responses that your audience has already answered, helping you to segment particular audience for future content.
SurveyMonkey is the leading software for online surveys, with millions of customers (including Fortune 500 companies) around the globe, SurveyMonkey establishes an easy to follow roadmap for business persons who want to learn about their customer happiness, engagement, and desires where product is concerned. Start today by signing up for free. Do you ever find yourself wondering, what exactly are your customers thinking and saying about your products? How about understanding where your customer satisfaction is coming from? Sure, you can browse TripAdvisor, and Google for reviews, but how often are those reviews direct responses to questions that you’re asking your customers? SurveyMonkey provides customer survey templates for multiple scenarios: customer satisfaction, market research, events, education and human resources. Combining these scenarios can yield you great insight and outlook on why your customers are satisfied or dissatisfied with your product, and where your possible next areas of growth are located. Like others, SurveyMonkey also supports the idea of segmenting your audience after the results have been counted it, since segmentation offers so many ways of targeting specific audience for specific offers.
Survicate is one of the world’s leading platforms for gathering customer insight. As an All-in-One platform, Survicate helps businesses to make the most of their existing or potential customer relationships through carefully designed survey and feedback tools. The sophisticated questions features allow for business owners to craft a truly versatile feedback form based on custom specifications and needs for the given campaign. Social and user-feedback integrated system ensures that your content will always reach your users, even long after they have completed the form.
Survey Maker by eSurv
eSurv found that to grow an idea it is necessary to offer a free way for web owners to investigate the pain points of their audience, and so with that vision on their shoulders — eSurv provides a forever free online survey maker. Built as a platform for university students and researchers, eSurv is able to maintain the free price tag thanks to generous donations from those same people. Create surveys with unlimited questions and unlimited answers, and forget about having third-party ads show up anywhere. eSurv ensures that customer data is protected using both server-side and client-side protection methods. All collected survey responses can be exported externally as Excel or CSV documents. eSurv users can customize their surveys with branding options for both colors, and logos. An API is made available so that you can plug eSurv in your favorite apps that you’re using for your business growth already.
LimeSurvey doesn’t need an introduction if you’ve been around for the last 5 years, this open-source survey software has been able to define many milestones for how an seemingly minimal open-source software can capture the hearts of so many millions of web users and developers. The applications of LimeSurvey are beyond the reach of an average online survey builder that your neighbor might recommend. With LimeSurvey you can: create customizable marketing surveys, create psychological surveys and tests, create a customer satisfaction survey after a sale has been finalized, create interview surveys to weed out unqualified contenders, create custom event invitations to understand the needs of attendees, theoretical tests for things like license tests and more. It is completely pluggable with custom templates and custom plugins, plugins such as secure authentication methods, export methodologies, and data protection so you can sleep soundly at night.
Free Online Surveys
FreeOnlineSurveys certainly managed to grab itself a premium domain in this market, and often you have to ask yourself — can such a domain live up to its name? And in this case, it most certainly can, the website design is exceptional, and the features involved for building your new surveys are just as exceptional too! You can choose between surveys, quizzes, forms, and polls to create from a single dashboard. The integrated survey logic helps you to create the kind of questions that would lead up to a concise audience segmentation, those segments could then be used to deliver customers tailored news, product offers, and insights that would further strengthen your bottom line. Brands don’t have to stress over using a free survey builder, since customization of how the surveys look are all in your own hands. All those custom options span across the different range of form types that you can build.
If it wasn’t for customers such as Vodafone, Siemens, Porsche, and Nikon — majority of developers would think that eSurvey Creator is just another sham, a lousy attempt at providing webmasters with a functional survey building platform. But eSurvey Creator does have those clients, and thousands of others who have benefited from the many great features that this tool provides: extendable questions, logic workflows, visual content, custom survey themes, add media content, custom redirects, responsive mobile design, password locking, custom time limit for survey completion, dynamic integration. It actually has an enormous list of features that keeps going on, so it makes more sense now that such luxury companies would rely on this professional software to interview their customers. The free plan can feel quite limiting, but if you’re working in corporate business, a slight investment for customer understanding can go a long way.
Beating your competition doesn’t always come down to the way you build your products, but the way you understand your customers instead. It’s the customer that ends up making the product, and if no priority is being put over the way you understand the needs of those who maintain the success of your business, then someone else will come and do it for you. That’s sort of the description that SoGoSurvey is trying to approach with their survey product. With SoGo you can start right away, the pre-built survey templates help you get started with questioning your customers in just a few momentarily interactions. The visual reports give you concise visualize data reports of responses that your surveys are generating, that data can be used immediately to improve your product, but also to create case-studies about specific survey campaigns that you’ve run. Sometimes it doesn’t hurt to share the data with the public as it serves as another free marketing channel for your business.
Zoho runs such a vast and diverse range of products, sometimes people question whether those products have great quality reassurance, and yes, in fact they do! Zoho took its time to evolve as a reputable online business company that solves problems in marketing, sales, IT departments, support departments, and email marketing categories. Zoho Surveys considers themselves as a unique survey service because of a select few specific features, those are things like offline-support for building surveys when you’re not connected to the web, once online you can upload them to Zoho servers, or use your own hosting; whichever works best for you. All surveys can be translated into dozens of languages, and you can connect with Zoho Email Marketing or MailChimp to send surveys directly into email campaigns. And as all business minded people know, without data there isn’t much to understand, that’s where Zoho gives you real-time access to your survey reports as they keep coming in.
Who wouldn’t trust their data to Google? So many of us already do on daily basis.. we give Google our emails, our advertising money, social information, and in some cases even our own digital enterprises, yet Google continues to deliver with products that surpass the functionality and productivity of standalone desktop software. Google has converted the Microsoft Office Suite into a digital enterprise on its own, offering Docs, Sheets, Slides and Forms as separate Google products available in the digital space. Google Forms is also used in situations where you’re required to launch a survey campaign, because as a Forms tool — it can take care of any task where user input would be concerned. Whether you’re looking to gather a few answers about your product, or create concise questions and answers forms — Google Forms can solve those mysteries rather effortlessly. The documentation, but also countless online tutorials provide different perspectives on how Google Forms can be beneficial to business planning, and rest assured that there are many of such perspectives out there.
Typeform is the product you get when you put together a bunch of creative and skilled people, and execute the idea of building the world’s best forms builder. That’s how you come to Typeform. Their exceptional vision and approach to unique web-based forms haven’t gone unnoticed. While we won’t scold the many other beautiful and truly useful forms builders we’ve already portrayed, Typeform manages to stand out as the professional choice for design lovers, and meaningful forms seekers. With Typeform you can organize information that your customers give you through a full-screen forms process that not only takes your own breath away, but keeps your customers glued to their screens as they experience revolutionary engagement experience. The name Typeform comes from “typing forms”, this means engaging forms that engage the user throughout the journey of the form itself. Whether you’re collecting job applications, suggestions, reports, or basic contact form necessities — Typeform does a wonderful job at ensuring that whatever you’re promoting to your audience, it will keep them engaged. Typeform also works in the following scenarios: market research, branding research, post-event research, polls, registration forms, lead generation, signup forms, medical forms, order and delivery forms, booking and donation forms, and quiz forms. Let alone we’ve only touched the surface of Typeform, and we encourage you to look in-depth at what this product has to offer to your business, it might be life-changing!
SurveyGizmo’s full featured approach to surveys has won the hearts of many tech oriented developers, business owners, and webmasters who want to truly understand their customers. Where do we even begin with such a vast pool of features. It all begins with tailored questions that can be used to dwell deeper in the psyche of your audience to meet their goals and expectations. SurveyGizmo won’t enforce its own layout upon your forms, so you remain in control of colors, layout types, sizes, links, everything that a custom design survey form would need; branding as it needs to be. Forget about sending out a campaign and waiting on data to analyze, everything happens in real-time as the answers begin to roll in. All data can be promoted through social media or business channels like email for easier exposure and access.
Soorvey has a superb and professional take on flexible web-based surveys that include single, multiple, checkbox, rating, ranking, custom answer, matrix, and suggestion based options that all can be implemented into a single survey, ready for collecting that deep insight of your customers thoughts about anything that you’re surveying. As with all such forms builders, it can be easily converted into many uses, such as job interviews, or collecting post-purchase feedback. Imagination is the limit here, and since that is the case — the uses are unlimited!
The purpose of a survey sounds easy enough, right? Create some question forms and launch the campaign, easy enough! But that’s just the beginning of a long journey of understanding which questions work the best, and what can be done with the answers that you’re being given back. It all starts with the length of your surveys — making them too long is going to scare people away, but making them too short might not give you the right insight you’re looking for, unless you tailor some truly unique questions that would cover your campaign goals. SurveyNuts also likes to emphasize the use of photography in surveys, and tell us that photo’s generally increase engagement, and understanding of what you’re surveying for. Then you’ve the option of publishing or not publishing the actual results, but as research shows — the latter is a wiser choice because it makes those survey participants feel more valued, and gives them a sense of community accomplishment. That is sort of the framework that this survey builder begins their helpful work, and you can read more up about it on their features list page.
At the end of the day it will come down to how happy your customers are, and whether you’ve insured their satisfaction levels for years to come. That’s the first lesson of business, to listen to the customer and truly understand their concerns, because once you do — you can integrate new ways of solving problems and providing solutions, all the small things that make your business more trustworthy, reliable, and credible. Starting from the first welcome email that you send them, to discussions that happen over live chat widgets, you can move on to surveys to dig deep into the mindset of your customer and begin nurturing a long-standing relationship with them. QuestionPro is an industry known business that always encourages its customers to put their customers first, since that is what makes the journey of profit possible.
Free WordPress Plugins for Surveys
Alright! What a list so far. We covered the tools that majority of web users today use when they’re not using WordPress, and now we can take a peek into what WordPress plugin developers are making to help bloggers launch survey forms on their blogs. These are mostly unique platforms and tools that we didn’t see in the standalone roundup, but there’s a possibility that some of the more older tools will have developed their own WP plugin as they understand the market that such plugins can reach. Once again, explore and understand your goals for surveys, and then the process of choosing the right plugin won’t be so hard.
Surveys by Feedback Cat
Surveys don’t need be difficult, or complex, or sophisticated. Knowing real-time what your users are saying about your product, website, or service is helpful enough to gain new direction for your business goals. Surveys from Feedback Cat is a dynamic WP widget that creates a simple popup widget in the bottom-right side corner, asking new users whether they’re satisfied with their browsing experience (you can modify the questions yourself), and a simple Yes or No will open up a feedback form where users can share their difficulties, or pleasant experiences that you’re providing. The feedback left through this widget is going to go to your email address, so don’t forget to whitelist the incoming emails, and don’t forget to free up some space too!
Surveys by IgniteFeedback
IgniteFeedback widget provides a real-time solution for generating feedback from your WordPress blog visitors. Through the interactive set-up dashboard you can create all kinds of variety of questions that your users could answer while reading or browsing your blog. The effect of shortness and effectiveness really comes together in such a concept. The surveys themselves are designed for modern blogs, so will naturally blend in with any responsive design theme you’re already using. If you’re asking single ended questions, then poll results can be shown after the user picks their choice. You could begin with simple questions like “How did you find our site?”, or “How do you like the user experience?” and with time you’ll be able to ask more concise questions. Not all survey plugins or tools need to be complex and aimed at lengthy questions, simple straight to the point feedback works too.
Popup Surveys & Polls for WordPress
This kind of diversity of different survey solutions was necessary because now you can see that many of the WordPress survey plugins are heavily focused around popup surveys that are presented as small widgets during the time that readers are browsing your content. There’s nothing wrong with this approach of course, but true startups and business companies will definitely want to investigate more thorough methods for getting the concise feedback of their audience. Mare is an excellent choice for a surveys and polls plugin that will increase your conversion rates, create authentic scores for your users, give you insight in as to why customers decide not to finalize a purchase, will give you a framework to explore ideas with as users recommend their pain points, generate authentic feedback and testimonials to increase your online exposure. You can use the dashboard to create as many surveys as you feel you need to, and then you can enable and disable them individually.
Poll, Survey, Quiz & Form by OpinionStage
OpinionStage is definitely onto something here, we immediately recognize this kind of forms pattern as it is being famously used by quiz sites, psychology test sites, and even media sites like BuzzFeed who pretty much built their business model on top of question and answer type of forms. OpinionStage isn’t called Opinion for no reason, because it’s the one way ticket towards discovering the opinions of each of your users about the specific things you’d like to ask questions about. And regardless of the fact, you’re still boosting your bounce rates and pageviews as readers interact with surveys, forms, polls and quizzes that you’re displaying both inside and outside of content. OpinionStage is compatible with running contests and special offers to reward your audience for being engaging, and you can gather their details to get them to signup to your email list too! It’s a vast plugin that doesn’t stop at the traditional purpose of giving you what the name implies, this is a much more diverse and magnetic plugin that excels at keeping your audience thoroughly engaged.
WordPress Survey & Poll
WordPress Survey & Poll values and cherishes the feedback that comes from the users of your website, and with that kind of mindset you can enjoy a plugin that collects feedback from your users effortlessly. With support of modern web browsers and integrated responsive design, not a single user will be missed when it comes to asking them for their satisfaction with your content, or feedback about possible improvements you could make. You won’t have to struggle with preparing the polls or surveys either, the plugin comes with a visual forms builder that gives you the customization freedom you seek. Custom animations and parallax can also be applied that would suit modern designs and themes.
We love showing to our readers the power of POWr plugins, with 50+ plugins already in the public library of WordPress — the developers of POWr know how to infuse their plugins with true and authentic power of customer understanding. These popup surveys can be customized in multitude of ways, allowing you to collect both checkbox and form submission feedback from all WP posts and pages that visitors visit on your site.
Qeryz WordPress Survey
Qeryz WordPress Survey creates sustainable micro surveys that instantly collect essential customer feedback which can be applied momentarily after receiving, whether you are expanding on the list of features, or you’re looking for your audience to suggest you with content ideas — Qeryz can easily manage all those tasks for you from whichever page that your readers browse your WP blog.
Alright we’re coming to a close now, since the options explored are so diverse enough already, we’re going to finish this up with PlanSo Forms — a universal forms builder plugin for WordPress bloggers. Why limit yourself only to surveys when you can literally create a user submission form for anything? And PlanSo makes it so easy, it’s absurd why anyone wouldn’t want to at least experiment with this kind of a plugin. PlanSo supports HTML5 (responsive design and cross browser support), it can align multiple form columns at the same time, you can customize each form input with a custom icon, it has a drag & drop interface for rapid forms prototyping, you can set up an automated email response after someone submits their PlanSo forms, spam protection is in-built and doesn’t require captcha to function, and because this magnificent feature recap keeps going on, you’ll have to check the documentation for yourself. Some of the most common uses for PlanSo have been: lead generation, contact, registration, calendar, bookings and invitations, subscriptions, donations, orders, and believe it or not — it can do tax form management too!
Premium Plugins for Creating Surveys with WordPress
Great deal of information we’ve covered, and for the last part of this survey tools and plugins collection we’re going to mention premium plugins that have the single purpose of creating versatile surveys on WordPress blogs. Putting all these parts together, this might as well be the most comprehensive overview of the kind of survey solutions that exist out there, so don’t hesitate to recommend your own platform that you use in case you didn’t see it mentioned already. The plugins that are about to follow have the advantage of an extended premium support package that could help you with integrating your survey forms that would be best suitable for your business plans.
If there’s one WordPress business you can trust to optimize your user experience then it’s going to be PressApps — and their Feedback Survey plugin is already raking in the downloads, as the functionality provides unique, modern, and elegant methods of getting feedback from your users. The interface works much like a slider, users can go from one question to the other, or come back to an earlier one to change their answers, the answer input methods are varied and can include tick boxes, comments, and selection boxes. You also get in-admin dashboard statistics reports of how your survey is doing, within a few clicks you could be sharing the final results with your readers. The codebase is elegantly optimized for readability, and there are comments explaining each of the functions and callbacks, so any developer can jump into the source code and do some modifications if necessary.
Modal Survey takes into account the aspects of psychology when you’re required to dig deep for understanding what makes your audience run its wheels. Although title suggests (modal) that this is a popup plugin, it can be effectively embedded as a standalone widget within your content area of WordPress posts. The polls that Modal Survey allows you to craft are not your traditional progress bar polls, but turn into step by step question and answer tasks that end up serving a specific result, in your case it could be the overall results, or you could use those polls to define a personality trait. Visual Builder support is integrated so anyone who uses Visual Builder already can plug away their designs with some new and interesting surveys and polls. The plugin provides much more features that helps you to save your time and reach your aims. The polls can be appear for the users at once, it is possible to set to display once for users who already filled out or simply can appear in every cases. Activate the poll with different user interactions, like click on a link, scroll to the bottom of the page or even scroll to a specified part of the page. Each questionnaire can be closeable or you can force the users to fill out in return for the content behind the poll.
With Bolder Surveys, WordPress admins can finally enjoy the flexibility of creating surveys directly from the administrator dashboard, with modern and unique attributes that will produce and end-result worth sharing with friends and co-workers. The sophisticated grid layout for the Bolder surveys means that you’re capable of combining multiple elements into a single survey widget, to truly and extensively gather essential customer feedback which could then improve the user experience for everyone. All surveys are beautifully recorded in the database, and can be accessed as raw data and also visual data previews.
Surprisingly MegaPoll hasn’t yet reached the peak of sales that you’d expect for a plugin of this kind of magnitude (features wise), but hope is always there, and remaining hopeful is what brings about progress. Tell you the truth, these are some really neat polling widgets that you can build with MegaPoll — they’re perfectly designed to fit both old-school and new-school websites (bloggers, writers, journalists, publishers, media, etc,.) and blend in with their non-obtrusive color choices. All polls can be complemented with a progress bar that really keeps the user engaged as they answer a question, or fill out a form. Sometimes polls (surveys) can feel like they’re taking forever, but with a little progress ticker attached, at least the user knows that the end is just around the corner. You can record successful votes and submissions and get an email notification for them if you prefer, the polls can be placed anywhere through a widget or a shortcode, it even supports Google Fonts (which was recently re-designed, check it out), has a friendly and helpful documentation to get any kind of publisher started with using MegaPolls on their platform, ultimately this kind of experience is going to improve user satisfaction instantly. Form submissions can be configured to have to be validate, choices can be reorganized based on user preference, is responsive design friendly, fairly easy to learn and just as easy to manage, you can set the polls to run for a set amount of time (start and end), thorough security precautions to avoid spammers and robots, has Bootstrap as the back-end and list of extras keeps going on.
It’s understandable that new WordPress bloggers are going to overlook what many digital marketers recognize as the ultimate norm for cultivate user feedback and user understanding, but that’s why we’re here (amongst many other helpful WP bloggers) to help and educate those who’re less experienced with understanding their readers, visitors, audience and customers. The main problem is that too many blogger assume that they know their language (based on the niche), and fail to continue their efforts to explore the needs of the audience as they progress further with growth and content expansion. Naturally Diker is elegant, with a user friendly interface that will compliment any existing WP design you’re using. Forget about limits of surveys you can run, as Diker gives you the chance to run one, two or even three campaigns at the same time, and you can stop them as you like.
As we already did with the free survey plugins for WordPress part, we’re ending with a premium forms builder, custom tailored for giving WP admins an extensive dashboard of tools which can be used to craft contact forms, file upload forms, order forms, customer satisfaction surveys, registration forms and incalculable other types of forms that would benefit your audience, and your ability to understand the audience yourself. You can send a personalized welcome message to your visitors when they submit your form. You can set your own validation message that will be displayed when the form is successfully submitted. All that without the need of prior coding experience!
How to use online survey tools to understand your customers
If you are choosing the conscious choice of ignoring your customer feedback, then your business will inevitably remain in the phase of standstill, since any future decisions after a certain growth period must be based on what your actual customers and product users are saying. That includes their satisfaction with particular products and their features, and their dissatisfaction with other parts of your business. Big companies like Google, Tesla, and others are constantly fighting the battle of being shamed and blamed, but they’re also constantly investigating what their users want, and how users respond to certain changes — it’s amongst the reasons why Google has abandoned so many, seemingly useful products. It was because audience didn’t like them, and so they had to cut them loose. User feedback is invaluable.
Emailing, surveying, usability testing, interviews, social media listening, analytics and feedback widgets are just the beginning of getting an answer to the burning question of “Do you enjoy using our service?” — from there on, you open yourself to a new world of exploration, and it’s all for the benefit of your own business.