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20 Tools & Plugins for Creating Online Surveys for WordPress Websites

What’s more important than your business revenue? You guessed it right, it’s your customers. Without customers, there are no steady revenue streams. The focus on customer happiness and satisfaction grows big and evident. Keeping customers happy means that they will want to come back and refer it to their friends. It goes on and your business grows. You’re doing so many great things for your customers, it’s rare to see such behavior in the first place. But what if you’re not keeping your customers engaged? What happens then? Of course, those customers who need your product are still going to buy it, but the relationship between you both won’t feel as authentic.

To reinstate that aspect, businesses need to adapt to the idea of engaging customers in your business practices. The best way is through online surveys. With surveys, we can talk directly to the customer, regarding their issues and feedback. If we’re careful enough, we will spot patterns and repeating suggestions that indicate it is time to update the product. We could also be hearing good feedback, and suggestions about the features users like to use the most. You could survey your customer base about upcoming changes, or perhaps give customers an opportunity to suggest products of their own. The possibilities are endless, and it really creates a great atmosphere at the company.

Starting an online survey has gotten awfully easy in the last 5 years. Lots of versatile alternatives exist for launching an online survey, and we’re here to countdown some of the more prominent ones. We will explain all the tools in three different parts: survey tools for universal use, survey plugins for WordPress, and premium plugins for creating surveys with WordPress. And essentially you can combine either of the categories to be used on WordPress.

Standalone Online Survey Tools for Websites

We have to start our list of tools and plugins with standalone services and platforms that provide survey form capabilities. This is because forms are usually external entities, either way, separated from the core functionality of your website, and more often than not with the use of an external forms platform you also get more insightful tools and analytical capabilities to understand the performance of your form, that also includes custom themes for your forms, and guidance tutorials from those who own these platforms in the first place. You’ll find many WordPress bloggers back those statements up as they themselves sometimes rely on survey tools that would otherwise be intentioned for standalone and general websites.


Typeform is the product you get when you put together a bunch of creative and skilled people, and execute the idea of building the world’s best forms builder. Their exceptional vision and approach to unique web-based forms haven’t gone unnoticed. While we won’t scold the many other beautiful and truly useful forms builders we’ve already portrayed, Typeform manages to stand out as the professional choice for design lovers, and meaningful forms seekers. With Typeform you can organize information that your customers give you through a full-screen forms process that not only takes your own breath away, but keeps your customers glued to their screens as they experience revolutionary engagement experience.

The name Typeform comes from “typing forms”. This means engaging forms that engage the user throughout the journey of the form itself. Whether you’re collecting job applications, suggestions, reports, or basic contact form necessities — Typeform does a wonderful job at ensuring that whatever you’re promoting to your audience, it will keep them engaged. Typeform also works in the following scenarios: market research, branding research, post-event research, polls, registration forms, lead generation, signup forms, medical forms, order and delivery forms, booking and donation forms, and quiz forms. Let alone we’ve only touched the surface of Typeform, and we encourage you to look in-depth at what this product has to offer to your business, it might be life-changing!



SurveyGizmo’s full featured approach to surveys has won the hearts of many tech oriented developers, business owners, and webmasters who want to truly understand their customers. Where do we even begin with such a vast pool of features? It all begins with tailored questions that can be used to dwell deeper in the psyche of your audience to meet their goals and expectations. SurveyGizmo won’t enforce its own layout upon your forms, so you remain in control of colors, layout types, sizes, links, everything that a custom design survey form would need; branding as it needs to be. Forget about sending out a campaign and waiting on data to analyze, everything happens in real-time as the answers begin to roll in. All data can be promoted through social media or business channels like email for easier exposure and access.



KwikSurveys snagged the opportunity when it arose to introduce a web-based survey building that although focused on simplicity, still manages to provide features beyond basic survey creation. Kwik’s main products are survey, quiz, and poll builders. These products will enhance your relationships that you have with your readers and customers. You can build surveys with unlimited number of questions. Also with concise analytical reports that give you impeccable insight into your own audience. The survey builder is interactive and offers many ways to use algorithmic logic for creating surveys that would meet the needs of your business.



SurveyPlanet’s extensive set of free features is the ultimate survey building tools to get insight in how customers see your product. While free plan users can enjoy the selection of ten unique survey themes, paid plan users can actually customize and build their own survey designs that would compliment an existing website design. Same paid plan lets SurveyPlanet users upload visual content for more engaging and interactive surveys.

Worry not though, because all themes (whether free or paid) are compliant with responsive web design. Not only is the builder rapidly fast, but the surveys themselves are also coded so that they take up as little resources as possible, so you’re always optimized for performance. SurveyPlanet also takes into account the business of those who wish to do extensive surveys and questionnaires and provides customers will pre-set questions that will help you run campaigns on many different aspects of understanding your current customers and audience. Logic can be implemented to base questions on the kind of responses that your audience has already answered, helping you to segment a particular audience for future content.



surveymonkey free wordpress survey plugin

SurveyMonkey is the leading software for online surveys. With millions of customers (including Fortune 500 companies) around the globe, SurveyMonkey establishes an easy to follow roadmap for business persons who want to learn about their customer happiness, engagement, and desires where product is concerned. Start today by signing up for free. Do you ever find yourself wondering, what exactly are your customers thinking and saying about your products? How about understanding where your customer satisfaction is coming from? Sure, you can browse TripAdvisor, and Google for reviews. But how often are those reviews direct responses to questions that you’re asking your customers?

SurveyMonkey provides customer survey templates for multiple scenarios: customer satisfaction, market research, events, education and human resources. Combining these scenarios can yield you great insight and outlook on why your customers are satisfied or dissatisfied with your product, and where your possible next areas of growth are located. Like others, SurveyMonkey also supports the idea of segmenting your audience after the results have been counted it, since segmentation offers so many ways of targeting specific audience for specific offers.



survicate free wordpress survey plugin

Survicate is one of the world’s leading platforms for gathering customer insight. As an All-in-One platform, Survicate helps businesses to make the most of their existing or potential customer relationships through carefully designed survey and feedback tools. The sophisticated questions features allow for business owners to craft a truly versatile feedback form based on custom specifications and needs for the given campaign. Social and user-feedback integrated system ensures that your content will always reach your users, even long after they have completed the form.


Free Online Surveys

free online surveys

FreeOnlineSurveys certainly managed to grab itself a premium domain in this market, and often you have to ask yourself — can such a domain live up to its name? And in this case, it most certainly can, the website design is exceptional, as well as the features involved for building your new surveys. You can choose between surveys, quizzes, forms, and polls to create from a single dashboard.

The integrated survey logic helps you to create the kind of questions that would lead up to a concise audience segmentation. Those segments could then be used to deliver customers tailored news, product offers, and insights that would further strengthen your bottom line. Brands don’t have to stress over using a free survey builder, since customization of how the surveys look are all in your own hands. All those custom options span across the different range of form types that you can build.



free survey tool

If it wasn’t for customers such as Vodafone, Siemens, Porsche, and Nikon — majority of developers would think that SurveyHero is just another sham, a lousy attempt at providing webmasters with a functional survey building platform. But SurveyHero does have those clients, and thousands of others who have benefited from the many great features that this tool provides: extendable questions, logic workflows, visual content, custom survey themes, add media content, custom redirects, responsive mobile design, password locking, custom time limit for survey completion, dynamic integration. It actually has an enormous list of features that keeps going on, so it makes more sense now that such luxury companies would rely on this professional software to interview their customers. The free plan can feel quite limiting, but if you’re working in corporate business, a slight investment for customer understanding can go a long way.



sogosurvey free wordpress survey plugin

Beating your competition doesn’t always come down to the way you build your products, but the way you understand your customers instead. It’s the customer that ends up making the product. If no priority is being put over the way you understand the needs of those who maintain the success of your business, then someone else will come and do it for you. That’s sort of the description that SoGoSurvey is trying to approach with their survey product.

With SoGo, you can start right away. The pre-built survey templates help you get started with questioning your customers in just a few momentarily interactions. The visual reports give you concise visualize data reports of responses that your surveys are generating. You can use that data immediately to improve your product. Also, it is to create case-studies about specific survey campaigns that you’ve run. Sometimes it doesn’t hurt to share the data with the public as it serves as another free marketing channel for your business.


Zoho Survey

zoho survey free wordpress plugin

Zoho runs such a vast and diverse range of products. Sometimes people question whether those products have great quality reassurance, and yes, in fact they do! It took its time to evolve as a reputable online business company that solves problems in marketing, sales, IT departments, support departments, and email marketing categories.

Zoho Surveys considers themselves as a unique survey service because of a select few specific features. Those are things like offline-support for building surveys when you’re not connected to the web. Once online you can upload them to Zoho servers, or use your own hosting; whichever works best for you. All surveys can be translated into dozens of languages, and you can connect with Zoho Email Marketing or MailChimp to send surveys directly into email campaigns. And as all business minded people know, without data there isn’t much to understand. That’s where Zoho gives you real-time access to your survey reports as they keep coming in.


Google Forms

google forms

Who wouldn’t trust their data to Google? So many of us already do on daily basis… we give Google our emails, our advertising money, social information, and in some cases even our own digital enterprises, yet Google continues to deliver with products that surpass the functionality and productivity of standalone desktop software. Google has converted the Microsoft Office Suite into a digital enterprise on its own, offering Docs, Sheets, Slides and Forms as separate Google products available in the digital space.

Google Forms is also used in situations where you’re required to launch a survey campaign, because as a Forms tool — it can take care of any task where user input would be concerned. Whether you’re looking to gather a few answers about your product, or create concise questions and answers forms — Google Forms can solve those mysteries rather effortlessly. The documentation, but also countless online tutorials provide different perspectives on how Google Forms can be beneficial to business planning, and rest assured that there are many of such perspectives out there.



limesurvey free wordpress survey plugin

LimeSurvey doesn’t need an introduction if you’ve been around for the last 5 years, this open-source survey software has been able to define many milestones for how a seemingly minimal open-source software can capture the hearts of so many millions of web users and developers. The applications of LimeSurvey are beyond the reach of an average online survey builder that your neighbor might recommend. With LimeSurvey you can: create customizable marketing surveys, create psychological surveys and tests, create a customer satisfaction survey after a sale has been finalized, create interview surveys to weed out unqualified contenders, create custom event invitations to understand the needs of attendees, theoretical tests for things like license tests and more. It is completely pluggable with custom templates and custom plugins, plugins such as secure authentication methods, export methodologies, and data protection so you can sleep soundly at night.



questionpro free wordpress survey plugin

At the end of the day it will come down to how happy your customers are, and whether you’ve insured their satisfaction levels for years to come. That’s the first lesson of business, to listen to the customer and truly understand their concerns. Because once you do — you can integrate new ways of solving problems and providing solutions, all the small things that make your business more trustworthy, reliable, and credible. Starting from the first welcome email that you send them, to discussions that happen over live chat widgets, you can move on to surveys to dig deep into the mindset of your customer and begin nurturing a long-standing relationship with them. QuestionPro is an industry known business that always encourages its customers to put their customers first, since that is what makes the journey of profit possible.


Free WordPress Plugins for Surveys

Alright! What a list so far. We covered the tools that majority of web users today use when they’re not using WordPress, and now we can take a peek into what WordPress plugin developers are making to help bloggers launch survey forms on their blogs. These are mostly unique platforms and tools that we didn’t see in the standalone roundup. But there’s a possibility that some of the more older tools will have developed their own WP plugin as they understand the market that such plugins can reach. Once again, explore and understand your goals for surveys. And then, the process of choosing the right plugin won’t be so hard.

WPForms (Free/Premium)

wpforms lite free wordpress survey plugin
With over three million active installations, WPForms is one of the most popular free WordPress survey plugins. Out of the box, WPForms is a drag and drop form builder, however, you can also employ it for surveys. Still, for this, you will need a plugin add-on that fully expands the possibilities of the already resourceful WPForms. Overall, this tool is effortless to use, making sure even utter beginners get the most out of it quickly and comfortably. Let’s face it, you do not really need to learn anything, as everything you do with WPForms is easy to understand – self-explanatory if you will.



forminator free wordpress survey plugin
Forminator is a free WordPress survey plugin that offers you the flexibility you deserve. In short, Forminator works for all types of forms, supporting any number of fields that you need. Forminator is also fully compatible with accepting payments, collecting leads, taking orders and more. If you would like to engage your visitors and keep them around for longer, you better use Forminator. Not just that, but if you are particularly looking for a way to get to know your users better, again, let Forminator do its trick with its great features. Finally, if you would ever like to take things to a different level, go with the pro plan.



hotjar free wordpress survey plugin
Hotjar is not just one more free WordPress plugin for surveys. In fact, it is a full-blown solution that will help you understand your users better. Call it an analytics software with a twist. Hotjar’s features include heatmaps, conversion funnels, form analysis, surveys, incoming feedback and an array more. As for surveys, the easy-to-use editor allows you to quickly form the survey you are after and set it live on your website or blog. The Hotjar survey is fully flexible, working on all modern devices without a hitch. With a survey, you can engage your users, collect emails and prevent them from leaving your website upon exit.


Quiz and Survey Master

quiz and survey master
Little time and energy are necessary to create native surveys and quizzes for your website or blog. Make it happen with Quiz and Survey Master without spending a single penny. This WordPress plugin is full of great features that get the ball rolling immediately. For your information, you can first take a peek at several samples just to see what’s possible in real life. Enjoy the great customization options, collect emails, add a countdown timer, and integrate Quiz and Survey Master with 3rd-party plugins, all this and more with just one tool. Additionally, there are also multiple free and premium add-ons at your disposal to expand the plugin with new features.


Poll, Survey, Quiz & Form by OpinionStage

poll survey quiz form by opinionstage

OpinionStage is definitely onto something here. We immediately recognize this kind of forms pattern because quiz sites and psychology test sites use it. Even media sites like BuzzFeed use this. They pretty much built their business model on top of question and answer type of forms. The developers don’t call it OpinionStage for no reason. It’s the one way ticket towards discovering the opinions of each of your users about the specific things.

And regardless of the fact, you’re still boosting your bounce rates and pageviews. Your readers do this by interacting with surveys, polls and quizzes that you’re displaying both inside and outside of content. OpinionStage is compatible with running contests and special offers to reward your audience for being engaging. You can gather their details to get them to sign up to your email list too! It’s a vast plugin that doesn’t stop at the traditional purpose of giving you what the name implies. This is a much more diverse and magnetic plugin that excels at keeping your audience thoroughly engaged.


WordPress Survey & Poll

wordpress survey poll

WordPress Survey & Poll values and cherishes the feedback that comes from the users of your website. With that kind of mindset, you can enjoy a plugin that collects feedback from your users effortlessly. It has the support of modern web browsers and integrated responsive design. You will never miss on any single user when it comes to asking them for their satisfaction with your content. Users can also submit about possible improvements you could make. You won’t have to struggle with preparing the polls or surveys either. The plugin comes with a visual forms builder that gives you the customization freedom you seek. You can also apply custom animations and parallax that would suit modern designs and themes.


Premium Plugins for Creating Surveys with WordPress

We’ve covered a Great deal of information. For the last part, we’re going to mention premium plugins for creating versatile surveys on WordPress blogs. Altogether, this might as well be the most comprehensive overview of the kind of survey solutions that exist out there. Don’t hesitate to recommend your own platform that you use in case you didn’t see it mentioned already. The following plugins have the advantage of an extended premium support package. This could help you with integrating your survey forms. We’re sure that these forms would be best suitable for your business plans.

Modal Survey

modal survey

Modal Survey considers the aspects of psychology when you’re required to dig deep for understanding your audiences. Although title suggests (modal) that this is a popup plugin, you can effectively embed it as a standalone widget. You can place it within your content area of WordPress posts. The polls that Modal Survey allows you to craft are not your traditional progress bar polls. It turns it into a step by step question and answer tasks that end up serving a specific result. In your case it could be the overall results, or you could use those polls to define a personality trait.

The developers integrated it with Visual Builder support. Anyone who uses Visual Builder already can plug away their designs with some new and interesting surveys and polls. The plugin provides much more features that helps you to save your time and reach your aims. The polls can appear for the users at once. It’s possible to set to display once for users who already filled out or simply can appear in every cases. Activate the poll with different user interactions. This includes things like link clicking, scrolling to the page bottom or even scrolling to specific parts. Each questionnaire is closeable or you can force the users to fill out in return for the hidden content.


How to use online survey tools to understand your customers

If you are choosing to ignore your customer feedback, then your business will inevitably remain in the phase of standstill. Any future decisions after a certain growth period must be based on the feedback of your actual customers. That includes their satisfaction with particular products and their features, and their dissatisfaction with other parts of your business. Big companies like Google, Tesla, and others are constantly fighting the battle of being shamed and blamed. Also, they’re constantly investigating what their users want, and how users respond to certain changes. It’s amongst the reasons why Google has abandoned so many, seemingly useful products. It was because audience didn’t like them, and so they had to cut them loose. User feedback is invaluable.

Emailing, surveying, usability testing, interviews, social media listening, analytics and feedback widgets are just the beginning of getting an answer to the burning question of “Do you enjoy using our service?” — from there on, you open yourself to a new world of exploration, and it’s all for the benefit of your own business.

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Alex is a freelance writer with more than 10 years of experience in design, development, and small business. His work has been featured in publications like Entrepreneur, Huffington Post, TheNextWeb, and others. You can find his personal writing at The Divine Indigo.

This Post Has 10,676 Comments

  1. Ben Ortega says:

    Great top, but if you wish to collect feedback throughout the whole customer journey online you should try out Feedbackly feedback widget. It is a great tool for managing feedback and it is easy to use. I personally like it and I am pleased with the results. You can also benefit from many features such as creating and triggering automated instant upsell offers based on the feedback given.

  2. Loved reading the article! That’s one mighty list of survey plugins 🙂 However, I can suggest one more plugin that can be an excellent addition to your list. Survey Funnel is a fantastic WordPress survey plugin. You can take a look at it.

  3. Hey, I am in search of a “What is your location” pop up with drop down to select the location and a submit button. So survey came inside my mind. Am I on the right track? Any help?

    1. Faizan,

      I believe this is what you are looking for. There is no WordPress plugin just for that but it comes part of many directory themes and plugins where location is important.

  4. Hey Alex,
    great article! I would add just one more tool to the list – Survicate (to make it clear, I work here). After a recent product update, Survicate offers targeted website surveys, feedback widgets, one-click email surveys, NPS email surveys and questionnaires. No more need for multiple tools to collect customer feedback across different digital channels. Plus, we have a WordPress plugin to make getting started easier for those who want to use website surveys and feedback widgets.

  5. Hi Alex,
    Thanks for such a great list! This is for sure helpful for many websites developers and bloggers.
    I am personally interested in one specific feature of surveys plugins – to generate for each user who had taken the quiz a unique share link, so that later I could see who invited each survey user for my website.
    Can you maybe recommend me any plugin/tool with such a functionality?

  6. Hi Alex,
    Thanks for such a great list! This is for sure helpful for many websites developers and bloggers.
    I am personally interested in one specific feature of surveys plugins – to generate for each user who had taken the survey (not made a purchase) a unique share link, so that later I could see who invited each survey user for my website.
    Can you maybe recommend me any plugin/tool with such a functionality?

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