Do you have an online store ? Do you offer any service online ? Are you looking to increase the number of members subscribing to your service ? Then, you must have heard of landing pages. If you haven’t, it is time to familiarize yourself with them. Read on to find out more and to make landing pages an important part of your marketing strategy.
A homepage is intended for information and brand building. For specific campaigns, you will need specific landing pages. This is the place where you can capture a lead and convert it into a profit.
A landing page is a single webpage that is designed with one special objective – to get your visitor to do something you want. Every bit of content on this page is geared to interest the visitor to take a particular course of action.
The objectives may be anything – filling in subscription forms, providing contact details, purchasing a product, introducing a friend or to reading up further details about the company or product. You can add some kind of incentive for them, perhaps freebies.
The best landing pages are built with a specific intended purpose in mind. They have a structure that should be maintained with subtle differences, according to the particular needs of individual websites. To make landing pages a success, the marketing team should undertake a load of off-page optimization as well. The team should be able to get traffic to the landing pages. This is critical to the success of the marketing campaign. Once a visitor reaches a landing page, the page will do the rest of the job for you.
To achieve maximum benefit, the content of the landing page should –
- Convey the exact information that the visitor is searching for.
- Be completely in sync with your marketing strategy.
- Preferably be completely separated from your website.
- Preferably not contain any menu, as you do not want your visitor to wander away.
- Carry content that is almost exactly the same as that used in any advertising campaign, so that it will be found easily by search engines, without being directed to the homepage.
Some things that a landing page should not miss out on are a catchy headline, a tagline that elaborates the headline, a really good image that captures the essence of your campaign, benefits of your offer and a call to action. If you are a serious marketer, you should read up further on this page on Unbounce.
Landing pages can be of the click through variety, where visitors click through one page after another till they reach the shopping cart, or, landing pages can be used to simply gather contact details of visitors creating sales leads that can be used later.
Now that you have an idea about what landing pages are and what they should contain, your next concern will be – how to create a landing page ? You can take help from service providers or, you can use plugins to create landing pages. Using plugins is a less costly affair and you have complete control over your landing page.
There are many quality plugins that can create beautiful and effective landing pages for WordPress. To make it simpler for you to choose, we are going to list some of them here.
WordPress Landing Pages
WordPress Landing Pages from Inbound Now is a free plugin that will help to create landing pages for your WordPress site. Inbound Now are experts in online marketing and this plugin was designed in keeping with their best marketing practices.
You can create multiple landing pages for your WordPress site. Once installed, you can locate the plugin’s menu in the WordPress dashboard and manage content from there. It gives you the option to connect your landing page with other apps like MailChimp, Aweber and many more.
The plugin offers a number of pre-made templates, but they are a little basic and you will find that you need to customize them. Customization is possible with the Visual Editor and you can make changes and view them before saving it.
You can monitor conversions as they happen and optimize for conversion on a continuous basis. You can make an identical copy of a page, vary it and run A/B split tests on the copy. See different versions to check out which one converts the best.
Forms can be partially filled, so that a visitor will find it easier to complete them. It is compatible with WordPress Leads and WordPress Calls To Action, and together these plugins will help to track visitor activity and capture leads. It is also compatible with many third party add-ons, free and paid. You will find that you need premium add-ons to integrate this plugin with your email marketing platform and the autoresponders, and you will have to pay on a per provider basis.
Any contact form – Gravity, Ninja or Contact Form 7 – can be used with this plugin. You can sign up for a premium account with Inbound Now, which starts at $99.99 for a single site and runs upto $249.99 for multiple sites. This gives you unlimited access to all their marketing plugins and landing page templates.
Thrive Builder and Landing Pages
Thrive Landing Pages is a premium plugin that is good value for money. It is 100% conversion optimized and looks perfect with whatever theme you use.
You can choose from the 122 different templates on offer and retain the layouts just as they are or change anything on the page in any way you like. Sequence of landing pages that work well together or landing page sets are available.
Using the intuitive frontend Thrive Content Builder you can completely overhaul any template and more importantly see your own template take shape even as you drag and drop, without refreshing or without switching from editor to preview tab. You will see your page just as your visitor will see it.
The plugin allows a high degree of customization and you can edit text, images, change backgrounds and add videos. Countdown timers with specified end dates can be set. As if this were not enough, you can use codes provided to design an entire template library of your own.
A two step opt-in process is available. In the first, you click on a button and this leads you to the second step where you can fill up the form. This ensures a greater conversion rate. A number of content elements such as content boxes, styled lists, guarantee forms and many more, have been included and you can add them as you like.
To install and activate this plugin on one site it will cost you $67, for multiple sites $97 and for a developer to install on clients’ website, $49 per month paid annually.
OptimizePress is both a theme and plugin, as it comes in both modes. Those who are happy with their current theme should stick to it and use the plugin mode. But for those who intend to set up a marketing website, the theme may be a better option.
This plugin will help to establish, grow and convert an online audience. It does not merely help in building landing pages, but can help to secure content for subscription members, create sales or marketing pages or operate authority blog sites.
This plugin is designed for WordPress and there will be no WordPress – plugin conflict. You can choose from 30 different templates and adopt them as your own. Or you can customize it with the help of the Visual Editor. Editing can be done from the frontend and you can see the changes even as you make them. With the help of the Element Browser, you can choose from 40 different content elements and include them in your template. No coding is required at all.
This tool is developed on the principle that the appearance of your website counts for everything and that being responsive is no longer an option. The landing pages can size down instantly to hand held devices. The plugin can integrate at the API level with Aweber, MailChimp, GetResponse, iContact, Office Autopilot, Infusionsoft and 1Shopping Cart.
You can purchase the plugin with a one time payment of $97 for the Core Package which can be used for 3 sites that you own and operate. The Publisher Packages which comes at $197 can be used on 10 sites and the Pro Package that costs $297 can be used on 30 sites. The purchase also entitles you to a year of free support and updates. If you are not satisfied, you can avail the 30 day money back guarantee.
You cannot truly call LeadPages a plugin. It is more a landing page creating platform. It includes powerful features like LeadPages, Lead Boxes, Lead Digits, Lead Links, A/B Split Testing, Analytics and Template Importer.
70 pre-made templates ensure that you do not feel lost and will help you find a starting point for your project. Customizing a page is totally intuitive. Embed videos and drag and drop any content element as you like. You can hide all the elements that you do not want to use. And with Template Importer, you can import any template that you like.
LeadPages can collect leads from web pages, emails, social media and text messages. Publishing your lead pages is also quite easy. You can publish to your own server, your WordPress site or your Facebook account. You can covert existing webpages or websites into lead generating pages with the help of Lead Boxes.
Lead boxes are pop-up boxes that open up when a visitor clicks on a predetermined link or button. Any trigger can be set for the pop-up. They contain forms that are integrated with your email service provider.
With Lead Digits, you can capture the emails and phone numbers of potential customers who are requested to send a unique text to a specified number. These details are automatically added to the list that you create with your email service provider. Lead Links will help subscribers or readers opt into a list simply by clicking on appropriate buttons.
Some additional features like one click Facebook registration, pre-populating the landing page fields and sorting landing pages by conversion rate, make this plugin more attractive to purchase and use.
You can purchase LeadPages Standard package suitable for home businesses and entrepreneurs for $25 per month paid annually. The Pro Package suitable for professional websites will cost $49 per month paid annually and the Advanced Package is suitable for marketing teams and agencies at $199 per month paid annually. 30 day money back guarantee is also offered.
Another top of the class plugin for landing pages is InstaBuilder. It offers 100 templates for you to choose from and allows you to customize them with the built in image editor. You can drag and drop any element into the page. 6 types of pages can be built – sales pages, download pages, webinar pages, landing pages, launch pages and coming soon pages.
InstaBuilder has a ready to use library of graphics, icons and images. If you wish, you can add your own custom images and can resize or crop them, eliminating the need for photoshop. The Coming Soon page can capture pre-launch leads until the launch date. Customizable countdown timer can add a sense of urgency.
Split testing is possible and you can choose the best combination for your landing page by testing various versions. Advanced analytics will help you to keep track of how your landing pages are converting. The landing pages will be optimized for search engines and you can customize SEO settings or even turn them off for private messages like Thank You notes.
You can time delay content – any content can be displayed at any time on the page. Redirect option is available for those leaving the page without completing a sale. Lockable content and opt-in firewalls can be used for sharing specified content with specified subscribers. You can lock one page or many pages or all of them, as desired.
Build a mailing list using the 2 step and 3 step opt-in technology. This is suitable when you want to streamline subscriptions – such as offering educational courses to qualified candidates only.
The InstaBuilder can be purchased for a one time payment of $77 for use on 3 sites. For unlimited number of sites, you will have to pay $97 and for a developer’s licence, the cost goes up to $197. You can also take comfort from the 60 day money back guarantee that is available for this plugin.
Coming Soon Page by Seed Prod
Coming Soon and Maintenance Pages are actually a kind of Landing Page. These pages collect leads while the site is under construction or maintenance or preceding a launch. Coming Soon Page by Seed Prod is ideal for launching a site.
The landing page, email opt-in form and social media links will help to create a buzz around the soon-to-be launched site. You can add a countdown element and the website or webpage can be auto launched at a preset date and time.
You can also show the Coming Soon Page for some webpages or for the whole site. This means it is possible to launch your website in parts, as and when they become ready.
With Seed Prod you can set use the pre-made themes or use your own. With the default theme and customization options, you can design and publish your Coming Soon page in minutes. Developers can use code to customize. The backgrounds need not boring, full screen images, slideshows or video background can be added. Google Fonts and Typekit access means you can have beautiful fonts handy to build your pages. Animation effects can be added.
It integrates with major email marketing platforms, the major ones like Aweber and MailChimp included. If you want some users to bypass the Coming Soon page and gain access to webpages, you can do so by giving them a bypass link. You can also allow them to bypass using IP address or WordPress roles. Email can be stored in WordPress directly and exported for use to any service provider. Referral tracking is possible and this can be used to incentivise sharing.
A free version with reduced features is available. But to take full advantage of this plugin, you will have to buy a license. The All Access License comes at $199 for use on unlimited sites and lifetime support. A Developer License is priced at $79 for use on unlimited sites and 1 year of support. A Business License at $49 will entitle you to use on 5 sites and a Personal License at $29 will entitle you for use on just one site. A 30 day money back guarantee is offered.
Ultimate Landing Page
Ultimate Landing Page is a free plugin that will help you to create Landing Pages and Coming Soon pages and publish them in minutes. You can publish them immediately or delay them to be published according to a schedule. The plugin will also help you to create sales pages and if you wish, you can set your landing page as your homepage.
The plugin includes a collection of templates, all of which can be customized. The page builder will support your imagination in designing and building the page. You will see a marked uptick in conversion rates with this plugin.
Split testing is supported, so you can be sure about which template or variant you want to publish. SEO metabox is integrated and so is MailChimp. The leads captured on your landing page can be sent directly to MailChimp. Gravity Form, Contact Form 7 and Ninja Form and more are integrated with this plugin and you can add custom forms using HTML.
This plugin is not exactly feature rich, but it loads fast and customization is easy.
To publish effective, conversion ready landing pages real fast, Instapage can be a good choice. You can build a page within Instapage and push it to your WordPress site where it is published as a subdirectory of your website. Before you publish it, you can run split tests on it and find out which is the best version for publishing.
The plugin contains a log which can be accessed by the authors to detect any issues with it. This feature is turned off by default and will be turned on only at your request.
There are 100+ templates that you can choose from to help you get started. The templates are categorized and there are categories for landing pages, click through pages, mobile apps, webinars and thank you pages. It is integrated with 20+ email service providers.
The plugin is responsive, and includes automated marketing, analytics and SEO friendly features.
Instapage offers a 30 day free trial. The Basic Package costs $29 per month, the Professional $55 per month and the Premium $79 per month. These rates are applicable when paid annually.
You can use Parallax Gravity to create unlimited landing pages. Each page can have multiple sections, each with its own background and content. The sections can even include content from other plugins.
With this plugin you can set the landing page as a homepage, activate or deactivate the page by redirecting to a custom URL when the campaign is over, add parallax animation shortcodes and generate QR codes for offline part of the campaign.
Also included are favicon support, menu external link support, Google Analytics support, custom CSS support and custom keyword support.
A regular license will cost you $17 and it entitles you to future updates.
WP Profit Builder
WP Profit Builder has a huge library of 60+ pre-made templates for you to choose from, with many templates being added on an ongoing basis. The templates are suitable for landing pages, sales and marketing. Page builder can be used to customize the templates.
The plugin will optimize the pages for mobile devices and for search engines. It is integrated with leading email providers. It is also integrated with payment processors, membership systems and webinar systems.
A license for personal use on one website will cost you $47 and for use on 10 websites, $67. WP Profit Builder is currently being offered at discounted prices for unlimited use on client and personal sites at $67.67. A 60 day free trial is also available.
Before you rush to buy a plugin, you should check out whether the theme you are using will help you to build custom landing pages. Many themes offer this option as part of their standard features. If it serves your need sufficiently, you need look no further. But plugins can be of great benefit for campaign oriented programs and have been established to spike conversion rates.
Now, that we have checked out the features of a number of plugins, which is that one that you will pick ? Keeping in mind that most of the features are common to all plugins with not much to distinguish between them, value for money should be the basis of your choice.
If you have any particular requirement, you may pick that plugin which best suits that requirement. If you want a free plugin WordPress Landing Pages is a good choice. To make available a load a free downloads to your subscribers, LeadPages may fit the bill. If you are launching a website, Seed Prod is the one for you. Ultimate Landing Page may be the best if you are looking for lesser number of features with faster load times. To have your products, especially digital products, displayed to advantage, may be you should look closely at Parallax Gravity. If speed combined with great looking content is what you are looking for pick Thrive Landing Pages and Content Builder. Add that to the list building capability, choice of templates, scaling for mobiles, and drag and drop feature, and Thrive Landing Pages and Content Builder will be my pick.
I would be glad to learn from your experience with landing page plugins, so please leave a comment below about your experience.