Do you have an online store? Do you offer any services online? Are you looking to increase the number of members subscribing to your service? Then, you must have heard of landing pages. If you haven’t, it is time to familiarize yourself with them. Read on to find out more about making landing pages an important part of your marketing strategy.
A landing page is intended for information and brand building. For specific campaigns, you will need specific landing pages. This is where you can capture a lead and convert it into profit. A landing page is a single webpage that has one special objective—to get your visitor to do something you want. Every bit of content on this page is geared to interest the visitor to take a particular course of action.
The objectives may include filling in subscription forms, providing contact details, purchasing a product, introducing a friend, or reading up on further details about the company or product. You can add some incentive for them, perhaps freebies.
The best landing pages are built with specific intended purposes in mind. They have structures that should be maintained with subtle differences according to the particular needs of individual websites. To make landing pages a success, the marketing team should undertake a load of off-page optimization. The team should be able to get traffic to the landing pages. Once a visitor reaches a landing page, the page will do the rest of the job for you. This is critical to the success of the marketing campaign.
To achieve maximum benefit, the content of the landing page should
- convey the exact information that the visitor is searching for.
- be completely in sync with your marketing strategy.
- preferably be completely separated from your website.
- preferably not contain any menu as you do not want your visitor to wander away.
- carry content that is almost exactly the same as that used in any advertising campaign so that it will be found easily by search engines without being directed to the homepage.
Some things that a landing page should not miss out on are a catchy headline, a tagline that elaborates the headline, a really good image that captures the essence of your campaign, the benefits of your offer, and a call to action. Moreover, landing pages can be of the click-through variety, where visitors click through one page after another till they reach the shopping cart. They can also be used to simply gather the contact details of visitors, creating sales leads that can be used later. If you are a serious marketer, you should read up further on this page on Unbounce.
Now that you have an idea about what landing pages are and what they should contain, your next concern will be how to create a landing page. You can get help from service providers or use plugins to create landing pages. Using plugins is a less costly affair, and you have complete control over your landing page.
Here are some quality plugins that can create beautiful and effective landing pages for WordPress.
Elementor Page Builder
If you ever browsed for a WordPress theme, there is a good chance you already noticed Elementor mentioned. It is a spectacular drag and drop builder with outstanding flexibility and extendability. Making landing pages and any other custom web design happens quickly without the need to invest too much time and effort. Indeed, there is no need to know how to code to work with Elementor. The tool guarantees a codeless experience developing the much-needed landing pages.
All the layouts you will put together with Elementor will be mobile-ready, cross-browser compatible, and optimized for fast loading speed. What’s also cool about Elementor is the real-time editing feature. In other words, the very moment you make a change, the result appears right in front of your eyes. No need to be jumping back and forth from back-end to front-end.
Thrive Builder and Landing Pages
Thrive Landing Pages is a premium plugin that is a good value for money. It is 100% conversion-optimized and looks perfect with whatever theme you use.
You can choose from the 122 different templates and retain the layouts just as they are or change anything on the page any way you like. The sequence of landing pages that work well together or landing page sets are available.
You can completely overhaul any template using the intuitive front-end Thrive Content Builder. More importantly, you can see your template take shape even as you drag and drop without refreshing or without switching from the editor tab to the preview tab. You will see your page just as your visitor will see it.
The plugin allows a high degree of customization, and you can edit text, images, change backgrounds, and add videos. Countdown timers with specified end dates can be set. As if this were not enough, you can use codes provided to design an entire template library of your own.
A two-step opt-in process is available. In the first, you click on a button, which leads you to the second step where you can fill up the form. This ensures a greater conversion rate. Many content elements, such as content boxes, styled lists, guarantee forms and many more, have been included, and you can add them as you like.
Install and activate this plugin on one site will cost you $67. For multiple sites, it’s $97, and for a developer to install it on a client’s website, it’s $49 per month paid annually.
OptimizePress is both a theme and plugin, as it comes in both modes. Those happy with their current theme should stick to it and use the plugin mode. But for those who intend to set up a marketing website, the theme may be a better option.
This plugin will help to establish, grow and convert an online audience. It does not merely help build landing pages, but can help secure content for subscription members, create sales or marketing pages, or operate authority blog sites.
This plugin is designed for WordPress, and there will be no WordPress – plugin conflict. You can choose from 30 different templates and adopt them as your own. Or you can customize it with the help of the Visual Editor. Editing can be done from the frontend and you can see the changes even as you make them. With the help of the Element Browser, you can choose from 40 different content elements and include them in your template. No coding is required at all.
This tool is developed on the principle that the appearance of your website counts for everything and that being responsive is no longer an option. The landing pages can size down instantly to hand held devices. The plugin can integrate at the API level with Aweber, MailChimp, GetResponse, iContact, Office Autopilot, Infusionsoft and 1Shopping Cart.
You can purchase the plugin with a one-time payment of $97 for the core package for three sites you own and operate. The publisher package for 10 sites costs $197. Lastly, the pro package for 30 sites costs $297. The purchase also entitles you to a year of free support and updates. If you are not satisfied, you can avail the 30-day money-back guarantee.
You cannot truly call Leadpages a plugin. It is more a landing page creating platform. It includes powerful features like LeadPages, Lead Boxes, Lead Digits, Lead Links, A/B Split Testing, Analytics and Template Importer.
70 pre-made templates ensure that you do not feel lost and will help you find a starting point for your project. Customizing a page is totally intuitive. Embed videos and drag and drop any content element as you like. You can hide all the elements that you do not want to use. And with Template Importer, you can import any template that you like.
LeadPages can collect leads from web pages, emails, social media and text messages. Publishing your lead pages is also quite easy. You can publish to your server, WordPress site, or Facebook account. You can covert existing webpages or websites into lead-generating pages with the help of Lead Boxes.
Lead boxes are pop-up boxes that open up when a visitor clicks on a predetermined link or button. They contain forms that are integrated with your email service provider. You can set any trigger for the pop-up.
With Lead Digits, you can capture potential customers’ emails and phone numbers when they send a unique text to a specified number. You automatically add these details to the list that you create with your email service provider. Lead Links will help subscribers or readers opt into a list simply by clicking on appropriate buttons.
Additional features like one-click Facebook registration, pre-populating the landing page fields, and sorting landing pages by conversion rate, make this plugin more attractive to purchase and use.
You can purchase LeadPages Standard package suitable for home businesses and entrepreneurs for $25 per month paid annually. The Pro Package suitable for professional websites will cost $49 per month paid annually and the Advanced Package is suitable for marketing teams and agencies at $199 per month paid annually. The plugin offers a 30-day money-back guarantee.
Landing Page Builder
You do not always need to be a pro when building all sorts of landing pages. With the Landing Page Builder plugin, you can get the ball rolling immediately, even without coding and design knowledge. This powerful and practical software will help you create squeeze, landing and opt-in pages without breaking a single drop of sweat. No more working with the dull code and starting from square one. Thanks to Landing Page Builder, you can now have it all set in close to no time.
Some of the numerous features of Landing Page Builder are drag and drop builder, visual editor, ready-to-use templates, custom-made widgets and live form builder, to name a few. This landing page plugin also integrates with many different marketing services for ease of use.
WPOnepager is a free landing page plugin for WordPress that offers you everything necessary when building the right design for your marketing campaigns. Of course, without the need to hire a web developer and pay a hefty fee. With the use of WPOnepager, you can do it all on your own. Not just that, but the process of kicking things off to having a full-blown landing page ready to impress will take you barely any time.
WPOnepager works with any WordPress theme without a hitch. It also ensures that your final creation will be responsive, retina-ready, and cross-browser compatible. Other amenities contain Google Analytics support, drag and drop technique, full customization, and plenty of available blocks. Whether you are building a landing page for an app, a seminar, a case study, a book launch or raising awareness for a cause, with WPOnepager, you can do them all and then some.
Unbounce Landing Pages
Regardless of the marketing campaign, you plan to launch, you can create the niftiest landing pages with Unbounce. This insanely easy-to-use tool is full of quality features to ensure building fully active custom layouts which you can effortlessly publish on your existing WordPress page. Of course, Unbounce is also a fantastic plugin to create different landing pages and split-test them against each other. You can customize the web designs and make them follow your regulations and requirements precisely.
Some of the excellent features of Unbounce are over eighty free ready-made templates, mobile and desktop layouts, MailChimp compatibility, event tracking, and Google Analytics tagging. This plugin will be a breeze connecting Unbounce to your WordPress website and having your marketing funnels under total control.
Beaver Builder is not just a cool name for a landing page plugin; it is also the name of one of the best page builders out there. It has it all at the tip of your fingers, ready for you to employ and take to your advantage. With Beaver Builder, you can hammer out the most striking and high-performing landing pages that will boost your conversion rate through the roof. Of course, there is some testing involved before you want to see the results you would like to attain with your business. However, testing, creating, and launching new layout variations are super fun with Beaver Builder.
Core amenities of Beaver Builder are mobile-friendliness, full-width and column-based layouts, custom CSS classes and handy widgets and shortcodes. Beaver Builder works fluently with pages, posts, and other custom layouts, giving you all the right to create the designs you dig. And if you would truly want to take landing page creation to an entirely new degree, Beaver Builder premium plugin is the way to go,
Landing Page Cat
If you are on the hunt for a quick and simple solution to creating landing pages, Landing Page Cat plugin is a fine tool to consider using. Landing Page Cat ensures that your final creations are conversion-focused with the available content. After all, aren’t we building landing pages to get more leads and test different variations of existing layouts for continuous improvements? The answer is obvious.
To save you time figuring out how to start with Landing Page Cat plugin, watch the step-by-step video tutorial and get the gist of it. First, there is no need to know how to code. And second, it is way simpler than you think. Yes, that is pretty much it. Go ahead, download the landing page plugin for WordPress now and start playing around with all sorts of different features it has available.
Coming Soon Page by SeedProd
Coming Soon and Maintenance Pages are a kind of Landing Page. These pages collect leads while the site is under construction or maintenance or preceding a launch. Coming Soon Page by SeedProd is ideal for launching a site.
The landing page, opt-in email form, and social media links will help to create buzz around the new site. Add a countdown element, and auto-launch the website at a preset date and time.
You can also show the Coming Soon Page for some web pages or the whole site. This means it is possible to launch your website in parts when they become ready.
With Seed Prod, you can use the pre-made themes or use your own. You can design and publish your Coming Soon page in minutes with the default theme and customization options. Developers can use code to customize. The backgrounds need not be boring. You can add full-screen images, slideshows, or video background. Google Fonts and Typekit access mean you can have beautiful fonts handy to build your pages. Animation effects are also available.
It integrates with major email marketing platforms, the major ones like Aweber and MailChimp included. If you want some users to bypass the Coming Soon page and gain access to webpages, you can do so by giving them a bypass link. You can also allow them to bypass using IP address or WordPress roles. Store emails in WordPress directly and export them to any service provider. Referral tracking is possible to incentivize sharing.
A free version with reduced features is available. But to take full advantage of this plugin, you will have to buy a license. The All Access License comes at $199 for unlimited sites and lifetime support. A Developer License costs $79 for use on unlimited sites and one year of support. A Business License at $49 will entitle you to use on five sites and a Personal License at $29 will entitle you for use on just one site. A 30-day money-back guarantee is available, too.
Ultimate Landing Page
Ultimate Landing Page is a free plugin that will help you create landing pages and coming soon pages and publish them in minutes. You can publish them immediately or delay their publication according to a schedule. The plugin will also help you create sales pages, and if you wish, you can set your landing page as your homepage.
The plugin includes a collection of templates, all of which are customizable. The page builder will support your imagination in designing and building the page. You will see a marked uptick in conversion rates with this plugin.
With split testing, you can determine which template or variant you want to publish. The integrated features include SEO metabox, MailChimp, Gravity Form, Contact Form 7, and Ninja Form. Send the leads captured on your landing page directly to MailChimp. You can also add custom forms using HTML.
This plugin is not exactly rich in features, but it loads fast and easy customization.
To publish effective, conversion-ready landing pages real fast, Instapage is a good choice. Build a page within Instapage, and push it to your WordPress site to publish it as a subdirectory. Run split tests first, and find out which is the best version to publish.
The plugin contains a log that the authors can access to detect any issues. This feature is off by default and will be available only at your request.
Choose from 100+ templates under categories for landing pages, click-through pages, mobile apps, webinars, and thank-you pages. Another advantage is the plugin’s integration with 20+ email service providers.
The plugin is responsive and includes automated marketing, analytics, and SEO-friendly features.
Instapage offers a 30-day free trial. The Basic Package costs $29 per month, the Professional $55 per month and the Premium $79 per month. These rates are applicable when paid annually.
Plugins provide significant benefits to campaign-oriented programs and help to spike conversion rates. Before you rush to buy a plugin, you should check whether the theme you are using will help you build custom landing pages. Many themes offer this option as part of their standard features. If it serves your need sufficiently, you need to look no further.
Now that we have checked out the features of many plugins, which is that one that you will pick? Keeping in mind that most of the features are common to all plugins with not much to distinguish between them, value for money should be the basis of your choice.
If you have any particular requirement, you may pick a plugin that best suits that requirement. If you want a free plugin WordPress Landing Pages is a good choice. To make available a load of free downloads to your subscribers, LeadPages may fit the bill. If you are launching a website, Seed Prod is the one for you. Ultimate Landing Page may be the best if you are looking for fewer features with faster load times. To have your products, especially digital products, displayed to advantage, maybe you should look closely at Parallax Gravity. If speed combined with great-looking content, you are looking for pick Thrive Landing Pages and Content Builder. Add that to the list building capability, choice of templates, scaling for mobiles, and drag and drop feature, and Thrive Landing Pages and Content Builder will be my pick.
I would be glad to learn from your experience with landing page plugins, so please comment below about your experience.