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How To Run An A/B Test On Your WordPress Blog (Plugins And Tools)

How to Run an A/B Test on Your WordPress Blog (Plugins and Tools)

Running an A/B test on your website can have incremental effects on your conversion rates, user engagement, and quality of design. The thing with web design is that you build a single design, and it works. However, even though it does work, there’s room for more. That usually translates into learning about the purpose of individual elements on a landing page and how the changes in those elements can affect your bottom line. So many business owners who use websites to sell their products forget that A/B testing has helped many marketers increase their selling points by significant margins. Utilizing the full potential of split testing results in a 10%, 20%, or even 400% increase in conversion rates. It’s not just the positioning of the “buy now” button. It’s also the way you present your forms and whether a more simplified form leads to an increased rate of engagement.

It goes without saying that any change made to a web design is going to have lasting effects. To figure out whether those results are positive or negative, you need to get yourself up to speed with modern A/B testing methods. The current availability of plugins for A/B testing on a WordPress blog isn’t very great. However, you have choices. Besides those plugins, we have a few industry-leading A/B testing platforms that specialize in A/B split testing performance and analysis. You can easily apply them to your WordPress website.

Split tests extend into areas like colors of the calls to action buttons you’re using, including their text. You can also test two different versions of your email marketing emails and segment your results accordingly. The location of web design elements matters more than we’d like to admit. For instance, is it better to put the buy button at the top or at the bottom? That’s what you’ll learn once you establish an understanding of the following tools, plugins, and platforms. While we’re satisfied with this list, it would be nice to hear community feedback on any other alternatives, particularly on external resources, like advertising and email.

Nelio AB Testing

Nelio AB Testing

So, what are we looking for in an A/B testing plugin for WordPress? Surely, we want more than just the capability to test two different designs through a dashboard. Nelio’s focus is highly oriented around the performance monitoring of the individual parts of your production process. That includes testing alternative titles, featured content images, and even descriptions for your products (if you’re a WooCommerce user). You can configure all this to reflect custom changes in posts. The heatmap service provides an easy way to log your visitor interaction experience with your website. How visitors go from opening your website and then closing it is logged as well. What happens in the middle (their interaction) is what could give you the important insight on how to restructure your design. Make visitors more prone to complete actions rather than skim over certain parts of your site.

Without such direct tools, it’s impossible to monitor that live experience that visitors have with your site. Even when it comes to testing different types of content, you can just configure it so that the post you’re split testing includes a buy button. Then, monitor if any sales are coming in through that button in that particular post. Want to test various types of widgets? Nelio can do that for you as well. Rarely will you see a WP plugin that can do A/B testing on widgets. However, this is another sensitive area of your web design where a lot of information is being put. Sometimes, you can’t decide whether the subscription box should be at the top or the bottom. So, Nelio can help in that area as well.

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Marketing Optimizer for WordPress

Marketing Optimizer for WordPress

Spark up Marketing Optimizer to test multiple versions of your landing pages and learn how your customers react to different versions, and whether switching to a different version can improve your bottom line. Chances are you have at least one page that acts as your “confirmation” or “thank you” page for visitors that have just converted.

You can now track all of these conversions with a simple shortcode that lets the system know that the visitor has just completed a successful conversion, and the proper version of all the web pages that visitor saw is credited with a conversion. This allows you to have many different conversion goal pages and still track all your conversions in properly. You can create changes to custom post headlines and test multiple versions of it, or you can change the full layout and test different versions of it. A/B test images and whether they have an impact on visitor engagement.

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Simple Page Tester

Simple Page Tester

Alright.. Simple Page Tester has more than 4k users, why is that? It’s because the plugin does only one thing. It tests two different pages and reports on the results/changes. It’s a flexible and easy to learn how to use the plugin that can check multiple versions of the same page except slight changes between the two, or three, or four. It’s friendly with search engines so that you won’t be losing out on any organic traffic.

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AdBasis

AdBasis

AdBasis wants to help business owners to optimize their marketing funnels, all from a single management dashboard. Create campaigns that can be used to test multiple variations of advertisements, including a graphic design integration so you can create multiple versions of a single ad from within the AdBasis platform. You can use AdBasis to create custom sale/purchase scenarios and populate them with custom keywords to deliver the best possible landing pages every time.

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SEO A/B Split Testing

ab rankings testing tool
For everyone who is serious about search engine optimization, SEO A/B Split Testing is the WordPress plugin that will help you out. With this convenient tool, you can now split test titles and descriptions until you find the winning combination. See what performs better and gives you a higher click-through-rate and experience the deserved growth of your online project. On the other hand, if you are working with a client, help them reach the goals they want to see.

To kick it off, download and install SEO A/B Split Testing plugin. You would then need to create an account and you can already connect it with Google Seach Console. This way, you can track the performance of different tweaks you plan to make and experience an SEO boost. Any change you make will be visible immediately and the crawling begins.

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A/B Testing for WordPress

ab testing for wordpress
On your WordPress website, you can pretty much split-test anything you want. If you think you can just create a modern website and leave it as is, you are dead wrong. Unless you would not want to see constant growth for your project. On the other hand, you better consider performing A/B tests and never stop improving your page. With A/B Testing for WordPress, you can do such actions without a hassle straight from the content editor.

Would you like to see which font performs better, which title encourages more visitors to click and what type of content keeps your visitors engaged longer? If so, install A/B Testing for WordPress plugin now and get things moving forward. You can create different variations quickly and effortlessly, without the need to change any code. Thanks to the visual editor, anyone can become a pro at executing split tests.

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Contact Form by Supsystic

contact form by supsystic
While there are different elements and sections of your website you can split-test, forms are also one of the components that you should not miss experimenting with. And to get things going, Contact Form by Supsystic is the WordPress plugin to take into consideration. From quizzes and registration to subscription and newsletter forms, test out different variations and see what works with your audience best. You can test a form of different style, different color, different fields, you name it, the options are limitless.

The drag and drop form builder ensures everyone to create killer forms in little to no time. Moreover, all the layouts you put together will be mobile-ready and cross-browser compatible, too. You know how the saying goes, always be testing. No matter how successful you may be, there is almost always room for improvement.

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adclouds

adclouds

It can seem like automated algorithms are just promises that never fulfill themselves, but we’ve stepped into an age of web development and digital marketing evolution where automatic optimization is possible, and it can deliver very reliable results in the right scenario. That includes multiplying the advertisement types that you are using, and running custom versions of each and providing them seamlessly to all your visitors.

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Kameleoon

Kameleoon

Kameleoon targets six unique areas of digital marketing that can you can plug into your existing digital marketing strategy, and of course yield great benefits. The first area is A/B testing, where Kameleoon can help your business strategy to blossom based on the results that you get from testing different variations of the same product landing page. The second area is about personalization, and how you can use several of Kameleoon widgets to give your users a real-time content experience, whether to announce new products or to allow visitors to get in touch with you instantly. Already in the third area, we can see how all this comes together through segmentation. The segmentation lets you filter your existing results and then serve the best possible results only to a select audience that reflects the criteria.

Your email marketing campaigns can also get a full makeover with the concise email personalization feature that monitors user engagement on your product, and uses it as means to make your emails more personalized.

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Convert

Convert

Convert’s traditional approach of an integrated WYSIWYG editor gives you more streamlined way of creating custom designed landing pages, and landing page goals that can be instantly tracked using the in-built algorithms. You can connect your GA account and watch the growth of your revenue from there, directly understand which parts are affecting the growth; but also have access to real-time analytics. Optimizely is widely recognized for quickly integrated with services like WordPress, Shopify, HubSpot, and others, making it a reliable platform for split and custom design testing.

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Optimizely

Optimizely

Optimizely’s product range begins with Optimizely Testing—a productive marketing suite targeted for increased user engagement, and of course increased revenue per user in the long term. You can test cross-device and cross-browser; create new and exciting design concepts and use them as temporary solutions for testing the performance of different design features. The second product is Optimizely Personalization, a recognition platform that can recognize user behavior and accordingly deliver content to the user based on their behavior. The machine learning algorithm can decipher which users are to be prioritized and to be delivered a unique experience, all with years of a track-record in such predictive analysis. The stats platform will let you run campaigns against your preferred goals and check which particular design can work the best for the particular goal that you’re targeting.

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Visual Website Optimizer

Visual Website Optimizer

Visual Website Optimizer covers a range of areas concerned with digital marketing. Those include testing, experimentation, research, user feedback, analytics & reporting, targeting, and also personalization. Each area is divided into its group with accessible sub-groups to take your business growth to the next level. Split testing and multiple-variation testing is what has kept thousands of customers attracted to VWO. Listen to user feedback in real-time using direct personalization tools. Analyze your landing pages for possible improvements and act immediately. Heatmap monitoring is also available if you’d like to learn more of how the user enters and exits your website, and the kind of actions that the completes once he’s active on the page. Create personalized content and display it to a segmented audience.

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Maxymiser

Maxymiser

Maxymiser can be found amongst the top 10 leading cloud solutions that help marketing experts to better position their website and application designs so that they can naturally increase revenue, user engagement, and user satisfaction. Acquired by Oracle, Maxymiser can give your business’s bottom line a short set of insights about user targeting, and user satisfaction in particular browsing scenario. Maxymiser personalization widgets can allow you to create automated personalization experiences for your e-commerce sites. For example, you could recommend your users in real-time about the choices of products they have whenever they browse a particular product. This kind of level of recommendation outweighs the traditional “recommended posts” algorithm that we find in commonly related content widgets, particularly in platforms like WordPress.

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Unbounce

Unbounce

Unbounce’s strong point, it’s built for marketers. Their focus is to work and sell their product to marketers that have prior experience in digital marketing, and are keen to rely on a more sophisticated platform targeted at split testing multiple design choices for a single product. Quickly bootstrap unique and modern templates using a drag and drop visual content editor, customizing the positioning of the element becomes so comfortable you start to enjoy the process.

Unbounce doesn’t stop there, though. It has advanced design capabilities hat can let you create modern landing pages that users won’t be able to differentiate. You won’t even need to use external forms creation plugins because Unbounce lets you create forms within the dashboard directly. This leads to a much quicker adaptation for the users as well. If running advertisement campaigns is your thing, you can enjoy the dynamic functionality of Unbounce’s text replacement tool. Test a variety of advertising pitches, and see which ones yield the best clicks.

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Lander

Lander

Lander’s visual design editor will have you pushing out unique landing pages any time of the day. Either start creating your landing page, or use any of the pre-existing templates and make custom modifications to them. Of course, why would we include just a landing page building tool alone? Lander excels in its set of features by letting you create multiple landing pages and A/B testing them against your existing stream of organic traffic. Needless to say, real-time editing of content can have unprecedented benefits. Lander provides a great deal of unique features, such as auto forms fill. Now, users can fill out important forms data based on their history of input in other forms. With a simple click of a button, you can plug your Google Analytics account into Lander. This gives you concise insights into users’ experience with your landing pages.

Email marketing is important as well. You can configure your email settings to send out a welcome message any time someone signups using the in-built email marketing widget that Lander has provided for your landing pages. Integration with several Google services as well, such as Google Fonts, and Google Maps. You get everything you need to create authentic landing pages, without having to write a single line of code.

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Premium Plugins for A/B Testing a WordPress Blog

From the premium marketplace, we have a few interesting picks. All of these are directly for WordPress blogs. Split tests indeed require an investment of time, but in the end, it is much more than worth it. It informs you about the way your users interact with your website. It also teaches you essential design strategies that can be reapplied anywhere else, on any website.

WooCommerce AB Split Testing

WooCommerce AB Split Testing

Bring your split testing ambitions into your e-commerce business, more precisely, your WooCommerce installation. If you’ve been dreaming about testing multiple product page versions per product, then now is your chance to realize that dream by grabbing a copy of this plugin. You can create a unlimited number of product landing pages. Moreover, you can test individually the performance of headlines, descriptions, and visual content. The plugin will automatically choose the version to display to the user that’s coming to the product page, while equally distributing your traffic amongst all visitors. You can preview all changes before publishing them.

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Split Test URL Rotator Plugin for WordPress

Split Test URL Rotator Plugin for WordPress

Google does give some weight to the URLs that you’re using. It considers organized permalinks to be much more friendly to the user experience, and will often favor them to present the global search results better. With the plugin in hand, you can test multiple versions of a unique website URLs for a particular page. This gives you a better understanding of whether making slight changes can have huge effects on the bottom line.

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Alex Ivanovs

Alex is a freelance writer with more than 10 years of experience in design, development, and small business. His work has been featured in publications like Entrepreneur, Huffington Post, TheNextWeb, and others. You can find his personal writing at The Divine Indigo.

Disclosure: This page contains external affiliate links that may result in us receiving a commission if you choose to purchase mentioned product. The opinions on this page are our own and we don't receive additional bonus for positive reviews.
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