Running an A/B test on your website can have incremental effects on your conversion rates, user engagement, and quality of design. The thing with web design is that you build a single design, and it works. However, even though it does work, there’s room for more. That usually translates into learning about the purpose of individual elements on a landing page and how the changes in those elements can affect your bottom line. So many business owners who use websites to sell their products forget that A/B testing has helped many marketers increase their selling points by significant margins. Utilizing the full potential of split testing results in a 10%, 20%, or even 400% increase in conversion rates. It’s not just the positioning of the “buy now” button. It’s also the way you present your forms and whether a more simplified form leads to an increased rate of engagement.
It goes without saying that any change made to a web design is going to have lasting effects. To figure out whether those results are positive or negative, you need to get yourself up to speed with modern A/B testing methods. The current availability of plugins for A/B testing on a WordPress blog isn’t very great. However, you have choices. Besides those plugins, we have a few industry-leading A/B testing platforms that specialize in A/B split testing performance and analysis. You can easily apply them to your WordPress website.
Split tests extend into areas like colors of the calls to action buttons you’re using, including their text. You can also test two different versions of your email marketing emails and segment your results accordingly. The location of web design elements matters more than we’d like to admit. For instance, is it better to put the buy button at the top or at the bottom? That’s what you’ll learn once you establish an understanding of the following tools, plugins, and platforms. While we’re satisfied with this list, it would be nice to hear community feedback on any other alternatives, particularly on external resources, like advertising and email.
Nelio AB Testing
So, what are we looking for in an A/B testing plugin for WordPress? Surely, we want more than just the capability to test two different designs through a dashboard. Nelio’s focus is highly oriented around the performance monitoring of the individual parts of your production process. That includes testing alternative titles, featured content images, and even descriptions for your products (if you’re a WooCommerce user). You can configure all this to reflect custom changes in posts. The heatmap service provides an easy way to log your visitor interaction experience with your website. How visitors go from opening your website and then closing it is logged as well. What happens in the middle (their interaction) is what could give you the important insight on how to restructure your design. Make visitors more prone to complete actions rather than skim over certain parts of your site.
Without such direct tools, it’s impossible to monitor that live experience that visitors have with your site. Even when it comes to testing different types of content, you can just configure it so that the post you’re split testing includes a buy button. Then, monitor if any sales are coming in through that button in that particular post. Want to test various types of widgets? Nelio can do that for you as well. Rarely will you see a WP plugin that can do A/B testing on widgets. However, this is another sensitive area of your web design where a lot of information is being put. Sometimes, you can’t decide whether the subscription box should be at the top or the bottom. So, Nelio can help in that area as well.
Simple Page Tester
Alright.. Simple Page Tester has more than 4k users, why is that? It’s because the plugin does only one thing. It tests two different pages and reports on the results/changes. It’s a flexible and easy to learn how to use the plugin that can check multiple versions of the same page except slight changes between the two, or three, or four. It’s friendly with search engines so that you won’t be losing out on any organic traffic.
AdBasis wants to help business owners to optimize their marketing funnels, all from a single management dashboard. Create campaigns that can be used to test multiple variations of advertisements, including a graphic design integration so you can create multiple versions of a single ad from within the AdBasis platform. You can use AdBasis to create custom sale/purchase scenarios and populate them with custom keywords to deliver the best possible landing pages every time.
A/B Testing for WordPress
On your WordPress website, you can pretty much split-test anything you want. If you think you can just create a modern website and leave it as is, you are dead wrong. Unless you would not want to see constant growth for your project. On the other hand, you better consider performing A/B tests and never stop improving your page. With A/B Testing for WordPress, you can do such actions without a hassle straight from the content editor.
Would you like to see which font performs better, which title encourages more visitors to click and what type of content keeps your visitors engaged longer? If so, install A/B Testing for WordPress plugin now and get things moving forward. You can create different variations quickly and effortlessly, without the need to change any code. Thanks to the visual editor, anyone can become a pro at executing split tests.
Contact Form by Supsystic
While there are different elements and sections of your website you can split-test, forms are also one of the components that you should not miss experimenting with. And to get things going, Contact Form by Supsystic is the WordPress plugin to take into consideration. From quizzes and registration to subscription and newsletter forms, test out different variations and see what works with your audience best. You can test a form of different style, different color, different fields, you name it, the options are limitless.
The drag and drop form builder ensures everyone to create killer forms in little to no time. Moreover, all the layouts you put together will be mobile-ready and cross-browser compatible, too. You know how the saying goes, always be testing. No matter how successful you may be, there is almost always room for improvement.
Kameleoon targets six unique areas of digital marketing that can you can plug into your existing digital marketing strategy, and of course yield great benefits. The first area is A/B testing, where Kameleoon can help your business strategy to blossom based on the results that you get from testing different variations of the same product landing page. The second area is about personalization, and how you can use several of Kameleoon widgets to give your users a real-time content experience, whether to announce new products or to allow visitors to get in touch with you instantly. Already in the third area, we can see how all this comes together through segmentation. The segmentation lets you filter your existing results and then serve the best possible results only to a select audience that reflects the criteria.
Your email marketing campaigns can also get a full makeover with the concise email personalization feature that monitors user engagement on your product, and uses it as means to make your emails more personalized.
Convert’s traditional approach of an integrated WYSIWYG editor gives you more streamlined way of creating custom designed landing pages, and landing page goals that can be instantly tracked using the in-built algorithms. You can connect your GA account and watch the growth of your revenue from there, directly understand which parts are affecting the growth; but also have access to real-time analytics. Optimizely is widely recognized for quickly integrated with services like WordPress, Shopify, HubSpot, and others, making it a reliable platform for split and custom design testing.
Split Test For Elementor
If you are working with the Elementor drag and drop page builder, you will want, at some point, split test your website design and elements. Doing this will allow you to optimize your overall page performance better and get more bang for your buck. Thanks to Split Test For Elementor plugin, you do not need to go through any hassle and inconvenience, as the tool offers you great features and functions when setting up A/B split tests on your website.
You can perform all the tests straight from the drag and drop editor, not needing to use any other extensions and whatnot. You will also no need to deal with any complicated tasks, as Split Test For Elementor, in combination with Elementor, does all the hard work for you. Start testing now, and see what suits your audience best.
Popup by Supsystic
Needless to say, pop-ups can work extremely well on your website or blog. Regardless of the main objective of the pop-up that you would want to add to your website, make it happen with Popup by Supsystic. However, things do not stop here. To make a design for a pop-up that produces the best results, you will want to split test different variations before going with the winner. Even after some time, you will, again, want to go back to testing different options and keep improving.
Always be testing!
With Popup by Supsystic, you can set it up in a little breeze, thanks to the full range of different templates and other convenient customization features. In the bundle, you will also find over eighteen pop-up types, more than twenty different animations and an option to use different locations for the pop-up to appear.
WordPress Landing Pages
When it comes to landing pages and marketing campaigns, you should perform a ton of split tests before you go with the winner. You do not just set it up and forget it, oh no, it does not work like that. This option work only if you would like to lose money. Thanks to WordPress Landing Pages, you can now do the job of AB split testing and even multivariate testing without breaking a single drop of sweat. You would want as many visitors to turn into leads as possible and WordPress Landing Pages will help you with that.
You can create stunning, striking, impactful and attention-grabbing landing pages without touching a single line of code. Moreover, you can then duplicate the lander and perform a split test. Track conversion rates and see which version performs best. At this point, you would want to continue testing your landing page winner, creating different variations and enjoy the number of leads increasing.
Optimizely’s product range begins with Optimizely Testing—a productive marketing suite targeted for increased user engagement, and of course increased revenue per user in the long term. You can test cross-device and cross-browser; create new and exciting design concepts and use them as temporary solutions for testing the performance of different design features. The second product is Optimizely Personalization, a recognition platform that can recognize user behavior and accordingly deliver content to the user based on their behavior. The machine learning algorithm can decipher which users are to be prioritized and to be delivered a unique experience, all with years of a track-record in such predictive analysis. The stats platform will let you run campaigns against your preferred goals and check which particular design can work the best for the particular goal that you’re targeting.
Visual Website Optimizer
Visual Website Optimizer covers a range of areas concerned with digital marketing. Those include testing, experimentation, research, user feedback, analytics & reporting, targeting, and also personalization. Each area is divided into its group with accessible sub-groups to take your business growth to the next level. Split testing and multiple-variation testing is what has kept thousands of customers attracted to VWO. Listen to user feedback in real-time using direct personalization tools. Analyze your landing pages for possible improvements and act immediately. Heatmap monitoring is also available if you’d like to learn more of how the user enters and exits your website, and the kind of actions that the completes once he’s active on the page. Create personalized content and display it to a segmented audience.
Maxymiser can be found amongst the top 10 leading cloud solutions that help marketing experts to better position their website and application designs so that they can naturally increase revenue, user engagement, and user satisfaction. Acquired by Oracle, Maxymiser can give your business’s bottom line a short set of insights about user targeting, and user satisfaction in particular browsing scenario. Maxymiser personalization widgets can allow you to create automated personalization experiences for your e-commerce sites. For example, you could recommend your users in real-time about the choices of products they have whenever they browse a particular product. This kind of level of recommendation outweighs the traditional “recommended posts” algorithm that we find in commonly related content widgets, particularly in platforms like WordPress.
Unbounce’s strong point, it’s built for marketers. Their focus is to work and sell their product to marketers that have prior experience in digital marketing, and are keen to rely on a more sophisticated platform targeted at split testing multiple design choices for a single product. Quickly bootstrap unique and modern templates using a drag and drop visual content editor, customizing the positioning of the element becomes so comfortable you start to enjoy the process.
Unbounce doesn’t stop there, though. It has advanced design capabilities hat can let you create modern landing pages that users won’t be able to differentiate. You won’t even need to use external forms creation plugins because Unbounce lets you create forms within the dashboard directly. This leads to a much quicker adaptation for the users as well. If running advertisement campaigns is your thing, you can enjoy the dynamic functionality of Unbounce’s text replacement tool. Test a variety of advertising pitches, and see which ones yield the best clicks.
Lander’s visual design editor will have you pushing out unique landing pages any time of the day. Either start creating your landing page, or use any of the pre-existing templates and make custom modifications to them. Of course, why would we include just a landing page building tool alone? Lander excels in its set of features by letting you create multiple landing pages and A/B testing them against your existing stream of organic traffic. Needless to say, real-time editing of content can have unprecedented benefits. Lander provides a great deal of unique features, such as auto forms fill. Now, users can fill out important forms data based on their history of input in other forms. With a simple click of a button, you can plug your Google Analytics account into Lander. This gives you concise insights into users’ experience with your landing pages.
Email marketing is important as well. You can configure your email settings to send out a welcome message any time someone signups using the in-built email marketing widget that Lander has provided for your landing pages. Integration with several Google services as well, such as Google Fonts, and Google Maps. You get everything you need to create authentic landing pages, without having to write a single line of code.
Premium Plugins for A/B Testing a WordPress Blog
From the premium marketplace, we have a few interesting picks. All of these are directly for WordPress blogs. Split tests indeed require an investment of time, but in the end, it is much more than worth it. It informs you about the way your users interact with your website. It also teaches you essential design strategies that can be reapplied anywhere else, on any website.
WooCommerce AB Split Testing
Bring your split testing ambitions into your e-commerce business, more precisely, your WooCommerce installation. If you’ve been dreaming about testing multiple product page versions per product, then now is your chance to realize that dream by grabbing a copy of this plugin. You can create a unlimited number of product landing pages. Moreover, you can test individually the performance of headlines, descriptions, and visual content. The plugin will automatically choose the version to display to the user that’s coming to the product page, while equally distributing your traffic amongst all visitors. You can preview all changes before publishing them.
Split Test URL Rotator Plugin for WordPress
Google does give some weight to the URLs that you’re using. It considers organized permalinks to be much more friendly to the user experience, and will often favor them to present the global search results better. With the plugin in hand, you can test multiple versions of a unique website URLs for a particular page. This gives you a better understanding of whether making slight changes can have huge effects on the bottom line.