Wix Statistics 2026: Users, Revenue & Market Share
Last updated: March 2026
Wix powers 4.3% of all websites, generated $1.99 billion in revenue in 2024, and grew its CMS market share 32.6% year-over-year — the fastest growth of any major platform. With 250 million+ registered users, industry-leading Lighthouse performance scores, and an AI-powered builder, Wix has become the top hosted website builder for small businesses. Here are 100+ Wix statistics covering market share, revenue, users, performance, and competitive positioning for 2026.
Key Wix Statistics (2026)
- 4.3% of all websites use Wix (W3Techs)
- 32.6% YoY growth — fastest-growing major CMS (W3Techs)
- Revenue: $1.99 billion (2024) (Wix IR)
- 250 million+ registered users worldwide (Wix)
- 2.9 million live Wix websites (BuiltWith)
- Lighthouse performance score: 64 (best among major builders) (HTTP Archive)
- Core Web Vitals pass rate: 71-75% (HTTP Archive)
Wix Market Share & Growth
| Metric | Value | Source |
|---|---|---|
| Share of all websites | 4.3% | W3Techs (March 2026) |
| CMS market share | 6.1% | W3Techs |
| YoY CMS share growth | +32.6% | W3Techs Historical |
| Rank among CMS platforms | #3 (after WordPress, Shopify) | W3Techs |
| Live websites | 2.9 million | BuiltWith |
| Share of top 1M sites | 2.1% | BuiltWith |
| Growth since 2020 | +115% (2.0% → 4.3%) | W3Techs |
| Countries with active users | 190+ | Wix |
- Wix’s 32.6% YoY growth makes it the fastest-growing major CMS platform, outpacing Shopify (15%) and Squarespace (10%)
- Wix has more than doubled its market share since 2020 (from 2.0% to 4.3%), primarily at the expense of WordPress
- Wix is now the #3 CMS worldwide, having overtaken Squarespace, Joomla, and Drupal
- While 250M+ users are registered, only 2.9 million live websites are actively running — a 1.2% activation rate reflecting Wix’s freemium model
- For the full platform landscape, see our CMS market share and website builder market share reports
Wix Revenue & Financial Performance
| Metric | 2023 | 2024 | 2025 (est) |
|---|---|---|---|
| Total revenue | $1.56B | $1.99B | $2.1-2.2B |
| Revenue growth (YoY) | +12% | +14% | +10-12% |
| Creative subscriptions revenue | $1.25B | $1.6B | — |
| Business solutions revenue | $310M | $390M | — |
| Free cash flow | $285M | $420M+ | — |
| Gross profit margin | 67% | 69% | — |
| Average ad spend per user | $24 | $26 | — |
| Market cap | — | — | ~$12B |
- Wix revenue reached $1.99 billion in 2024, growing 14% year-over-year — the company has been profitable on a free cash flow basis since 2022
- Creative subscriptions (website plans) generate 80% of revenue, with business solutions (payments, ecommerce) accounting for 20%
- Wix spends approximately $26 in advertising per acquired user, relying heavily on Google Ads and YouTube marketing
- Free cash flow improved to $420M+ in 2024, reflecting operational efficiency gains and higher subscription revenue per user
- Wix’s market cap of ~$12 billion is roughly one-tenth of Shopify’s, but Wix has maintained consistent profitability
Wix User Statistics
| Metric | Value | Source |
|---|---|---|
| Registered users | 250 million+ | Wix |
| Premium subscribers | 6.4 million | Wix IR |
| Live websites | 2.9 million | BuiltWith |
| Free-to-premium conversion | 2.5-3% | Wix IR |
| Average revenue per subscriber | $250/year | Calculated from revenue / premium subs |
| Top markets | US, Brazil, UK, France, Germany | SimilarWeb |
| Wix Studio (agency) users | 1.2 million+ | Wix |
| Daily new registrations | 100,000+ | Wix |
- Of 250M+ registered users, only 6.4 million are premium subscribers — the freemium model has a 2.5-3% conversion rate
- Wix Studio (formerly Editor X) targets agencies and freelancers with 1.2 million+ users and advanced design tools
- The average premium subscriber pays $250/year, with plans ranging from $17/month (Light) to $159/month (Business Elite)
- Over 100,000 new users register daily, though the vast majority remain on free plans with Wix-branded subdomains
- Wix ADI (Artificial Design Intelligence) allows users to generate complete websites from prompts, reducing time-to-publish to under 10 minutes
Wix Performance & Core Web Vitals
| Metric | Wix | Squarespace | WordPress |
|---|---|---|---|
| CWV pass rate (all 3) | 71-75% | 55-60% | 33-40% |
| Lighthouse performance | 64 | 42 | 35 |
| LCP (median) | 2.1s | 2.8s | 3.5s |
| INP (median) | 180ms | 220ms | 260ms |
| CLS (median) | 0.04 | 0.08 | 0.12 |
| Mobile page load | 3.8s | 4.5s | 5.5s |
- Wix’s 71-75% Core Web Vitals pass rate is the highest among major website builders, surpassing Squarespace (55-60%) and WordPress (33-40%)
- The Lighthouse performance score of 64 leads all major CMS platforms — Wix invested heavily in infrastructure rewrites starting in 2020
- Wix’s median LCP of 2.1 seconds falls within Google’s “good” threshold (2.5s), giving Wix sites a ranking advantage
- Unlike WordPress, Wix controls the entire stack — hosting, CDN, rendering — allowing platform-wide performance optimizations
- Wix achieved these improvements through its transition to server-side rendering (SSR) and React-based architecture
Wix vs. Competitors
| Metric | Wix | Squarespace | Shopify |
|---|---|---|---|
| Share of all websites | 4.3% | 2.2% | 5.1% |
| Revenue (2024) | $1.99B | $1.0B | $8.9B |
| Registered users | 250M+ | 5M+ (est) | 4.7M merchants |
| Pricing (starter) | $17/month | $16/month | $39/month |
| AI builder | ADI (yes) | Blueprint (limited) | Shopify Magic |
| CWV pass rate | 71-75% | 55-60% | 75-78% |
| Best for | SMBs, portfolios | Design, creatives | Ecommerce |
- Wix is nearly double Squarespace’s market share (4.3% vs 2.2%) and gaining ground on Shopify (5.1%)
- Wix’s ADI (AI website builder) is the most advanced among competitors, generating complete responsive sites from text prompts
- Wix trails only Shopify in Core Web Vitals performance, with 71-75% vs 75-78% pass rates
- For design-focused comparisons, see our Squarespace statistics report
Key Takeaways
- Wix is the fastest-growing major CMS. At 32.6% YoY growth, Wix is gaining market share faster than any other platform, now powering 4.3% of all websites worldwide.
- Performance leadership sets Wix apart. A 71-75% CWV pass rate and Lighthouse score of 64 make Wix sites among the fastest on the web — a dramatic turnaround from its historically poor performance reputation.
- The freemium model drives massive scale. 250M+ registered users provide an enormous funnel, though only 2.5-3% convert to premium subscribers ($6.4M paying users).
- Revenue approaching $2 billion. Wix’s $1.99B revenue with $420M+ free cash flow demonstrates a mature, profitable business model.
- AI integration is a key differentiator. Wix ADI lets users generate complete websites from prompts, reducing the barrier to entry and accelerating time-to-publish.
- Wix is closing the gap with Shopify. At 4.3% vs 5.1% market share and significantly faster growth, Wix could challenge Shopify for the #2 CMS position within 2-3 years.
Sources
- W3Techs — Wix Usage Statistics
- Wix Investor Relations / SEC Filings
- Wix — About / Company Info
- BuiltWith — Wix Market Share
- HTTP Archive — Chrome UX Report
- SimilarWeb — Wix Traffic Data
Frequently Asked Questions
How many websites use Wix?
Wix powers 4.3% of all websites worldwide, with approximately 2.9 million live sites. While 250 million+ users have registered, only 6.4 million are paying subscribers, and many free accounts remain inactive. Wix is the #3 CMS globally behind WordPress and Shopify.
Is Wix faster than WordPress?
Yes. Wix sites pass Core Web Vitals at 71-75% compared to WordPress’s 33-40%. Wix’s Lighthouse performance score of 64 also leads WordPress (35). This is because Wix controls the entire hosting stack and can optimize platform-wide, while WordPress performance varies dramatically based on hosting quality, theme choice, and plugin count. For full CMS performance data, see our CMS market share report.
How much does Wix cost?
Wix offers a free plan with Wix-branded subdomain and ads. Premium plans start at $17/month (Light) and go up to $159/month (Business Elite). The most popular plans for small businesses are Combo ($29/month) and Business ($36/month). Average revenue per subscriber is approximately $250/year. Unlike WordPress, Wix pricing includes hosting, SSL, and CDN — there are no additional infrastructure costs.
Is Wix still growing in 2026?
Wix is growing faster than any other major CMS. Its 32.6% YoY growth in market share has taken it from 2.0% in 2020 to 4.3% in 2026 — a 115% increase. Revenue grew 14% to $1.99 billion in 2024. Wix’s AI builder (ADI), improved performance, and Wix Studio for agencies are driving continued expansion. For competitive comparisons, see our Squarespace statistics and website builder market share analyses.
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