Wix Statistics 2026: Users, Revenue & Market Share
Wix powers 4.2% of all websites, generated $1.99 billion in revenue in 2025, and grew its share of the web 27% during 2025, the fastest growth of any major platform that year. With 304 million+ registered users, the best Core Web Vitals and Lighthouse scores among the big website builders, and an AI-powered builder, Wix has become the top hosted website builder for small businesses. Here are 40+ Wix statistics covering market share, revenue, users, performance, and competitive positioning for 2026.
Key Wix Statistics (2026)
- 4.2% of all websites use Wix (W3Techs)
- +27% share growth in 2025 (3.3% → 4.2% of all websites), fastest of any major CMS that year (W3Techs)
- Revenue: $1.99 billion (2025), +13% YoY; Q2 2026 revenue $563 million, +15% (Wix FY2025 results, Wix Q2 2026 results)
- 304 million+ registered users at the end of 2025 (Wix FY2025 results)
- 6.11 million premium subscriptions at the end of 2025, including Base44 (Wix FY2025 results)
- Median mobile Lighthouse performance score: 61, best among the major builders (HTTP Archive, August 2026)
- Core Web Vitals pass rate: 81% on mobile (HTTP Archive, August 2026)
Wix Market Share & Growth
| Metric | Value | Source |
|---|---|---|
| Share of all websites | 4.2% | W3Techs (October 2026) |
| CMS market share | 6.1% | W3Techs |
| Share growth in 2025 | +27% (3.3% → 4.2%) | W3Techs Historical |
| Rank among CMS platforms | #3 (after WordPress, Shopify) | W3Techs |
| Premium subscriptions | 6.11 million (end of 2025) | Wix FY2025 results |
| Growth since 2020 | 3.2x (1.3% → 4.2% of all websites) | W3Techs |
| Countries with active users | 190+ | Wix |
- Wix’s share of all websites grew 27% in 2025 (3.3% → 4.2%), outpacing Shopify (+6%) and Squarespace (+9%), though it has held flat at 4.2% through 2026
- Wix has more than tripled its share of all websites since 2020 (from 1.3% to 4.2%), as more small sites moved to hosted builders
- Wix is now the #3 CMS worldwide, having overtaken Squarespace, Joomla, and Drupal
- While 304M+ users are registered, only 6.11 million premium subscriptions are active, about 2%, reflecting Wix’s freemium model
- For the full platform landscape, see our CMS market share and website builder market share reports
Wix Revenue & Financial Performance
| Metric | 2024 | 2025 | Q2 2026 |
|---|---|---|---|
| Total revenue | $1.76B | $1.99B | $563M |
| Revenue growth (YoY) | +13% | +13% | +15% |
| Creative subscriptions revenue | $1.27B | $1.41B | $398M |
| Business solutions revenue | $496M | $583M | $165M |
| Free cash flow | $478M | $573M | $53M |
| Gross margin (GAAP) | 68% | 68% | 66% |
| Premium subscriptions | 6.2M | 6.11M (incl. Base44) | — |
| Registered users | 282M+ | 304M+ | — |
- Wix revenue reached $1.99 billion in 2025, growing 13% year-over-year, and Q2 2026 revenue rose 15% to $563 million, helped by Base44
- Creative subscriptions (website plans, domains, Base44) generated 71% of 2025 revenue, with business solutions (payments, ecommerce) accounting for 29%
- Wix bought vibe-coding app builder Base44 in June 2025, and Base44 passed $100 million in ARR by early 2026
- Free cash flow reached $573M in 2025, or $605M (30% of revenue) excluding acquisition-related costs
- Partners revenue (agencies, freelancers and resellers) reached $750M in 2025, up 23%, making it Wix’s fastest-growing customer group
Wix User Statistics
| Metric | Value | Source |
|---|---|---|
| Registered users | 304 million+ (end of 2025) | Wix FY2025 results |
| Premium subscriptions | 6.11 million (incl. Base44) | Wix FY2025 results |
| Share of users with a premium subscription | ~2% | Calculated from premium subscriptions / registered users |
| Creative subscriptions revenue per premium subscription | ~$230/year | Calculated from 2025 creative subscriptions revenue / premium subscriptions |
| Annual or multi-year plans | 83% of premium subscriptions | Wix 20-F (FY2025) |
| Employees | 4,371 (end of Q2 2026) | Wix Q2 2026 results |
| Sites created per day | 85,000+ | Wix |
- Of 304M+ registered users, only 6.11 million hold premium subscriptions, so roughly 2% of all sign-ups pay
- Wix Studio (successor to Editor X) targets agencies and freelancers with advanced design tools; partners revenue grew 23% to $750M in 2025
- Creative subscriptions revenue works out to about $230/year per premium subscription, with plans ranging from $17/month (Light) to $159/month (Business Elite)
- Wix says 85,000+ sites are created every day, though the vast majority remain on free plans with Wix-branded subdomains
- Wix’s AI Website Builder, the successor to ADI (launched 2016), generates a complete site, including text, images and business tools, from a chat about your goals
Wix Performance & Core Web Vitals
| Metric | Wix | Squarespace | WordPress |
|---|---|---|---|
| CWV pass rate (all 3) | 81% | 72% | 49% |
| Lighthouse performance (median) | 61 | 29 | 44 |
| Good LCP | 85% | 80% | 56% |
| Good INP | 93% | 98% | 91% |
| Good CLS | 98% | 89% | 87% |
- Wix’s 81% Core Web Vitals pass rate on mobile is the highest among the major website builders, ahead of Shopify (77%), Squarespace (72%) and WordPress (49%)
- The median mobile Lighthouse performance score of 61 leads Shopify (48), WordPress (44) and Squarespace (29) — Wix invested heavily in infrastructure rewrites starting in 2020
- 85% of Wix sites pass Google’s LCP threshold (2.5s) on mobile, compared with 56% of WordPress sites
- Unlike WordPress, Wix controls the entire stack — hosting, CDN, rendering — allowing platform-wide performance optimizations
- Wix achieved these improvements through its transition to server-side rendering (SSR) and React-based architecture
Wix vs. Competitors
| Metric | Wix | Squarespace | Shopify |
|---|---|---|---|
| Share of all websites | 4.2% | 2.4% | 5.4% |
| Revenue (latest full year) | $1.99B (2025) | $1.01B (2023, last reported) | $11.6B (2025) |
| Users / customers | 304M+ registered | 5.2M+ subscriptions (Q2 2024) | Millions of merchants |
| Pricing (starter) | $17/month | $19/month (annual) | $39/month |
| AI builder | AI Website Builder | Blueprint (limited) | Shopify Magic |
| CWV pass rate (mobile) | 81% | 72% | 77% |
| Best for | SMBs, portfolios | Design, creatives | Ecommerce |
- Wix has 1.75x Squarespace’s market share (4.2% vs 2.4%), but Shopify widened its lead in 2026 (5.4%)
- Wix’s AI Website Builder generates complete responsive sites from a chat-style brief, and in 2026 Wix rolled out Wix Harmony, its next AI creation product, built on its own model
- Wix now leads Shopify on mobile Core Web Vitals, with 81% vs 77% pass rates
- For design-focused comparisons, see our Squarespace statistics report
Key Takeaways
- Wix was the fastest-growing major CMS in 2025. Its share of all websites rose 27% that year, to 4.2%, and has held there through 2026.
- Performance leadership sets Wix apart. An 81% mobile CWV pass rate and a median Lighthouse score of 61 make Wix sites among the fastest on the web — a dramatic turnaround from its historically poor performance reputation.
- The freemium model drives massive scale. 304M+ registered users provide an enormous funnel, though only about 2% hold premium subscriptions (6.11M).
- Revenue approaching $2 billion. Wix’s $1.99B in 2025 revenue with $573M in free cash flow demonstrates a mature, profitable business model.
- AI integration is a key differentiator. Wix’s AI Website Builder and Base44 let users generate complete websites and apps from prompts, reducing the barrier to entry and accelerating time-to-publish.
- Shopify has pulled ahead again. Wix closed the gap in 2025, but at 4.2% vs 5.4% of all websites in October 2026, Shopify holds the #2 CMS position by a wider margin.
Sources
- W3Techs — Wix Usage Statistics
- Wix Investor Relations / SEC Filings
- Wix FY2025 results
- Wix Q2 2026 results
- Wix — About / Company Info
- HTTP Archive — Core Web Vitals Technology Report
- W3Techs — Historical CMS Usage Trends
Frequently Asked Questions
How many websites use Wix?
Wix powers 4.2% of all websites worldwide (W3Techs, October 2026). While 304 million+ users had registered by the end of 2025, only 6.11 million premium subscriptions were active, and many free accounts remain inactive. Wix is the #3 CMS globally behind WordPress and Shopify.
Is Wix faster than WordPress?
Yes. Wix sites pass Core Web Vitals at 81% on mobile compared to WordPress’s 49%. Wix’s median mobile Lighthouse performance score of 61 also leads WordPress (44). This is because Wix controls the entire hosting stack and can optimize platform-wide, while WordPress performance varies dramatically based on hosting quality, theme choice, and plugin count. For full CMS performance data, see our CMS market share report.
How much does Wix cost?
Wix offers a free plan with Wix-branded subdomain and ads. Premium plans start at $17/month (Light) and go up to $159/month (Business Elite). The most popular plans for small businesses are Core ($29/month) and Business ($39/month). Creative subscriptions revenue works out to about $230/year per premium subscription. Unlike WordPress, Wix pricing includes hosting, SSL, and CDN — there are no additional infrastructure costs.
Is Wix still growing in 2026?
Yes, though its web share has flattened. Wix’s share of all websites grew 27% in 2025 and has more than tripled since 2020 (1.3% to 4.2%), but held flat at 4.2% through 2026. Revenue grew 13% to $1.99 billion in 2025 and 15% in Q2 2026. Wix’s AI Website Builder, Base44, improved performance, and Wix Studio for agencies are driving continued expansion. For competitive comparisons, see our Squarespace statistics and website builder market share analyses.
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