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Landing pages are digital storefronts that act as individual entities for promoting and selling products. A good landing page can drastically change the course of your business. That is why creating a good landing page that talks to your customers is a tough challenge to undertake. The elements that go into designing a landing page greatly exceed the traditional values that older generation websites had. For example, when Internet marketing was just getting started, a typical landing page consisted of a big heading, a video file embedded with Flash, and a big wall of text that consisted of promises, and other garbage messages.
We live in 2021, in times where a startup/small business is willing to spend $10,000 to $50,000 dollars on unique website designs that come with built-in management platforms. There’s a reason a front-end developer can earn up to $100,000 if he is persistent with his career choice. While you won’t be able to replicate a design word for code, you will be able to yield some significant understanding of how certain web design aesthetics work; the last time we checked, doing this was completely legal.
More on Landing Pages
The homepage of Colorlib is a landing page. Our free WordPress themes page is also a landing page. Heck, even our Blog can be seen as a landing page, because it is. We know a little bit about landing pages; some of that knowledge has led to several blog posts in relation to landing pages:
- Themes for WordPress Blogs
- Templates built with HTML5
- Plugins for WordPress Blogs
- Templates built with Bootstrap
- How to create a WordPress Landing Page
When working on this idea for a collection of inspiring designs, it is very important to outline the context for these designs, and we decided on: small businesses selling physical and digital products using an online medium, with a large number of existing customers — a large proportion of these inspiring designs will reflect all of those standards. We also were careful to include designs that are pleasing as far as UI and UX go. We are talking about landing pages that attract hundreds if not more customers every day, and while many of those sales are thanks to marketing, many of them are thanks to well-rounded web design.
In modern times, creating a design isn’t really all that difficult. A traditional blogging (CMS) platform like WordPress, when combined with WPBakery Page Builder, is going to get the job done for you. With some inspirational designs at hand, all we need to do is to take notes of what we would like to extend in our own designs, or even better — what we want our design to look as the first draft. You might be an internet browsing champion, but if you really want to truly understand each of these designs, there’s no better way than immersing yourself in each one, and writing down what you feel are the strongest and weakest points, and how those findings reflect in your own strategy.
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Buzzsumo changed the landscape of monitoring individual content for its performance on social media. It also enabled content creators to track content influencers in a more effective and productive way. These days, Buzzsumo has become an invaluable asset for marketers, content creators, and bloggers. They wish to make their content a step further towards excellence, and performance.
Buzzsumo is modest to when it comes to promoting its product on the homepage. They let you try out the app as the first thing. This lets you have a firsthand experience of what the results are going to look like. From there, the acquisition process begins based on limiting results that free users can experience. But even then, the demo preview is enough to capture new leads and customers. Are you allowing your customers to experience your product for free before they even sign up? This model seems to be particularly popular among businesses that operate strictly within the scope of online data.
Bankjoy offers mobile banking services for credit unions. Although they have limited services as far as exposure goes, their main selling focus is to have interested clients to reach out to them directly. But first, they talk a little about their platform in a few descriptive element boxes. The home intro consists of the business name and description, a call to action to schedule a preview, and three individual snapshots of what the application looks in use.
The landing page already covers so much with just a single header introduction. Moving forward, Bankjoy uses three other modern front-end elements to show more in-app screenshots, and point out the leading features. You can sign up for the demo at the footer, where there’s a simple input form for your email address. A beautiful design that could inspire you to take a similar route with your business services or apps specifically for big brands and companies.
Airbnb-style platforms have risen to enormous numbers, and with great success, too. Here we have Cribspot, a local housing and apartment search index that targets nearby universities. The home intro reflects much of what Airbnb looks like; you get the search input and a few suggestions from recent and popular searches. The creators integrated the navigation as an overlay for the background image, and a little scroll down will unfold all the available locations where you could possibly find a housing solution.
This kind of design shows that usability trumps compatibility and that having many links on a single page isn’t actually so bad when you consider that this is your main business selling point. You can access all other features with the menu button. This shows that putting all the focus on your product that you’re selling can have such a huge impact on a design. Seriously, these guys didn’t even bother with a website footer, though they do offer a live-chat solution that anyone can access and ask questions.
Final wants to change the landscape of banking, to prevent fraud, and to improve your peace of mind with modern security features that will make the process of banking and banking management ten times easier. Think of it as a personal finance manager that ensures complete transparency as far as protection goes. With Final, you get a full overview of where most of your money goes in relation to purchases, spending habits, and subscriptions. So, how does one market this sort of a product through web design?
Final uses a common approach of showing you what the product is about through video. They also let you quickly subscribe to early access of Final with a massive input form below the video. All this is served from the moment you enter the website. The design is smoothly flowing and uses colorful colors to create a statement of modernization and user experience. Meanwhile, screenshots show what the inside of the platform looks like. Furthermore, the navigation menu is also made sticky so that it scrolls with you as you go. This allows users to be more in charge of what their next step should be. The blog design complements all other design features of Final’s vision, and this makes for yet another transparent browsing experience.
Fraud on the web is such a huge deal right now. Startups are jumping at the opportunity to get funded from capitalists to help them become a little more secure. BlockScore is one of those companies that wants to pioneer real-time user and business verification principles. BlockScore analyzes each of your user/business signups through a complex data algorithm that can match many fraudulent flags and give your customers according fraud ratings.
The design they use focuses on talking about each of their products (person and business verification) in separate pages, because both are unique products. A list that scrolls down the page features their products. Each item is accompanied by a font icon to make the experience seem more lively. A documentation page is built separately to support developers in learning how BlockScore really works, and what kind of engineering platforms it supports.
You’re a business or a startup, and you’re in need of new talent for your individual project! Developers have crafted Checkr to help businesses conclude more thorough background checks for the people they want to hire. This provides another layer of security against potential employees who could damage the company. Though we’re not as interested in the product as we are in the design to help you inspire for yourself with new ideas and concepts to try.
Checkr has an amazing approach to showing how the product looks before you even start to trial it yourself. They use a huge GIF image on the front page that you can click on and stop loading at any time to inspect what each of the sections look like. Scroll down and you get an outline of features, and a detailed review of the categories that Checkr supports for screening. The footer consists of many important pages and resources to help navigate the website and for customer FAQs.
Flynn has a big vision on its mind: to become the only tool developers and ops teams needed to develop, deploy, and manage running software. The creators designed it to run anything that can run on Linux, not just stateless web apps. Flynn also includes built-in database appliances (just Postgres right now) and handles TCP traffic, as well as HTTP and HTTPS.
The project has already accumulated the liking of tens of thousands of engineers and developers, but what surprised us the most was the simplicity of the web design they use, and how well it can work for your own open-source projects, or software related design projects where most of the learning happens when you start using the actual software. What we have here is a traditional grid design that focuses on clear and concise text over a white background. Big headings and aligned text elements, with a couple of call to action buttons to try the product, and subscribe to the email list. What more does a project like this need?
Beacon has helped platforms like PolitiFact to raise money for transparent journalism. It has also helped fund numerous important documentaries of the modern ages, and continues to deliver as a crowdfunding platform for journalists who want to make a difference in the world. It’s basically Kickstarter, but for journalists. So with all that in mind, the main aspect of the design is to get journalists to start creating their projects as soon as possible. That is made possible through ‘Start a Project’ buttons. The homepage does feature a widget that shows funded projects, and lets you sort them out by categories as well. If you plan to run your own Kickstarter-like platform, see how others are mimicking what Kickstarter branded; perhaps you can use these design elements in your own workflow.
CodeCombat also caters to teachers who wish to bring interactive programming into the classrooms. As you switch over to the Courses page, the design becomes more gaming-oriented. That is where the journey of coding begins. The design doesn’t lose momentum even inside the platform, which is appealing and friendly to the eyes.
TrueVault brings a layer of security to your databases. Particularly popular in the healthcare field, TrueVault ensures that all customer data are thoroughly secured and optimized for maximum potential. What we love about TrueVault’s design is the futuristic feel that they manage to add to such a high-level service. The site has an animated background video with an overlay text and a built-in down-scroll slider. Visit the homepage and try to scroll down; you get three unique views of the TrueVault members working hard to create such a dedicated service.
Keep scrolling and you get a complex widget that talks you through the layers of what TrueVault does, and how it can be helpful to your business. A big counter is also present to show just how many records have been taken care of since the inception of the platform. It is simply just another trust indicator for those thinking about availing their services. Modern web design and web development has a lot of potential under its sleeve, and websites like this allow us to understand the capabilities of design, and how we can also recreate those same experiences.
Tectonic also specializes in security, this time it’s about Containers. If you have a business that needs to be transported from one place to another; cloud → data center, then Tectonic is the company that will help make that process as secure and painless as possible. Their choice of web design is a complex combination of important business values and video content that engages the customer in the actual product performance, and how it is going to operate once you sign up as a customer. Navigation menu takes an extra turn to deliver individual landing pages for individual product features and capabilities. The more informed your customers are about their choices, the more likely a sale will be finalized.
Bitnami is a library of popular server applications and development environments that you can install with one click, either in your laptop, in a virtual machine or in the Cloud. It will eliminate the need to compile and configure each of your app setups individually, so that you can focus more on that which is important — creating business pages, content, marketing, and communicating. Bitnami’s promise is a secure and flexible installation of modern application software for the web.
These guys are heavily tech-oriented, so their website should and does reflect the common usability that tech websites provide. The index page talks about the service in detail, and provides a selection of icons for common web software that once you hover over an icon, it gives you the option to “launch” the software directly. The software pages consist of detailed information about the particular software; for example, WordPress or MediaWiki. Bitnami also gives you the option to preview the software and launch it in the Cloud, and also to download the installation package to locally launch your stuff, which you can then transport online. Customer reviews are plentiful, discussing their experience with the Bitnami installers for each of the packages.
When your business model is about helping others build their own websites, you better make sure that your own website is of phenomenal quality, or else people will quickly become discouraged by what you have to offer. Strikingly doesn’t shy away from making their own website design look like an expression of state of the art thinking, and creative analysis.
The main focus is to help customers get started as quickly as possible, with a slightly interactive form that asks for customers name, email, and password. (Or you can signup using the Facebook oauth widget.) They tell you how it works in three simple steps, and not that more information should be required for this kind of a platform. They do show users some amazing design examples that are possible to achieve using Strikingly — which is one of the crucial points in web design too, you want users to experience the product and its features even before they start the on-boarding process, good tips to take from Strikingly here.
Svbtle takes customer needs seriously. It’s a small company that depends on the paid subscriptions of the users who wish to use a simple, writing oriented blogging platform. Popular amongst developers, designers and creative minds who seek simplicity, Svbtle makes blogging a more personal experience. From the moment you open the Svbtle websites, it’s clear that these guys don’t mess around with complexity, and favor simplicity on all occasions. They use their About page to point out what makes their platform so appealing to thousands of bloggers, and why you need to become a customer as well.
Bitcoin has been a trending topic for many years, at its prime, Bitcoin stirred up some serious conversations about secure payments, and general anonymity as far as online payments are concerned. These days, services like Coinbase help anyone manage their Bitcoin wallet to the best ability, knowing very well that hackers are eager to target platforms like Coinbase for their immense monetary value.
Rackspace has been offering dedicated hosting solutions for a really, really long time already, and now have transitioned into the Cloud sector as well. The design speaks for itself. First, you focus on how well your product is supported and how much experience you have in each area, then you list the possible scenarios that a user might be interested in using your product for, in this case Rackspace offers solutions for: eCommerce, web content management, email, productivity, website hosting, web application hosting, database services, and managed security services.
All of the individual mentions are clickable design elements, giving the homepage more of a sitemap-like feel to it. And if that wasn’t enough, a separate container with a contact form will put you in touch with one of Rackspace experts; which could be on of the experts on your platform. We have to remember that companies like Rackspace deal with millions of customers, and surely the flow and design of the website has a lot do in the overall customer acquisition process.
Salesfusion is an all-in-one marketing platform that’s built with marketers, for marketers. It makes online marketing automation an easy task to accomplish. Design wise, they rely on big text headings and descriptions to tell you why exactly their service is the best, but also their main selling points: like campaign management, analytics for your campaigns, and general flexibility and appearance of the product.
All through the use of animated screencasts that load on the website itself. Giving customers a preview of wht your platform looks like behind the scenes is going to be more encouraging to click the Demo button that slides alongside the menu as the customer browses the homepage. Because their product is of major importance to business success, they aren’t shy to list a couple of case studies from some of their customers, to further display their competence in digital marketing, and the reliability of their marketing platform. Can you do the same for your business that you’re building? The trust signals don’t always have to fall under use experience either.
Backlink monitoring, brand monitoring, and competitor analysis has never been easier thanks to Ahrefs, the SEO industries favorite tool for analyzing and monitoring anything in relation to search engine marketing. The design here far exceeds the traditional values of a website, these guys run a back-end platform that is a design wonder in its own right, and as far as the homepage is concerned, a concise header accompanied by product preview in visual format seems to be enough to lure in thousands of new customers each day. They make a selection of product features available through icons, making room for more design space with jQuery navigations.
For example, each of the features: site explorer, positions explorer, content explorer, position tracker, crawl reports, and Ahrefs alerts are all individual design elements that are populated with feature description, and screenshot that shows how the feature looks. The more customers get to experience the product directly without becoming a subscriber, the more likely they will want to convert to the free trial and become paying customers. Data is also important, which is why Ahrefs isn’t shy about talking of their database size and how many links and domains they track on daily basis.
All this adds up to the excitement of a tool that can actually track the whole web for potential marketing opportunities. Reviews from leading experts in the industry help to compliment the trust of the platform, further yielding new customers based on their admiration for the experts that can vouch for the product.
FormAssembly wants to help businesses, website owners, and enterprise businesses to create better forms. Forms that are reliable, design friendly, and most of all; secure. Their design type is compact, they explain as much as they can about the product in a single container where you get the general product information, the kind of things you can achieve with the platform (the forms builder), and also a widget embed of a customer review that was left on Twitter. They aren’t shy to tell you that leading brands like PayPal, and Amazon are also using their services. This instills customer trust, and important aspect of design. Footer is a friendly collection of links to important FormAssembly pages to help you get started.
You can never go wrong with a little bit of social media marketing, or a lot of it. AddThis was one of the pioneers of multi-versed social sharing widgets that would integrate in literally any website design. And to this day, AddThis continues to serve millions of websites and helps them earn social shares through useful, compact, and beautifully designed social sharing buttons, floating widgets, and follow buttons. Recently they also added the capability to do content popups, and content recommendations; two emerging features in modern design.
So in their design context, they want you to learn about these features individually, which means clicking from the homepage to inspect all features individually. We clicked on the Follow Tools widget, and it opened up a new landing page that beautifully narrates how the social buttons will look like on your own website, and the kind of positions that you can create using the AddThis widget. And this same design approach goes for all of their other features. The simplicity in individually is very heavily favored here, and it seems to work well for AddThis and its parent tools.
We at Colorlib are very proud to have landed a customer such as Adobe for one of their blogs. It goes to show how much Adobe appreciates good design, and that they are not afraid to experiment with freely available WordPress themes that have been crafted by yours truly. The creators developed Adobe Voice for allowing creative people to create beautiful animated videos. You can use these videos to create stories, to depict ideas, or simply to inspire. This is the kind of platform that content creators have been waiting decades for.
Adobe Voice allows you to record your voice over with a click of a button, then use that segment you recorded and populate it with visual content that’s available directly from the Adobe Voice library. We have been inspired by how elegant the Adobe Voice website looks, given that their product is of such extraordinary value to content creators all over the planet. They give you enough examples to preview to get you hooked on the platform. Voice helps you create stunning animated videos in minutes. No filming – just talk to tell your story. Pick from over 25,000 beautiful iconic images to show your ideas and Voice automatically adds cinematic motion and a soundtrack. Persuade, inform and inspire anyone online. Make an impact.
Contently is your best friend as far as content crafting and marketing is concerned. It’s an award winning content marketing platform that takes you from having an idea, to having a fully furnished content piece that is going to perform outstandingly well in front of your audience. All this happens thanks to their spectacular analytics platform that gives real-time feedback on each of the steps that you take to finalize a new content piece. Their approach to a design that can sell their idea is fairly simple: give customers some data, a preview of the platform, give them a freebie of the best content marketing tips, and throw in a review to reassure your reliability in actual modern day marketing field. Big pictures, big statements, and huge headings is what makes the Contently website perform so well, will you take inspiration from these guys, or leave it be?
Platforms like Curata is the real proof of how big the content marketing field has become, and how difficult it can be for a single marketer to manage content analysis, research, and marketing without the use of a single platform such as Curata — which ties together multiple aspects of content marketing into a single software, allowing marketers focus on what their best strengths are; content, and marketing.
Curatas selling point is their introductory video that’s 2 minutes long, and is detailed enough to talk about the ins and outs of Curata and how it can help content marketers be more consistent with their content delivery, but also more productive as far as direct content marketing is concerned. To complement the vision, their list their most prominent and most reputable customers to reassure any potential customers that they are indeed the real deal. The developers give away stuff for free as a part of their design strategy. You can use this perfect example to land new leads and it’s all based on the context of your content.
MailChimp doesn’t mess around with email marketing. These guys are the number #1 email marketing platform on the planet. They are particularly famous for their free plan that allows 2k emails within an email list. The awesome thing is this list has no restrictions to how many emails you can send out. That’s 2k emails before you have to start being a paying customer. That’s the type of deal you won’t want to pass on that easily. MailChimp strangely enough recognizes this huge success they have. They dedicate their homepage to a simple photo of what a part of their platform looks like. They also added a bold Sign Up button that begins the onboarding process.
When you have more than 10 million customers, there’s little else that needs to be said to. As for all else, the navigation menu takes care of that. Each of their Pricing plans have individual pages where they show what the individual plan is going to get you. It also shows how you can scale each of the plans according to the number of email subscribers you have. A popular model for attracting customers is to let them have a specific amount of needed resources. You can charge them accordingly after that.
Benchmark is another email marketing platform. Because MailChimp’s main design was so slim, we thought it wouldn’t be a bad idea to include another alternative. This time, they gave the alternative a more unique design. This platform uses a sliding navigation that slides through 5 different page elements. Each of the elements has something to show from the product experience. It also has an important feature or aspect of the platform that you will be able to gain access to. These guys also have a free plan up for grabs. Their technique for letting people know about this is simple. They created a CTA button that says exactly that: Free Plan! Mention the word free anywhere, and you will have customers jumping all over your offers.
Benchmarks pricing page is also interactive. This allows you to scale the amount of resources that you will require. At his point, Benchmark will give you an automatic quote that you can begin the signup process with. They’re also friendly, and want to talk with you through an automated live-chat widget. The experts are there waiting to answer your questions. Their way of talking about the features of their email platform is firsthand video, and a lot of examples.
CodeFights helps coders test their skills in an interactive battle game that proposes challenges, and rewards people with recognition. We love the amazing and sleek blue-colored design that’s going on here. You have this amazing animation going on that showcases different Heroes of the site. The creators built this platform for friendship, and generally for having fun. They also implemented a huge CTA button with red color to let people signup right away. As far as the actual challenge process goes, they didn’t show much on the platform. If you’re a programmer and you found this page, you’ll definitely know what’s going to happen next. If you build an app/platform/software that caters to a specific and self-aware people, you could use this kind of approach.
Thumbtack lets homeowners to find people for the job, be it painting or reorganizing the garden. There are experts and professionals on Thumbtack waiting for someone like you to hire them. That’s the business model. So how do you go about building a website for such a model? You take the Airbnb approach, once again. Thumbtack narrows down for you the process of hiring someone in three simple steps. Then, it gives you access to links from all 50 US states where you can find these professionals in.
And they understand the importance of customer reviews too. This is the reason why they show six of them on their homepage. It helps potential users of the platform to understand the process better. Of course, it also shoes the kind of results people have been able to achieve. A unique feature we’ve seen up until now is the input form at the footer of the homepage. This input form lets you input your mobile phone number, and get a directly link for downloading the mobile application. This is taking mobile marketing to a new plane of existence. Thumbtack can tap into the potential of mobile, and how you can make mobile acquisition.
Funder is the guardian angel of investment for small business owners. Funder has to date funded more than 3,000 small businesses, with more than 150,000,000 million of dollars given out. Their quickest funding project took only 10 minutes to process. These guys want to give you affordable loans, and do it fast, but conveniently. Small business is a huge deal in United States. It’s the reason why Fundera wants to make it easier for you to acquire funding to grow your business. Of course, this grows the economy, and the job market.
The way Fundera learns about you initially is through a simple signup form. This is where you specify the amount you’re after and the amount of time you’ve spent developing your business. You also need to include the purpose of your loan, and your credit score which helps to understand your eligibility. The developers dedicated its design to talking about the whole process of getting Fundera to hand you out a loan. It also includes what you can expect in long-term.
Contractors have really emerged from the depths and have become a great alternative to freelancers. But, what platform are you going to use to manage things like paying to your contractors, their taxes and their benefits entitlements? You will want to explore Payable. We love how smooth Payable is with discussing their product within a few simple elements. We also like how persistent they are with getting you to sign up. Let’s face it. The developers aimed these niche product at a very specific market. You will also learn everything you need to know once you get inside of the platform. You can do this unless you feel that you are juggling between two competing platforms. Give your customers a reason to go with what your product does, and where it stands out the most.
Best Landing Pages for Design Inspiration
Design doesn’t need to be difficult. Design needs to be simple. It’s how things work. We want our customers to understand how our designs work. We can do this through knowing what they are telling us, and what they are enabling us to do. All of the landing pages we listed have helped these businesses earn hundreds of thousands. In many cases, tens of millions of dollars in revenue is a statement on its own. There’s something about knowing what your audience likes, and then using that knowledge to create a user friendly web page. This will make the process of customer acquisition seamless, friendly, and very rewarding indeed.