The landing page is like a billboard for your product, it’s capable of enticing or scaring your customers away, though in most cases you are looking to retain them. On the web, to capture the attention of a potential customer we typically rely on landing pages; specifically designed websites and/or separate parts of a website that are created to promote a specific product, service, or anything related to customer acquisition. The landing page is where the visitor can for the first time, learn about your product(s) and how they are useful.
WordPress excels in this niche because it provides so much variety in terms of content alignment, and the integration of third-party tools that further help to create a unique and professional design experience. While no single theme can be called the best, we do recommend for webmasters to understand their own product, before deciding on a final theme. The free landing page themes for WordPress that you’re about to explore, have been checked for their quality, list of features, and overall feel of design — to reflect modern industry standards, in particular things like responsive design, and a variety of homepage sections.
Also, we encourage that you visit our other roundup, which is about premium landing page themes for WordPress — that list has further 20+ choices of themes, though the difference is that those themes come from premium developers, so the quality and ability to customize will go up significantly. That is not to say though, that the themes below are not of good quality, we always ensure that our roundups feature only the best of the best designs.
The business world is famous for its tendency to maximize efficiency, and prioritize quality in order to increase profits. Themes like Shapely have pledged to reflect those qualities, while promising to enhance your business page. A standard, one-page format was chosen, due to its practicality and ease with which it can be navigated. Shapely is ideal for any landing page, business, store, ecommerce, or freelancer website. Despite this niche appeal, it can accommodate almost any other field of activity.
Many of the most prolific and sought-after WordPress plugins will be compatible with your page: Yoast SEO, Google Analytics by Yoast, Contact Form 7, Gravity Forms, and Jetpack. It is also possible to expand your current business model, by introducing the WooCommerce plugin. Thanks to this innovative tool, anyone can craft a fully-functional online store in a matter of moments. Selling your high-quality merchandise has never been easier.
A smart businessman knows the field on which the game is being played. When it comes to the internet, those who manage to understand search engines will come out on top. Shapely is SEO-ready, and this search engine optimization makes it more likely for your site to appear on results listings.More info / Download Demo
For the last theme of our best free landing page themes roundup, we will leave you with the Illdy theme — free WordPress theme for application developers, software enthusiasts, and anyone who runs a product-based business. From top to bottom, The App is built to withstand critique and demands of your visitors. From custom 404 pages, to custom page types. The App can tackle SEO issues without needing any additional plugins.More info / Download Demo
Portum is a swift and simple free WordPress business website theme. Portum is the platform you’ve been waiting for to take your business online. Easy to use and very intuitive, Portum makes the process painless and quick. WP Customizer makes editing your pages and sections a visual, coding-free task. Drop your favorite widgets into sidebars and sections. Add as many as you wish, thanks to Portum’s broad plugin compatibility. Convenient shortcodes aimed at business user needs are plentiful within Portum. With them, guiding users to your physical location with Google Maps is effortless. You can also introduce your product or service line, pricing and features in the blink of an eye. Several layout and grid styles and hover animations keep users engaged and interested. There’s finally no excuse not to have an elegant, functional website for your business. Get Portum for free today!More info / Download Demo
Pixova Lite is a WordPress theme with a minimalistic and modern look. If you are a freelancer, artist or an e-commerce shop owner you should totally try it. It is very easy to use and free to download! Pixova Lite has several theme options to customize areas with your personal touch. Commercial transactions are done with the amazing WooCommerce. Pixova Lite is versatile and built for any type of task given. It comes with a responsive layout compatible with all screens and browsers. It is considered too to be particularly mobile friendly.
You will get it with unlimited colors and pre-built choices for headers and footers. Google Fonts and tons of icons sets are provided as well! Pixova Lite features a sidebar and smooth one-page scrolling for main design. Blogs and contact pages for readers or audience to give feedback are available. It also supports blogs and testimonies from happy clients. Translation files and WPML compatibility are included. Pixova Lite has a strong code made with validation that erases compatibility issues. It offers smooth Parallax sections to divide your one-page style with some edge. Get all these benefits for free with a single one-click install! Or go with its paid pro version too! Download Pixova Lite!More info / Download Demo
Ascendant is a newly released multipurpose WordPress. It is made for all kinds of pages and setups. It is ideal for starters, small businesses or individuals looking to express themselves. However, it has 3 different versions to adjust to the client’s needs. Start with the free version, and you will get convinced to step up. Ascendant has a layout equipped with endless styles and customizations. You will get countless color schemes, post pages, and numerous sidebars. It also features Google Fonts and WooCommerce plug-ins. Create a crafty modern looking website simple and easy with its featured shortcodes. Get this all browsers compatible theme now…Get Ascendant!More info / Download Demo
Unite is our personal WordPress theme that we’re offering in our free themes library. While the main intention behind Unite is for this theme to be used on Wedding websites, we know for a fact that many of our theme users are using Unite as a landing page template for individual projects, and even products in some cases.
The page design is fully customizable, and if you’re using a page builder such as Visual Composer — you’ll have no trouble whatsoever to create a pleasant landing page website for your next big idea. Unite includes custom shortcodes, Bootstrap 3 design patterns, a mobile responsive design, and many ways for you to customize the theme for your own liking.More info / Download Demo
Panoramica is a landing page for photographers, for creative people, and those who appreciate a more earthy touch to website design. We say that not because Panoramica doesn’t feel visually impactful, quite the contrary actually; the theme has a modern yet classical feel to it, with a boxed content layout that puts your portfolio at the center of the attention.
The list of features isn’t too shabby either. Panormaica is sporting custom shortcodes, flexible typography options across all pages, it’s packaged with demo content, you can easily translate the theme in other languages, the theme options are powered by a powerful options panel, you can choose from limitless color combinations, and if all else fails — there’s a friendly support team waiting to answer your queries.More info / Download Demo
Similarly to the theme shown above, Illustrious is also a landing page theme for WordPress users, in particular those who specialize in photography, and other fields of interest where portfolio showcasing might be the number one priority. Everything in this beautiful theme seems to just work, from a transparent menu navigation, to a boxed layout slider with striking visual images.
If you are an agency, you can use the services components to outline your services, while the portfolio section is primarily designed for you to cover your expertise in the field. The portfolio item pages have their own design, making the design more personalized.More info / Download Demo
MedZone is a brand new premium quality WordPress theme. It has a very strong orientation to medical institutions and its variants. It is a one-page minimalistic design with smooth scrolling. Find tons of light and easy customizations oriented to doctors and services. Medzone has an appointment booking system, a log-in account system and contact pages. It also provides staff pages to all the details of those taking care of you. You will find many special services for admission, emergency online alert, and schedules.
MedZone gives you a flexible layout with sections for recent posts a large header and footer too. Colors and posts can be handled with advanced controllers. It is 100% responsive and retina ready, basically made for all browsers and devices. It even comes with a clean code that makes it run smoothly! MedZone is enhanced on speed and retina ready. You will get great image quality and fast loading. For commercial aspects, you will get WooCommerce plugin integration. MedZone provides awesome features for texts on several counts. Unlimited Google Fonts and WPML translations. Make your business greater and connected to people with this tool! Have a good look at it and use it right away! Use MedZone!More info / Download Demo
Book Landing Page
Landing pages come in many different sizes and shapes, and quite often you will see that specific WordPress themes are built for a single purpose only, as is the case with this magnificent Book Landing Page — designed to be used by book authors and agencies that wish to highlight their books in their own special page design. Remember, with some modification you can use this theme on your existing WordPress site.
Rara Themes build high quality products over and over again, and this theme can be trusted to take care of your book publishing needs, at least for the web that is. One feature in particular we thought was clever, was the book preview element in the form of preview chapters. Give your potential book customers a chance to read the first few pages of your book to give them a taste of your writing style.More info / Download Demo
Construction Landing Page
Here is another stellar design work from Rara Themes, this time you’re looking at a landing page theme that’s built for construction businesses, including agencies and contractors. The design has a clean feeling to it, with eye catching content elements, and a brilliant parallax integration that will keep customers engaged and happy.
Immediately upon arriving on the homepage of Construction Landing Page theme, you’ll notice a huge “Get a Quote” form attached to the right side of the header of the page, right below the beautiful menu. This element instantly lets your visitors know that you’re accepting reservations and bookings using your website, which then allows them more freely browse the rest of your landing page to see if you are potentially a great fit for their needs.More info / Download Demo
Lawyer Landing Page
We have to give Rara Themes a huge props, these last 3 themes (including this one) have all been from them, and as you can tell; they’re very niche specific, but don’t fail to impress you with custom features and tools that would suit those given niche situations. Lawyer Landing Page isn’t an exception, and includes a similar quoting form that we saw above in the Construction theme. What better way to reuse design patterns, especially when they’re relevant.
As someone who works in the law, perhaps you’re an agency altogether, you will be looking to cover some common ground for your visitors. That includes your specialty of law areas, types of services you typically provide, highlight what your past customers have said about you, and of course, give your team members their own mention so that visitors know whom they are going to be working with in the case of using your law firm for their requirements.More info / Download Demo
Variant Landing Page
Variant is a WordPress landing page theme with a fully responsive design. It’s optimized for the latest version of WordPress, and is based on WordPress Customizer for its design flexibility. Variant has its own massive documentation file explaining how the theme works, and the design itself can be used on any number of sites without any restrictions.
If you want to capture leads, and increase your conversion rates with a professional design; look no further than what Variant has to offer. The theme takes only a few minutes to install and setup, and the user interface is based on minimal standards so that you can quickly achieve your goals.More info / Download Demo
Layla is a new landing page theme, with a lovely design, a multi-purpose functionality, and lots of character that is going to define the user experience for your visitors. Layla is ready to help you increase your eCommerce sales with a seamless WooCommerce integration, likewise it is powered by a pristine homepage design; ready to take on even the most difficult of design critics. The blog design has its own layout allocated, guaranteeing that in the case of you wanting to publish content regularly — the posts will look and feel great.More info / Download Demo
Precise Themes are known for the clean and minimal approach to designing WordPress themes. Courtyard is a landing page template specifically designed for Hotels, Resorts, and Guesthouses. It’s fully ready to take on your visitors, and eventually onboard them as your new customers. Using the full-width hero slider on the homepage, you can create a strong first impression for new visitors to your platform. Using a featured called “Room Slider” you can create custom room listings and highlight their individual features, and pricing, of course.More info / Download Demo
Metrolo might feel old-school from the first glance, but more often than not it is these “old school” designs that most visitors find easy to navigate, and generally easy to understand. Metrolo is a flexible WordPress landing page template, ideal for professionals and small business owners alike. With powerful post and page customization options, anyone can quickly become a master of their own design. Metrolo is most commonly seen on business websites related to travel, construction, photography, graphics design, education, weddings, restaurants, and similar service businesses.More info / Download Demo
BB Mobile Application
It’s pretty clear that mobile apps aren’t going to go anywhere, not in the near future. As a matter of fact, the demand for mobile apps will continue to grow, and so will the demand for high-quality WordPress theme designs that can act as landing pages for mobile apps. This is why we are putting in this roundup the BB Mobile App theme. It’s a responsive WP theme, powered by a clean design and powerful features, the exact recipe you need for explaining what your mobile app is for, and how it can benefit the person using it. The design of BB Mobile feels unforced, effortless to navigate, and clearly shows that quite a bit of thinking has gone into the process of creating the finalized version of such a beautiful theme.More info / Download Demo
Lighthouse wasn’t created only to serve as a landing page, this is a multi-purpose theme that’s focused around improving your search engine rankings, especially on sites like Google. Each page, each element, everything in the Lighthouse theme design has a meaning, and carefully designed schema markup so that search engines can easily interpret that meaning, and display it on search engine result pages.
While writers and bloggers are getting a kick out of the Lighthouse design full speed, other industries seen using Lighthouse theme are travel, magazines, affiliate sites, startups, and product launch sites. Lighthouse as a theme is heavily widgetized, creating a way for you to add custom content to many different parts of your website.More info / Download Demo
Winsome is easily going to win over your attention, as soon as you lay your eyes on that captivating multi-page design, you know you’re in for a pleasant WP theme adventure. Let’s talk about Winsome’s features, both Free and Pro versions provide users a reasonable amount of tools for maximizing the authenticity of your website. Theme Options is for customizing the little small details about your website, for fonts and colors you have further separate options panels. Winsome has been tested to work across tablets, and popular smartphone devices that are powered by Android and iOS. Winsome’s multi-page design has a tremendous blog design, one worth checking out just for the sake of seeing how creative these guys are.More info / Download Demo
Marvel is a child-theme for the Safreen theme, both are ultra flexible and ultra customizable WordPress themes for landing page situations. The Marvel themes relies heavily on unique functionality that’s structured using jQuery, CSS3, and HTML5. With smart features, industry level design, and a friendly developer who’s happy to answer your questions; Marvel has the potential to be your household theme for personal and creative projects much the same.More info / Download Demo
Business Elite is a flagship theme from Web Dorado. Whenever you see a theme developer use the word ‘Elite’ in their work, you can pretty much expect phenomenal quality, no questions asked. The fact that Business Elite has 95% 5-star ratings should help to reassure of the fact. As a landing page theme, Business Elite is oriented around a search engine friendly web design, but likewise to be a unique theme; which is achieved through animation effects, powerful sliders, custom fonts, and compatibility with leading WordPress plugins.
It happens occasionally, you find a really beautiful WordPress theme, but as it turns out it doesn’t work with your favorite plugins, and that can be a total bummer! Business Elite tells you beforehand, which plugins it is compatible with, so you can decide for yourself. Generally, the Web Dorado developers have a good reputation around the WP industry, so it’s worth trusting them.More info / Download Demo
Metlux has a wicked responsive design, with unique features like fixed navigation (with animated effects), the CSS codebase sits on SASS; allowing you to make more meaningful design changes, it’s integrated with custom-built plugins for higher functionality, the markup of the design is semantic-based for better organization, there are unique shortcodes for things like buttons, and you can create as many full-scale header images as required.
Sure, many WordPress themes will reuse the same principles, over and over again.. it’s part of the business, but Metlux definitely brings something extra with it, even simple widgets like “team members” are so uniquely designed, they require a second look just to appreciate their creative beauty.More info / Download Demo
Prolific defines itself by its own name, and thus we know that it’s going to be a multi-purpose theme. General and most widely used purpose for Prolific has been small businesses, corporate companies, education sector, and eCommerce users. Built to serve business websites from the ground up, Prolific is capable of bringing many different ways of promoting your business in the digital world.
The unique homepage sections are created to cover the must-have essentials of business oriented websites, including Team Members, Testimonials, Blog, Featured Information, Contact Us, Client Highlights, and even some Animation effects are throw into the mix! Every section are managed with widgets. You can add the section as much as you want and order the position on front page.More info / Download Demo
Unifield helps your business to keep things simple, it’s a corporate business theme for professional WordPress users. Unifield has seen use across industries like health, finance, and personal projects. With a beautifully designed and professionally organized design, the Unifield theme is fully compatible with the latest version of WordPress, including plugins. It’s structured to support the WooCommerce plugin for eCommerce stores, all you have to do is install WooCommerce, click activate and whola.. your digital store is already driving sales! Typography is managed through the Customizer options panel, where Unifield users can choose from hundreds of free fonts as provided by Google.More info / Download Demo
Esol has a universal parallax based design, it’s a multi-purpose landing page theme for professionals, business owners, and agencies that need a lot of room to discuss their services. Bloggers who sell their own products have also been seen to use Esol to bridge the gap between a homepage, blog, and shopping cart pages. It’s created and maintained by the lovely devs over at Asia Themes — these guys have solid knowledge of trending WordPress topics, and thus integrate them into their themes with absolute ease.More info / Download Demo
Teletype is a Bootstrap based WordPress theme for bloggers, writers, and creative artists who need an authentic way to express themselves on the web. It’s still a landing page though, because the homepage is section-based and has numerous landing page elements, but as far as we can tell — Teletype would best work as a landing page theme for creatives and freelancers who are keen to promote their services and/or products using their website. Front page template includes a content (recent posts, widgets, etc.) sections which are managed and sorted by Customizers. Theme comes with frontpage element as custom widget Icon+Text block.More info / Download Demo
If diversity combined with professionalism is what you seek, then look no further than Clarina; free, modern, elegant, and overall beautiful WordPress theme for landing page needs. Users of Clarina are typically putting this theme to work for their mobile application, product showcase, and agency portfolio needs. It’s equipped with the right widgets and features to make those sites work in any kind of scenario. The strong back-end of Llorix One theme, guarantees that Clarina is going to perform with immaculate quality not only in website speed metrics, but also search engine rankings performance.More info / Download Demo