18 Best Email Platforms for Web Developers 2023
Email marketing experts will tell you many things about email platforms, but not nearly as much as developers could. That is because developers also need to focus on external integrations of APIs for clients. Generally, they also have a broader back-end understanding of the projects they are working with. Nevertheless, developers are also active bloggers and content producers. They, too, build their email lists to attract clients, and create unique community followings. Email platforms are for anyone who wishes to build an audience of listeners. It’s also for anyone who is building something unique and need the integration of an email platform to complement the full set of functionalities.
Finding the best email service for you is straightforward as long as you know your requirements. Not all email platforms are 100% friendly to custom developer requests. Although, many more have risen from the depths in the last few years, trying to be more friendly to developers, engineers and their demands. What we found during our research was quite amazing; many email platforms have fully switched on the developer functionality. You could also say that they already support it in native order. Great news!
For whatever reason, you need an email platform. We have the kind of platforms you want to learn more about uniquely. We handpicked the best email marketing services you and your team can use and grow your email lists without hesitation.
1. GetResponse
Creating custom emails and sending them out to any size newsletter becomes a piece of cake with GetResponse. It is a powerful, practical and super beginner-friendly solution for pushing the boundaries of email marketing. On top of that, you can start working with GetResponse entirely free of charge to get its gist.
However, GetResponse is more than just an email service provider (ESP). It comes with marketing automation, landing pages, webinars, paid ads, you name it. That said, GetResponse easily integrates with many different apps, like Shopify, Facebook, PayPal, Etsy, Magento, WordPress, etc.
As for the pricing, GetResponse rocks four kits, starting at $15 a month for a list of one thousand subscribers. Of course, the larger the list, the pricier GetResponse gets. Still, thanks to the amazing features and functions, the cost of the tool is very low.
2. ActiveCampaign
ActiveCampaign is a striking email platform for developers and users who want to take their email marketing to the next level. With ActiveCampaign, you activate a new funnel of delivering quality content to your fans, members, customers and more. You can completely personalize the experience, ensuring subscribers get exactly what interests them.
Never worry about email deliverability again with the help of ActiveCampaign. The features and functions of ActiveCampaign are never-ending. From email segmentation, event tracking, automation goals, subscription forms, split testing and eCommerce support, all this and more is part of ActiveCampaign. There are several different pricing options to choose from. Keep in mind, the cost depends on the number of contacts that you have, starting with five hundred.
3. Constant Contact
So you have a mailing list but you do not know what to do with it. The practical features are readily available to put into practice at your fingertips. With a clever strategy, you can unlock yourself a new string of income or bring more traffic to your website repeatedly. Constant Contact is another remarkable solution that will help send emails and email marketing in general.
Constant Contact even rocks a site builder, online store creator and social marketing, to name a few. Once you start using Constant Contact, you will never again want to communicate with your subscribers differently. Of course, you can track the performance with the built-in analytics tool to the very last detail. See if your email campaign needs optimization and act accordingly. Start with a free month and go from there.
4. HubSpot
HubSpot will help you become a pro right from the get-go even if you are an utter beginner in email marketing. After all, it is a tool for beginners and experts alike, ensuring everyone gets the most out of HubSpot without breaking a single drop of sweat. You can build emails exactly to your liking, even if you have zero design skills and experience. Moreover, you can fully personalize the experience, so you boost your open rates through the roof. And if you would like, you can also create split tests, finding which version performs better.
Do you know what’s best? You can start with HubSpot’s email marketing software entirely free of charge. You grow and upgrade the tool on the go. Alternatively, you can also purchase the entire set of marketing material from HubSpot, but that might be a little too pricey for someone just starting out.
5. Mailgun
Mailgun is a definitive email platform purely for developers. You are seeking the best possible solution to manage your project email requirements. The free plan that lets you send 10k emails for free is another major attraction for this email platform. Stripe, Slack, and GitHub are amongst Mailgun’s best customers. If you type Mailgun into the code syntax search over at Github, you’ll see millions of records showing its usage in open-source projects. Provided by Rackspace, Mailgun is known to be reliable, secure and performance-optimized. Need to send a single email or 20 million emails? Mailgun has everything you need to support your ideas. Other notable features include email validation and a simple form that can help weed out any bad subscribers from your email lists by verifying their email addresses.
6. Postmark
Losing out on sent emails can be difficult to deal with. Email in modern times is a tough market to crack, because of so many spammers in the way. It’s hard to decide on an email provider that can guarantee that every email from your platform is delivered directly to your subscribers’ inbox. That’s the vision that Postmark is trying to live by — the same vision that has kept hundreds of thousands of customers returning to Postmark and its remarkable algorithm for a smooth email delivery experience. Many developers and email marketers don’t realize that even a single lost email can hugely affect your bottom line. So, why risk it in the first place? Emails that involve financial resolutions are particularly fragile in this topic; Postmark understands that, and delivers on the promise of safe and secure email delivery.
7. MailChimp
It’s crucial that developers can find affordable email platforms capable of providing a modern and cost-friendly email delivery service. MailChimp has lived up to these standards since its launch day. Millions of developers and webmasters use MailChimp to deliver extraordinary amounts of emails within a single day. It is an enterprise-level platform that acts as a complete email management entity. The platform gives you the tools to sort your lists, organize them, analyze their performance, and even reorganize for better targeting. That list of features barely touches MailChimp’s full potential surface. Free accounts can enjoy up to 2,000 subscribers in their list and send them an email at any given time of the day. Sending emails should be fun, and these guys know how to make it so.
8. Sendloop
Sendloop, although an email marketing platform, does provide a set of other unique features that has attracted big businesses with deep pockets to spend on lead generation, marketing automation, on-boarding processes, and even transactional email services. It acts as a central email platform from within which you can fully manage your email list. Furthermore, you can squeeze out its maximum potential without compromising the quality of emails or your business’s service. Sendloop will happily integrate with leading business platforms across the globe; Zapier, Shopify, Google, Slack, etc. You can combine your use of those great platforms and amplify your email marketing to a new level.
9. SendGrid
SendGrid deals with billions of emails every month. Delivering all those billions of emails to users’ inbox folders is a huge task. But, SendGrid is up for the task, showing through their business practices that they truly do know what they are doing. Focusing on two main aspects of email: transactional and marketing. The real-time analytics platform is a real treat for developers who wish to do A/B testing in real-time and understand how different segments of their email lists function under different contexts. Security is also a top priority for SendGrid; all your data are encrypted and stored so that no hacker can ever access your valuable information illegally.
10. Brevo (Formely SendInBlue)
Transactional email has risen in popularity. This is a very information-sensitive email category that requires absolute accuracy. When your platform has almost 20k customers (such as Brevo), you realize these guys must be doing something right. The email designing feature has attracted many of professional clients towards Brevo. They publish an email builder that will be tough to replicate using the latest technology, even for experienced and well-seasoned companies. In the campaign reports, you learn about your subscribers in-depth; the algorithm learns about user locations and similar data. This allows you to segment more concise lists and send out emails at much more convenient times. Words won’t do justice for the service that Brevo provides. Give these guys a try.
11. SparkPost
SparkPost’s reputation hides in its ability to provide an amazing deliverability rate. This gives you the much-needed space to focus on crafting great emails, rather than trying to avoid popular email server filters. SparkPost lets developers send their email using SMTPs or REST API servers, depending on what fits your current project. Developers can also create API access keys to extend the functionality to a team environment. Much of what SparkPost does happens in real-time, meaning that you can implement the platform into your own management dashboard and get a real-time feed of how your emails perform. They also provide libraries for popular frameworks and programming languages, like Node.js. SparkPost’s algorithm can track dozens of important email metrics that help create highly focused and targeted email lists.
12. phpList
Now for something more simple and open-source! phpList is an open-source platform to help developers manage email campaigns in a personal development environment. Because the project is open-source, contributors worldwide share their insights and techniques of making phpList better, more secure, and more reliable. And given the requirements, phpList can also be a much more price-friendly alternative. phpList supports Google Analytics. You can also setup email open tracking and see how many people are opening your emails, how many subscribers are clicking on your links, or the volume of forwarded emails. Furthermore, you get intelligent insights into each of your subscribers, and their history based on the amount of emails you’ve sent them using the phpList platform.
13. TinyLetter
Surprising or not, developers make pretty good email newsletters! TinyLetter was built with that purpose in mind, to help create engaging email newsletters for those with important information to share with their readers. In recent months, many weekly newsletters have switched to TinyLetter because it’s easy to use. Moreover, MailChimp is behind the back-end development. Therefore, you’re getting two great valuable assets here at no cost! World renowned journalists have commented on TinyLetter’s platform; MailChimp has once again proved they’re the leading email platform on the web. Because even though TinyLetter is so sophisticated and complex, it’s also completely free, forever.
14. Mailtrap
Have you ever wanted to have your fake SMTP server? Now you can! Mailtrap is the definition of this list. It’s the true example of how many email platforms are suitable only for developers. Mailtrap’s selling point is giving developers a fake SMTP server that they can use within the development process of an application. With the fake SMTP, you can internally test your email performance and how emails are sent to your users.
It is the perfect platform to use if you’re about to scale an application that sends millions of emails frequently. You can analyze the emails to monitor their performance and whether you risk of running into a blacklist, or risk of being labeled as a spammer. Such testing before going live is essential so you don’t have to repeat all the same steps during your product launch. GitHub, SendGrid, and Yelp are amongst the customers of Mailtrap — large scale companies that need this valuable insight into their email performance and deliverability, because their platform is dealing with billions of email requests monthly.
15. Mailjet
Mailjet combines all the essentials of an email platform into a single solution. You will no longer have to sign up for dozens of email platforms just to get the needed tailored features. Mailjet’s vision was to solve that problem for everyone, and they’ve kept it up and done a great job at it. It doesn’t matter if you’re an independent developer, or one within a team, or an email marketing expert; Mailjet has the tools to transform your email experience forever. A sophisticated email list manager will drop insanely useful tools in your toolbox that you’ll have difficulty leaving behind.
Moreover, those marketers who’re just starting with email marketing can immerse themselves in the many email newsletter templates that Mailjet provides. They are mobile responsive, and crafted using the latest technology in email marketing. The success of your email program goes beyond individual campaigns. Campaign Comparison also helps you build the bigger picture by grouping like email campaigns and averaging results to create benchmarks. Compare multiple benchmarks to find trends across customer demographics, send time and more.
16. Zoho Mail
Zoho is the email hosting platform developer teams have been waiting for years! Forget about Gmail and give yourself and your team some space to use a unique email management platform that aims to provide an experience that resembles a long-term goal oriented strategy. The clean interface provides rapid web performance. You can always enjoy being on top of all the latest emails coming in because you pay a fixed monthly price for the business account — you won’t have to worry about clunky ads either. They aren’t there. The setup is wonderfully simple to get going with, and if security is your concern — Zoho promises to protect your data like it is their own, though in a way it is. Near 100% uptime rate guaranteed, right out of the box.
17. Moosend
Moosend’s an affordable email campaign management platform for developers and marketing experts. With Moosend you can quickly prototype your email lists and populate them with subscribers from internal and external sources. Moosend also provides its widget to attract new subscribers to your list. The campaign management is where Moosend stands out. The easy-to-use interface lets anyone create personalized email campaigns and test them through various configurations, then — the real-time analytics platform gives the much-needed understanding of how your campaigns are doing in front of a live audience. At this point, you can start to structure smarter campaigns. Moosend tries to be there every step of the way, guiding you from crafting an email newsletter, to acquiring customers through your buy-in forms in the email itself.
18. Kickbox
With over one billion verified email addresses, Kickbox has some experience delivering high-quality email to your customers. Kickbox will automatically filter your email lists to eliminate low-quality leads and focus on users who value your business. Email lists can be verified through the algorithm separately, so you can preview how big of an impact your list will experience after it has been filtered down to only the best quality email addresses.
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