The business aspects of the web are closely tied together with marketing, as they are in the physical world. Marketing is the art of making sales based on the promotional skills and values, but also the quality and usability of the product that you are marketing. Online business owners can choose from a variety of marketing techniques. Search marketing, blog marketing, paid advertising, word of mouth, but one of the most popular online marketing techniques today is email marketing. The art of selling and promotion using email. Some say it’s as simple as creating an email list, getting people to sign-up to the list, and just sending them offers all day long.
It’s a very flawed way to perceive such a beautiful way of connecting with the people who were interested in your content in the first place, even worse when we choose to ignore email marketing altogether, which seems to be the case for one-third of the online marketers active today, as claimed by a recent study. On the topic of mistakes, a lot of email marketing people also tend to send out the email marketing email to all of their subscribers, forgetting the importance of email personalization the good that it can do to your business.
Email marketing in itself is a huge topic, and there are dozens of large-scale blogs and brands dedicated to helping others make the most of their email lists, including actual email service providers themselves. In our view, and which we know is the view of many others, a good email begins with its design. And now that majority of email clients and email platforms support new web standards, we can send out responsive email messages to all of our desktop and mobile users, without making any sacrifices in the design. Responsive email, much like responsive web design, ensures that the emails we send receivers perceive equally well on whichever device they choose to open the email on. And we all know by now that we, no longer, can ignore mobile, only embrace.
To help online marketers make better choices about their email marketing, we have assessed a list of the most popular and what others call the best responsive email marketing templates, in the form of actual templates. Whats more, we also added responsive email marketing frameworks that you can use to build custom templates that better reflect your ideas and your aspirations for the emails that you send out. You are more than welcome to recommend more additions to this post by dropping a comment at the bottom of the post. We take our community input very seriously.
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Crafting a raw HTML email template can be quite the challenge in itself, and when it comes to creating responsive emails, there’s so much more than we need to take into consideration. This is why frameworks like Cerberus can become increasingly useful for all the requirements that responsive email marketing presents. This tiny framework library is built to serve its users with a few solid HTML email patterns that you can quickly stitch together to create unforgettable email browsing experiences for your email list subscribers. The small layout patterns use HTML, and by no means do they serve as an end-result for your email needs. Cerberus developers encourage you to play with the HTML code to make your own adjustments based on what you expect your end result to look like. The framework is merely a bridge to help you create responsive emails on the go.
Litmus is a known brand for those who enjoy testing and analyzing the performance of their email marketing campaigns. It only makes sense that the Litmus team would try and give back to the community by offering some freebies. As it happens, those freebies have fallen under the category of responsive email marketing templates. All five templates come in different categories, including: newsletter template, template for announcing new products, a receipt template for all your invoicing needs, a simple announcement template to send out brief messages, and even a minimal stationery template that will be of great use to those who like to keep it simple, but also responsive.
Responsive HTML Email Framework
When someone names their project Email Framework, you are without question entitled to expect some really great features, otherwise what is the point, right? Well, luckily this open-source project (find it on GitHub) is exactly that. A full-scale solution for all your responsive email layout needs. The framework provides the developer/user with a set of grids, modules, blocks and rows for content, spacing elements, buttons, image rows and other similar elements that might go into building a flawless email template. Thanks to Litmus testing, the framework works with the leading email clients that majority of internet users are using today.
Foundation for Emails
Foundation is a collection of different frameworks and platforms for enhacing web development experience, and email is also one of the top prioroties of this company, providing developers and designers with an easy to use CSS framework for quickly building up effective HTML5 responsive emails. Every template begins by using the provided Foundation Grid which you can then enhance with additional elements that you would most commonly find in email templates anyway. Whether eCommerce or business branding, Foundation is a great aid in building responsive email templates at no cost.
Antworth doesn’t call itself a framework, rather a resource of pre-built email layout templates that will natively adapt to desktop and mobile devices. It works flawlessly with iOS and Android systems, and support email clients like Yahoo!, Gmail and Outlook out of the box, even some of the most older versions of Outlook. The layouts utilize dynamic content as the basis. Meaning you can really customize each email to look the way you want it to look, without having to worry about your content display. The design style is minimal.
Playground from ZURB
ZURB is the foundation company for the HTML5 framework Foundation, and it also used to operate a service called Ink. It is now better known as Foundation Email, a framework that we already mentioned in our list. Playground from ZURB offers a choice of five different email templates that will adapt to responsive requirements effortlessly. All templates come with separate stylesheets and HTML documents for maximum versatility of design changes. You can expect these templates to work fine with any major email serving platform on the web right now. You will most definitely need to find a service to use these templates with, since an email service (like MailChimp) can help to combine both HTML and CSS in a single file when sending out an email.
Mosaico is a unique email building platform that lets anyone build responsive email layouts within a platform environment. The item gives its users tools like custom element management and overall design adaptability. These allow you to personalize all of your designs with a single click of a button. An in-built system for helping you undo and redo any changes, instead of having you browse through endless piles of revisions. You can even preload your own custom email templates for management within the Mosaico system. The platform is open-source and encourages everyone to participate in making the project bigger and better.
Open Source Email Templates
SendWithUs is a known email marketing platform that offers marketers and bloggers to build and market their templates from within a simple email marketing environment. As a way of expressing thanks back to the marketing community, SendWithUs is sharing with us a library of ten unique and responsive email templates for your own use. The templates are open sourced, giving you the freedom to make any changes and adjustments as you see fit. We must caution our readers that although these templates are free, they seem to be limited to just templates that consist of sending invoices to your customers.
Responsive Email Patterns
Brian Graves has built a solid foundation for creating and working with responsive emails. His project Responsive Email Patterns is a collection of pluggable email patterns that you can use to quickly build adaptable email templates for the use either in your favorite email sending platform, or directly from your own email client. The patterns cover areas like layout, lists, media, navigation and grids to package all those patterns within.
HTML Email Templates
Campaign Monitor is a reputable email marketing service that helps hundreds of thousands of online marketers to achieve optimal results with their email lists. Not only does Campaign Monitor take care of things like email testing, and intuitive email building interfaces, it’s also a highly acknowledged email template provider. The public Campaign Monitor database for responsive email templates is packed with more than 20+ unique email templates that will be of use in almost any situation imaginable. Templates for partnerships, business talks, traditional newsletter templates, and event newsletter templates are amongst some of the favorites we adore.
Email Design Inspiration by HTML Email Designs
Now that we have indulged in plenty of frameworks, layout patterns, and other free templates, it’s time to take a look at what professional newsletter look like. For this we recommend HTML Email Designs. A repository of the best and greatest email templates as sent out by some of the leading technology companies today; Dropbox, Udemy, Moo, DigitalOcean and many others. The great thing about these example templates is that they’ve actually been sent out to real persons, which means that you can easily begin to analyze and overview these templates to better understand what these companies have done to create such stunning templates, and why they think these templates are the ones that convert the most. Hundreds of email templates to yield inspiration from.
MJML — The Responsive Email Framework
MJML is a framework, but more than that it is a custom built markup language for helping developers to build quick and beautiful email templates that resonate well with all devices and browsers. MJML’s objective is to simplify the way people design responsive emails. The markup you end up writing with MJML automatically converts into fully compliant HTML5 markup that you can begin using with your email sending software. There are also a couple of preview templates available for experimentation, and perhaps even production use.
For those who don’t want to mess around with complicated frameworks and other templates, here is Respmail. A simple responsive email solution that provides you with a single template that you can modify to your own liking. Since its inception, the template has been improved and polished to work on all major email clients you can find today.
Passion is a sophisticated and complex email template that uses modern web design concepts incorporated straight into the email. The extendability of Passion is so big that at times it may seem that you are sending an actual website template to someone in the email. You can detach all elements of this template from each other, and just pick whatever you feel your email newsletters require.
Free Newsletter Template
Free Newsletter Template from GraphicsFuel is an elegant and minimal choice for those who are seeking simplicity with their email designs. We can see this particular email template to be of great use for bloggers, creative artists, writers and individuals who just want to get their message across, without having to overload the email with modern elements and complications; to each his own we think.
Honestly, MailPortfolio follows the exact same pattern as the template we saw above. The only main difference being that MailPortfolio is more focused on the red color base. However, everything else seems to be exactly the same. At the footer you can specify essential company information, which most email marketing platforms require anyway.
Valentine’s Day Email Template
February is the month of Love, and Valentine’s Day is quickly approaching! For this case, we decided to include a very beautiful Valentine’s Day oriented email template. Send it out on that special date to promote offers, to promote news, or simply to let your customers and email subscribers know how much you love them, even if that sounds a little bit cheesy. Plenty of features with this one, and we think it won’t be too hard to get this one modified for different use cases as well.
EDMDESIGNER is an email company that took its time to fully develop, and to fully adjust to the requirements of the community. The end result is a sophisticated email building platform using a drag and drop interface. It helps designers do what they do best, design, and in this case — design email templates. No need to spend time with recreating the same content again and again. With EDMDESIGNER you can not only save your email templates but also your favorite elements like a news block, branded header, or the unsubscribe information and reuse them in any of your future campaigns.
Modern HTML Email
We are going to wrap up our free responsive emails template list with a book. What better way to learn about something if not from a book that’s built for that exact purpose, right? And this one from Jason Rodriguez is all about helping you — whoever you are, or whichever profession you work in — to build modern and sleek HTML emails. The final masterpieces will work great on all devices, all email clients, and all browsers. The book covers simple aspects like building an email, but also how to test your emails, and how to improve them through analytics tools and insightful analytics reports.
Premium Responsive HTML Email Templates
As just mentioned, our free list of email templates has come to an end. Before we let you go and immerse yourself in your newfound tools and templates to play with, we want to add some additional responsive templates that come from the premium market. The pricing for these is really cheap (compared to what you would pay a designer to do it for you), and we have found some truly remarkable templates that we feel the community will appreciate.
Creating and sending emails with Notify in combination with your favorite WordPress plugin is effortless. This is a responsive HTML email template that takes care of your newsletter needs and requirements. Notify is versatile enough to adapt to almost any user’s business or online project. Included is a handy email builder that turns you into a pro even if you have zero knowledge. Go as unique and as original as you would like, Notify has you covered.
Over thirty layouts, eCommerce support, responsive and compatible, Notify is a modern product to sort out your emails. Market yourself, your products and your services in an attention grabbing way and boost open (think of great subjects!) and click-through rates. Success awaits you but try and not be too salesy or you might do more harm than good. Ready? Notify sure is!
While a multi-purpose email template alters to any business, sometimes, you just want to go specific right off the bat. That said, if you dig the minimalistic approach when it comes to web design, Miley is the solution for you. It is a template and an online email builder all in one. Miley is compatible with all the major email service providers, like MailChimp, Mailster, iContact and Aweber. Moreover, it is also in tune with Gmail, Yahoo Mail, Outlook and Hotmail to name a few.
Miley has over thirty ready-to-use email newsletters at your disposal. Pick, improve and send, that’s the quickest method you can take. On the other hand, create entirely different and custom templates, tailored exclusively to your project. Multiple grid layouts, notification emails, lots of typography options and unlimited colors, Miley creates whatever you want.
Go Pro or go home! Well, you sure do need to learn a few things about this supreme and responsive HTML email template first before you fully commit. First, the tool has more than thirty sections what gives you the freedom you need when customizing newsletters for your marketing campaigns. Pro sports a drag and drop builder to make putting together individualized emails simple as pie. You can even play around with the features in the live preview. Go ahead, give it a try and see how much you can do with Pro.
Pro is a multi-purpose template that you can use in any niche easily. It is responsive and cross-browser compatible, making sure it always works butter smooth. No matter the device and no matter the browser your subscribers use, your emails will always stunningly display the content.
Twenty one-of-a-kind modules, customizable everything, responsiveness and simplicity, here is Scorpio. The HTML email template utilizes the power of a drag and drop page builder to give everyone a chance to craft professional emails. If you were using a free tool so far, step up the game with a premium solution. Unlock a whole new horizon of possibilities for yourself and achieve the goals fast. The options are boundless with Scorpio, use your imagination and take your newsletters to the next level.
Change color of background, text and buttons, but truly, you can change the color of every element. Moreover, Scorpio has an organized code, is well commented and has several export options. Speaking of which, export your creation to later use it with MailChimp, CampaignMonitor or an HTML version. Grow your business with compelling newsletters that Scorpio will help you create.
When it comes to building a business, you first go to the Moon and then scale it to Mars. And that is something you might achieve with help from Mars Email template. This is a first-class tool which suits best startups, agencies and eCommerce platforms. Mars Email is compatible with MailChimp, Stampready and Campaign Monitor. Creating lucrative email campaigns is very possible with Mars Email.
With the valuable Modules Composer, you can quickly drag and drop modules and make an outcome unable to resist. Create newsletters so tempting, all subscribers will be clicking like crazy. Not only that, but they will convert and crave more of your marvelous content that you will deliver straight to their inboxes. Mars Email is in harmony with the majority of modern email service providers and clients for your convenience.
Last up we have beautiful and web design optimized template Moka. Moka is an elegant all-purpose template that you can still customize for your own needs using the in-built template editor. It has been tested to work with all latest devices and browsers, so you should have no problem getting others to open up this email and experience it fully.