Email marketing is crucial for any online business. We decided to create beautiful HTML email templates and share them for free.
These HTML templates are responsive, mobile-friendly, and free for private and commercial use.
The business aspects of the web are closely tied together with marketing, as they are in the physical world. Marketing is the art of making sales based on promotional skills, values, and the quality and usability of the product you are marketing.
Online business owners can choose from a variety of marketing techniques. Search marketing, blog marketing, paid advertising, and word of mouth, but one of the most popular online marketing techniques today is email marketing. The art of selling and promotion using email.
Some say it’s as simple as creating an email list, getting people to sign-up to the list, and just sending them offers all day long.
On the topic of mistakes, many email marketing people also tend to send out emails to all of their subscribers, forgetting the importance of email personalization and the good it can do to your business.
Without further ado, let’s look at the best HTML email templates.
Best Free HTML Email Templates
Colorlib Restaurant Email v1
Here is an awesome and premium-like responsive HTML email template for restaurant owners that you can use immediately. Of course, the tool is adaptive and flexible enough for you to use it with other food-related businesses and projects. And this email template is perfect for getting your email campaigns going and getting their mouth to water. Whether opening a new restaurant or having a special happy hour deal to push, do it in style and see your fresh newsletter’s impact on your subscribers.
Colorlib Corporate Email v2
As an agency or corporate business, getting new leads is crucial. You should capture their emails for future promotions if they do not convert immediately. When it comes to email marketing, this particular template seamlessly serves businesses of all sorts. You can use it as an introduction email or further down your funnel when promoting different services and products. Not only that, but you can also link it to various segments of your page, so they get what they want instantly. Simplicity mixed with compelling content and call-to-action buttons is all you need to keep the traction going.
Colorlib Portfolio Email v3
Digital and creative agencies, web development firms, and freelancers, if you have a list, you better keep it engaged with outstanding content they will not be able to resist. Instead of creating a custom email template from scratch, we have an impressive one available. You can use it out of the box or improve it according to your branding needs; whatever the case, the outcome will appear beautifully on all devices, from handheld and up to desktop computers. With the minimalistic approach, you can keep the experience distraction-free. The HTML email template is at your fingertips and costs you nothing.
Colorlib Blog Email v4
This next free responsive HTML email template will work best with blogs and online magazines if you utilize it as is. Of course, you can get it to work with loads of other projects and purposes to keep your newsletter subscribers updated and engaged. Share your latest blog posts, most read articles, and other goodies that benefit the end-user. You can even add blog post excerpts and give them a quick peek at what they can expect. Get your creative spirit and grow your online blogging or magazine project with nifty email marketing campaigns.
Colorlib Travel Email v5
You must keep regularly pushing new offers and updates to your travel email list. If they signed up for your newsletter, it is evident that they are interested in knowing what you have in store for them. No worries. You came to the right place; a collection full of responsive HTML email templates that will do you well. This tool is the right solution for travel agencies and even travel bloggers exclusively for you. You can now keep your email blasts at the highest degree, in unison with your professional approach.
Colorlib eCommerce Email v6
If you run a fashion store or an apparel brand, branded email newsletters will come in handy. With this magnificent HTML template, you can now make some noise and capture everyone’s attention immediately. It is a clean, modern, and trendy solution that will display your latest drops and items on sale. You can employ the template however it suits your needs and wants best. But keeping it exactly as is will produce on-the-spot results.
On the top, you can link the template to different sections/categories on your website. Further down, you can add different items with short descriptions and call-to-action. You will also find social media icons and an unsubscribe button at the bottom. Make it yours now; it is free of charge anyway.
Colorlib Email Newsletter v7
Colorlib Email v7 is the HTML email template if you blog about travel and tourism. However, to be completely candid, the tool works with different aims and intentions. You can quickly tailor it to your needs since the content will define the main objective of the template. Download this nifty design now and customize it to your heart’s desire with no sweat.
Email marketing can be super rewarding, whether you run a blog or a full-blown online business. Add terrific imagery, write excerpts of your blog posts and trigger your subscribers with catchy headlines. And with any of our templates, you are safe and secure that everyone will experience your content beautifully. Since it does not cost a dime, you can test it out and see how the outcome appears with your added signature style.
Colorlib Shopping Email v8
For everything fashion-related, Colorlib Email v8 is a responsive HTML email template that will get you going in no time. You do not need to come up with the design from scratch. Thanks to the minimalist and modern look, Colorlib Email v8 is a tool that caters to different tastes easily. Of course, you can also tweak it according to your branding regulations and personalize it.
Colorlib Email v8 alters to mobile and desktop devices beautifully, ensuring everyone gets the most out of your newsletter. Do not keep it dull when you can spice things up and surprise your subscribers with a jaw-dropping layout. First, let your fans experience fresh products, different announcements, and other whatnots. Looking at a newsletter like this one, you know everyone will be intrigued by your content.
Colorlib Photography Email v9
Amateur and professional photographers, treat yourself to a super responsive HTML email template that costs you nothing. Whether you have ten or ten thousand subscribers, start sending newsletters and master the game of email marketing early on. See what ramps up open rates with testing, testing, and testing. Thanks to this beautiful layout, it is guaranteed that everyone will enjoy your beautiful imagery. Whether they view it on their smartphones or laptops, the template creates an exhibition that will always be pleasant to the eye.
There is no need to brainstorm the design for a newsletter when you have all these amazing solutions right at your fingertips. Put the sample that suits your needs best into play with a click and tailor it according to your wants to a T easily.
Colorlib Email Verification v10
Beautiful, clean and modern email verification template that you can now take to your advantage entirely free of charge. With quick few tweaks, you can now set up a stunning email verification that people receive when, for instance, they sign up for your newsletter. This is a great approach to prevent spam. But you can also use it for other stuff, like creating an account and more.
The template’s layout is fluid, working on different screen sizes without a hitch.
Colorlib Email Verification v11
This template will do you well if you want to make your verification emails more personal. You can showcase who is behind the brand with a picture, which is a nice touch. Moreover, this web design is also very minimalistic, making sure everything comes into view stunningly. And if you would like to perform improvements and adjustments, you can do that.
Along with the main compartment is the footer area, which you can use for additional text and links. The necessary “unsubscribe” note is also there.
Colorlib Shopping Cart Email v12
Not all users will complete their purchase on their first visit when operating an eCommerce store. After filling out their details, some will step back before pressing the “complete purchase” button. At this point, you have their email, so you can easily send them a notice to encourage them to complete the purchase. You do not know the initial reason they left, but your email may be a reminder/follow-up that they forgot to buy stuff from you.
You can raise your potential sky-high with strategic email marketing, so do not neglect it.
Crafting a raw HTML email template can be quite challenging, and when it comes to creating responsive emails, there’s so much more that we need to consider. This is why frameworks like Cerberus can become increasingly useful for all responsive email marketing requirements. This tiny framework library is built to serve its users with a few solid HTML email patterns that you can quickly stitch together to create unforgettable email browsing experiences for your email list subscribers. The small layout patterns use HTML, and they do not serve as a result for your email needs. Cerberus developers encourage you to play with the HTML code to make adjustments based on what you expect your result to look like. The framework is merely a bridge to help you create responsive emails on the go.
Omicron is a simple to use free responsive, mobile-ready HTML email template that works great with different business intentions. It features soft shapes that are very mobile-inspired. For instance, you can utilize Omicron for business events, gigs, the latest blog posts, videos, and other compelling content you would like to share with your audience. You can also add a footer, link the template to your social media accounts and provide all the additional information you know will benefit your subscriber. Of course, you can also attach the pre-header text and tailor Omicron to your branding regulations. Download it now and test it out.More info / Download Demo
Good Ol’ Bakery
Good Ol’ Bakery is a free responsive HTML email template that will do you well if you run a bakery, a restaurant, or other food-related business. It has a clean, modern, elegant, and stylish web design that will spark their curiosity and increase the click-through rate. But the clever and strategic subject line combined with Good Ol’ Bakery will produce a winning email campaign. Moreover, Good Ol’ Bakery features a dark layout that is appealing to the eye and sophisticated. The design works great with eCommerce platforms, too, and you can even utilize it for something entirely different.More info / Download Demo
Zeta is a versatile, flexible, and multi-purpose business responsive HTML email template. It is a tool that will take your newsletters to an entirely new degree. Whether you run a corporate business, a digital agency, a blog, or an online store, whatever the case, you can tailor Zeta to your needs quickly. It contains blog post snippets, timelines, testimonials, and social media buttons, to name a few. Every time you send out an email blast, be safe and secure that your newsletter subscribers will enjoy the professionalism you bring to the table. With Zeta, that is a guarantee! Of course, Zeta looks stunningly on all mobile, tablet, and desktop devices.More info / Download Demo
Hence the name, Shopilicious is the perfect solution for eCommerce platforms. It is a free mobile-ready HTML email template for creating trendy, contemporary, and attention-grabbing newsletters. There is no need for you to build from ground zero anymore. Download the impressive Shopilicious and put it to action. Lovely colors, fonts, special sections, call-to-action buttons, coupons, and social media integration are some goodies you get with Shopilicious. Perform customization tweaks and get things rolling sooner rather than later. Increase your online store’s potential with regular email blasts and take even more orders.More info / Download Demo
Be Shoppy is another free responsive HTML email template for online stores. It works best with fashion and apparel brands, but you can also effortlessly use Be Shoppy for other eCommerce platforms. Be Shoppy works with bags, accessories, electronic devices, furniture, and any other online store. The opulent black and golden layout screams with elegance and sophistication and does the job right. If you run a boutique and high-end brand, Be Shoppy puts you on the right track with your email newsletters. Now add your items and details and see the magic happen.More info / Download Demo
Litmus is a known brand for those who enjoy testing and analyzing the performance of their email marketing campaigns. It only makes sense that the Litmus team would try and give back to the community by offering some freebies. As it happens, those freebies have fallen under the responsive email marketing templates category. All five templates come in different categories, including: newsletter template, template for announcing new products, a receipt template for all your invoicing needs, a simple announcement template to send out brief messages, and even a minimal stationery template that will be of great use to those who like to keep it simple, but also responsive.
Responsive HTML Email Framework
When someone names their project Email Framework, you are entitled to expect some great features, otherwise what is the point, right? A full-scale solution for all your responsive email layout needs. This open-source project (find it on GitHub) is exactly that. The framework provides the developer/user with a set of grids, modules, blocks, and rows for content, spacing elements, buttons, image rows, and other similar elements that might go into building a flawless email template. Thanks to Litmus testing, the framework works with the leading email clients that most internet users use today.
Antworth doesn’t call itself a framework, instead of a resource of pre-built email layout templates that will natively adapt to desktop and mobile devices. It works flawlessly with iOS and Android and supports email clients like Yahoo!, Gmail, and Outlook out of the box, even some of the most older versions of Outlook. The layouts utilize dynamic content as the basis. You can customize each email to look how you want it to look without worrying about your content display. The design style is minimal.
Playground from ZURB
ZURB is the foundation company for the HTML5 framework Foundation, and is also used to operate a service called Ink. It is now better known as Foundation Email, a framework we already mentioned in our list. Playground from ZURB offers a choice of five different email templates that will adapt to responsive requirements effortlessly. All templates come with separate stylesheets and HTML documents for maximum versatility of design changes. You can expect these templates to work fine with any major email serving platform on the web right now. You will most definitely need to find a service to use these templates with, since an email service (like MailChimp) can help combine both HTML and CSS in a single file when sending an email.
Mosaico is a unique email-building platform that lets anyone build responsive email layouts within a platform environment. The item gives its users tools like custom element management and overall design adaptability. These allow you to personalize all of your designs with a single click of a button. You can even preload your custom email templates for management within the Mosaico system. The platform is open-source and encourages everyone to participate in making the project bigger and better.
Open Source Email Templates
Dyspatch is a known email marketing platform that allows marketers and bloggers to build and market their templates within a simple email marketing environment. Dyspatch is sharing a library of ten unique and responsive email templates for your use to express thanks to the marketing community. The templates are open-sourced, allowing you to make changes and adjustments as you see fit. We must caution our readers that although these templates are free, they seem limited to just templates that consist of sending invoices to your customers.
HTML Email Templates
Campaign Monitor is a reputable email marketing service that helps hundreds of thousands of online marketers to achieve optimal results with their email lists. Campaign Monitor takes care of things like email testing and intuitive email building interfaces, it’s also a highly acknowledged email template provider. The public Campaign Monitor database for responsive email templates is packed with more than 20+ unique email templates that will be used in almost any situation imaginable. Templates for partnerships, business talks, traditional newsletter templates, and event newsletter templates are amongst some of the favorites we adore.
MJML — The Responsive Email Framework
MJML is a framework, but it is a custom-built markup language for helping developers build quick and beautiful email templates that resonate well with all devices and browsers. MJML’s objective is to simplify the way people design responsive emails. The markup you write with MJML automatically converts into fully compliant HTML5 markup that you can begin using with your email sending software. Some preview templates are available for experimentation and perhaps even production use.
Passion is a sophisticated and complex email template that uses modern web design concepts incorporated straight into the email. You can detach all elements of this template from each other, and pick whatever your email newsletters require. The extendability of Passion is so big that it may sometimes seem like you are sending an actual website template to someone in the email.
Honestly, MailPortfolio follows the same pattern as the template we saw above. The only main difference is that MailPortfolio focuses more on the red color base. However, everything else seems to be the same. You can specify essential company information at the footer, which most email marketing platforms require.
Valentine’s Day Email Template
February is the month of Love, and Valentine’s Day is quickly approaching! For this case, we decided to include a wonderful Valentine’s Day oriented email template. Send it out on that special date to promote offers, promote news, or let your customers and email subscribers know how much you love them, even if that sounds cheesy. This one has plenty of features, and we think it won’t be too hard to modify this one for different use cases.
EDMDESIGNER is an email company that took time to develop fully and fully adjust to the community’s requirements. The result is a sophisticated email-building platform using a drag and drop interface. It helps designers do what they do best, design, and in this case — design email templates—no need to spend time recreating the same content repeatedly. With EDMDESIGNER, you can save your email templates and favorite elements like a news block, branded header, or unsubscribe information and reuse them in future campaigns.
Modern HTML Email
We will wrap up our free responsive emails template list with a book. What better way to learn about something if not from a book built for that exact purpose, right? And this one from Jason Rodriguez is all about helping you — whoever you are, or whichever profession you work in — to build modern and sleek HTML emails. The final masterpieces will work great on all devices, email clients, and browsers. The book covers simple aspects like building an email, testing your emails, and improving them through analytics tools and insightful reports.
Premium Responsive HTML Email Templates
As just mentioned, our free list of email templates has ended. Before we let you go and immerse yourself in your newfound tools and templates to play with, we want to add some additional responsive templates that come from the premium market. The pricing for these is cheap (compared to what you would pay a designer to do it for you), and we have found some truly remarkable templates that we feel the community will appreciate.
Creating and sending emails with Notify and your favorite WordPress plugin is effortless. This responsive HTML email template takes care of your newsletter needs and requirements. Notify is versatile enough to adapt to almost any user’s business or online project. A handy email builder that turns you into a pro even if you have zero knowledge is included.
Over thirty layouts, eCommerce support, responsive and compatible, Notify is a modern product to sort out your emails. Market your products and services in an attention-grabbing way and boost open (think of great subjects!) and click-through rates. Success awaits you but try and not be too salesy or you might do more harm than good.
While a multi-purpose email template alters any business, you sometimes want to go specific immediately. If you dig the minimalistic web design approach, Miley is your solution. It is a template and an online email builder all in one. Miley is compatible with all the major email service providers, like MailChimp, Mailster, iContact, and Aweber. Moreover, it is also in tune with Gmail, Yahoo Mail, Outlook, and Hotmail, to name a few.
Miley has over thirty ready-to-use email newsletters at your disposal. Pick, improve and send; that’s the quickest method you can take. On the other hand, create different and custom templates tailored exclusively to your project. Miley creates whatever you want with multiple grid layouts, notification emails, lots of typography options, and unlimited colors.
Go Pro or go home! Before fully committing, you need to learn a few things about this supreme and responsive HTML email template. First, the tool has more than thirty sections that allow you to customize newsletters for your marketing campaigns. Pro sports a drag and drop builder to make putting together individualized emails as simple as pie. You can even play around with the features in the live preview. Give it a try and see how much you can do with Pro.
Pro is a multi-purpose template that you can use in any niche easily. It is responsive and cross-browser compatible, ensuring it always works butter smooth. No matter the device and the browser your subscribers use, your emails will always stunningly display the content.
The vast collection of predefined material and elements that Webwall brings ensures everyone gets the most out of it. As a multi-purpose email newsletter, you can use Webwall for various newsletters and providers. It integrates effortlessly for a flawless experience.
You can quickly set up your desired newsletter with three templates and over sixty modules. You can also use Webwall’s features repeatedly, for as long as you want, keeping your newsletters of the highest degree. Set background images, add news section, change colors, name it, it’s all possible with Webwall.
As the name suggests, Agency is a first-class email template bundle that ideally works for agencies and small businesses. Even if you are a freelancer, you can use Agency to create impactful newsletters that grab everyone’s attention. Of course, the layout is fully responsive, working on smartphones, tablets and desktops butter smoothly.
Agency is compatible with many well-known email service providers, even some smaller ones. Agency is 100% customizable and editable, so you can configure it how you want it to create an outcome that will help spread the message professionally.
When building a business, you first go to the Moon and then scale it to Mars. And that is something you might achieve with help from Mars Email template. This first-class tool suits the best startups, agencies, and eCommerce platforms. Mars Email is compatible with MailChimp, Stampready, and Campaign Monitor. Creating lucrative email campaigns is possible with Mars Email.
Mars Email is in harmony with most modern email service providers and clients for your convenience. With the valuable Modules Composer, you can quickly drag and drop modules and make an outcome unable to resist. Create newsletters so tempting, all subscribers will be clicking like crazy. Not only that, but they will convert and crave more of the marvelous content you will deliver straight to their inboxes.