Email marketing is the new gold standard for creating a community of brand-aware customers that are eager to learn more about your products, on top of being existing users of them. With traditional advertising slowly decaying into the abyss, it will become imperative for marketers and bloggers alike to focus their efforts on a concise email marketing strategy, whereas a few years ago you could get away without having to create meaningful connections with your readers, the new paradigm of web media challenges all authors, journalists and bloggers to establish a solid foundation for the future of their brand, and one such way to create a solid community is through email marketing.
It all starts with users freely giving you access to their email address through a subscription module that you’re using, this is the first indicator that users are truly interested in your content, products, or services that you may be offering. Acknowledging this first step can help you tailor a strong brand message for any future emails that you’re to send. Begin by acknowledging why your users are signing up in the first place — what message did you use to onboard them? — and then focus on crafting email marketing campaigns that reinforce your strong message.
MailChimp is one of the most affordable and most easy to use email marketing platforms on the market right now, and with their free plan — anyone who has less than 2,000 email subscribers can enjoy the service of sending free email campaigns (up to 12,000 emails) to their subscribers. So, to best prepare your own campaigns it pays to look into the ways that you can design your email campaigns because design is often the determining factor of how users are interpreting your message. Having a clunky theme / template can have detrimental effects of readers wanting to read your emails in full, not to mention that you could be losing out on things like click through rates because of lack of consistency in design colors.
Taking this into consideration, we have put together an amazing collection of free MailChimp email templates that are going to amplify your campaigns with solid design symetrics, whilst giving you top of the line features to make your emails stand out from the competition. All these templates are optimized for mobile design and are fully responsive, don’t worry yourself about having to create custom responsive design queries.
The MailChimp Inspiration Center is an epic resource to learn about the capabilities of modern email marketing, this resourceful page is packed with examples of how other media publishers and bloggers are using MailChimp to create stunning and flexible templates.
Colorlib Email v1
Colorlib Email v2
Colorlib Email v3
Colorlib Email v4
Colorlib Email v5
Official MailChimp Templates
You should always explore the official templates of MailChimp before jumping to any other conclusions or choices, the thing about seeing a fancy email template is that it might not be compatible (not fully) with MailChimp’s template editor platform, and you may find that you’ve spent a substantial amount of money for no apparent reason. The MailChimp directory of templates provides a selection of boilerplates that act as email templates which you can further edit using MailChimp’s built-in software for creating newsletters. This software allows you to manage custom elements of the newsletter, so you can easily add text, images and videos depending on the initial style that you selected. Sometimes, as many have said before, less is truly more.
Bloggers with frequent content updates should focus on using templates that are easy to read and digest, versus using a business-class template that’s obviously built for the purpose of brand promotion, just because it looks nice to the eyes doesn’t mean it adds the same level of functionality for basic needs.
The Monthly Contest templates is a perfect solution for platforms and websites that utilize the power of social promotion in order to attract customer engagement and additional readership. Designed as a two-part template, the Monthly Contest theme can be used to announce important news, and encourage newsletter subscribers to participate in a contest that you’ve created. Using MailChimp’s tools you can edit the colors and appearance of the fonts on all of the elements. It’s worth noting that MailChimp also integrates features like social media sharing, and general social media information so that despite it being an email, subscribers can still share your latest updates with their friends and associates. Because this template comes from MailChimp’s own selection, it will be easy to modify and get up and running.
eCommerce is an exploding industry where email is becoming the standard method of product announcements, offer promotion, and general proposal of discounts. So it pays to look around and weed out any poorly designed Ecommerce email templates in exchange for professional and well-designed themes that represent your own brand. Cutout will be a useful addition to those email campaigns where you plan to reward loyal long-term customers with special offers, and the text block below the offer can be used to throw in some extra news of what you have been up to lately in terms of your business. An email template this simple will without question attract attention, and customers won’t have to hold on to the offer for long because it’s so simple to utilize.
Shopping Bag by Creative Media Farm
A slightly more stylish choice, the Shopping Bag template is the ultimate compliment to the upcoming holiday season. Everyone is starting to save up anything they can to have an amazing holiday experience, so why not use this creative template that resembles a shopping bag to promote your latest holiday offers?
The header leaves room to insert a custom icon, and announcement text of what your plans are for the holiday season, whilst the bottom of the newsletter gives you plenty of room to list some of your latest product additions, or if it comes down to it — just use that space to promote special offers that customers without a doubt will be interested in. The creamy colors combined with the internal widgets make this a stellar choice for any eCommerce business out there that values their customers needs during the special holiday season period.
Invitation by Terris Kremer
What better option is there to promote an upcoming event? Writing a blog post about it might get you a reasonable amount of viewership, and perhaps social media posts might bring a little extra more, but ultimately you’re doing events for the people who’re already a part of your brand, and in that case your best bet of getting real and interested people to attend your events is to send out your existing user base an email newsletter update letting them know that it’s time to plan ahead for the event that you’re hosting.
Invitation makes the process of sending out an invitation extremely flexible, since you won’t be able to squeeze in the whole registration form into the email itself, you can write a quick announcement outline of what your event is about and provide a Registration button as shown in this template. Easy, but ultimately flexible and convenient.
Color Tab is an absolute gem of a template for writers and creative thinkers who want a unique feel to their newsletters, if you’re someone who loves to share long-form stories and need a newsletter template that reflects your creative mind, then Color Tab compliments that desire really well. You can use the main text area to show a few intro paragraphs to your latest piece, while at the bottom the color separated content area helps you to show more informational links related to what you’re writing about. It’s common to see journalists and passionate writers to use templates like this to send out an occasional update of their latest writing, with a little bit of optimization you could tailor this unique color scheme to be used in any context whatsoever.
Being junkes of minimal design ourselves (once again, less is more) we couldn’t resist to include the Minimal template from MailChimp’s own template directory. Minimal allows you to create a roundup of your latest publications and include them in a single to browse grid setting. Avoid including clutter like images, videos or any interactive widgets and stick to what’s important to you: writing. The color scheme might be a little bit bleak for your own needs, so don’t hesitate to change the colors up to reflect the color scheme of your own website, it will make it that much more enjoyable for your readers to switch from email to your blog, without invoking a transition of attention — sometimes using design psychology can really help in keeping readers engaged.
We are going to start to change gears with the templates here and begin to switch over to freebies and free MailChimp template downloads that have been provided by the courtesy of third parties. We’ve tailored our list to reflect easy to use templates that won’t be hard to import into your own MailChimp campaign editor, and we will start off with the Green Village template.
This succinct hipster-feel template covers the main areas of what a professional email looks like: you’ve room for a big header image (quotes, anything you like), then comes a selection of textbox widgets (using images) for showcasing your latest content updates, and last but not least you have a professional footer at the bottom to show your business information (like address), and a few social media icons to let your subscribers know that they can follow you or your brand on social media. The use of appropriate line-heights and soothing colors makes this template great for health news publishers, and anyone who’s writing or sharing information about environmentally friendly living.
Email on Acid
Once in awhile you will stumble upon email templates that provide an email editor capability, these are basically templates that allow you to customize their appearance without having to use an external platform such as MailChimp, however upon finalizing the design of your choice, you can still easily import these design into your MailChimp account and use them for sending campaigns. Email on Acid provides such a suite of templates that have been carefully tested to work with the most commonly used mobile and tablet devices.
What we liked about Email on Acid package is that it gives you a rundown of tips and tricks on how to create email newsletters that truly deliver clicks, and exposure that you require, on top of including studies and whitepapers on how other successful businesses have used email marketing to take their business to the next level. All that’s required to gain access is an email subscription, which at any point you can discontinue but still use the templates regardless.
Derek Punsalan has built himself a successful career in design, and has taken his expertise in user interface and experience design to deliver this simple Responsive Email template you can use is any context you desire. We like Derek’s choice of using the green colors to instill soothing emotions, because email should never feel overwhelming; poor choices lead to poor conversion rates. Responsive Email is suitable for mobile devices, whilst being a good choice for sending desktop-newsletters with the latest announcements. There’s just enough room to discuss what’s happening in your world, and you can direct readers to specific page using the big share button that Derek has included in the design. Once you download the template, you can load it into MailChimp and it’s ready to go, whereas experienced developers can further play with the code to create unique customizations.
Creating a Simple Responsive HTML Email
Nicole Merlin from Tuts+ wants you to take charge of your email campaigns by delivering a flawless tutorial on how to create your own personal responsive HTML email template. This beginner-friendly tutorial takes you through the steps of learning how to use media queries in order to structure a template that would be appealing to any device type. End result is a creative execution of modern design interface types, whilst sustaining an ease to read.
The great thing about tutorial such as this, is that you can go through the tutorial of building your own template, and during the process gain a better understanding of how other templates have been built, at which point you have the ability to make customizations that are far more complex and far more precise than those that you’d be able to create with email template editors. Knowing a little bit of CSS and HTML can go a long way towards your ability to stand out from the crowd with a unique and beautiful design.
Creating a Future-Proof Responsive Email Without Media Queries
Design is always changing, and while it’s good to know how media queries work (above tutorial) it’s also crucial to learn how to code for the web without using media queries, whilst creating something that would be displayed equally well amongst desktop and mobile devices. Nicole Merlin has taken her time to extend the initial tutorial she wrote about email template design, and has built a new alternative that doesn’t use media queries whilst still providing a way to create email templates that show-up on mobile devices.
This kind of approach utilizes grid and table designs to better understand the dimensions of the device that is viewing the particular template, and once you have that figured out the rest is a piece of cake. This tutorial might take slightly more time to finish, but as you can see in the preview snapshot the final results are nothing short of amazing.
Foundation for Emails 2
We wrote an extensive roundup of the best HTML5 frameworks you can get your hands on, and the Foundation HTML5 Framework earned a worthy mention in that list, not because it’s an established brand, but because the team at Foundation has continiously embraced the evolving web technology, and with each new release has been able to deliver on the promise of being one of the most advanced HTML5 frameworks on the market.
Today, we’re featuring the Foundation for Emails (2nd release) framework that is going to aid you in crafting the perfect email template for your newsletters; fully compatible with MailChimp! What’s so appealing about Foundation Emails is that this engine carefully tailors to your needs, so whether you’re looking to create a new marketing newsletter, or want to promote your latest products, the in-built algorithm technology helps you to utilize the given tools to their most optimal potential so that each design comes out with pristine and impeccable precision. The provision of email template boilerplates enables you to select the perfect grid layout upon which you can start to build a professional looking template that’s going to bring in the conversions that you’ve always wanted to have.
Zippy Pixels has worked on providing stellar design choices for the last several years, and in order to promote their own selection of premium email templates, they’ve chosen to make Kreative — one of their flagship templates — a freebie for anyone to download and use in their campaigns. Kreative not only works with MailChimp, it can be quickly integrated into other email marketing platforms like Campaign Monitor, Litmus, and other platforms that allow you to import custom HTML templates. What makes Kreative to stand out so much from other templates we’ve seen is the impeccable attention towards detail of design. Each of the content layers and widget areas have been carefully optimized to reflect truly sensational design standards.
You can see in the preview demo just how precise these designs are, take for example the blog post outlines — each blog post mention gets its own unique grid box, while managing to integrate a “continue reading” button on top of including social share buttons for each of the individual grid boxes. You can use Zippy Mail template editor to tailor your template as best suitable for your current demands, but even with the default setup this template manages to make a lasting impression.
PixelHint’s responsive email template Passion storms through the competition. It has a flat, fluid and smooth design that’s going to inspire creative artists to do more with their newsletters. The preview snapshot above shows you the design style that Passion uses throughout the whole of the template.
Features include a full-page header to show an attractive image (quotes work really well). Also, a business company could utilize its features. They can use it to talk about upcoming product releases. Even the creative themselves can enjoy features like an organized segment to show your favorite quotes. The easy to add blog content widget ensures that all your best blog posts will be noticed and ultimately read. Lastly at the bottom, you have a neatly-organized gallery widget to show your latest photos from your gallery. You can apply this to your social media networks like Pinterest and Instagram. Passion has that distinct feel of creative minimalism that manages to sustain a certain design element of fashion and style.
Surely enough.. Passion wasn’t the only email template that PixelHint is giving away, and Bella is another contender for an amazing choice for businesses and creatives that can appreciate a fashionable and minimal approach to web design. What’s more is that Bella template also includes the PSD files so you can take full control over how the email template looks from top to bottom.
If you are a startup that wants to use email marketing for the purpose of advertising and promoting new products, then Bella will help you send out a newsletter that can cover the aspects of product features, customer testimonials, and if you’re into content marketing — you can enlist your latest published content using a flexible blog content widget. The big spaces between each of the elements really helps to capture readers attention of each element individually, but if viewed from a desktop computer — then simply encompasses all of the newsletter into a single, sleek template.
Some like to keep it classy, so if you’re amongst those who do you might find Fabulous to be the perfect compliment for how you perceive a modern, yet simple design to be. Brought to you by CakeMail, this responsive template uses colored grid blocks to stitch together a newsletter for the purpose of announcing news, sharing blog posts, and with a little bit of modification could easily compliment an Ecommerce newsletter as well.
Premium MailChimp Email Templates
That’s about it, that’s as far as the free selection of email templates goes. It’s vital to remember that MailChimp does provide a sustainable email editor platform. So, any of these templates could be further modified and perfected based on your current needs. Sometimes all you need is a boilerplate template and you’re good to go. As per our tradition, we’re going to include a number of MailChimp email template selections from the private sector. These templates will require an affordable monetary investment in exchange for a template that was built by a professional designer. These designers should have a deep understanding of design standards and techniques.
Take a moment to sweep through these, you never know when you might come across a particular gem, but when you do — don’t hesitate to hit the purchase button, these premium templates are one of a kind and are typically packed with unique features that free and traditional resources don’t usually provide.
Dolly from Sobasign does an excellent job at combining together extensive business and creative-type modules for crafting the best newsletters. Dolly’s modules are configured so you can talk about your business (whenever you like). You can use Dolly to showcase your product features and to have standalone widgets for showing blog and content updates. The portfolio module uses a stunning design primer to show off your best work (or whatever you’re working on currently). Additional modules include the ability to show your team members in a newsletter. Dolly also contains outline answers to frequently asked questions in an actual FAQ style widget. You can go as far as including a Google Maps of your business location. You can advantage of the pricing widget so you can show the pricing plans of your products in the newsletter.
Overall, Dolly is a magnificent example of how a lead-oriented conversion page can be integrated into an email newsletter.
Haldr’s multi-purpose responsive email template is going to bring in a new light to your email newsletters. The bright colors and smooth design alignments make Haldr an already trending choice of email design. Those who run businesses related to creativity, healthy living, wellness, and general inspiration will surely love Haldr. You can use the Kbuilder template template platform in many ways. You can use its custom blocks and premade content modules to remove or add template parts to an existing design. The creators built each of the elements on their own accord. You can glue together as many of these elements as you desire. This puts you in charge of each newsletter that you send.
What makes such a big different in this scenario is the actual foundation of the design. The colors are light, mostly white, which means that each element will feature a “standing out” effect. You can use Haldr’s widgets to talk about your team members, latest news, and company performance in the last quarter. You can also integrate photo galleries and use pricing modules to sell directly within the email. Those features only touch the tip of the iceberg of what Haldr stands for in its purest form.
Note Mail is not your typical email newsletter template for MailChimp. This package contains carefully designed elements to suit your needs. The developers purposefully built it so you can integrate its different uses for newsletters that you may be sending out. It’s not always just about sending your latest published blog posts, or only announcements. The uses for email in business operations reach far and wide beyond the typically imagined.
It can provide you with a lot of stuff (don’t forget to check out the templates on the demo page). It has a confirmation email so you can confirm new signups. It’s a successful activation email that can confirm the submission of user form. It has a template for sending reset password emails and an email for sending your loyal users a free gift. You also get to enjoy an announcement email of finalized purchase in which you can include a download link. For creative websites, there’s a template to send out information about a specific person to include their resume. Moreover, there’s an invoice template to send directly after a purchase, and other ideal template choices for bloggers and businesses. You readily import all these templates into your MailChimp account.
App developers and app designers need to find a template for the final release of their official application template. We’ve chosen to highlight Boost in particular because of its modern flexibility for creating an app promotion email. It resembles a beautiful yet modern app landing page. Talk about the roadmap of your project and include download buttons on your favorite app stores (Android, iTunes, and Windows). It also has outline features in lists or use images to display individual features and their key points.
A video module lets you plug-in a promotional video that you’ve built for the purpose of promoting your app. It all blends together in a smooth design that uses a blue color scheme for optimal viewing experience. You’re free to use the in-built template editor to make any lasting changes for the final version of the email. The developers also included a pricing module.
Are you running a creative agency and are in need of a welcome email template that would blast your conversion rates through the roof? The nice thing about modern email, is that it doesn’t limit you to use only a specific set of elements. Most modern email platforms are capable of rendering an email template that resembles more of landing page than anything else. Hence, the name of this template is Lead. This well curated theme for capturing leads as soon as someone signs up for your list.
The feature packed Lead theme is going to help you with outlining the things about your creative agency. They can be crucial for converting someone into a long lasting customer. Outline your skills, talk about your expertise, and share moving stories with your audience as you capture their attention. The combination of creativity and beautiful design of this template will surely make them interested. The creators divided all layout elements into sections. You can add, remove, or further optimize them to reflect your requirements during your campaigns.
The Faice Mail compilation consists of eight unique designs, they are as follow: business template for product promotion, personal template for promoting yourself and your services, advertisement template for going all out with the promotion of your products and services, a retail template that’s perfect for eCommerce enterprises to showcase latest products and releases, a blog template that’s suitable for bloggers who only wish to promote their content updates, a personal greeting template for any situations where you’d like to welcome new users to your platform, and application template for talking in-depth about the apps that you create and publish, and a general marketing template for displaying what your services entail.
This is a diverse selection of templates, and we recommend that you spend some time observing each. The nice part is that the developers built all these template examples using the template editor platform. At the end of the day, you can take replicas of these themes and make them something of your own.
It’s a well-tailored responsive email theme that uses the concept of FLAT web design. It can provide your page with that extra spark when you provide support for Retina-ready displays. The developers built Retinadore’s core files where you can directly import them into your MailChimp template campaigns. From there on, you can just use the editor to align each of the elements as you see fit.
The creator of Retinadore put together an extended demo preview page that shows you a selection of designs. You can select from different color choices, up to ten unique colors for each design; how’s that for saving you some time in the design process? We scoured through the all the demo templates available. We can conclude that this is a template can kick some serious butt in terms of conversions and onboarding rates. Use it to promote apps or to outline your latest content. There’s a feeling of versatility that’s accompanied by a modern design integration.
Lastly, we have Kent. It’s a responsive email templates that’s ready not only for MailChimp, but also MyMail, Aweber, SendGrid, iContact, Active Campaign. Kent features a responsive design with a huge library of over fifty unique modules to make each email special. It’s suitable with the StampReady email editing software. The developers included all PSD files and you have full access over the appearance of each of the files.
Email Marketing Templates for MailChimp
We sincerely hope that this collection of email marketing templates for the MailChimp provider was helpful. We hope that you meet your current needs of the stages that your business or project is currently in. Do not hesitate to gives us feedback in terms of how you found this collection. Feel free to share an inspiring theme of your own in the comments.