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Top 25 Free & Paid MailChimp Email Templates 2023

Below, you will find all the most popular and highly rated MailChimp email templates for any marketing campaign.

Email marketing is the new gold standard for creating a community of brand-aware customers eager to learn more about your products and their existing users.

With traditional advertising slowly decaying into the abyss, it will become imperative for marketers and bloggers alike to focus their efforts on a concise email marketing strategy. Whereas a few years ago, you could get away without having to create meaningful connections with your readers, the new paradigm of web media challenges all authors, journalists, and bloggers to establish a solid foundation for their brand’s future.

One such way to create a solid community is through email marketing.

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It all starts with users freely giving you access to their email address through a subscription module that you’re using. This is the first indicator that users are truly interested in your content, products, or services that you may be offering.

Acknowledging this first step can help you tailor a strong brand message for future emails you’re to send. Begin by recognizing why your users are signing up in the first place. What message did you use to onboard them? Then, focus on crafting email marketing campaigns that reinforce your strong message.

Without further ado, let’s look at the best Mailchimp email templates you can use for your campaigns today.

Free MailChimp Email Templates

Colorlib Restourant Newsletter Email v1

If you run a restaurant, this is the everyday MailChimp email template you can use to send out newsletters. It is a full-blown layout that you can use for various needs. From sending out a full introduction of your fresh new restaurant or food business opening to regular weekly newsletters, pushing special deals and events, whatever you need, capture their attention with Colorlib Email v1. Whether you run a pizzeria, a steak house or any other foods and drinks location, even fast food, this design is ready and set for you to go live with it.

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Colorlib Email v2

Corporate and small businesses, agencies and pretty much anyone out there who is pushing some sort of services, Colorlib Email v2 is the MailChimp email template to go with. However, use your imagination and employ the email canvas for something entirely different. You can stuff the design with your portfolio, stats, links to blog posts and more. You can use the tool to create a landing page style email template where they can learn everything about you and your business. The template has a modern and responsive layout that works beautifully on all devices, handheld, and desktop.

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Colorlib Email v3

You have a subscription box on your page that regularly collects your emails. But what to do next? Use your list wisely and strategically for sending out frequent newsletter and keep them aware of your existence, services and whatever else you have in store for them. Colorlib Email v3 is a beautiful, professional and sophisticated MailChimp email template for agencies and freelancers. With minimal style, all your works and projects will appear stunningly, whether they use a smartphone, tablet or desktop computer. Of course, the Colorlib Email v3 template also comes with a footer section where you can link your newsletter to different sections on your page and offer them to unsubscribe.

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Colorlib Email v4

Colorlib Email v4 is a MailChimp email template for when you would like to send out a newsletter with your latest or most-read blog posts. Whether a blogger or an agency regularly updating their followers with new content spread the word out with a neat and clean email template, you can structure the design similarly to how your blog looks and keep the branding intact. You can add multiple blog posts or even promote the current one, and you can make it happen with Colorlib Email v4 template without a hassle. The email canvas also has a place for your information, contact details, and useful links in the footer area. It is important to add additional details, so you do not appear spammy to email service providers and services like Gmail. It would be best if you always aimed for the inbox tab.

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Colorlib Email v5

For travel agencies specifically, here is Colorlib Email v5. This MailChimp email template rocks a striking and eye-catching design that will impress everyone who receives a newsletter from you. If they did not book a trip yet, it is important to send out hot deals and images of beautiful destinations. With a clever approach to your email campaigns, you can win over more customers and grow your travel agency. And if you are a tourist guide with a decent email list, by all means, use this nifty layout and start informing your subscribers about the next exciting adventure you are preparing.

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Colorlib eCommerce Email v6

Instead of creating your template for your or your client’s eCommerce website, use Colorlib eCommerce Email v6. This will help you save time and energy and boost your workflow. The template displays contents beautifully on all screen sizes, whether on a smartphone or a desktop computer. Include images and texts, add CTAs (call-to-action buttons), and link the template to your active social media accounts. All this and more for a successful email campaign that you are preparing. Please keep it simple and impactful, and that’s what’s up when it comes to this remarkable solution.

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Colorlib Email Verification v10

We decided to create a stunning alternative if you are looking for a MailChimp email template for email verification. Once a person subscribes to your newsletter, you want to send them a verification email, as this will help you avoid spam. But do not just send another boring “click the link to verify your email” email. Instead, personalize it and make it catchy with this nifty template. You will not even want to change much other than the text and the CTA color. Yes, the design is pretty enough to work out of the box.

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Colorlib Email Verification v11

Another great verification email template for MailChimp in a somewhat similar style to the v10. This one works excellent if you build a community website or even an application. Of course, you can utilize it for something entirely different, too. After all, you are always welcome to go entirely against the grain and introduce your creative thinking to the usage. Of course, you are also welcome to perform any additional tweaks and improvements, but you can also use Colorlib Email Verification v11 exactly as is. Simplicity always wins, and this template knows that extremely well. Make it yours with a click on the button and enhance your verification emails now.

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Colorlib Shopping Cart Email v12

If a potential customer visits your online store, puts products in the shopping cart and then leaves – what do you do? Take things to the next level and send them a personalized email, reminding them about the products they left in the shopping cart. Luckily, you do not have to create the template from scratch, thanks to Colorlib Shopping Cart Email v12. It is a wonderful option to help you win back a potential buyer, so make sure you do not miss the moment. Once you automate everything, little work is necessary on your end.

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Colorlib Travel Email v13

Whether you run a travel blog or a tourism agency, this MailChimp email template will do the trick. It is very image-focused (little text), triggering everyone’s attention immediately. If you want to try something new with your email newsletters, use this template, it is free of charge. With just a few tweaks, you can tailor it to your needs and test out its impact on your subscribers. In short, you have nothing to lose yet all to gain, so why not take action now and create something remarkable?

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Colorlib Business Email  Newsletter v14

Business email newsletters need not be boring. You can utilize Colorlib Business Email Newsletter v14 and instantly take things to a different level. With the amazing, clean, minimal and sophisticated design, this MailChimp email template ensures everyone will enjoy your content through the roof. Even though you can employ it exactly as it comes out of the box, feel free to brand it with your business’s color scheme and perform any additional tweaks if necessary. With little work, you can create a newsletter that will be very engaging for a boost in CTR (click-through rate).

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Official MailChimp Templates


The MailChimp directory of templates provides a selection of boilerplates that act as email templates that you can further edit using MailChimp’s built-in software for creating newsletters. This software allows you to manage custom elements of the newsletter, so you can easily add text, images and videos depending on the initial style. You should always explore the official templates of MailChimp before jumping to any other conclusions or choices, the thing about seeing a fancy email template is that it might not be compatible (not fully) with MailChimp’s template editor platform, and you may find that you’ve spent a substantial amount of money for no apparent reason. Sometimes, as many have said before, less is truly more.

Bloggers with frequent content updates should focus on using templates that are easy to read and digest, versus using a business-class template that’s built for brand promotion, just because it looks nice to the eyes doesn’t mean it adds the same level of functionality for basic needs.


Monthly Contest


The Monthly Contest template is a perfect solution for platforms and websites that utilize the power of social promotion to attract customer engagement and additional readership. Designed as a two-part template, the Monthly Contest theme can be used to announce important news, and encourage newsletter subscribers to participate in a contest you’ve created. Using MailChimp’s tools, you can edit the colors and appearance of the fonts on all elements. It’s worth noting that MailChimp also integrates features like social media sharing, and general social media information. Despite being an email, subscribers can still share your latest updates with friends and associates. Because this template comes from MailChimp’s selection, it will be easy to modify and get up and running.




eCommerce is an exploding industry where email is becoming the standard method of product announcements, offer promotion, and general proposal of discounts. So it pays to look around and weed out any poorly designed eCommerce email templates in exchange for professional and well-designed themes representing your brand. Cutout will be a useful addition to those email campaigns where you plan to reward loyal long-term customers with special offers. The text block below the offer can throw in some extra news of what you have been up to lately in terms of your business. An email template this simple will, without question, attract attention, and customers won’t have to hold on to the offer for long because it’s so simple to utilize.


Shopping Bag by Creative Media Farm


The Shopping Bag template is the ultimate compliment to the upcoming holiday season, a slightly more stylish choice. Everyone is starting to save up anything to have an amazing holiday experience, so why not use this creative template that resembles a shopping bag to promote your latest holiday offers?

The header leaves room to insert a custom icon and announcement text of what your plans are for the holiday season, whilst the bottom of the newsletter gives you plenty of room to list some of your latest product additions, or if it comes down to it — just use that space to promote special offers that customers without a doubt will be interested in. The creamy colors combined with the internal widgets make this a stellar choice for any eCommerce business that values their customers’ needs during the special holiday season.


Invitation by Terris Kremer


What is a better option there to promote an upcoming event? Writing a blog post about it might get you a reasonable viewership, and perhaps social media posts might bring a little extra more. Still, ultimately, you’re doing events for the people already part of your brand. In that case, your best bet of getting real and interested people to attend your events is to send out your existing user base an email newsletter update letting them know that it’s time to plan ahead for the event you’re hosting.

The invitation makes the process of sending out an invitation extremely flexible. Since you won’t be able to squeeze in the whole registration form into the email itself, you can write a quick announcement outline of what your event is about and provide a Registration button as shown in this template. Easy, but ultimately flexible and convenient.


Color Tab


Color Tab is an absolute gem of a template for writers and creative thinkers who want a unique feel to their newsletters; if you love to share long-form stories and need a newsletter template that reflects your creative mind, then Color Tab compliments that desire well. You can use the main text area to show a few intro paragraphs to your latest piece. In contrast, at the bottom, the color-separated content area helps you show more informational links related to your writing. It’s common to see journalists and passionate writers use templates like this to send out an occasional update of their latest writing. You could tailor this unique color scheme to any context with some optimization.




Being junkes of minimal design ourselves (once again, less is more), we couldn’t resist including the Minimal template from MailChimp’s template directory. Minimal allows you to create a roundup of your latest publications and include them in a single to browse grid setting. Avoid including clutter like images, videos or any interactive widgets and stick to what’s important to you: writing. The color scheme might be a little bit bleak for your own needs, so don’t hesitate to change the colors up to reflect the color scheme of your own website. It will make it much more enjoyable for your readers to switch from email to your blog without invoking a transition of attention. Sometimes, using design psychology can help in keeping readers engaged.


Email on Acid


Once in a while, you will stumble upon email templates that provide an email editor capability. These templates allow you to customize their appearance without using an external platform like MailChimp. However, upon finalizing the design of your choice, you can still easily import these designs into your MailChimp account and use them for sending campaigns. Email on Acid provides a suite of templates that have been carefully tested to work with the most commonly used mobile and tablet devices.

What we liked about Email on Acid package is that it gives you a rundown of tips and tricks on how to create email newsletters that truly deliver clicks and exposure that you require, on top of including studies and whitepapers on how other successful businesses have used email marketing to take their business to the next level. All that’s required to gain access is an email subscription; which at any point, you can discontinue but still use the templates regardless.




Zippy Pixels has worked on providing stellar design choices for the last several years. To promote their selection of premium email templates, they’ve chosen to make Kreative — one of their flagship templates. A freebie for anyone to download and use in their campaigns. Kreative works with MailChimp, but it can be quickly integrated into other email marketing platforms like Campaign Monitor, Litmus, and more. In short, those that allow you to import custom HTML templates. Kreative stands out so much from other templates because of its impeccable attention to detail. Each content layer and widget area has been carefully optimized to reflect truly sensational design standards.

You can see in the preview demo just how precise these designs are. Take, for example, the blog post outlines. Each blog post mention gets its unique grid box. It still manages to integrate a “continue reading” button on top of including social share buttons for each grid box. You can use Zippy Mail template editor to tailor your template to suit your current demands. Even with the default setup, this template makes a lasting impression.




Some like to keep it classy. If you’re amongst those who do, you might find Fabulous the perfect compliment for how you perceive a modern yet simple design. Brought to you by CakeMail, this responsive template uses colored grid blocks to stitch together a newsletter to announce news, sharing blog posts. Moreover, a little bit of modification could easily complement an Ecommerce newsletter.


Premium MailChimp Email Templates

That’s about it, as far as the free selection of email templates goes. It’s vital to remember that MailChimp does provide a sustainable email editor platform. So, these templates could be further modified and perfected based on your current needs. Sometimes, you need a boilerplate template, and you’re ready. We will include many MailChimp email template selections from the private sector as per our tradition. These templates will require an affordable monetary investment in exchange for a template that a professional designer built. These designers should have a deep understanding of design standards and techniques.

Take a moment to sweep through these; you never know when you might come across a particular gem. When you do, don’t hesitate to hit the purchase button. These premium templates are one of a kind. They are typically packed with unique features that free and traditional resources don’t usually provide.


agency responsive email template

Let’s clarify: Agency is a MailChimp email template bundle that works for multiple businesses and projects. It contains many exceptional layouts to create fantastic newsletters for promotions, news and even educational newsletters. Keep in mind, it’s not always all about pushing products, you need to give your community something extra.

With the convenient online builder, you can fully style and modify the template, creating your unique version. Of course, you can use it repeatedly, even if you operate in different niches and industries.



minimal responsive email template

Minimal is a powerful and practical collection of MailChimp email templates that will help take your newsletters to new heights. Keep in mind, you can use this bundle of goodies with other email providers as well. In short, you have numerous options and possibilities.

You get a collection of thirty modules with outstanding customization capabilities. In short, you can create a newsletter that follows your branding regulations to a tee. Tons of different predefined sections ensure that you can create an outcome that will grab everyone’s attention and boost click-through rates. You can also pre-test it before you fully commit.



webwall responsive email template

Webwall works for many email service providers (ESPs) with its multipurpose approach, including MailChimp. You will have a breeze utilizing the three ready-made templates and more than sixty modules. For your information, there is no need to be an expert designer. The layout is also mobile-ready, so your newsletters will smoothly adapt to any screen size.

Some other features are background images, a news section, unlimited color support, four columns and the list. If you are ready to create impactful newsletters, Webwall will greatly help. Mix and match the available material, introduce your unique touch, and send emails that will wow everyone.



neo mailchimp email template

Neo is a multi-purpose MailChimp email template builder for everyone. With its integrated editor, you can create custom layouts. Of course, you can take to your full advantage all the ready-made designs, too. Instead of doing all the heavy work yourself from scratch, have a convenient and user-friendly tool to help you hammer out your brand-specific email templates in a small breeze. There is no need to have prior experience either; with Neo, you can build the right layouts for your target audience. Some features include Mymail, Campaign Monitor compatibility, drag, and drop editor, and help document.



marion mailchimp email template

Marion is a contemporary MailChimp email template that quickly adapts to your needs. It does not matter what your project or business is; Marion will assist you in creating the best possible email campaigns. Sending out newsletters should be fun and exciting. Not only that, but the email your subscribers receive should be highly clickable. This will help boost your open rates and click-throughs through the roof. With Marion, you can expect fantastic results with your emails. Also, when you introduce your creative spirit, you unlock even more possibilities. Marion includes more than nineteen blocks that you can mix and match until the overall layout matches your heart’s content.



kira mailchimp email template

For you, agencies, startups, small businesses, KIRA is the MailChimp compatible email template. In fact, with its modern and customizable layout, KIRA works with all sorts of different intentions. In other words, you do not need to limit yourself in any way, shape, or form. Let the first email newsletter you send out be of the highest quality. Let it present your services, portfolio and brand in the best possible light.

With the drag and drop technology, beginners and pros can craft outstanding emails. Create such that will keep subscribers engaged every single time. KIRA is also entirely documented so you will never find lost. You will still win even if you set up your first-ever email campaign. Besides, KIRA also comes with free support for any additional questions and concerns you might have.


Krit Mail

krit mail mailchimp template

Krit Mail is a MailChimp email template that works with other ESPs (email service providers). This comes helpful when you are in the process of testing out different ESPs. It allows you to figure out which delivers your emails better. However, that is already more advanced and might not fit you right off the bat. You have different options and do not need to stick only to one for the rest of your life. Krit Mail is compatible with all browsers, ensuring that your emails always look beautiful and of the highest degree. You can also design and fine-tune your email layout and make it follow your regulations.



MailChimp is one of the market’s most affordable and easy-to-use email marketing platforms. With their free plan, anyone with less than 2,000 email subscribers can enjoy sending free email campaigns (up to 12,000 emails) to their subscribers. To best prepare your campaigns, it pays to look into how you can design your email campaigns. The design is often the determining factor of how users interpret your message. Having a clunky theme/template can negatively affect readers’ desire to read your emails in full. Also, you could be losing out on things like click-through rates because of a lack of consistency in design colors.

Considering this, we have created an amazing collection of free MailChimp email templates that will amplify your campaigns with solid design symmetries while giving you top-of-the-line features to make your emails stand out from the competition. Furthermore, these templates are fully responsive and optimized for mobile design. So don’t worry about having to create custom responsive design queries.

The MailChimp Inspiration Center is an epic resource to learn about the capabilities of modern email marketing, this resourceful page is packed with examples of how other media publishers and bloggers are using MailChimp to create stunning and flexible templates.

Email Marketing Templates for MailChimp

We sincerely hope that this collection of email marketing templates for the MailChimp provider was helpful. We hope you meet your current needs for your business or project’s stages. Do not hesitate to give us feedback about how you found this collection. Also, feel free to share an inspiring theme of your own in the comments.

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Alex is a freelance writer with more than 10 years of experience in design, development, and small business. His work has been featured in publications like Entrepreneur, Huffington Post, TheNextWeb, and others. You can find his personal writing at The Divine Indigo.

This Post Has 5 Comments

  1. Keith Reed says:

    How can I download these templates? The download button only takes me to the full page version.

    1. Keith,

      To get access to most templates you must have MailChimp account. Paid ones that you can see at the end of the article are sold separately and doesn’t require MailChimp account before making purchase.

  2. Uzma Rane says:

    These all templates are free or not.How can I use these ?

  3. Thanks for this lovely collection! Have you seen whether I can use a custom template for CRM automations (order notifications, abandoned cart)? For campaigns and auto campaigns YES, but I cannot see that option in the header menu Automate > Email > Ecommerce > Order Notifications.

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