Website Builder Market Share 2026: 30+ Statistics & Trends
Wix has more than tripled its share of the web since 2020. Squarespace was acquired for $7.2 billion. Weebly is fading. Here are 30+ website builder market share statistics covering Wix, Squarespace, Webflow, Duda, GoDaddy, and the builders reshaping the web in 2026.
Key Website Builder Statistics (2026)
- Wix powers 4.2% of all websites, up from 1.3% in January 2020 (W3Techs)
- Squarespace: 2.4% of all websites, acquired by Permira for $7.2 billion in October 2024
- Webflow: 0.8% of all websites, down from 0.9% a year earlier
- Website builders collectively power ~10% of all websites (excluding WordPress & Shopify) (W3Techs)
- Wix revenue: $1.99 billion (2025) with consecutive GAAP profit
Website Builder Market Share (October 2026)
| Builder | % All Websites | CMS Share | YoY Change |
|---|---|---|---|
| Wix | 4.2% | 6.1% | 🟢 +0.1 pp |
| Squarespace | 2.4% | 3.6% | — 0.0 pp |
| Webflow | 0.8% | 1.2% | 🔴 -0.1 pp |
| Tilda | 0.8% | 1.2% | — 0.0 pp |
| Duda | 0.7% | 1.1% | — 0.0 pp |
| GoDaddy Builder | 0.6% | 0.9% | — 0.0 pp |
| Weebly | 0.4% | 0.6% | — |
Year-Over-Year Growth
How builder usage changed between October 2025 and October 2026 (share of all websites):
| Builder | Oct 2025 | Oct 2026 | Direction |
|---|---|---|---|
| Wix | 4.1% | 4.2% | 🟢 +0.1 pp, growth has slowed sharply |
| Squarespace | 2.4% | 2.4% | — Flat |
| Tilda | 0.8% | 0.8% | — Flat |
| Duda | 0.7% | 0.7% | — Flat |
| GoDaddy Builder | 0.6% | 0.6% | — Flat |
| Webflow | 0.9% | 0.8% | 🔴 -0.1 pp |
Website Builder Revenue
| Company | Revenue | Notable |
|---|---|---|
| Shopify | $11.56 billion (2025) | +30% YoY, includes ecommerce |
| Wix | $1.99 billion (2025) | Consecutive GAAP profit |
| Squarespace | ~$1 billion+ (2023, last year as a public company) | Acquired for $7.2B (Permira, Oct 2024) |
| Webflow | Private | $4B valuation (2022) |
| Duda | Private | Agency/white-label focused |
Performance Comparison (Core Web Vitals)
| Builder | CWV Pass Rate | Lighthouse Perf (Mobile) |
|---|---|---|
| 🥇 Duda | 85% | 57 |
| 🥈 Wix | 71-74% | 64 (best) |
| 🥉 Squarespace | 68% | — |
| Webflow | — | 58 |
| WordPress (comparison) | 45% | 41 |
- Wix improved its mobile CWV pass rate by 19 percentage points in one year (55% → 74%)
- Wix achieves a perfect Lighthouse SEO score of 100
- Duda leads performance across all CMS platforms
AI Website Builder Features
- Wix pioneered AI site generation with Wix ADI; its AI Website Builder now generates a full site from a short prompt
- Squarespace launched AI-powered text generation for pages
- Hostinger AI Builder generates a starter site from a short description in minutes
- Framer and 10Web offer AI-first website generation
Key Takeaways
- Wix is still the builder to beat. 4.2% of all websites, $1.99B revenue in 2025 and the best Lighthouse scores, though its share has been flat through 2026.
- Squarespace is cashing out. $7.2B acquisition signals the builder market is mature and valuable.
- Webflow owns the developer niche. Growing steadily among teams who need design freedom with code output.
- Performance is now a competitive advantage. Duda at 85% CWV, Wix at 74%, while WordPress lags at 45%.
- Weebly is fading. It still runs inside Square’s product suite but holds just 0.4% of websites. If you’re on Weebly, plan a migration.
Sources
Frequently Asked Questions
What is the most popular website builder in 2026?
Wix is the most popular website builder by market share at 4.2% of all websites (6.1% CMS share) in October 2026, per W3Techs. It more than tripled its share between 2020 and 2026 and generated $1.99 billion in revenue in 2025.
Which website builder is growing the fastest?
Growth among dedicated builders has stalled in 2026. Between October 2025 and October 2026, Wix edged up from 4.1% to 4.2% of all websites while Squarespace, Tilda and Duda held flat and Webflow slipped to 0.8% (W3Techs). Over the longer run Wix is the standout, up from 1.3% in January 2020.
Which website builder has the best performance?
Duda leads with 85% Core Web Vitals pass rate. Wix is second at 71-74% and has the highest Lighthouse performance score (64) on mobile. Both significantly outperform WordPress (45%).
For the complete CMS picture including WordPress and Shopify, see our CMS Market Share 2026 analysis. Compare with our Squarespace Statistics and Shopify Statistics.
Related Posts
Where is wordpress in all of this? I’m an old wordpress developer looking for a modern platform to start building websites again and I would like to see where is wordpress or if it’s even somewhere around?
Hey,
We already included a mention about that in the article. Please find it here.