Social media has reinvented the marketing landscape, and the way we promote ourselves, and our content to billions of active web users. Facebook and Twitter are the two leading social media networks. Ensuring that our readers are able to connect with us through these networks is a crucial aspects of online success. Social media allows us to connect with like-minded groups of people, and consume content that resonates with our own personalities, interests, and aspirations in our life.
We are no longer using social media just to connect with others as well, as predicted by Observer — the social media landscape is changing into a full web powerhouse that we will be able to use for concluding online shopping, for doing more intimate customer service tasks, and tools like Live interaction between you and your followers. Social media strategies are also constantly changing, so it’s imperative that we don’t just work on our social media posts, but also on our external content on mediums like blogs, and business websites. The changes to expect in coming years are of variety of natures.
Above all else, social media is the number one way of building a following without making any monetary investment. We should make sure that we are providing our readers with the options to promote our work without the need to think twice about it. The best way to do that is through specifically built social media sharing widgets and tools. The best websites in the world rely on such widgets to reach a new audience with the help of existing one, and today we will cover the best social media sharing widgets that take only few minutes to setup, but provide extensive variations of modern web features for maximum exposure and growth hacking.
AddToAny is one of the pioneers of social sharing widgets. The company has been around for a decade now, providing accessible integrations of social widgets for standalone static website, for WordPress, Joomla! and Drupal (amongst many many other content management platforms) users, and is packed with what we would call the modern state of the art feature set. Millions of WordPress users rely on AddToAny for their social sharing needs, whilst dozens of other millions of webmasters use AddToAny on their personal websites. The growth of the feature list of AddToAny is what has kept so many coming back, realizing that it’s not about the design (which is great as we know it), but the actual functionality that such a plugin can offer.
AddToAny supports hundreds of bookmarking services, making it easy for you and your visitors to share your content with one click within the same page they are reading the content from. The widget supports mobile devices, uses SVG for modern visual content delivery, and is fully optimized for ensuring websites load and act fast with the sharing widget active on pages. Those who wish to track social metrics can easily integrate the widget in their Google Analytics dashboard for extra reporting.
AddThis is another famous social sharing platform that provides a multitude of options when it comes to marketing your own content using a simple standalone widget. This provides the traditional sharing buttons that can be customized to appear anywhere on the page, there’s a new feature for displaying Social Follow buttons; also anywhere you like.
The two other big features are more sophisticated and focus more on the content aspects of the online world. The first one is targeted popups based on your own specifications; now you can easily display tailored content to readers who visit particular pages or sections of the site. And the other one is content recommendation where you can display a widget at the bottom of the page, recommending your readers other interesting and relevant content pages on your site — everything happens through the efforts of AddThis, meaning that all scripts and widgets are fully secure, and also accurate thanks to the latest web technology.
The platform has grown from a tiny company to a full-on enterprise solution for websites small and large. If you are looking to learn more about your audience and its habits, especially in the world of social media, then there are no better platforms out there than AddThis — which offers a complex data analysis platform to teach you everything there is to know about the audience that you are serving.
AddInto is not an entirely forgotten service, and does remain within significant reach on websites old and new. The “Share Box” comes in different styles and different ways to present itself, allowing you to display social sharing buttons in different ways for different design situations. The smaller buttons will work great with positioning nearby header and footer content areas, while the bigger buttons will work great in pretty much any situation. Developers can find themselves at the API section of the site to learn more about how to integrate AddInto into your own projects and applications as you go. Widgets for Firefox and Google Chrome are readily available.
SumoMe is still considered the new kid on the block when it comes to social sharing and social trends, but this company has managed to skyrocket in popularity in just a few short years. SumoMe’s main areas of functionality are social promotion, list building for email, and content analysis through techniques like heatmaps. SumoMe delivers an outstanding list of features so it can help webmasters promote their content without requiring the extra effort.
Load up SumoMe and begin to install custom tools like Discover for promoting yourself on blogs that other Discover users are promoting. Content Analytics app lets you truly understand how, when and where your users are reading content and how they are reacting to that content. Scroll Box is for collecting email subscribers as the user goes deeper down each content page, but if you really want to collect signups, then go for the Welcome Mat — a full-page welcome widget that promotes your email list as soon as someone enters the website.
But, we are not really here to discuss all those amazing features, we are here to learn more about the social sharing aspect that SumoMe has to offer. The platform provides a highly customizable, and highly appealing, social sharing widget that can be used as a floating sharing bar on the side of the pages, or integrated within the actual content pages as a standalone widget. It works for the majority of leading social media sites, it works great on desktop and mobile devices with concise customization options, and the premium version will give you deeper inisght into the social sharing habits of your website visitors.
Sharexy is a growing in popularity social sharing platform offering flexible and elegant sharing buttons in form of a customizable widget. Create your own social buttons, or select some of the most popular styles for sharing buttons from the Gallery section of the site. We took a quick peek at the available designs, and they all look stunning, and we know they will function great with majority of modern designs out there.
Hootsuite has their own little social sharing tool available. It’s the provider of a sophisticated social management platform that relies on great features to sustain its user base. As to this day, it has worked wonders for the company. Their sharing widget is for letting developers create tiny sharing widgets with different types of icons.
The features of this widget include the ability for visitors to share your content across multiple social media websites simultaneously. It has the functionality to help you schedule your content for optimal publishing times. You can do this with the help of this widget rather than pushing it out whenever and however. URLs you, or anyone else, share will automatically be processed through a reliable URL shortener for maximum efficiency, enterprise customers can enjoy in-depth analytics of the social activity done through the Hootsuite Button, and there’s support for a variety of file types that visitors can share when they click the share button.
Buffer (also known as Buffer App) is another tremendously successful social media sharing widget / application. It’s still helping millions of web users around the world to share content more effectively. It provides services in a more convenient way where the focus remains on the content, rather than the sharing experience. In this case, both are a very appealing and professional experience. In simplest of terms, Buffer provides its users with the best social sharing widget. Users can use it to easily share content across a multitude of social networks all at the same time. It’s perfect for webmasters, content consumers, journalists, and even designers and creative who are active on social media.
Buffer provides users will analytics reports on the best time to tweet and the most engaging users and tweets. It offers so much more data that will forever change the way you perceive social media publishing and promotion. All of the widgets in our list are in one way or the other already featuring the Buffer sharing button. But also, you can get it for your mobile phone, or Mozilla and Chrome browsers too.
ShareThis has been around for quite some time now. The company has taken some new and modern approaches to social sharing, apart from the music on their homepage. The ShareThis platform is a pretty appealing one to anyone that shares interest in floating social sharing bars. But also, its social analytics enables users to learn more about their audience habits and patterns. The new look is modern, sleek and clean and will work well with a large set of designs. The widget supports more than 100+ social bookmarking and sharing platforms for your users to send content to.
AddShoppers advertises itself as a social marketing and application marketing tool for deep analytics. Also, AddShoppers does provide a social sharing widget that’s available for a plethora of platforms. This includes WordPress, Magento, Shopify, BigCommerce and others to name a few. The social widget enables features like social login, and modern social sharing. Of course, it features native analytics integration from the AddShoppers platform itself.
Shareaholic for a long time was a platform that not so many people knew about. It’s mostly niche websites scattered in all directions of the planet. Today, millions of of webmasters, developers, and designers still use the Shareaholic plugin all around the globe. They all enjoy the immense benefits of using a modern sharing widget that delivers on its promise. Shareaholic promises higher user engagement, more social shares, and ultimately more website traffic.
Shareaholic enables advertisers and publishers to personalize how relevant content is discovered, consumed, engaged with, and shared. It’s powered by its proprietary window into user interests. Specific to marketers, Shareaholic increases native ad performance by harnessing the power of the web’s highly engaged enthusiasts and influencers. For site owners, Shareaholic builds products that help them effectively engage and grow their online audiences. They can also monetize their traffic, and analyze the sharing of their content across the web. Available for Chrome, WordPress, and other major software platforms out there.
The focus of LoginRadius is in three different directions. It’s about social sharing, social login integration, and social data collection for further improvements of previous two features. LoginRadius makes it easy for webmasters to integrate Social Login features in their websites // apps (through an API). But also, this applies to their WordPress blogs through the use of an official plugin. LoginRadius is also a project that needs time for growth and polishing before becoming truly ready for the real world. This plugin also works great with the leading plugins for WordPress. This includes BuddyPress, bbPress and a number of membership site plugins.
Social Marker is a very flexible social sharing widget. This can help you share one single piece of content to multiple sources all at the same time. Everyone knows how time consuming it can be to share one single link to twenty different networks. So, the people behind Social Marker built a tool that will make this process much more painless, much more effective.