30+ The Best Free WooCommerce Optimized WordPress Themes 2015

WordPress, without a doubt, is the most popular blogging platform and it powers nearly 20% of the websites today. Number of newly created websites using WordPress are growing each day.

Since WordPress is an open source solution there are thousands of developers contributing to this great platform. As a result there are millions of different themes and hundreds of thousands different plugins available for WordPress and most of them are free. Even the most advanced plugins like eStore toolkit called WooCommerce is for free. WooCommerce allows you to build your own eStore without spending thousands of dollars on development because it is very easy to use and setup. You can launch your custom eStore within few days without need to write your own code or to hire developer that do it for you. Just upload your product images and you are ready to go.

WooCommerce plugins is downloaded over 5 million times from WordPress plugin repository alone. If you are not yet familiar with WooCommerce you can read more about it on WordPress.org or on WooThemes website. WooThemes are the author of this incredible plugin.

There are plenty of amazing WooCommerce themes available but the thing is that most of these themes are premium ones. While WordPress is fully open source, there are no limitations to sell your own premium themes or plugins and optimization for WooCommerce is one of the best-selling points.

However, open source community is huge and some developers have created WooCommerce optimized themes and are giving them away for free. This is something you won’t see on other platforms where you need to pay for everything you touch.

Free WooCommerce themes are not that easy to find  since most developers are trying to push them as premium ones, because it takes a lot of time to create WordPress theme and later optimize it for WooCommerce. Everyone deserves to get paid for their work, so if you are downloading any of these free WooCommerce themes consider donating to its original authors.

We also have to similar theme collection that are dedicated to premium WooCommerce and other eCommerce WordPress themes. You can find WooCommerce theme collection here and eCommerce theme collection here.

Let’s get back to the main thing why you are here – to find a free WooCommerce WordPress theme.

Zerif Lite

zerif lite - corporate theme

Zerif Lite is a clean and modern one page WordPress theme well suited for digital agencies, studios, business, product showcase, portfolio and other awesome websites. This theme is built on Bootstrap 3 frontend framework which makes it fully responsive and well optimized for tablets, smartphones and other devices. Zerif Lite is SEO friendly that will help you to to sell your goods listed on your eStore. This theme is the right choice if you are looking for one page WordPress theme that can also be used with WooCommerce to build awesome estore.

More info / Download Demo


Dazzling is a free multipurpose WordPress theme great for business, blog, magazine, portfolio or even ecommerce website thanks to its WooCommerce integration. It is developer and designed using Bootstrap 3 frontend framework which makes it fully responsive and optimized for tablets, mobile, desktop any any other device. Dazzling is packed with dozens of Theme Options to change fonts, color scheme, slider settings and much more. This theme has everything you would expect from premium WordPress theme but it is completely free to use. You can also fork it on Github and create a pull request there to make this theme even better.

dazzling flat design theme

More info / download Demo


Unite is a clean, modern and highly customizable WordPress WooCommerce theme with dozens of theme options to customize every aspect of this amazing theme. This theme comes with unlimited color variations that you can change via powerful, yet simple theme options. This theme was originally designed as wedding theme but we have seen it used for eStore, business, finance, arts, programming, applications, travel, health and loads of other websites. Unite theme is the best option if you are looking for full control over your website design and functionality. Developers for this theme offers free support for all theme users as long as you keep a link back to their website. Free support is something no other free theme developers can be proud of.This theme is also available on Github, so make sure you fork it and contribute to theme development by providing new translations, features and bug fixes.

unite ultimate wedding theme

More info / download Demo

Awesome & Responsive Travel WordPress Theme

Travelify is clean, beautiful and fully responsive WooCommerce WordPress theme. It is built with nature in mind, so it would be ideal fit for green, natural, healthy and ecological product eStore. However, there is no sign that you can’t use this theme for any kind of products.
Travelify theme features simple yet powerful Theme Options for slider, logo, theme layout, social network icons and other well polished features. This theme features various page layouts and other great tools to build your own WooCommerce website. This theme, while free, comes with incredible support from theme developer and well written documentation. Travelify theme is translated into several languages including German, French, Hungarian, Dutch and Chinese.

travelify - free travel theme

More info / download Demo


Mystile is a beautiful minimalistic, lightweight WooCommerce WordPress theme. This theme is designed as canvas which means that you can use it as-is or customize it via Theme Options or by creating your own CSS styling. You can customize this theme to sell any kind of products. Mystile is responsive WordPress theme, so it will look nice on any device including iPhone and iPad. Various included color schemes and color pickers for separate elements allow you to create eStore you have always wanted. Mystile has plenty of useful shortcodes for columns, social icons, widgets and much more. Other basic things like different pages templates, contact form is also among this theme features. This is probably the best free WooCommerce theme available.Almost forgot to mention that this theme is built using WooFramework – one of the best Theme Options frameworks out there.

mystyle - large and classic estore theme

More info / download Demo


Artificer is theme just like previously mentioned Mystile theme is built on to of the WooFramework which makes is customizable and very easy to use. This WooCommerce WordPress theme is responsive which mean that you can get the best out of it on mobile, tablets, and desktop. Artificer incorporates the best WordPress and WooCommerce features into one beautiful and fast loading theme. Artificer theme comes with plenty of useful Shortcodes to make your life even easier when building and managing your website.

This is one of those themes that you will either love or hate because of it’s unique design. This is the price you pay when you choose to design unique looking theme.

artificer - vintage jewelry store

More info / download Demo


Wootique is a clean, beautiful and fully customizable WooCommerce WordPress theme. This is yet another theme built on WooFramework which means full control over theme colors, fonts, layout a and a lot more. This theme, while free, packs premium theme features, so even the most demanding users won’t get disappointed.

Wootique comes with several useful widgets to make your site to look professional and trustworthy. Included shortcodes will make website maintenance and custom adjustments a lot easer. Shortcodes as well as theme itself is well documented, so even first time WordPress users will be able to setup this theme for maximum awesomeness.

wootique - simple WooCommerce theme

More info / download Demo


iTek is a clean and elegant WordPress theme ideal for building any types of website. It comes with a fully responsive layout, which works perfectly on computers, tablets and mobile phones. It is incorporated with Parallax header effect with a modern looking layout that makes your website look stunningly beautiful. This free WooCommerce theme supports microformats, custom background color/image and translation ready and many more.

itek WooCommerce theme

More info / download Demo


Sale Junction is a versatile ecommerce store WordPress theme from Ink Themes. This premium theme is compatible with both the WooCommerce and Easy Digital Downloads ecommerce plugins, which makes it possible for you to sell both physical good as well as digital products. The theme has a custom homepage with a featured slider and options to display multiple categories of products. This theme comes with a shopping cart, a floating info bar the top of site provides a quick link to your cart and account pages, 7 colorschemes, customizable colors and styles, various page templates, numerous widgetized areas and more.

salejunction WordPress theme

Screenshot taken from premium version of this theme and it will look nothing like this in lite [free] version

More info / download Demo


If you are a fan of simple and clean website template with mint green accent colors, then you should go for RestImpo. RestImpo is a minimalist free theme perfect for creating business websites. This theme is fully responsive and offers an array of theme options. RestImpo theme comes with 3 pre-defined color schemes, 220 Google fonts, an intuitive Theme Options Panel for fast and easy theme customization, custom widgets for displaying the latest posts from the selected category, custom shortcodes, 2 menu areas, adorable social networking icons, theme documentation and much more.

restimpo - flat design business theme

More info / download


Make is a responsive and retina-ready theme fit for building corporate, agency, nonprofit, freelancer or general business website. This theme is built with Bootstrap technology and well coded. It’s easy to build and customize, you can modify layout, styling, colors directly from the website’s backend. Make also comes with powerful Shortcode Generator that provides a convenient interface for creating pages. The theme includes lots of customization options that help you to easily modify the background, layouts, fonts, colors, and logo of your site. Moreover, Make incorporates a functional page builder. This versatile free WordPress theme also supports cool plugins such as Woo Commerce, Gravity Forms and Jetpack.

make eShop WordPress theme

More info / download Demo


i-transform is a simple and polished WordPress theme that you can use at no cost. It provides a space for your contact information just right above the website header next to the social network custom widgets. It also offers an easy to customize logo area and search bar. This free theme can transform your website to a stylish magazine website with its slider fantastic slider. Each post is presented as a thumbnail with a caption and a “read more” link, which redirects you to the main post. i-transform is created with a responsive layout that makes your website viewable on desktops and any type of mobile devices. This theme is inspired by “Twenty Thirteen”. This theme includes admin theme options, 5 color schemes, multiple blog layouts, WooCommerce ready etc.

itransform - free multipurpose theme

More info / download Demo


Market is a modern and creative theme with an eye-catching homepage that puts a slider at the top of the page and a grid layout below with thumbnails from different posts. Market comes with features that can be rarely found in a free theme such as spectacular animations, full-width page layout, stunning social icons, multiple menu bars, well-designed shop, custom widgets and an advanced theme options panel. Market is also compatible with WooCommerce, which makes it an ideal template for building eCommerce website.

market WordPress theme

More info / download Demo


Fruitful is an elegant and spacious WordPress theme that you can use for free. Its minimalist and clean design only proves that less is indeed more. This theme is very simple on the exterior but armed with powerful theme features and options. This theme includes 2 jQuery slider, NivoSlider and Flex slider, which enables you to display beautiful and engaging contents in your website. It also comes with fantastic font options, social media integration, custom css editor in theme options, menu customization, grid gallery, powerful shortcodes and many more.

fruitful WooCommerce theme

More info / download Demo

WooShop Lite – Free WooCommerce Theme

WooShop Lite is a clean, beautiful and modern WordPress theme optimized for WooCommerce. Theme adopts to any device screen size, so it will look nice on any device. This theme packs useful shortcodes to control various aspects of this theme including homepage layout. WooShop Lite comes with Flexslider that you can use to showcase products from WooCommerce or other graphic content. Theme is well documented and developer provides a free support. Unfortunately there are some limitations as this is Lite version of this theme but for most users Lite version will be more than enough.

wooshoplite - classic ecommerce site template
More info / download Demo

Ikonik Lite WooCommerce Themes

iKonik is a beautiful, simple yet powerful WooCommerce theme designed for your eCommerce needs. This theme is designed to sell and promote digital product like vector icons, logos, eBook, buttons, themes, and other. iKonik has 2 attractive slider options for horizontal and vertical product showcasing. You can also customize this theme to implement product sorting by date, price or alphabet. This theme is meant to sell your graphic design work but WooCommerce features doesn’t stop there and you can adjust it for nearly anything.

ikonik colorful multipurpose theme

More info / download Demo

AyoShop – Responsive eCommerce Genesis Child Theme

AyoShop is a fully functional WooCommerce WordPress theme built on the popular Genesis Framework. This theme has no boundaries and you can choose to sell any product using this theme and it will always look awesome. We have seen plenty of users using this theme to sell clothes, food, jewelry, smartphone accessories, books and much more. AyoShop leaves not doubt that this is one of the best free WooCommerce themes available with great documentation and simple yet powerful Theme Options. Since this theme is built on widely popular Genesis Framework it won’t be hard to find code snippets and support on various online forums if you will get stuck with theme functionality. Other features like custom widgets, SEO friendliness, responsiveness are also covered.

ayoshop - free minimal estore theme

More info / download Demo

Discover – Responsive WooCommerce theme

Discover is a very clean and neat corporate theme for business. The theme is fully responsive and optimized for all device screen sizes. Theme supports various widget areas to bring out most of this theme. This theme packs simple yet useful Theme Options for additional customizations via web interface. Discover WordPress theme has nice looking typography and color combinations. Theme developers haven’t forgot about features like custom menu, custom header image, image slider, and custom background. I almost forgot to mention that this theme is well optimized for WooCommerce just like the rest of themes mentioned on this post.

discover - vintage business theme

More info / download Demo

Virtue by Kadence Themes

Virtue is extremely versatile WordPress theme built using Bootstrap front-end framework. Thanks to Bootstrap this theme is well optimized for mobile devices such as tablets and smartphones. This theme packs various premium style features that you can access via Theme Options. There is literally nothing you can’t do with this theme.

Virtue theme is WooCommerce ready, so you can create your own modern looking eStore. This theme easy to customize thanks to several homepage layouts, image slider, portfolio pages and and other awesome features. You can bring your product closer to your audience thanks to translation-ready setup. Just look at theme demo to see how amazing this theme is.

virtue - professional WordPress business theme

More info / download Demo

Terrifico – Multi-Purpose, Responsive WordPress Theme

Terrifico is a clean, modern and flexible WordPress theme that looks stunning on every device. Theme features lots of amazing features such as advanced theme options, responsive design, various layout options, custom background, custom logo, favicon and other. It is super easy to setup thanks to well good documentation and support from developers. Other features that must be mentioned are WooCommerce support, Google Fonts integration, translation-ready, and social network integration. Terrifico developers are these stunning features are giving away for free. Amazing, right?

terrifico - classic business theme

More info / download Demo

Vantage Free WordPress Theme

Vintage is a clean modern looking WordPress theme optimized to be used with WooCommerce toolkit. Theme developers claim that this is the best and the most revolutionary theme they have ever built. Vantage theme is optimized to work with Page Builder developed by the same developers. This theme has featured image slider to showcase your the most important content. This theme integrates FontAwesome fonts, so all incredible looking icons can be accessed with ease.

This is my favorite theme in this collection and I really recommend this theme for anyone who is looking to build their own WordPress powered eStore. Haven’t looked into theme code but this still is one of the best choices and the main thing is that it’s free theme unless you are looking for enhanced functionality which is available in premium version.

vantage corprate templtate

More info / download Demo

Responsive – Free Responsive WordPress Theme for your business or personal site

This is by far the most popular theme on WordPress theme repository and it is downloaded around 1,000,000 times and thins numbers is growing rapidly. Thanks to its name it gains a lot of traffic from search engines and that boosts theme popularity. While it is really good quality WordPress theme it is not the best free theme out there. There are plenty of other better customizable, better looking and more functional themes. It is still a piece of art and deserves to be listed among the best free WooCommerce themes.

It’s clean and fully responsive design will please most users and well rounded Theme Options are everything you will ever need. This theme is also Child Theme friendly meaning, but let’s leave this to developers.

If I would have to choose between all these free WooCommerce themes I would take this one because of its clan code but would completely redesign it to look more modern and bright. Some flat design guidelines would make it the best theme around.

responsive - most popular WordPress theme ever

More info / download Demo

Intuition – Blogging WordPress Theme

Intuition is an beautiful, elegant and well crafted blogging WordPress theme. This theme focuses on showcasing your content and images as well as products you want to sell using WooCommerce. Intuition theme provides effortless customization options to bring the most out of this incredible theme. Theme is optimized for all device screen sizes even for Retina and smaller tablet and smartphone screens. Furthermore theme integrates with popular translation plugins, SEO plugins and Contact Form plugins. Developer promises effortless setup and free support.

intuition - multipurpose ecommerce theme

More info / download Demo

Klasik Framework

Klasik Framework is a minimalistic theme framework or so called starter theme for further development. While this theme would be perfect fit for developer you can also use it as-is and it will still look spectacular. All the custom functions like WooCommerce integration, translations, responsiveness are already there. Just upload your product images and you will get the cleanest looking WooCommerce store you have always dreamed of.

Like most modern themes, Klasik Framework is SEO friendly, responsive and built using the latest web standards such as HTML5 and CSS3.

klassik framework - advanced business theme

More info / download Demo

Base WP

Base WP is a minimalist and very straightforward blog theme built based on skeleton’s 960 grid system framework. This theme is designed to work efficiently on different types of mobile devices. You can easily customize your website, add your own logo and upload data using its theme control panel. The theme provides different page templates to suit your branding needs. In addition, Base WP supports WooCommerce plugin so you can directly sell products through your website. Base WP is also multilingual ready, RTL-Language support, retina ready, SEO friendly and cross-browser compatible.

base - clean blog style theme

More info / download

Here goes all free WooCommerce WordPress themes I was able to find today. Most likely there are dozens of other but they were hidden somewhere I couldn’t find. If you are developer and you feel that your theme is missing from this list, please leave a comment below and I will add your theme for free.

Which one is your favorite?


Frontend web developer and web designer specialized in free and premium WordPress theme development. Started to learn to code in early 2014 and now I am familiar with CSS/HTML/JavaScript (jQuery). Obsessed with application performance, user experience and simplicity.

This Post Has 69 Comments

  1. thank you for posting about free template for woocommerce.. this is information that i’m looking for at this time

    1. Edgars,

      Nice to see Latvians on my website and this is the only reason why your comment got this far.
      I did remove a link back to your website because your comments is irrelevant to topic and was written just to get a link instead of contribution to discussion.

      Another reason why your comment was moderated is because I am WordPress theme developer and I know how much time and energy it takes to create a WordPress theme. But you have decided that developers work is not worth the price and you downloaded Aqua theme for free from shady resource which is making money from ads while benefiting from other people work. I do understand that premium themes aren’t cheap but there are plenty of free open source alternatives that are as good or even better than many premium ones.

      Sorry for breaking this for you but you are not going to make money if you are writing a blog in a tiny niche and especially in Latvian.

      tl;dr, don’t steal WordPress themes and rethink your “business” strategy.

      1. Sorry dude, I don’t want to break the party by saying that’s this is not a commercial or business blog – my personal notes. It’s not forbidden to add affiliate links – it might work someday. I have bought many scripts and designs from Envato and Aqua is one of them for one of the little projects (I admit sometimes I test themes before I buy). My aim for the first comment was just to check-in and show respect but I wish you good luck anyway. If I were you I’d just spend more time on my business instead of inspecting others :) Peace.

        1. My daily job involves person background check, so I can’t help but do some research on my spare time as well :)

          Yeah, I should work more on my WordPress themes to make it into viable business.

  2. Woo! This is exactly the question I was trying to ask today! Wrangling with woocommerce on my wordpress site. :)

  3. Very nice list! Thanks! Might be a ‘rookie’ note, but are all the themes also child theme friendly? I love having some nice groundwork to build from ;) (and to credit off course!)

    1. Cathrine,

      I haven’t rested all of them but I am sure that Dazzling, Travelify, Responsive & Virtue are great choice for developers as they are completely Child Theme friendly and there shouldn’t be any compatibility problems.

      1. Great – Thanks for the quick response. I’m quite fond of dazzling, so I’m gonna play around with that for my new project!

  4. Aigars,

    First, I want to thank you for your time and effort in putting this list together – and also the continued time and effort it takes responding on the comment board! I sincerely appreciate it.

    Second, the main reason I’m commenting… Many of the themes on this list were not found in the wordpress theme directory search (Mio, Ayoshop, Mystile, etc.).. Is there a reason why, that I’m missing?

    I installed almost every other theme on the list, and played around with the “live preview”. I really liked all of colorlib’s themes when it came to the style and aesthetics – which is why I was searching for a new theme in the first place… i currently use the CUSTOMIZR theme. It kicks butt when it comes to features, options, and customizing (go figure!).

    But, I’m really not a huge fan of the overall style of the theme. The menu and other style aspects are very “weak” looking!

    You CAN change the look.. with the built in “custom .CSS editor”..but I am a lost little noob still with that stuff! If you haven’t yet..I strongly recommend everyone check out the CUSTOMZR theme, especially if you have the know-how to use it to it’s potential!!

    1. Bryan,

      Thank for your valuable feedback!

      Customizr is really outstanding theme but it is easy to get lost in its functionality because it has way too many features built-in. Not everyone needs all these functions but those looking for outstanding customizability this is the right theme.
      However, I have to agree that its design is not the best one and most likely it is the main reason why it was not released as premium theme in the first place.

      Not all developers choose to distribute their themes via WordPress.org. For example “Mystile” is developed by WooThemes, the same company which is behind WooCommerce and they can afford not to submit it on theme repository because they still get enough downloads.

      Btw, Soon this list will be updated with more awesome WooCommerce themes.

  5. Such a wonderful theme, i want to buy it for my new online business and looking for this type of theme that easily i can mange and do customize, so after sell can you help for any issue if i face on this setup or conflagration? or i have to do my self it?

  6. Ayoshop is very good, I tried this this and is easy to manage shop and catalogue…
    The only problem is the shipping module/ plugin for jne or tiki has to be purchased from other party…
    Good article Aigars, cheers…

    1. Sewa,

      I’m considering Ayoshop theme, what was your workaround for the shipping plug-in? Would you have gone with another theme if you had know this would have been an issue? Appreciate any insight. THnaks.

  7. This is a great list for shopping cart themes. I was looking for some perfect ones and I think I can stop the searching here :) Thanks again for sharing this awesome list.

    1. zenkong,

      This theme collection is dedicated to free WooCommerce WordPress themes and if you are looking for blog templates you should look at other theme collection. Here you can find free and premium themes for personal, corporate and other blogs.

  8. Thank you so much for taking time to put this list together! It is very helpful for someone like me who is just starting out. Kudos to you! Blessings

    1. Thank you for your question!

      All these WordPress themes are reviewed by WordPress.org theme review theme and they are also hosted on WordPress.org which means that there is no chance to add hidden links in these themes. They are reviewed all the time to make sure users get the best quality themes without any spam and that are safe. All these themes does contain two links in the footer and one link points to WordPress.org and the second one points to theme author website or profile. These links can’t have keywords in them and can contain only the name of these theme authors, so you can be sure that these links won’t point to some shady websites that are spammed with keywords. We are certain about quality of these themes and we can recommend them to anyone.

  9. Thank you for this list! I picked wooshoplite, it’s clean and simple and integrate very well with my existing plugins. And most importantly you can still display widgets in the product page, most themes display a very big thumbnail.

    1. Leo,

      Thank you for your feedback!

      WooShop theme is great theme but it is not regularly maintained by its developer so there might be some compatibility issues with latest WordPress version. Most likely developer will update this theme eventually but this is worth considering i you are serious about your ecommerce website.

  10. Great list of free woocommerce themes for WordPress Aigars. Appreciate your time and sharing. A few of these are pure gems, can’t beat a great free theme, right? Nice list, thanks. Best wishes.

  11. Thank you for your collection for free commerce wordpress themes.
    And the Zippy wordpress theme I use for my site is an awesome one, too.

  12. Very nice list here.

    I have one question though

    I was looking for “free woocommerce theme” (congrats for #1 on GG on this one! :) ) and I found some “free” (cough) ecommerce themes (from fabtheme if you ask) but ONLY for “non commercial use”.

    I must say I dont get the point about a ecommerce “free” theme usable only for non commercial use O_o

    So here is my question

    Are all these themes really free or should I have a strong possibility to have something to pay (commercial use, needed plugin,etc) as sewa mobil di bali mentioned on a comment above or are they really free?

    Let me be clear. I am not against paying for stuff. Actually people dont work for thin air and I buy a lot of themes / plugins, but when when I look for something free…

    BTW this question is for everyone who tested those themes and not only to Aigars ;)

    Thanks again for the list!

    1. Siege,

      Thank you for your question!

      FabThemes recently changed their policy and now their themes are no longer available for commercial use. I am not sure what licencing do they use but I would personally keep away from using their themes for personal and commercial use. The thing is that their themes comes with more surprises that this policy changes and some of their themes comes with banner ads inside theme. These ads can be easily disable via Theme Options but still so many people have no idea that it is possible and they keep them there.

      All themes that are distributed via WordPress.org are licensed under GNU General Public Licence (GPL) which means that you can do whatever you want with them. GLP allows you to modify, copy, resell or do whatever with these themes as long as you keep its original author mentioned in style.css, readme.txt or elsewhere on your website (theme package in case you are redistributing it).

      So make sure to use themes that are available via WordPress.org or are licensed under GPL. All our free themes are licensed under GLP and are available via WordPress.org.

  13. Happy New Year Aigars!

    Great post as usual. I am seriously considering one of the above free themes for an online store, but of course, not sure which one. My bottom line is to have the following in a theme:

    1) SEO friendly
    2)able to integrate affiliate programs
    3)check out/ cart payment options
    4) loads fast; clean design
    5) responsive
    6) front page able to show new blog posts and items featured for sale

    I am leaning towards Mystile or iTek; any assistance would be greatly appreciated.


    1. Alexa,

      Thank you for your question!

      1. All themes are SEO friendly because of the WordPress standarts to get themes approved on WordPress.org theme directory. For even better SEO you can use plugins such as WordPress SEO by Yoast. We use this plugin for colorlib as well.
      2. You mean integrate your own affiliate program or sell affiliate products?
      3. That’s part of WooCommerce and many themes such as your above mentioned ones and also Dazzling and Unite have Cart in top navigation menu.
      4. None of above listed themes are bloated because there aren’t many premium features and scripts included. The main optimization should be done by using W3 Total Cache, Gzip compression, and other optimizations for your server. With no caching enable none of themes listed above or any WordPress theme will not load fast because it is based on PHP and PHP without caching is pure evil.
      5. It is 2015, so this shouldn’t be even mentioned. :) Everything is made responsive and if not, just run away from it as far as possible.
      6. WordPress by default is blogging platform, so you can always list your blog posts. Featured products can be added by using shortcodes that are included with WooCommerce. For more information you should check WooCommerce documentation.

      1. Hello Aigars,

        Thanks for your response (much appreciated).
        I will ponder the above a little longer and make my final decision. Just to confirm, the above themes are absolutely free? (Apologies if you’ve received this question numerous times!)

        Thanks again,

        1. Alex,

          Thank you for your question!
          All themes are completely free to use for personal or commercial use as they are all licensed under GPL. Some of these themes that are market as “Lite” versions are freemium themes which means that you get free version of this theme but if you want to get some more functionality then you might choose to upgrade to full version. Most of these Lite version are more than enough for most users and you won’t feel a need for upgrade. These “Lite” version does provide all the functionality like you can see on theme demos, so you won’t run into some surprises that you have to pay for everything to actually use this theme.
          For other themes that are not marked as “Lite” you get completely free version with no premium version available and you can still use them for personal or commercial websites. You can even modify and sell those themes (yes, you can redistribute these themes even tho they are free) but in that case you absolutely must point out the original author for those themes. Not like many people are trying to modify and sell free themes but this is allowed by GPL licence. Awesome, right? :)

          TL;DR. Yes, all these themes are free to use for personal and commercial use.

          1. One more thing Aigars (I think!); could you address the following questions for Dazzling and Unite (these are the chosen two for me):

            1) Are contact details (i.e. telephone, email) allowed in header or navigational area?
            2) Is there an account login section for customers?
            3) Can you customise the categories in which merchandise can be sold?

            Thanks in advance,

          2. I really hope this is the last question (apologies!)

            Is it possible to incorporate additional tabs (i.e. ingredients) to the existing two (i.e. product descriptions, reviews) in either dazzling and/or unite?


          3. 1. There is no section like that in Theme Options but you can add everything directly in header.php file. For that you can open your thread on our support forum. This would work for Unite theme but for Dazzling theme you would need a different approach because there is no space in header and it is a single line. Probably to add another bar on top of the page or something like that. This is also doable.
            2. It has the same login just like any other WooCommerce theme which is based on WordPress core login structure. Nothing fancy but it gets the job done for millions of websites worldwide.
            3. You can add as many categories as you want for each product and then tweak these category pages with feature images, write meta descriptions etc.
            4. Yes, you can create new tabs but for that you need plugin such as this one.

            One thing that I would like to point out that all your questions except the first one are WooCommerce related and not theme related. Themes offers design but not functionality and functionality is completely up to WordPress and WooCommerce.

  14. Favorite here is the Virtue theme! Kadence themes also has another free one on their shop called “pinnacle”. My client will love it.

    1. Edreih,

      Thank you for your feedback!
      I was not aware of Pinnacle theme that you mentioned but we could definitely include this in the next update for this theme collection. It looks like a really great free theme.

  15. Hello! Thank you for your great post!
    But I have to say, that Ayo-Shop is NOT free. You have to purchase the Genesis Framework, so for me isn’t free.
    Thank you anyway for all the other free themes (the other two selected: virtue and terrifico are free).

    Greetings from Spain!

  16. Are any of these themes ready to use? Creating content is hard enough. Why do I always have to delve into the framework of the theme I purchase? Is there any WooCommerce theme ready for me to just add the products, categories, and menus?

    1. Brad,

      These are not frameworks but themes and you will get exactly what you see on screenshots listed above. You won’t need to write your own code or anything. The only thing that you will need to do will be to download WooCommerce from WordPress.org because it is seperate from themes but themes will work perfectly fine once you activate WooCommerce. If it will take more than few minutes then you most likely you are not doing something right.

      None of these themes comes with content and you need to write your own but there is demo content available for WooCommerce itself that you can import separately. Some themes such as Travelify and Dazzling has demo content available as well that might help if you are new to WordPress.

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