Statista projects the global SaaS market will reach $488.5 billion in 2026, with the US alone at $254.9 billion. Organizations in Zylo’s dataset now run an average of 305 SaaS apps and spend $55.7 million a year on them, up 8% in a year, as AI add-ons and usage-based pricing push costs higher. Here are 60+ SaaS statistics covering market size, revenue, churn, pricing, AI adoption, security, and funding for 2026.
Key SaaS Statistics (2026)
Global SaaS market: $488.5 billion (2026), projected $855.6 billion by 2031 (Statista)
US SaaS market: $254.9 billion in 2026, about 52% of the global total (Statista)
Average SaaS portfolio: 305 apps and $55.7 million in annual spend, up 8% year over year (Zylo, 2026)
53% of licenses go a full year without a login (BetterCloud)
92% of SaaS companies have launched or plan to launch AI features (High Alpha via Zylo)
Spend on AI-native apps jumped 108% in a year, and 393% at large enterprises (Zylo)
78% of IT leaders were hit with unexpected charges tied to AI features or consumption pricing (Zylo)
54% of SaaS M&A deals in the year to Q2 2026 were for vertically focused companies (SEG)
Vertically focused public SaaS companies traded at a median 3.7x revenue in Q2 2026, above the 3.2x index median
Buyers reward software that is deeply embedded in workflows, with durable growth and retention (SEG)
Cloud Infrastructure Under SaaS
Q2 2026 cloud infrastructure share: AWS 28%, Microsoft 20%, Google 15%, so the Big 3 hold 63% (Synergy Research)
Cloud infrastructure spending hit $143.4 billion in Q2 2026 alone, up 43% year over year
GenAI-specific cloud services grew 165% year over year, and neoclouds like CoreWeave and Nebius are among the fastest-growing providers
Key Takeaways
SaaS keeps growing. A $488.5B market in 2026, heading for $855.6B by 2031, with the US making up about half.
AI is the new moat. 92% of SaaS companies have launched or plan AI features, and spend on AI-native apps more than doubled in a year.
Cost control is the hidden challenge. Average SaaS spend rose 8% to $55.7M, 53% of licenses go unused for a year, and 78% of IT leaders hit surprise AI or usage charges.
Usage-based pricing is spreading. 61% of SaaS companies used or tested it by 2023, and more than a third of AI tools are now billed purely on consumption.
Security costs keep rising. The average data breach now costs $4.99M, and AI-driven attacks rose 56%.
Vertical SaaS leads M&A. 54% of SaaS deals are vertically focused, even as public SaaS multiples compressed to 3.2x revenue.
Statista projects the global SaaS market will reach $488.5 billion in 2026 and grow at 11.9% a year to $855.6 billion by 2031. The US accounts for $254.9 billion, about half the total.
How many SaaS apps does the average company use?
Organizations in Zylo’s 2026 SaaS Management Index run an average of 305 SaaS apps (median 240) and spend an average of $55.7 million a year on them. BetterCloud’s State of SaaS 2026 finds portfolios growing again after two years of consolidation, driven by an average of 27 AI-powered apps per organization.
What is the average SaaS churn rate?
Recurly’s benchmarks (July 2026 data) put SaaS churn at 3.22%, the lowest of the six verticals it tracks, versus 3.60% across all industries. Roughly a third of churn is involuntary, caused by failed payments. Top-quartile software businesses keep churn at 1.78% or below.
What percentage of SaaS licenses go unused?
BetterCloud reports that 53% of an organization’s licenses go a full year without a login. Waste is getting harder to control as AI add-ons and usage-based pricing spread: 78% of IT leaders hit unexpected AI or consumption charges in the past year, and 61% cut projects because of unplanned SaaS cost increases (Zylo).
Is the SaaS market still growing?
Yes. Statista expects the SaaS market to grow 11.9% a year from 2026 to 2031, and Zylo found average SaaS spend per organization rose 8% in a year. Growth is slowing for individual vendors, though: the median private B2B SaaS company grew 22%, down from 25% in 2024 (SaaS Capital), and public SaaS valuations fell to a median 3.2x revenue in Q2 2026 (SEG).
Rok is a professional content creator, WordPress developer and enthusiastic marketer who spends most of his day behind the screen, working on ULTIDA, client projects and listening to black metal. But he never misses a daily workout to get the blood flow going.
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