Marketing on social media has taken off in a big way. Instagram is among the more popular social media platforms. With the average number of people active daily on Instagram exceeding 400 million, that’s a market that you really cannot afford to ignore. If you’re using WordPress for your business or blog, there are a number of WordPress Instagram plugins that’ll help you tap this market.
It goes without saying that Instagram is a highly visual medium. For this reason, companies or brands or any business for which images are important, will find Instagram a suitable marketing channel. Other organizations can use it to showcase their team members, projects, awards and the like. There are a number of WordPress themes as well that can help you showcase your brand effectively.
While using such a highly visual medium like Instagram, it’s important that you have crisp and eye-catching images to start off with. And since it’s a forum to build up interest or generate a buzz, you can get creative. Combine it with a landing page theme, if necessary. You can offer previews of upcoming movies, a first look of any soon-to-be released product or an excerpt from your blog. Instagram also supports videos, so you can use them as well.
There are number of plugins, both free and premium that help you with the basic function of embedding an Instagram feed on a page. Some plugins are packed with many more features which we’ll find out about in this post.
Let’s start with the free plugins.
Free WordPress Instagram plugins
WP Instagram Widget
WP Instagram Widget is perhaps the simplest plugin to use. It requires minimal configuration and does not even ask for sign in or login details. Therefore, it’s ideal if you want to import Instagram images without taking too much time to setup.
The plugin uses simple markup, and does not offer much by way of styling options. It provides filters to adjust cache timings to retrieve images from Instagram. You can filter video results and add custom class to each link, image or item.More info / Download
Instagram Feed is the plugin for you if you want to display multiple Instagram feeds either in one consolidated or in many separate feeds. The feeds can be drawn from many non private accounts and displayed on a single page on your site or on multiple pages. Using shortcodes, you can customize the layout, size, color, spacing, and more with this plugin.
Besides displaying a header, you can opt for infinite scrolling and a Follow On Instagram button. The photos can display in random order or chronologically, and you can use CSS for more customization options.
For more control over your feed, check out the premium plugin. It comes with many more options for customization such as carousels, lightbox, custom links, and video integration. You can also moderate your feed to show / hide select images, filter posts using hashtags, and more.More info / Download
Instagram Slider Widget
A simple to configure plugin, Instagram Slider Widget creates a responsive widget that displays the latest Instagram posts. Up to 12 images from a public user and 18 from a hashtag can be displayed, either in a grid or on a slider. Thumbnails are stored in the Media library and you can set the time interval for checking new images. There’s no need to mess with any API access, your Instagram username will suffice.
You can link images to user profile, image URL, locally saved image, attachment URL or custom URL. The images can be sorted randomly or based on popularity or date.More info / Download
Instagram Feed WD
Instagram Feed WD does a good job of importing a single or multiple Instagram feeds into your website. You can display the images as thumbnails or in a lightbox, with or without a caption. The images can be drawn using username or hashtag feeds. Images are retrieved from Instagram and not stored in the database, making the plugin fast to load.
Although the plugin is easy to set up and use, there are not too many customization options available. You’ll need to purchase the premium plugin if customization is important to you. The premium plugin will allow you to display images in masonry and blog style layouts and integrate comments. The lightbox displays images as a slideshow with different transition effects. You get multiple fully customizable themes to style each layout, besides video and filmstrip layouts, and advanced filtering using conditions as well. There are different plans to choose from for use on multiple websites.More info / Download
Feed Them Social
Feed Them Social is a plugin that’s not specific to Instagram. It works well for other social media platforms like Pinterest, Facebook and Twitter. The free plugin allows you to view photos and videos from your Facebook Page, Group, Album Photos, Album Covers or Events. You can add as many feeds as you wish on any page, post or sidebar. Like or Follow buttons can be added to any feed, as well as a Share option for Instagram.
A premium extension allows you to add more options to your feed, including fixing the number of posts, tweets, videos or images that display in a custom feed. It also allows display of images in a popup and adds a Load More option using a shortcode.More info / Download
AccessPress Instagram Feed
AccessPress Instagram Feed offers three layout options for your images – a slider, lightbox, and basic gallery layout. Using a widget, you can place your Instagram feed almost anywhere on your website.
But to really get the full benefit from this plugin, you’ll need to go pro. It offers ten different layouts, with a number of configuration options available for each. It supports user feeds, any user, user likes, recent media and hashtags. There are also a number of display options, such as display of likes, comments count, user profile image, username and Load More button. You can enable lightbox option and choose from five available lightbox options.More info / Download
Simply Instagram allows you to integrate images from your Instagram account into your content area using a short code. It includes an option to display images and video using PrettyPhoto. Visitors can view your images using a slideshow, along with photo caption. Users also get to control the speed at which the slideshow displays.
The plugin also allows you to display your profile in a widget and a follow link to your Instagram account. There’s a provision to add related stats on your photo uploads and followers as well.More info / Download
Enjoy Instagram lets you display your images in a grid or a carousel. Users can also view images in lightbox mode. You can choose the number of images to display in the grid and add a fade in effect as well.
The plugin offers touch support to mobile users and supports Instagram hashtags. It allows you to display images from your account using a widget or short code.
The premium plugin supports multiple hashtags, provides a border between pictures in the grid and better image management. It also supports polaroid view, badge view, album view and auto reload option. You can customize the lightbox as well.More info / Download
The free version of Intagrate Lite offers only basic features – it can only import your images and is good for only one website. You get secure access to your images on Instagram with this plan as it does not ask for your username or password. It gives you an option to automatically post the last image in the feed.
The premium plugin can handle multiple accounts and draw images from multiple users. It sources images from multiple hashtags and all images tagged with any location. It supports videos, comments and likes, and Google Maps integration. The plugin can post automatically to a fixed schedule and allows posting of images by any user with a specific hashtag. This feature makes it suitable for use in any competition. Moreover, the plugin gives you complete control over which images are posted from a dedicated moderation page.More info / Download
Easy Instagram can create a gallery containing up to ten images drawn from a single user’s Instagram account or from any account with a specific hashtag.
You can add the author’s name to the image and link it back to the author’s Instagram profile page. The plugin does offer a few display options, but by and large, it is light on features while being flexible and ready for custom CSS.More info / Download
Instagram Badges is a simple plugin that allows you to add an Instagram badge to your blog. It helps you link to your Instagram Profile and promote your Instagram account.
The plugin works well with WordPress multisites as well.More info / Download
DsgnWrks Instagram Importer
DsgnWrks Instagram Importer allows you to import and backup your Instagram photos to your WordPress website. Not only that, it offers a number of options as to how the photos are formatted.
This is a useful plugin if you want to share your Instagram photos on your blog. It has many filters to customize the posts that you import and is built mainly for developers.More info / Download
When it comes to premium plugins, they allow you to customize your display to a great extent. They offer additional features and premium support, including customized solutions.
InstaShow Instagram Feed Gallery Plugin gives you a great deal of control over the way in which your Instagram photos display on your website. The plugin is a top seller and is truly flexible allowing you to adjust 60+ parameters, choose from 10 color schemes and works with Visual Composer to replicate the Instagram look on your website.
InstaShow supports multiple images in one post and sources images based on username, hashtags and location. You can limit the number of images to display and adjust dimensions within the gallery. Data such as username, description, likes and comments can be made to display in a popup. Or it can appear while hovering over an image. Additionally, InstaShow includes various options to change the UI, so you can adjust the navigation, animation, and speed of your image popups.More info / Purchase
InstaLink is not exactly a feature rich plugin, though it does give you some scope for customization. You can customize image sizes, colors and the point up to which users can scroll. This responsive plugin draws images from username and hashtags, and even allows filtering the usernames based on hashtags.
It allows you to opt for display of images in a gallery without any header. You can use InstaLink as a WordPress shortcode, a Visual Composer element or as a WordPress widget.More info / Purchase
Instagram Theatre allows you to source images from your Instagram account and display them in grids, lists or on full screen. It includes three responsive templates and they help you set up your display similar to the demo versions.
The plugin allows a great deal of customization and you can adjust speed, delay interval and animation effects.More info / Purchase
Let’s Wrap Up
A fine presence on Instagram persuades your audience to visit your site and spend time there, flipping through the visual stories you put out for them. It makes good business sense to make this photo focused social media platform a part of your WordPress website. The WordPress plugins in this list will help you in that effort. And, as always, if you’re using any top class plugin that’s not on this list, share it with us in the Comments section.