When visitors land on a web page, they may or may not notice the many calls to action on the page. If you want them to notice the “Sign Up” or “Contact Us” buttons, you’ve got to catch their eye with visually appealing buttons or popups. These buttons can find a place anywhere you like—in the sidebar or the footer or as an insert on any page or post. The popups can be made to appear after a specific time interval or when the visitor is about to exit the page. We’ll look into these WordPress call-to-action plugins in this post.
Calls to action are a great way to aid conversions. When a visitor is looking for a way to do something on your site, such as to purchase a product or to ask a query, you must make it easy for them by highlighting the option as a prominent button. If visitors have to search for the option on your website, they’ll most likely move away to a competitor’s site. Calls to action can persuade a visitor to complete a transaction by guiding him with visually appealing buttons, prominent notification bars or popups. Calls to action are totally necessary on a landing page to get visitors to do the one thing you want on these pages.
Keep in mind that neither visitors nor Google take kindly to annoying popups. That being said, a popup that’s not too intrusive can get you the action you want. Exit intent popups are better options as they do not interrupt a visitor’s navigation on your website. Bright and bold call-to-action buttons are also effective, and so are instructions in a notification bar. Some plugins that are designed for specific purposes, such as newsletter plugins or social sharing plugins, also include calls to action. If you wish, you can use MailChimp email templates to increase subscriptions. However, this post is mainly about plugins whose main function is to add any call-to-action function to your site.
WordPress Calls to Action
WordPress Calls to Action helps you add beautiful calls to action from a new tab in the menu without any coding knowledge at all. It bundles in a few call-to-action templates, so you don’t really need any design skills to use this plugin. It is developer-friendly, and you can create as many additional templates as you want. Using a visual editor, the call-out box can be customized for background color, dimensions, text content, and color. You can view the changes before you hit update.
After you’ve created the call-to-action button, you can insert it in any page or post by clicking on an option in the post editor. You can insert multiple call-to-action buttons and insert buttons using a shortcode as well. The call to action can be anything from a button to click or a popup form to fill out. Besides, you can add call-to-action buttons in the sidebar as well if you want the action to appear globally on your site. A dynamic call-to-action button can place a button on the sidebar of specific pages or posts.
The plugin lets you monitor and track conversion rates and clone and AB test your buttons to improve your marketing. It gathers lead intelligence and works well with the WordPress Landing Pages and WordPress Leads for this purpose.More info / Download
Mango Buttons helps you add buttons anywhere on your site. The buttons include text and icons to grab attention and get visitors to take action. The CSS3 buttons are responsive and look good on any device. It comes with over 500 icons that you can add to the buttons to display your calls to action.
A number of button presets are available, and you can use any of them with or without customization for color and dimensions. You can create your first call-to-action button in no time at all. Using a visual editor, design your own unique button as well. Inline editing of the button text without opening the menu is possible. In one click, you can align your button to the right, left, or center.More info / Download
Dreamgrow Scroll Triggered Box
Dreamgrow Scroll Triggered Box gets visitors to take any action after they engage with your site. You need to specify an event, such as time interval, percentage of scroll, reaching the end of a page or post, or browsing the comments. On the happening of this event, the box is triggered and displays on your screen. This ensures that only visitors who are engaged with your content get to see the call to action, not just everybody who lands on the site.
The plugin is highly customizable, and you can display any call to action in the box. The box can appear on the left or right on any page or post. You can design templates using HTML and CSS, and save them for reuse. Once a visitor closes a box, you can set the time period after which the trigger is set off again.More info / Download
Simple Side Tab
With the help of the Simple Side Tab plugin, you can add a vertical tab to the left or right side of the browser window. The tab is sticky and stays in place even as the visitor scrolls the page. The tab is always visible and works fine on mobiles, too.
By adding any text to the tab and by linking the tab to any piece of content you like, you can use it for increasing conversions on your site. Using filters, you can modify the text output as well as turn the tab on and off conditionally.
From the settings page of the plugin, you can choose the text that will go into the tab and the fonts to use. You can also specify the internal or external URL to link to and choose the colors of your tab elements. The tab is built with CSS for easy customization.More info / Download
One of the most popular free call-to-action tools is Hello Bar. Hello Bar lets you create not only a top bar but also a modal popup, a full-page call-to-action, or a triggered slider box. To use Hello Bar, you’ll need to visit their website and use a cloud-based tool to create and customize your notification bar. Then, simply paste the generated code into the plugin. Without doing anything further, your call to action is added to your site.
The plugin helps increase your conversion by linking directly to items of interest. It also collects emails for product updates/newsletters and increases social network interaction. What’s more, it does all this without needing any coding skills on your part. Hello Bar helps promote your content with Facebook, Buffer, LinkedIn, Pinterest, Google Plus, and Twitter. Hello Bar is also capable of simple A/B testing.
One of the best things about Hello Bar is its clean user interface that helps users to create and customize. It offers a number of settings that you can adjust—email addresses, social media, and A/B testing. Almost everything can be personalized, and you can select the pages on which the bar is to display. It’s a great fit for time-sensitive campaigns as it includes a field for the date range.
Before you pick this service, you need to be aware that their free plan rather restricts the number of interactions. Further, your bars will carry the Hello Bar branding. To increase the number of interactions and to remove branding, you’ll have to go with the paid plans.More info / Download
The Image Widget is a simple plugin. It uses the native WordPress media manager to add image widgets to your site. By simply adding a link to these image widgets in your sidebar, you can lead visitors to take action. You can link the image to any page, such as a contact page or a subscription form.
The plugin is responsive and multisite compatible, and it can resize and align images. You can select images from media library, upload images, or link to an external source. It allows you to add the title and description and to customize the widget. The Image Widget Plus supports multiple images, lightbox, slideshow, and random images.More info / Download
Social Media Share Buttons and Social Sharing Icons
Social Media Share Buttons and Social Sharing Icons is a plugin that lets you add share icons for RSS, email, Twitter, Facebook, LinkedIn, and Google+. You can choose from among 200+ social media platforms. Not only that, it allows you to upload your own custom share icons. These buttons and icons persuade a visitor to like or share content.
The range of options that this plugin offers is truly wide. You get to choose share icons from 16 different designs. A single social media share icon can have multiple actions. For instance, the Facebook icon can lead visitors to your Facebook page or can act as a like button. To help make the icons more noticeable, you can add animation effects to them. You can also choose to display the social share buttons and the social share icons at the end of every post and customize the buttons as well.
You can choose to make the icons sticky and add counts to the social media buttons. For a higher level of attention from visitors, add a popup asking visitors to follow you or to share your content. The plugin is easy to use and needs little configuration on your part. Simply follow the steps directed in the plugin. The premium plugin adds many more social networks, offers more design styles, and lets you place the icons on specific pages alone. It also offers more popup options and is optimized for mobiles.More info / Download
MailChimp Top Bar
MailChimp Top Bar is an add-on for the MailChimp for WordPress plugin. As the name suggests, it adds a beautiful top bar to the top of your WordPress. Although it’s called a top bar, you can add it to the bottom of your site as well. It’s rather unobtrusive, and visitors can dismiss the bar at will.
PopupAlly comes with many customizable templates. It lets you create popup forms with exit intent and popup forms after a timed delay. It also lets you embed a subscription form at the bottom of your posts. You can display it horizontally right under your header. The free version of the plugin works with Aweber, MailChimp, and many other email marketing services.
The pro version gives you much more control over design and allows you to create any number of forms and popups. It allows you to track statistics and split-test the results. You can choose from many different types of call-to-actions, such as click to open, show different popups on different pages, or blog categories and video popups.More info / Download
Boxzilla is a popup call-to-action plugin that allows you to create boxes that pop up or slide in and out at preset triggers. They can appear on any screen position that you choose. You can use it for any call to action, such as a MailChimp sign-up form, social sharing buttons, or Read More options.
The time on site, exit intent, percentage of scroll, number of page views, or a manual click can all be triggers for displaying the box. The box editor allows you to enter just about any content in the boxes from simple text to more advanced HTML or even shortcodes from third-party plugins. After you have created the content for the box, you can customize the appearance of the box from an intuitive interface.
The plugin is available for free download from the WordPress plugin repository. To use the add-ons and for priority email support, you’ll need to go with one of the three monthly plans. The price for the plans varies from $6 to $14 per month. The add-ons cover the exit intent, page views, and time on site triggers as well as the option to hide boxes to people who have already subscribed. It also offers integration with WooCommerce, stats, and Google Analytics.More info / Purchase
Bloom is a call-to-action plugin that’s geared toward increasing the number of email subscribers. This email opt-in plugin can hep you convert casual visitors into loyal followers with highly targeted content. It allows you to place calls to action in specific posts or pages. Also, you can display country-specific unique offers using special forms depending on your level of interaction with visitors.
More than 100 design templates are available, and each template is customizable to a great extent. Also available is a large selection of opt-in types that you can display on multiple locations on your website. Using the plugin, you can create popups and set triggers for these popups. Besides popups, you can also add fly-ins and set triggers for them, too.
Moreover, creating and adding inline opt-in forms are easy. Simply configure your forms, generate a shortcode, and place it exactly where you want it within the content in the post editor. You can also add the opt-in forms at the bottom of your content or in the widget areas. Bloom doubles up as a plugin to restrict premium content. You can set it so that users have to fill up the opt-in form before they can access the premium content.
When it comes to triggers to set off the opt-in forms, you have a choice from timed delay, percentage of scrolling, or reaching the bottom of the post. You can also trigger the forms to appear after a period of inactivity, after commenting, or after purchasing. Bloom integrates well with many email marketing tools, including AWeber and MailChimp.More info / Purchase
WP Subscribe Pro
WP Subscribe Pro is a great tool to help you achieve your internet email marketing goals. It allows you to display fully responsive and SEO-optimized forms anywhere on your website without using any code. You can customize the box as well as any widget in which the forms appear and set it to exclude pages and posts. It allows you to choose the triggers for the display of the subscription box as well as the animation effects to be included. You can add custom HTML and use shortcodes in the popup box as well as control the text within the popup. A helpful preview button lets you view all the changes you make before going live with it.
The flush and expiration cookie allow you to show the subscription box to all subscribers, including those who have already subscribed. This can be helpful when you have something new to add to your button. The plugin includes support for FeedBurner to manage your site feeds with Google feed management services. It also supports most major email subscription services, like AWeber, MailChimp, and MailPoet.More info / Purchase
To Sum Up
Calls to action are great for improving conversion rates as well as user engagement. They not only help to reduce bounce rates; they also help to boost revenues and achieve your marketing goals. The plugins on this list can help you to add effective call to functions easily and in an unobtrusive manner. Let us know your experience with them in the Comments below.