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Divi Theme Review – Is It The Best Multipurpose WordPress Theme?

Divi Theme Review – Is It The Best Multipurpose WordPress Theme?

Divi is an exceptional theme in many ways. I have seen few themes that are as multifaceted as Divi which makes it a great theme for pretty much any purpose. Coupled with its great graphics and a powerful page builder it certainly is a worthy contender for title of best multipurpose theme.

Great graphics, multi purpose orientation and a powerful page builder, this in and of itself is a potent combination. But having used Divi on a test site, I can tell you that it is certainly a theme that be used by a non developer to create a functional and elegant website with the least amount of effort. And personally I believe that the best themes should always be capable of lending voice to the creative intent of any online entrepreneur without distinguishing those who can and can not code. And Divi certainly goes a long way in that regard as well. Read our detailed Divi theme review to find out more.

Let’s have a closer inspection of Divi, before heaping further praise.

A Preview Of Divi’s Appearance

Let’s have a first hand look at how a Divi run website looks. A theme is the cloak that adorns your website’s content, your content is only as attractive as its theme allows it to be. You’ll see that by using Divi, your content can be placed on the most visually impressive of pedestals for your readership to enjoy.

Now creating a website like the one shown in the preview shown above takes a quite a bit of ability and some prior programming knowledge without a page builder.

But with Divi page builder, the process is made easy enough for those who are looking to build their own websites but aren’t technically savvy enough to do. Enough about the Divi builder, we’ll get to that in greater detail later in the Divi review.

View Full Preview

Divi ePanel

From the ePanel, you can access some pretty important stuff relevant to any website. Under General settings, you can manage your site’s logo, favicon, navigation bar, MailChimp API, your aWeber authorization code and display social media accounts on your site.

divi-theme-options-panel

Accessing the navigation tab in ePanel will help create the right navigation for your websites and modify, the number and choice of pages and categories. Ad Management permits for easy handling of your site’s display advertisement and the sizes of the banners. Apart from that you can read the documentation for your theme, add any additional code with integration, achieve the desired level of search engine optimization and manage your layout settings. Pretty normal stuff for any good theme.

Divi Appearance Customization Panel

Divi comes to you with the customization options under Appearance > Customize. And from here you can change the color schemes, navigation for your site, fonts, background image, widgets and also opt for a static front page. There a quite a number of new features in Divi 2.5 added to the customization panel that are bound to catch your eye. More information about Divi 2.5 theme update is available here.

divi-wordpress-theme-customizer

Since version 2.5 Divi theme now supports Module Customizer via the familiar WordPress Theme Customizer live preview. It brings many useful features that will help you to create personalized modules with ese. To get an idea how it looks we have prepared you a screenshot:

divi-module-customizer

 

Divi Builder – A Powerful Drag & Drop Tool

If one were asked to identify the ultimate selling point of this theme, it has to be the page builder capabilities.
Once you open Pages > Add New, under the standard add new page title bar, you’ll notice a use “Page Builder” button. Click on the button and this is what awaits you.

divi-empty-page-builder

Upon initial inspection, it does not look like much. But upon proceeding to use it further you realize there is much more to it than meets the eye.

Now you can choose to load one of the 32 premade layouts available to you or you can create your own. But the list of premade layouts is pretty extensive and it encompases the appropriate page layouts for multiple purposes, at least one of which should be the right fit for your website.

divi-theme-layouts

Personally, I did try to create a layout, but I found it rather difficult to conceptualize the type of site I am looking for. The easier option would be to use a premade layout and then edit it according to my needs.

If you were to load the Homepage Shop layout, the builder would automatically load a complete schematic of the ideal shopping website.

divi-builder-page-layouts

As you might have guessed by now, it is good to start with a premade layout, it saves a great deal of time. But if you do intend to create your own site with numerous new pages, Divi builder is a pretty handy tool. You can add sections, full width sections, speciality sections and modules for functionality.

Basically when you add a new section, you can not start adding modules because the particular section hasn’t been divided into columns yet. Columns are a way of splitting your sections into different widths as a ratio of the site’s entire width. With full width sections, you jump right to adding modules. Modules are an easy way to add functionality to the various sections of the new page you are creating.

If you’d rather not select columns manually, then add a speciality section and you’ll get a number of column choices dividing the section into multiple blocks of differing sizes.

divi-theme-special-columns

After adding the appropriate number of sections and columns, we finally get to adding the necessary modules to make your page whole. Divi builder is packed with a ton of options at your disposal.

divi-theme-modules

Apart from adding modules, you can also add your own personal touch to it and add CSS to modify the module’s appearance. With sections as well, you can add a custom background for each section and also enable custom CSS with a CSS ID.
Sections, columns and modules make up the building blocks of your custom page. You can move sections and modules easily and switch positions to meet your requirements.

If Divi page builder is the first drag and drop builder you’ve ever used, the page builder may be a bit difficult to handle at first. But once you see the page builder, it will take a few minutes at best to familiarize yourself with the builder’s options.

Another thing that will come in handy is the layout importer which permits you to add layouts from your previous themes and websites. That way you do not have to create pages from scratch.

How Does It Look ?

Now if you were to construct something simple. And you do so in under an hour, wondering what it would look like ?

divi-simple-corproate-preview

It doesn’t take a great deal of effort to create a simple and yet highly effective clean homepage for your website.

Easy To Create With Builder For A WP Newbie ?

You may be confused by the number of options in front of you when using the Divi builder. But if you stick with it for a while and use the premade layouts to help get you started, then using the builder to create a complex web page shouldn’t be a challenging task.

It is designed for the non-tech savvy folks who are looking for the right tool to give voice to the creative imaginations in the manner of a creative, elegant web page.

Other Theme Options – Languages & RTL

This theme has 32 built in translations in addition to being fully translatable and comes with full RTL support as well.

Divi Languages

So your website doesn’t need to be limited to any region because of language.

Support And Documentation

From what I’ve heard and read, most customers have found the support responsive and sufficient. But with the documentation they provide, it is unlikely that you’ll need to avail of their support.

Elegant themes provides quite extensive documentation about their themes generally. Divi’s documentation is aimed at helping the non tech savvy to familiarize themselves with the theme and its features.

If you are concerned about your ability to use this theme to the fullest, I would suggest that you have a look at the documentation provided.

View Documentation

Security

Any revenue generating website or high traffic website needs to be genuinely concerned with security. WordPress is a secure platform and there aren’t more than few vulnerabilities that have been exposed in the last few years. That being said you are certainly right to look for excellent security features from your theme. And Divi does not disappoint.

The engineers at Elegant Themes have made it a point to make their themes as secure as possible. Sucuri is one of the best providers of security solutions for websites using the WordPress platform. A code audit by Sucuri, having gone through Divi’s code have confirmed that it is a secure platform for your WordPress site.

Websites using Divi WordPress Theme

There are thousands of websites powered by Divi theme and to keep this review shorter we decided to create another article where we have showcases over 30 awesome websites. You can find these Divi them examples here.

Pricing

Divi along with 86 other themes and 6 other plugins are priced at $89 per year. $89 for a single theme may be considered pricey by some, but for 86 themes and 6 plugins it is extremely good value for money. And you shouldn’t discount the value of their other themes and plugins, they are equally well engineered. A good example would be Monarch, Elegant Themes’ social sharing plugin which one of the best social sharing plugins for a WordPress site.


The personal package is priced at $69 per year, but that comes without the plugins. Or if you like the plugins and themes a great deal and you’ve already paid for the personal package, you can upgrade it to Lifetime Access which is priced at a one time payment of $249. The purchase also comes with a 30 day money back guarantee, if you decide that Divi isn’t for you. But honestly even if you did, there is almost certainly bound to be a theme among 86 other choices that is just right for your website. These are the main things you should know about this theme and here are some things that we would like to say to conclude our Divi review.

Pros

  • Ideal for the non tech savvy online entrepreneur
  • Truly multi purpose, designed for freelancers, small agencies/businesses, magazines and online stores
  • The ability to craft powerful landing pages for any website without any knowledge of HTML/CSS
  • One of the best drag & drop page builders with multiple premade layouts, modules and sections
  • Aesthetic design & great graphics
  • Compatible with WooCommerce, Aweber, MailChimp and Google Maps
  • Useful documentation for people new to the WordPress platform
  • Lifetime updates
  • Very good value for money

Cons

  • Number of options can potentially overwhelm you
  • Not the best option for developers
  • If you switch from Divi to any other theme, then there is a disaster waiting to happen..
  • Main Theme Options panel looks outdated

Final Thoughts

There are few themes if any, that offers so much in the way of choice to a WordPress newbie. The theme is well designed and the use of all of its features is pretty intuitive. It caters to the needs of all possible niches. The page builder is a powerful ally for any online entrepreneur, it can be used to create landing pages for specific purposes. For those with a little bit of design skill, this theme helps with adding your own CSS code into the theme with little effort.

I am leery of calling any theme the best. But what I can say about Divi, it is a multipurpose theme with a powerful page builder for an online entrepreneur in any niche. This is certainly a theme that anyone who’s interested in creating a WordPress site should have a look at. If you’re a current/past user of Divi or Elegant Themes, let know what you think of the updates in the comments below! And if you have any other questions, fire away! That’s it on our Divi theme review! Cheers 🙂

Purchase Divi/ More Info

Aigars

Frontend web developer and web designer specialized in free and premium WordPress theme development. Started to learn to code 2 years ago and now I am familiar with CSS/HTML/JavaScript (jQuery) and PHP. Obsessed with application performance, user experience and simplicity.

This Post Has 77 Comments
  1. I have to say I am beyond impressed with Divi builder, it’s easy to use, very versatile and makes website building a breeze… I think the main thing that you missed was the inability to remove the “Divi Builder” branding. There is no way to hide or lock or remove their branding when handing over to clients unless you want to do some major coding. While the support forums for DIVI are incredible on just about every level, they avoid any questions asked about white label branding like the plague…

    1. Jeremy,

      Thank you for your comment!

      Back in the days when I was doing custom development I never tried to whitelabel and usually communicated what plugins and themes (if any) I will use to create their project. I usually didn’t charge 6 figures to create a website based on a theme. You need to find a way how to communicate to your client why you think that this theme or plugin is going to be a great starting point for their website.

      One thing that I have noticed is that many web development companies advertise that they are building everything from scratch but charge few hundreds for that. It is obvious that they are not going to do more than just add content on free or premium theme for that price. These developers are usually looking for whitelabel themes, plugins or just removes everything by themselves.

      If you don’t want to fall in my above mentioned group I recommend to clearly communicate what you tools are you going to use to build their website. Some clients are not going to be ok that you use ready-made plugins and that’s fine. Just explain how much time is required to create one, how much it will cost and they will change their mind right away.

      But it definitely wouldn’t hurt if ElegantThemes would offer white label licence for its Divi Builder. It is another way for them to make money as extended licenses on Themeforest are usually costs $1,000+. Not sure why they are not doing it already.

        1. Subash,

          For support related questions you will have to contact Elegant Themes directly as we don’t have any agreements with them to provide technical support. We are here to answer pre-sales questions and from there Elegant Themes takes over support.
          Btw, 2.4 is not the latest version and Divi 2.5 is already around for some time.

    2. No, you can remove the bottom “powered by wordpress” and the theme name on any wordpress theme, you simply need to use the editor and change a line of code in the footer.

      1. Steven,

        It won’t become a white label theme if you remove Divi theme name and “powered by WordPress”. There are still going to be dozens of places where Divi name will be visible in dashboard and website source. White labeling means that there are no traces from the original theme author but it is very unlikely that Elegant Themes will release such an option.

    3. First, I need to tell everyone, that I am completely and utterly ignorant when it comes to css, html, j..whatever…
      I have purchased the lifetime version of Divi and would like to give a review based on my perspective as someone who is looking to build a website that does what I want without having to resort to ‘professionals’ who, and please excuse me for saying so, would like to keep building a website as a ‘black art’.
      I started using Wix (apologies again for any offence) and managed to build a pretty good website (in my opinion) within a week. Then I discovered the flaws… i needed a form, I needed my customers to upload a file via an attachment… aha, yes can can do it, but now you have to pay more monthly fees. Bearing in mind I’m not rich, if I was I wouldn’t be building websites myself now would I?
      The Wix editor has its flaws, but without any need to resort to CSS or any other ‘code’ related program/text etc, I did get almost what I wanted. Having approached a few ‘friends’, I was immediately chastised for breaking the ‘code of honour’ by not using wordpress. OK, so I looked into it and it seemed from all the blurb that DIVI Builder was the way to go, especially as it released the awesome version 3.
      As I said, I blew my last pocket money on the lifetime updates version..in for a penny, in for a pound.
      Initially, all looks good…

      Initially, all looks good…
      However, what I have found is to be honest very frustrating. The DIVI VISUAL Builder is marketed as a WYSIWYG editor, but having used the Wix WYSIWYG editor, it was immediately apparent that the DIVI visual builder was anything but.

      Whereas it is fairly easy with WIX to align modules, text, buttons etc etc. with DIVI its a nightmare. Now before you all offload lots of you don’t know what you’re talking about etc, I am new, so this is purely from my perspective.

      So as an example, in my WIX site I have four columns with a logo at the top, text below and a button below that. Took all of a few minutes to do. I have spent the last two days trying to duplicate it using DIVI and even though I have had to resort to using CSS (OMG!), from lots of hours searching the net, I still cannot duplicate that simple module, I have achieved a ‘version’.

      I’ve tried the blurb module, I’ve tried image+text+button…all to no avail.
      Its meant to be a WYSIWYG editor, but it cannot handle alignment properly…a major problem for me. It appears to ‘add’ lines, paragraphs etc. so nothing is aligned easily without resorting to ‘padding’ etc.
      Obviously, I’m not alone as there are so many websites, posts, that try to get around the problem. REALLY, DIVI should solve this as it is a fundamental issue ..or I am I missing something?

      There are a number of descrepancies between the way the ‘Page Builder’ works and the Visual Builder. When I add a text module and then try to edit it, I have to use two different methods, one allows you to alter the size…but not the colour, and you have to select the other mode to change the size….really??

      My problem is… I don’t really want to learn CSS or anything else. I want to build my site and get on with work.
      Yes.. I fully understand the huge flexibility that WordPress offers and the awesome effects (if that is the correct term) that can be achieved with HTML/CSS/J-?
      But I am a mere mortal who can use MS word. (which doesn’t work the same as MS Publisher…but that’s another story)

      Despite all the above, I have managed after 2 weeks to create a functional website using DIVI.

      I hate having to ‘setup’ a variety of settings, just to get to a blank slate, eg logo, footer etc. whilst we are talking about footers…why are the headers and footers so difficult (again from my perspective)?

      I hate that I have to constantly switch between the visual builder and the page builder because of the inconsistences.

      I hate that I have to search the internet for workarounds what should not be an issue

      I hate MOST that the modules do NOT perform the way you should expect.
      As an example.. the Blurb module….
      you should be able to choose the background for each element, ie the icon/image, text, button…not just a global setting.

      Don’t get me started on trying to align modules in a column.

      I hate NEXT the various module settings. Some settings that should be in design are not…

      I hate that the various modules don’t have consistent settings, text, alignment etc etc.

      OK…enough whinging…..
      My honest opinion is that DIVI and the good folks who own it (please do something about your hair….), should take a good look at WIX. Its not perfect, but it is a ‘hellova sight better’ than the DIVI editor.

      And Finally…
      DIVI has a massive advantage in that it has access to a huge WordPress library.
      But it cannot market itself as the ‘Go-To visual builder’ unless it seriously addresses the current failiings.

      My caveat is that I’m a girl, innocent to the ways of CSS and the other ways…

      I want to build MY websites…
      DIVI for LIFE…( I paid or it)

  2. Thanks for the clarity and insight. Out of curiosity, where does the white label show up on the site?
    Also, any other downfalls you see with this theme? I am a non-developer and am considering this theme. If this is not a fit do you have suggestions for another theme that gives you similar flexibility and content?

    Thank you in advance.

    Larry

    1. Larry,

      White label is for designers and developers looking to build a website for others using Divi theme but don’t want to reveal that. White label means that they want to hide that website is built on Divi or any other theme. In your case it doesn’t play an important role or any roll at all.

      If you are looking for multipurpose theme similar to Divi you might want to review these options. On that theme collection you will find the most popular multipurpose themes available today.

      1. Why can I not put my office address on Divi front page …same line as for phone and e mail address
        And the contact form has no sender phone number provision
        Simple glaring omissions

    1. These days most free themes are even responsive, mobile friendly and retina ready. Since Divi is one of the most popular premium WordPress themes available today you can expect much more than just responsive layout and retina ready graphics.

  3. Divi Great is really a great Theme! Been using this for a couple of website projects and this theme helps me a lot. Its very easy to use and comes with different powerful features. One of the best thing about Divi is that saves you more time using the premade layouts. 🙂

  4. How can i design my site if i purchase the personel subscription(the 69 dollar one, without divi builder plugin) ? Do i need to coding if i don’t have the divi builder plugin? Because it says it’s not containing any plugins. And if i don’t continue to subscription after one year, does my website have problems with the wordpress updates? Because it’s meanless to purchase 1 year subscription if my site is gonna blow up when i don’t keep up my subscription.

    1. Acc,

      Divi Builder Plugin is included in the theme itself and therefore you don’t purchase it separately. However, for “Personal” tier package you can’t download it as a plugin and use it with other themes. It is bundled in the package and that’s the only way to use it. Developer user package comes with several plugins and Divi Builder plugin separately that you can use anywhere, with any theme and website.

      If you don’t renew subscription after one year you won’t get any theme updates but you continue to receive WordPress core updates and third party plugin updates. But since a lot make change in WordPress core over the time, it might break your theme as theme no longer follow WordPress development. In case Elegant Themes find some security flaw in their theme, then your website will remain vulnerable because lack of updates. I am not saying that your website will be hacked the next day but the longer it will take to upgrade your theme the higher is the chance to get your website hacked. It’s always better to play safe than sorry.

      1. Hi Aigars,

        Thanks for the answer, you illuminated me 🙂 I’m gonna make a web site design for the company that i work. But i don’t work for web design here actually. So we want to use a simple theme and make it solid. Because we don’t want to spend much time on it, while designing the site or after that editing its problems.

        I have searched the other theme The7 and liked its design. It contains page builder and lifetime theme updates. I actually don’t need 87 themes, just one good-designed theme is enough for me. So do you know about the7, and can you suggest me for this job?

        1. Both Divi and The7 are well built themes. If I would have to choose then I would go with Divi because I like its design. But it is my personal preference and if you like The7, then just go with it. Both themes are used by thousands of webmasters therefore are well tested and you can’t go wrong by choosing either.

          Divi theme also has its own page builder which is similar to Visual Composer which is included with The7 theme and again it is about personal preference which one you like better. Both page builders have the same functionality but visually are different and that’s the main difference.

  5. I’m interested in the Divi theme and have some questions about what is included in the $89 price category. Specifically, are does this include all future updates to the theme, and what exactly does the Layered Photoshop option entail? Can I see / access the images that are available to choose from with this option? Further, the second image on the Divi 2.5 demo shows a group of floating lanterns: is this image standard with this theme, or is it among the Photoshop images that are available with the $89 option, or is it just an example but not available?

    1. Gregg,

      $89 package includes theme updates and support for one year. If you a are looking for a lifetime updates and support it will cost you $249. Or you can renew your subscription yearly for $89.
      Photoshop files means PSD files that were used to create theme. If you are not a designer who uses Photoshop these files won’t be useful for you. Images that you see on theme demo are for preview purpose only and are not included with theme. You will have to use your own images or purchase some stock images. Images are not included in any of theme packages.

    1. Errol,

      Kalatu is a simpler WordPress alternative with limited functionality. It is also paid with no free version available and you are paying for everything. You get a better support but you are limited with few themes and other options to choose from. WordPress is much, much more flexible and it’s free to use. Flexibility comes with some complexity but at least you can do whatever you want with your website and you don’t depend on some platform that might be killed within months.

  6. Do you know if these themes work with WordPress version 4.4.1? And you mentioned as one of your ‘cons’ that if you move from Divi to another theme its a disaster waiting to happen. What about the other Elegant themes? Can you move between them without everything breaking? Do you know?

    1. Kim,

      Divi theme is in active development therefor it is compatible with WordPress 4.4.1 and will be compatible with any future version of WordPress as long as you keep theme updated on your side.
      Problem with Divi is their page builder which is embedded inside theme for base price ($69) therefore switching to another theme all these elements will be lost. Solution here is to use a bit more expensive package for $89 and that way you will get a the same page builder which is installable as plugin. From there you will be able to switch to any WordPress theme out there including Elegant Themes, Avada, Salient, Enfold or any other theme. It is sort of “A poor man pays twice” situation with Divi, so don’t make that mistake from the very beginning and enjoy future proof website.

      1. This response was just what I needed to see. I have been researching Divi and Genesis and was having a hard time deciding after I read on another site that if you use Divi, you basically have to stick to it because it would break if you used it on another theme. I already new if I did go with them, I would purchase the Developer option. Off I go to purchase now! Thank you again.

  7. Hello,

    is Divi still your number one theme for wordpress? Can i make with divi something close to this webpage – boobsandloubs.com (close to newspaper site with read more options etc.)

    Thanks for your answer.

      1. thanks for your recommendation! Do you have any experience with this Metz theme? Because i can’t find any video tutorial for this theme and for divi you have plenty of them. I’m pretty new with this wodpress stuff and i don’t know much coding. I think i could handle divi pretty easy with that much tutorials but I’m not sure with Metz. So i would like to hear what do you think about Metz theme.

        1. Currently there are no video tutorials available for Metz theme. If video tutorials is what you are after then Divi theme is going to be a better choice. If you want to create a website that looks exactly like website you mentioned then Metz is the right choice. While it doesn’t have video tutorials, its documentation covers most important aspects of theme installation and setup. Like for any theme, you need to get some WordPress basics in place and that’s where Youtube will help you a lot.

  8. do you think the new version of divi has addressed the speed issues. i am caught between divi and enfold but as speed it key i am thinking of plumping for enfold but feel like i could do more with divi?
    thanks in advance

    1. Themes are almost never the ones that slows down your website. It is not a secret that WordPress by default is very slow but as you can see browsing Colorlib it can load fast. We are using WordPress specific server side caching that helps to reduce page load time by up to 10 times. This is something very few hosting providers offers. We are using WP Engine but you might want to consider its cheaper brother called SiteGround that offers similar caching platform but it is meant for smaller websites.

      By using these hosting providers you will be able to use Divi, Enfold or any other premium multipurpose theme without complaining about performance of your website. It will just work and load really fast.

      Both Enfold and Divi has the same amount of CSS and JavaScript files loaded meaning that they are equal when it comes to performance and the hosting is going to be the one that makes the difference.

  9. If I go with the annual option does this mean at the end of one year I will not be able to update the theme anymore.
    Does that include security vulnerabilities etc.?
    I am assuming the answer would be to go with the lifetime or renew it annually if I am looking to be up to date correct?

    1. Mark,

      With Divi theme you will have to go either with yearly subscription of lifetime access or otherwise you won’t be able to get any updates (not even security fixes) and support when one year subscription will expire.
      Personally I would go with “Lifetime Access” because you will get access to all themes by Elegant Themes, even ones that are not released yet. For example you will be able to get your hands on their newly released and very popular magazine theme called Extra. You can read more about this theme here. They have several awesome plugins as well that we use on our website as well such as Bloom eMail Opt-In Plugin.

    2. Mark,

      Small clarification about Divi and security updated after your subscription has ended. Yesterday Elegant Themes pushed an updated to all their theme users even ones that had their subscriptions expired. The reason behind this was a nasty security bug that was really easy to exploit therefore making potentially several hundred thousand websites vulnerable.
      So there might be cases when Elegant Themes might offer you security updates after your subscription has ended but these are rare cases.

  10. Dear Aigris, I am an affiliate marketer. I have been looking for a conversion friendly page builder. I am stuck between Thrive content builder and Divi Builder. Which one do you think I should choose? Money is not a problem. It will be helpful if you could suggest me.

    1. Sal,

      I personally prefer Divi Builder because it is better suited for real business websites. Thrive on the other hand is built for marketers by marketers. For me Thrive themes and related plugins associates with “get rich” and “make money online” schemes that can be a profitable businesses but never looks like a serious thing for me. Most bloggers and marketers who choose Thrive themes and plugins creates their of “magical” product that helps make money online but in reality just helps to make author itself rich. There is a huge market for this kind of products but I really don’t like this kind of business therefore I prefer Divi Builder.

  11. Thanks for the great article. Can you please tell me what you prefer and why: Divi builder or Avada builder. And this is also important to me: is Site Origin visual editor (free plugin) comparable to these two?

    1. Alex,

      Site Origin Visual Editor is nothing in comparison to Divi or Avada. They are not meant for the same thing. Site Original allows to use very, very basic elements such as buttons, columns, tabs but Avada and Divi comes with visual drag & drop visual elements that allows tow create and configure portfolio, parallax sections, slider, ecommerce store, service sections, galleries and everything you can possibly imagine.
      But if we put Divi and Avada side by side then there is no clear winner as both of them does the same thing, uses similar technology and design. It’s more about personal preference and both will get the same job done.

  12. “If you switch from Divi to any other theme, then there is a disaster waiting to happen..”

    Can you expand on this warning?

    I see that Divi mentions saving and exporting *layouts* but not *content*. What if I want to switch to another theme/company down the road? What if I want to export my WP site to an e-book?

    (FYI: all of my WP sites were hacked (using free themes) so am looking for a secure, flexible, reliable paid option with good support if needed.)

    1. Doug,

      Actually I need to revise part about switching away from Divi theme. Recent updates to theme that brings Divi Builder as plugin instead of bundled edition. This approach now allows to switch from one theme to another while not losing anything of what you have built using this page builder. Of course you can leave everything behind but now you have an options to take everything with you.

      Not sure how you could be able to export everything to a ebook. WordPress does allow to export XML but it is more specific file that plain text/image based ebook. This needs some more research but it will or will not regardless theme because no themes have anything close to this functionality by default.

      Free themes as long as they are taken from WordPress.org are perfectly safe to use and well tested. Here are some our top recommendations for free themes from the repository. There is slim no no chance that your site got hacked because of that. Sites usually gets hacked when you attempt to use premium themes that are distributed for free on some shady websites. This is by far the simplest approach how to get hacked and loads of users falls for it. Another thing is unsafe plugins from other website than WordPress.org or CodeCanyon. Again maybe even premium plugins that are distributed as free ones.

      Other things about website security comes to your code, hosting and passwords. If you are using the same password everywhere and it’s something like “123456abc” then you are just waiting for your website to get hacked. It is now a question of if but when.

      If you have any questions about Divi theme, builder or WordPress security, feel free to ask.

      1. Thanks Aigris.
        For exporting to e-books, sorry forgot to mention that’d be via a plugin.
        One of my sites that got hacked was using Moesia theme dl’d directly from athemes. The others I got from the WP repository. Same will all my plugins. I’ve never installed third-party dl’s for WP. However, I did leave some versions (WP and plugins) not-updated for what was probably too long.

        Just to clarify (because I saw this criticism on another review as well), Divi doesn’t mash content full of its own shortcodes? The content remains content, free and clear?

  13. Hi,
    Am researching currently amongst Layers, Themify.me, my themeshop and Divi. Have liked mythemeshop for amazing speed and beautiful option of plug ins and “Socially Viral” theme and need to compare it against Divi. Although plug in options are very less in Elegant Divi, but i liked the email plug in they have, it has amazing opt in options. Whats ur take on mythemeshop v/s Divi.
    Thanks

    1. Sandeep,

      Divi winds hands down thanks to its email optin plugin. Socially Viral is good too but it is a simple blog themes with limited functionality. Where Divi is a very flexible multipurpose theme that can be used for everything starting from a simple blog all way to complex ecommerce or business websites.

  14. I’m looking for a directory theme for medical companys. To show clinics AND docters. I like Divi but I am not sure if it is a good choice for this web site. Maybe you have a suggestion?

    1. Peter,

      Divi theme is not going to be the best choice for directly website unless you have some plugin in mind to manage directory listings. Divi is very flexible but choosing dedicated directory theme will make your life easier because of all custom fields, search filters, star ratings and much more. Of course you can add these things for divi but you will end up installing loads of plugins and I don’t think that it will be worth it.

      Here is a list of the best directory themes available for WordPress.

      1. Aigars,

        Thanks for your very clear answer. That get’s me in the right direction.

        For the directory themes my main worry is how to connect multiple docters to a clinic. Its hard to find out which theme or plugin does that.

  15. hi! I’m thinkind about buying Divi theme and I was wondering if once I bought the theme I can change the skin color (the bar over the logo , icons, backgrounds, titles ecc) since the main color of my brand is red.
    Thank you so much
    Marta Bianchini

    1. Marta,

      Divi theme is a very flexible one and you can change every detail for it and also change colors, fonts and much more. This theme comes with drag & drop page builder that you can use to create completely unique layout for your website.

  16. Hi Aigars. Great article.

    I am having a tough time deciding between Divi and X Theme. I want to purchase and commit to learning one or the other. Have you had experience with X Theme and what do you recommend as being the superior option?

    Any advice would be appreciated.
    Thanks,
    Tan

    1. Tan,

      Both are great themes and very similar from functionality perspective. Your choice should come down to design. Take one that you like the most because both has outstanding drag & drop page builder, load of theme options and various demo content variations that you can use as foundation for your website. Personally I prefer Divi theme but still X theme is an amazing theme and could use that too.

  17. Great article. I use DIVI and I am testing other themes such as AVADA, X theme etc. I think DIVI is amazing in that I can get content, layout and pages built so fast and updated so fast, that SPEED is #1 good point of using such a theme.
    However… I am found that the DIVI menu system is ok, but not great. It seems we would all have to do lots of other CSS to make a more robust menu, better sizing, colors, button, etc. Am I am missing something, because the DIVI menu is just like very simple TEXT, and hardly has any ways to edit the standard simple dropdowns. All web designers know that the navigation is KEY to a great website. I wonder why DIVI does not have such a great menu system? Thoughts?

    Also since you mention the DIVI plugin can be used on ANY other them. Is it them possible to get a better menu / nav on another theme and yet use DIVI for the layout tool. Which I think DIVI builder/layout tool is the best and easy and clear to use. Any ideas would be helpful. Thanks!

    1. Allan,

      Actually there are a lot of things you can do with Divi and its menu and you can see some examples on this video.

      Of course you can do your own styling via CSS but I don’t think that it is going to be necessary since there are so many theme options that you can use to an create unique menu.

  18. Hi. I’m looking to move from Weebly to WordPress and really like the design flexibility and the page builder offered by Divi. I’m completely new to WP but don’t mind a learning curve. However, I’ve been reading about the problems caused by updates? If i make lots of design and layout decisions building my Divi site, is there a possibility they’ll be lost in Divi theme or WP updates?

    I’ve read that it’s wise to use a ‘child’ theme but this sound too complex for me. If i could be sure my site wouldn’t lose modifications I’d definitely go for the Divi framework.

    Thanks in advance for any advice.

    1. Theresa,

      Theme and WordPress updates breaks those things that you are modified directly inside theme PHP, JavaScript, CSS and other files. While things you have created via WordPress dashboard such as posts, pages, category pages, landing page any anything else will remain in place after any update. Child Themes are for developers looking to modify theme files and I believe this is something you are not looking to do.

      1. Thanks Aigars.

        So, font styles, colours and page layouts should not be affected if they are done directly through the Divi builder dashboard? If so, that sounds ideal for me. I also see you recommend Siteground as a reputable WP host so I’ll op over and check them out too.

        Thanks so much for your advice … very much appreciated!

  19. I’m trying to use the Divi in these days and it’s immediate and easy to use, even for a beginner like me 🙂

  20. I have been using Divi on just one site. It is indeed very powerful and amazingly flexible. It has some downsides. The first is that your content is buried within the Divi Builder. That is not a problem if you are managing your own website but it is a problem if you are creating a website for a client who will want to manage their own content. They will need to learn to use the Divi Builder and if they are up to that they do not really need me!

    My bigger worry is about getting support – there is no route direct to Divi themselves. When something goes wrong you have to post an item on the Divi Support Forum and hope it gets picked up. So far there are a number of users with the same issue which seems to be a bug in the latest update. After 4 days I have still got any reaction from Elegant Themes themselves. I had planned to buy a lifetime developer licence from them but I am not sure I have much confidence with them now.

  21. Thanks to you for your article and your continuing response to questions. This thread has been really helpful.
    I have done two sites using X, and the process on one of them seemed to be hugely complex. It came down to responsive views and how to customize the design for different screens. It seemed that I had to ask many many questions before getting to a solution.

    So I have mixed feelings about X support. Some of their answers were crystal clear and helpful, others were quickly written and not in depth at all. Of course, this could be my lack of experience or badly formed questions. But Tim’s comment above makes me ask two questions:

    Is the support for Elegant Themes not as good as X? And which theme would be better for a relative beginner who also wants to customize some of the responsive screens?

    Thanks a lot.

    1. Byron,

      This doesn’t sound like a problem with X theme or its support but your rather high expectations. Support team is there to answer questions regarding theme setup and functionality. They aren’t supposed to help with testing your website on mobile devices unless these are default theme content blocks. If you add some custom code, unsupported elements and other sort of things then support won’t help and you will need to have your own developer for that.
      Of course theme developers will try to provide as good and accurate answers as possible to avoid negative feedback but sometimes users do ask way too much. Maybe it is not the case with you and X theme but i am theme developer myself and know how fart user questions can go and sometimes you end up building completely custom website for them just to avoid negative review and that’s not how it should be.

  22. A concern with complex themes like Divi is speed of loading pages. How fast does Divi compare to Avada? Avada touts itself as having a Google Pagespeed score up to 96. That is mind-blowingly fast.

    1. James,

      I see that you are confusing fast with a high Google PageSpeed ranking. It shows how well your website/theme is optimized and not how fast it actually loads. Also themes has very little to do with performance. The hosting accounts for 95% of the performance of your website. Therefore investing in a good managed hosting is crucial. Once you do that you will be able to use any theme even ones that scores very low on Google PageSpeed but your site will still load fast. For example you can test how bad is our website’s score and them check how fast it actually loads on any browser and you will be very surprised.

  23. Divi Builder is a separate plugin that can be used with any theme – allowing you to transfer your Divi site to another theme.

  24. So why upgrading or changing from DIVI is a disaster? also they have EXTRA theme, can we take featuers from EXTRA and add it to DIVI?

    1. Ahmad,

      Those are two separate themes that uses the same page builder. If you want to use page builder elements from one theme to another it might possible but if you means ome layout settings or something like that then it is not possible to just use them for other theme. That’s why those themes are separate. However, you can get both themes with a single purchase as Elegant Themes does have this option available.

  25. Hi, which Theme would you prefer for an easy personalized modern an innovative WooCommerce Shop with a Page Builder. Divi, Flatsome or Shopkeeper, else? Is there any theme out there with the possibilities comparable to the style of apple.com?

    1. Timo,

      All of those themes are very similar but my personal favorites are Shopkeeper and Divi. Both of them will get the job done with ease.
      Currently there aren’t any similar themes to Apple.com because all of WordPress based eCommerce themes used WooCommerce and it is not easy to tweak it to make it look like it. Also theme developers are not allowed to copy existing websites.

  26. Hi Aigars!

    Thanks for a great review. I am a true webb builder novice wanting to build a stunning webpage for my newly created thinktank. I was wondering how you think Divi stands up against “the gem” I love how the gem looks but wonders if it is as user friendly and easy as divi? Also divi seems to charge per year which is not the case for the gem – correct? What is you view on the gem vs divi?

    Many thanks from a beginner
    Louisa

    1. Louisa,

      The Gem has been around only for 6 months. Divi has been around for several years and to keep up with the latest design trends they must improve their products.
      Both themes uses a very similar page builders. If you are having problem with one you will have the same with the other and vice versa.

      Both are great themes and all comes down to which you like from the design perspective as that’s their main difference.

  27. I just did a theme update and it moved the images on my pages. that sucks!
    It is often thatI fear to update Divi is it is not reliable, in my opinion, and I often have to fix something before the webesite looks OK again.
    This is NOT the best theme ever.

  28. Divi was fine until last upgrade. Divi builder in timeout, it took a week to get this resolved only to find that the last suggestion from support wiped out all sidebar images on every page and lost all content on one page.

    Their support is to slow, being in a different time zone you get one reply in 24 hours of of them. And they clearly to not have a best practice testing environment for the divi theme and builder. this is clearly evident from the amount of support request.

    I am not impressed sofar.

  29. I have been using Divi for about a year and loved it until the new visual editor came out.. it’s really buggy and seriously I cannot even edit some of my sites. I hope they fix it soon. I have a video that shows a site I built with the dashboard editor and since the new visual editor was upgraded too … I can no longer edit in dashboard mode and limited in visual editor mode… so they clearly have some serious bugs to work out and literally cannot edit this site anymore.

  30. I’ve been using Divi for over a year now and I’m still impressed with the current features and the frequency with which the development team launches new features. Not everything about it is perfect; the visual editor has always been buggy and slow, migration would be a pain, and it’s not the fastest theme out there. But for someone with close to zero coding skills Divi is by far the best way to build a great looking site.

  31. I’ve used Divi theme as a base in one of my recent works, and loved it for its easy to use yet flexible post/page editor. Not the visual one (visual editor is too slow and complicated) but the editor inside wordpress admin interface. All custom code – a bit of css, a bit of html – was integrated into the site as a child theme. If you are curious what the site it was, feel free to check out my portfolio, you’ll easily find it in the list of recent works.

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