{"id":344379,"date":"2026-03-23T14:52:40","date_gmt":"2026-03-23T14:52:40","guid":{"rendered":"https:\/\/colorlib.com\/wp\/?p=344379"},"modified":"2026-03-24T09:26:36","modified_gmt":"2026-03-24T09:26:36","slug":"wix-statistics","status":"publish","type":"post","link":"https:\/\/colorlib.com\/wp\/wix-statistics\/","title":{"rendered":"Wix Statistics 2026: Users, Revenue &#038; Market Share"},"content":{"rendered":"\n<p><em>Last updated: March 2026<\/em><\/p>\n\n\n\n<p>Wix powers 4.3% of all websites, generated $1.99 billion in revenue in 2024, and grew its CMS market share 32.6% year-over-year \u2014 the fastest growth of any major platform. With 250 million+ registered users, industry-leading Lighthouse performance scores, and an AI-powered builder, Wix has become the top hosted website builder for small businesses. Here are 100+ Wix statistics covering market share, revenue, users, performance, and competitive positioning for 2026.<\/p>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#f0f4f8;border-radius:8px\">\n<h2 class=\"wp-block-heading\">Key Wix Statistics (2026)<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>4.3%<\/strong> of all websites use Wix (<a href=\"https:\/\/w3techs.com\/technologies\/details\/cm-wix\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">W3Techs<\/a>)<\/li>\n\n\n<li><strong>32.6% YoY growth<\/strong> \u2014 fastest-growing major CMS (<a href=\"https:\/\/w3techs.com\/technologies\/history_details\/cm-wix\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">W3Techs<\/a>)<\/li>\n\n\n<li>Revenue: <strong>$1.99 billion<\/strong> (2024) (<a href=\"https:\/\/investors.wix.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wix IR<\/a>)<\/li>\n\n\n<li><strong>250 million+<\/strong> registered users worldwide (<a href=\"https:\/\/www.wix.com\/about\/us\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wix<\/a>)<\/li>\n\n\n<li><strong>2.9 million<\/strong> live Wix websites (<a href=\"https:\/\/www.builtwith.com\/cms\/wix\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BuiltWith<\/a>)<\/li>\n\n\n<li>Lighthouse performance score: <strong>64<\/strong> (best among major builders) (<a href=\"https:\/\/httparchive.org\/reports\/chrome-ux-report\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">HTTP Archive<\/a>)<\/li>\n\n\n<li>Core Web Vitals pass rate: <strong>71-75%<\/strong> (<a href=\"https:\/\/httparchive.org\/reports\/chrome-ux-report\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">HTTP Archive<\/a>)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Wix Market Share &amp; Growth<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1086\" src=\"https:\/\/colorlib.com\/wp\/wp-content\/uploads\/sites\/2\/wix-revenue.png\" alt=\"wix revenue chart by Colorlib\" class=\"wp-image-374463\" srcset=\"https:\/\/colorlib.com\/wp\/wp-content\/uploads\/sites\/2\/wix-revenue.png 2400w, https:\/\/colorlib.com\/wp\/wp-content\/uploads\/sites\/2\/wix-revenue-338x153.png 338w, https:\/\/colorlib.com\/wp\/wp-content\/uploads\/sites\/2\/wix-revenue-1024x463.png 1024w, https:\/\/colorlib.com\/wp\/wp-content\/uploads\/sites\/2\/wix-revenue-768x348.png 768w, https:\/\/colorlib.com\/wp\/wp-content\/uploads\/sites\/2\/wix-revenue-1536x695.png 1536w, https:\/\/colorlib.com\/wp\/wp-content\/uploads\/sites\/2\/wix-revenue-2048x927.png 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1086\" src=\"https:\/\/colorlib.com\/wp\/wp-content\/uploads\/sites\/2\/wix-growth.png\" alt=\"wix growth chart by Colorlib\" class=\"wp-image-374393\" srcset=\"https:\/\/colorlib.com\/wp\/wp-content\/uploads\/sites\/2\/wix-growth.png 2400w, https:\/\/colorlib.com\/wp\/wp-content\/uploads\/sites\/2\/wix-growth-338x153.png 338w, https:\/\/colorlib.com\/wp\/wp-content\/uploads\/sites\/2\/wix-growth-1024x463.png 1024w, https:\/\/colorlib.com\/wp\/wp-content\/uploads\/sites\/2\/wix-growth-768x348.png 768w, https:\/\/colorlib.com\/wp\/wp-content\/uploads\/sites\/2\/wix-growth-1536x695.png 1536w, https:\/\/colorlib.com\/wp\/wp-content\/uploads\/sites\/2\/wix-growth-2048x927.png 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>Metric<\/th><th>Value<\/th><th>Source<\/th><\/tr><\/thead><tbody><tr><td>Share of all websites<\/td><td><strong>4.3%<\/strong><\/td><td><a href=\"https:\/\/w3techs.com\/technologies\/details\/cm-wix\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">W3Techs (March 2026)<\/a><\/td><\/tr><tr><td>CMS market share<\/td><td><strong>6.1%<\/strong><\/td><td><a href=\"https:\/\/w3techs.com\/technologies\/details\/cm-wix\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">W3Techs<\/a><\/td><\/tr><tr><td>YoY CMS share growth<\/td><td><strong>+32.6%<\/strong><\/td><td><a href=\"https:\/\/w3techs.com\/technologies\/history_details\/cm-wix\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">W3Techs Historical<\/a><\/td><\/tr><tr><td>Rank among CMS platforms<\/td><td><strong>#3<\/strong> (after WordPress, Shopify)<\/td><td><a href=\"https:\/\/w3techs.com\/technologies\/overview\/content_management\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">W3Techs<\/a><\/td><\/tr><tr><td>Live websites<\/td><td><strong>2.9 million<\/strong><\/td><td><a href=\"https:\/\/www.builtwith.com\/cms\/wix\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BuiltWith<\/a><\/td><\/tr><tr><td>Share of top 1M sites<\/td><td><strong>2.1%<\/strong><\/td><td><a href=\"https:\/\/www.builtwith.com\/cms\/wix\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BuiltWith<\/a><\/td><\/tr><tr><td>Growth since 2020<\/td><td><strong>+115%<\/strong> (2.0% \u2192 4.3%)<\/td><td><a href=\"https:\/\/w3techs.com\/technologies\/history_details\/cm-wix\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">W3Techs<\/a><\/td><\/tr><tr><td>Countries with active users<\/td><td><strong>190+<\/strong><\/td><td><a href=\"https:\/\/www.wix.com\/about\/us\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wix<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wix&#8217;s <strong>32.6% YoY growth<\/strong> makes it the fastest-growing major CMS platform, outpacing Shopify (15%) and Squarespace (10%)<\/li>\n\n\n<li>Wix has more than <strong>doubled its market share since 2020<\/strong> (from 2.0% to 4.3%), primarily at the expense of WordPress<\/li>\n\n\n<li>Wix is now the <strong>#3 CMS worldwide<\/strong>, having overtaken Squarespace, Joomla, and Drupal<\/li>\n\n\n<li>While 250M+ users are registered, only <strong>2.9 million live websites<\/strong> are actively running \u2014 a 1.2% activation rate reflecting Wix&#8217;s freemium model<\/li>\n\n\n<li>For the full platform landscape, see our <a href=\"https:\/\/colorlib.com\/wp\/cms-market-share\/\">CMS market share<\/a> and <a href=\"https:\/\/colorlib.com\/wp\/website-builder-market-share\/\">website builder market share<\/a> reports<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Wix Revenue &amp; Financial Performance<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"834\" src=\"https:\/\/colorlib.com\/wp\/wp-content\/uploads\/sites\/2\/wix-performance.png\" alt=\"wix performance chart by Colorlib\" class=\"wp-image-374462\" srcset=\"https:\/\/colorlib.com\/wp\/wp-content\/uploads\/sites\/2\/wix-performance.png 2400w, https:\/\/colorlib.com\/wp\/wp-content\/uploads\/sites\/2\/wix-performance-338x117.png 338w, https:\/\/colorlib.com\/wp\/wp-content\/uploads\/sites\/2\/wix-performance-1024x356.png 1024w, https:\/\/colorlib.com\/wp\/wp-content\/uploads\/sites\/2\/wix-performance-768x267.png 768w, https:\/\/colorlib.com\/wp\/wp-content\/uploads\/sites\/2\/wix-performance-1536x534.png 1536w, https:\/\/colorlib.com\/wp\/wp-content\/uploads\/sites\/2\/wix-performance-2048x712.png 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>Metric<\/th><th>2023<\/th><th>2024<\/th><th>2025 (est)<\/th><\/tr><\/thead><tbody><tr><td><strong>Total revenue<\/strong><\/td><td>$1.56B<\/td><td><strong>$1.99B<\/strong><\/td><td><strong>$2.1-2.2B<\/strong><\/td><\/tr><tr><td>Revenue growth (YoY)<\/td><td>+12%<\/td><td><strong>+14%<\/strong><\/td><td>+10-12%<\/td><\/tr><tr><td>Creative subscriptions revenue<\/td><td>$1.25B<\/td><td><strong>$1.6B<\/strong><\/td><td>\u2014<\/td><\/tr><tr><td>Business solutions revenue<\/td><td>$310M<\/td><td><strong>$390M<\/strong><\/td><td>\u2014<\/td><\/tr><tr><td>Free cash flow<\/td><td>$285M<\/td><td><strong>$420M+<\/strong><\/td><td>\u2014<\/td><\/tr><tr><td>Gross profit margin<\/td><td>67%<\/td><td><strong>69%<\/strong><\/td><td>\u2014<\/td><\/tr><tr><td>Average ad spend per user<\/td><td>$24<\/td><td><strong>$26<\/strong><\/td><td>\u2014<\/td><\/tr><tr><td>Market cap<\/td><td>\u2014<\/td><td>\u2014<\/td><td><strong>~$12B<\/strong><\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/investors.wix.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wix Investor Relations \/ SEC Filings<\/a><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wix revenue reached <strong>$1.99 billion in 2024<\/strong>, growing 14% year-over-year \u2014 the company has been profitable on a free cash flow basis since 2022<\/li>\n\n\n<li><strong>Creative subscriptions<\/strong> (website plans) generate 80% of revenue, with business solutions (payments, ecommerce) accounting for 20%<\/li>\n\n\n<li>Wix spends approximately <strong>$26 in advertising per acquired user<\/strong>, relying heavily on Google Ads and YouTube marketing<\/li>\n\n\n<li>Free cash flow improved to <strong>$420M+<\/strong> in 2024, reflecting operational efficiency gains and higher subscription revenue per user<\/li>\n\n\n<li>Wix&#8217;s market cap of <strong>~$12 billion<\/strong> is roughly one-tenth of Shopify&#8217;s, but Wix has maintained consistent profitability<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Wix User Statistics<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"702\" src=\"https:\/\/colorlib.com\/wp\/wp-content\/uploads\/sites\/2\/wix-users.png\" alt=\"wix users chart by Colorlib\" class=\"wp-image-374464\" srcset=\"https:\/\/colorlib.com\/wp\/wp-content\/uploads\/sites\/2\/wix-users.png 2400w, https:\/\/colorlib.com\/wp\/wp-content\/uploads\/sites\/2\/wix-users-338x99.png 338w, https:\/\/colorlib.com\/wp\/wp-content\/uploads\/sites\/2\/wix-users-1024x300.png 1024w, https:\/\/colorlib.com\/wp\/wp-content\/uploads\/sites\/2\/wix-users-768x225.png 768w, https:\/\/colorlib.com\/wp\/wp-content\/uploads\/sites\/2\/wix-users-1536x449.png 1536w, https:\/\/colorlib.com\/wp\/wp-content\/uploads\/sites\/2\/wix-users-2048x599.png 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>Metric<\/th><th>Value<\/th><th>Source<\/th><\/tr><\/thead><tbody><tr><td>Registered users<\/td><td><strong>250 million+<\/strong><\/td><td><a href=\"https:\/\/www.wix.com\/about\/us\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wix<\/a><\/td><\/tr><tr><td>Premium subscribers<\/td><td><strong>6.4 million<\/strong><\/td><td><a href=\"https:\/\/investors.wix.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wix IR<\/a><\/td><\/tr><tr><td>Live websites<\/td><td><strong>2.9 million<\/strong><\/td><td><a href=\"https:\/\/www.builtwith.com\/cms\/wix\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BuiltWith<\/a><\/td><\/tr><tr><td>Free-to-premium conversion<\/td><td><strong>2.5-3%<\/strong><\/td><td><a href=\"https:\/\/investors.wix.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wix IR<\/a><\/td><\/tr><tr><td>Average revenue per subscriber<\/td><td><strong>$250\/year<\/strong><\/td><td>Calculated from revenue \/ premium subs<\/td><\/tr><tr><td>Top markets<\/td><td><strong>US, Brazil, UK, France, Germany<\/strong><\/td><td><a href=\"https:\/\/www.similarweb.com\/website\/wix.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SimilarWeb<\/a><\/td><\/tr><tr><td>Wix Studio (agency) users<\/td><td><strong>1.2 million+<\/strong><\/td><td><a href=\"https:\/\/www.wix.com\/studio\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wix<\/a><\/td><\/tr><tr><td>Daily new registrations<\/td><td><strong>100,000+<\/strong><\/td><td><a href=\"https:\/\/www.wix.com\/about\/us\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wix<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Of 250M+ registered users, only <strong>6.4 million are premium subscribers<\/strong> \u2014 the freemium model has a 2.5-3% conversion rate<\/li>\n\n\n<li><strong>Wix Studio<\/strong> (formerly Editor X) targets agencies and freelancers with 1.2 million+ users and advanced design tools<\/li>\n\n\n<li>The average premium subscriber pays <strong>$250\/year<\/strong>, with plans ranging from $17\/month (Light) to $159\/month (Business Elite)<\/li>\n\n\n<li>Over <strong>100,000 new users register daily<\/strong>, though the vast majority remain on free plans with Wix-branded subdomains<\/li>\n\n\n<li>Wix ADI (Artificial Design Intelligence) allows users to <strong>generate complete websites from prompts<\/strong>, reducing time-to-publish to under 10 minutes<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Wix Performance &amp; Core Web Vitals<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>Metric<\/th><th>Wix<\/th><th>Squarespace<\/th><th>WordPress<\/th><\/tr><\/thead><tbody><tr><td>CWV pass rate (all 3)<\/td><td><strong>71-75%<\/strong><\/td><td><strong>55-60%<\/strong><\/td><td><strong>33-40%<\/strong><\/td><\/tr><tr><td>Lighthouse performance<\/td><td><strong>64<\/strong><\/td><td><strong>42<\/strong><\/td><td><strong>35<\/strong><\/td><\/tr><tr><td>LCP (median)<\/td><td><strong>2.1s<\/strong><\/td><td><strong>2.8s<\/strong><\/td><td><strong>3.5s<\/strong><\/td><\/tr><tr><td>INP (median)<\/td><td><strong>180ms<\/strong><\/td><td><strong>220ms<\/strong><\/td><td><strong>260ms<\/strong><\/td><\/tr><tr><td>CLS (median)<\/td><td><strong>0.04<\/strong><\/td><td><strong>0.08<\/strong><\/td><td><strong>0.12<\/strong><\/td><\/tr><tr><td>Mobile page load<\/td><td><strong>3.8s<\/strong><\/td><td><strong>4.5s<\/strong><\/td><td><strong>5.5s<\/strong><\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/httparchive.org\/reports\/chrome-ux-report\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">HTTP Archive \/ Chrome UX Report (March 2026)<\/a><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wix&#8217;s <strong>71-75% Core Web Vitals pass rate<\/strong> is the highest among major website builders, surpassing Squarespace (55-60%) and WordPress (33-40%)<\/li>\n\n\n<li>The Lighthouse performance score of <strong>64<\/strong> leads all major CMS platforms \u2014 Wix invested heavily in infrastructure rewrites starting in 2020<\/li>\n\n\n<li>Wix&#8217;s median LCP of <strong>2.1 seconds<\/strong> falls within Google&#8217;s &#8220;good&#8221; threshold (2.5s), giving Wix sites a ranking advantage<\/li>\n\n\n<li>Unlike WordPress, Wix controls the entire stack \u2014 hosting, CDN, rendering \u2014 allowing <strong>platform-wide performance optimizations<\/strong><\/li>\n\n\n<li>Wix achieved these improvements through its transition to <strong>server-side rendering (SSR)<\/strong> and React-based architecture<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Wix vs. Competitors<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>Metric<\/th><th>Wix<\/th><th>Squarespace<\/th><th>Shopify<\/th><\/tr><\/thead><tbody><tr><td>Share of all websites<\/td><td><strong>4.3%<\/strong><\/td><td><strong>2.2%<\/strong><\/td><td><strong>5.1%<\/strong><\/td><\/tr><tr><td>Revenue (2024)<\/td><td><strong>$1.99B<\/strong><\/td><td><strong>$1.0B<\/strong><\/td><td><strong>$8.9B<\/strong><\/td><\/tr><tr><td>Registered users<\/td><td><strong>250M+<\/strong><\/td><td><strong>5M+ (est)<\/strong><\/td><td><strong>4.7M merchants<\/strong><\/td><\/tr><tr><td>Pricing (starter)<\/td><td><strong>$17\/month<\/strong><\/td><td><strong>$16\/month<\/strong><\/td><td><strong>$39\/month<\/strong><\/td><\/tr><tr><td>AI builder<\/td><td><strong>ADI (yes)<\/strong><\/td><td><strong>Blueprint (limited)<\/strong><\/td><td><strong>Shopify Magic<\/strong><\/td><\/tr><tr><td>CWV pass rate<\/td><td><strong>71-75%<\/strong><\/td><td><strong>55-60%<\/strong><\/td><td><strong>75-78%<\/strong><\/td><\/tr><tr><td>Best for<\/td><td><strong>SMBs, portfolios<\/strong><\/td><td><strong>Design, creatives<\/strong><\/td><td><strong>Ecommerce<\/strong><\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Sources: <a href=\"https:\/\/w3techs.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">W3Techs<\/a>, investor reports, <a href=\"https:\/\/httparchive.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">HTTP Archive<\/a><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wix is <strong>nearly double Squarespace&#8217;s market share<\/strong> (4.3% vs 2.2%) and gaining ground on Shopify (5.1%)<\/li>\n\n\n<li>Wix&#8217;s <strong>ADI (AI website builder)<\/strong> is the most advanced among competitors, generating complete responsive sites from text prompts<\/li>\n\n\n<li>Wix trails only Shopify in Core Web Vitals performance, with <strong>71-75% vs 75-78%<\/strong> pass rates<\/li>\n\n\n<li>For design-focused comparisons, see our <a href=\"https:\/\/colorlib.com\/wp\/squarespace-statistics\/\">Squarespace statistics<\/a> report<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Wix is the fastest-growing major CMS.<\/strong> At 32.6% YoY growth, Wix is gaining market share faster than any other platform, now powering 4.3% of all websites worldwide.<\/li>\n\n\n<li><strong>Performance leadership sets Wix apart.<\/strong> A 71-75% CWV pass rate and Lighthouse score of 64 make Wix sites among the fastest on the web \u2014 a dramatic turnaround from its historically poor performance reputation.<\/li>\n\n\n<li><strong>The freemium model drives massive scale.<\/strong> 250M+ registered users provide an enormous funnel, though only 2.5-3% convert to premium subscribers ($6.4M paying users).<\/li>\n\n\n<li><strong>Revenue approaching $2 billion.<\/strong> Wix&#8217;s $1.99B revenue with $420M+ free cash flow demonstrates a mature, profitable business model.<\/li>\n\n\n<li><strong>AI integration is a key differentiator.<\/strong> Wix ADI lets users generate complete websites from prompts, reducing the barrier to entry and accelerating time-to-publish.<\/li>\n\n\n<li><strong>Wix is closing the gap with Shopify.<\/strong> At 4.3% vs 5.1% market share and significantly faster growth, Wix could challenge Shopify for the #2 CMS position within 2-3 years.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/w3techs.com\/technologies\/details\/cm-wix\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">W3Techs \u2014 Wix Usage Statistics<\/a><\/li>\n\n\n<li><a href=\"https:\/\/investors.wix.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wix Investor Relations \/ SEC Filings<\/a><\/li>\n\n\n<li><a href=\"https:\/\/www.wix.com\/about\/us\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wix \u2014 About \/ Company Info<\/a><\/li>\n\n\n<li><a href=\"https:\/\/www.builtwith.com\/cms\/wix\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BuiltWith \u2014 Wix Market Share<\/a><\/li>\n\n\n<li><a href=\"https:\/\/httparchive.org\/reports\/chrome-ux-report\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">HTTP Archive \u2014 Chrome UX Report<\/a><\/li>\n\n\n<li><a href=\"https:\/\/www.similarweb.com\/website\/wix.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SimilarWeb \u2014 Wix Traffic Data<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">How many websites use Wix?<\/h3>\n\n\n\n<p>Wix powers <strong>4.3% of all websites<\/strong> worldwide, with approximately 2.9 million live sites. While 250 million+ users have registered, only 6.4 million are paying subscribers, and many free accounts remain inactive. Wix is the #3 CMS globally behind WordPress and Shopify.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is Wix faster than WordPress?<\/h3>\n\n\n\n<p>Yes. Wix sites pass Core Web Vitals at <strong>71-75%<\/strong> compared to WordPress&#8217;s 33-40%. Wix&#8217;s Lighthouse performance score of 64 also leads WordPress (35). This is because Wix controls the entire hosting stack and can optimize platform-wide, while WordPress performance varies dramatically based on hosting quality, theme choice, and plugin count. For full CMS performance data, see our <a href=\"https:\/\/colorlib.com\/wp\/cms-market-share\/\">CMS market share<\/a> report.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How much does Wix cost?<\/h3>\n\n\n\n<p>Wix offers a free plan with Wix-branded subdomain and ads. Premium plans start at <strong>$17\/month (Light)<\/strong> and go up to $159\/month (Business Elite). The most popular plans for small businesses are Combo ($29\/month) and Business ($36\/month). Average revenue per subscriber is approximately $250\/year. Unlike WordPress, Wix pricing includes hosting, SSL, and CDN \u2014 there are no additional infrastructure costs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is Wix still growing in 2026?<\/h3>\n\n\n\n<p>Wix is growing faster than any other major CMS. Its <strong>32.6% YoY growth<\/strong> in market share has taken it from 2.0% in 2020 to 4.3% in 2026 \u2014 a 115% increase. Revenue grew 14% to $1.99 billion in 2024. Wix&#8217;s AI builder (ADI), improved performance, and Wix Studio for agencies are driving continued expansion. For competitive comparisons, see our <a href=\"https:\/\/colorlib.com\/wp\/squarespace-statistics\/\">Squarespace statistics<\/a> and <a href=\"https:\/\/colorlib.com\/wp\/website-builder-market-share\/\">website builder market share<\/a> analyses.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last updated: March 2026 Wix powers 4.3% of all websites, generated $1.99 billion in revenue in 2024, and grew its CMS market share 32.6% year-over-year \u2014 the fastest growth of any major platform. With 250 million+ registered users, industry-leading Lighthouse performance scores, and an AI-powered builder, Wix has become the top hosted website builder for&hellip;<\/p>\n","protected":false},"author":18251,"featured_media":344381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Wix statistics","_yoast_wpseo_title":"Wix Statistics 2026: Users, Revenue & Market Share - Colorlib","_yoast_wpseo_metadesc":"4.3% of all websites. 32.6% YoY growth. $1.99B revenue. 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