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Top 12 Social Engagement Platforms for Small Businesses

Social engagement is not just for self-oriented purposes. The average customer is already familiar with social media, and will in one way or the other expect your website to have some sort of social media functionality to tell their friends, to become a follower, or simply to use it to connect with you. Because of the vast array of types of communication that social media entails, it’s good to look at several alternative platforms that provide social engagement features at no cost. Who wants to pay for social media, anyway?

For example, we can have social sharing widgets that enable our visitors to share our content. But if we want to go the extra mile, we can create our own social community. We can launch a discussion forum. Or, we can utilize a comments platform that enables social features and a much larger community of members. Social engagement platforms, as you will learn shortly, come in a variety of ways. Each one offers something unique, something that can help bring you and your customers closer to each other.

If you operate as a freelancer, a small business owner, or simply someone who works with social media a lot and you are failing to find one of your favorite social media platforms on this list, please be so kind and leave a comment with your suggestion. We will do our best to expand the list and keep it frequently updated!



AddThis was once a simple social sharing widget. Now, it has grown and expanded over the years to include features like custom social media follow buttons, an extensive customer targeting platform that lets you target specific visitors with popups and recommendations, as well as a separate content recommendation plugin that you can use to expose your readers to more of your content. To emphasize, all tools are free to get started with. Each one also comes with an analytics platform. It will help you better understand the impact that social media has on your business and/or website.


discourse social engagement platform

Launching a forum community is not something that everyone wishes to do. It’s a lot of maintenance work, as well as work to get the community active. But if you already have an established database of a few hundred customers, Discourse can be a great way to bring this community closer in a tightly sealed, yet modern, forum community using the latest web technology tools and libraries. Hundreds of businesses and even corporations are using Discourse to power their communities; there is so much inspiration to be gained from!


disqus social engagement and discussion platform

Comments are an essential part of any website. They are one of the most important social aspects of a website that utilizes content in any shape or form. Disqus has grown to become one of the most popular comment platforms on the web. It has features like global login system, social integration, and easy content exposure. It’s no wonder that millions rely on Disqus to share and engage in discussion with their community members.


embedly social engagement platform

In itself, social media is wonderful for exposing your content to a new audience. But sometimes, you just want to do more than just expose the title of the post. You wish to share a paragraph of important facts or good content, and not all social media platforms enable you to do so, especially not between two different websites. Embedly also allows content creators to pull data from other sites and resources and display it in a simple and beautiful widget. Not only does this create a social interaction between the two websites (authors), it also enables the reader to have a more concise and enjoyable reading experience.

Hello Bar

hello bar social engagement platform

Hello Bar has been one of the most successful social marketing products released in the recent couple of years. By using this website widget, you’re able to add a Notification Bar at the top of your website page. These can be used to attract email subscribers, to promote your latest offers, to inform people about important news, or maybe to simply share a funny joke that would lighten up the day for your visitors. Hello Bar is the ultimate social engagement platform for marketers, business owners, and bloggers alike.


quikly social engagement platform
If you would like to get some traction going on social media quickly, Quikly is the way to go. It is a nifty tool that will help grow your social presence in the form of active fans and followers. Instead of doing all the hard work by yourself, use tools and machines that assist you on your journey to success. In other words, with Quikly, you get to experience growth with a lot less effort.

Amazing engagement with new and existing followers, social advocacy, insights and fully customizable experience, all this and heaps more with Quikly. If you would like to proceed with Quikly, you should first schedule a 15-minute demo and go from there. Make the most out of the world of social media and start taking things to the next level.

Social Pinpoint

social pinpoint social engagement platform
For a boost in social engagement, Social Pinpoint comes exceptionally handy. With the tool, you can create all sorts of options and solutions to connect with your audience. From surveys and forums to mapping, ideas wall, landing pages, budgeting, you name it, Social Pinpoint rocks tons of goodies. Keep in mind all the projects that you plan to bring to fruition, you execute with Social Pinpoint’s handy portal. You will not need to do any coding and whatnot.

There are multiple different packages available, covering small businesses to the largest organizations. For your information, you first need to get in touch with Social Pinpoint to set things up and go from there. But you can also benefit from the 14-day free trial and witness what’s possible with Social Pinpoint first-hand.


buffer social engagement
Buffer is a full-blown solution if you are eager to take your social engagement to the next level. With this, of course, you can scale your business to new heights and successes. From publishing to analyzing, Buffer covers all the necessary and then some. To make it even more exciting, you can test things out free of charge to truly understand the power of this remarkably simple to use software. Not just that, but you can stick to the free plan, too, which includes three social accounts, ten scheduled posts and one user.

Planning and scheduling social media campaigns has never been easier. With Buffer, you can keep things as organized as you want, benefiting from its features tremendously. For publishing, Buffer offers three different packages, while for analytics, it comes with two. Start on the right track and scale your social accounts to the Moon and then Mars.


addtoany social engagement
AddToAny is a remarkable tool that adds social sharing buttons simply anywhere. It supports any website, WordPress, Drupal, Joomla, Blogger, Tumblr, you name it. There are also browser tools available for you to take total advantage of. Some of the highlights of AddToAny are floating and image share buttons, share counts, follow buttons and Google Analytics compatibility. Of course, the sharing feature you will add to your website or blog with AddToAny will be 100% mobile-ready.

Moreover, it is also worth noting that AddToAny works without the need to create an account. Just download and add it to wherever you want. Finally, if you would like to brand and personalize the buttons, as well as perform other customization tweaks, you can, too. In short, the options are pretty much endless, making sure you get the most out of AddToAny with ease.

Nectar Ninja

nectar ninja send website notifications platform

Do you run an active site? Do you need a way to promote cool stuff over the holiday season? Nectar Ninja is a Twitter-to-website notification platform that lets you post real-time notifications to your website, using their widget. You can do this by sending out a tweet with a specific hashtag of your own choice. An amazing widget for anyone who wishes to surprise their visitors (and customers). It would definitely work well with special promotional offers.


snapwidget instagram engagement widget

Instagram is gaining a lot of traction between the business community. Thus, it only makes sense that you would want to learn about platforms that allow you to work with Instagram from devices outside of mobile. With SnapWidget, which is used by tens of thousands of users, you can easily embed your favorite Instagram content, or your profile, within your blog and website in just a couple of clicks. Save yourself some headache from having to use third-party libraries; simply use this platform to take care of everything!


sumome email capture tool

SumoMe has definitely become a household name for many. With a large number of free marketing tools, many of which are socially oriented, this marketing widget has become a standard for hundreds of thousands of businesses, startups, bloggers, and anyone else who operates a socially active website. SumoMe provides tools such as social sharing options, a very popular email subscription widget that can be configured in a dozen different ways to maximize the overall conversion rates, a visitor heatmap tracking plugin that lets you record the activity of your site visitors in real time, and so many other nifty plugins that will increase the social engagement rate on your site by a significant margin.

Alex Ivanovs

Alex is a freelance writer with more than 10 years of experience in design, development, and small business. His work has been featured in publications like Entrepreneur, Huffington Post, TheNextWeb, and others. You can find his personal writing at The Divine Indigo.

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