Instagram among the most popular social networks today. It has over 300 million active users and is growing rapidly. It is a specialized social network in image and short video sharing and recently moved towards instant messaging.
Instagram grow so rapidly in photo sharing sphere and mobile that Facebook decided to acquire it for $1 billion to expand their roots in mobile and photo sharing. At the time most people believed that it was overvalued but seeing a whooping 300 million active monthly users, billions of shared images, it is now valued even higher than that.
While Instagram is around for a while, people keep asking me what is the size of Instagram pictures. Instagram image size used to be 612px by 612px but then switched to 640px by 640px and on July 2015 switched to 1080px by 1080px to keep up with Retina and other high resolution displays available on smartphones, tablets and laptops. Later that year Instagram introduced vertical and horizontal images that are widely used by Instagramers and influencers. And here are maximums image sizes for square, vertical and horizontal images. You can now use any image size between those.
Square Image: 1080px in width by 1080px in height
Vertical Image: 1080px in width by 1350px in height
Horizontal Image: 1080px in width by 566px in height
Current image size is 1080px in width X 1080px in height. We expect that Instagram will keep this image size for an extended period of time, otherwise they would have bumped image size even more. While the image size is bumped to 1080px by 1080px, it is still scaled down to 640px by 640px using CSS on their website. Which means that these images will look better on high-resolution displays such as Retina (HiDPI). You don’t need to get into these technical details and remember to keep your image size 1080px by 1080px.
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Below you can see sample Instagram image and its dimensions:
Square Instagram Image (Original Size)
Vertical Instagram Image
Horizontal Instagram Image
To create the best looking Instagram images, you should keep your camera settings to a higher resolution than the one recommended by Instagram. The reason is that it crops the images and you don’t want to make them look pixelated.
Creators expect this year to year of 4K resolution in TVs, monitors, laptops and even tablets, so we can expect that Instagram will increase the image size even further. I will try to keep this post up to date so you can be sure that the information above is accurate and the Instagram image size is now 1080px by 1080px.
Since July 2015 Instagram now use 1080px by 1080px images.
Since November 2015, Instagram supports vertical and horizontal images between 566px and 1350px in height. The developers set the maximum size for all image formats to 1080px.
To make Instagram marketing even easier and to make your posts look professional we have created a list of Instagram mockups that will take your profile to a completely different league.