Our post on the best marketing WordPress themes lists many beautiful, well thought-out themes that are sure to capture the attention of any site visitor. The themes on the list are more than enough to help even the most novice marketer create an online presence that will have people talking. For those who aspire for more, particularly more revenue generated from their websites, we’ve got you covered. Here is a list of 10 WordPress marketing plugins that are sure to help you earn more from your website. Consider these plugins a must-have if your goal is to communicate with your visitors better, to bring their attention to something new and noteworthy, and to be better at monetizing your website. As always, we’ve picked items that are easy to integrate, are fun to use, and provide value beyond their cost!
UserPro—User Profiles with Social Login
Online engagement and community development are important to web businesses. If you are serious about relating to and understanding your visitors, you need to engage. Provide them with a platform that gives them the opportunity to interact with one another and your brand. Building such a platform without being a talented developer is hard. So, you need a little help from a plugin.
With UserPro, create beautiful profiles while building a vibrant and active online community. Signup is easy, thanks to the instant social-based login. The social logins include Twitter, Facebook, Google+, LinkedIn, and Instagram. Once logged in, your audience can easily fill in several more fields to make their profile 100% complete.
For those looking to create membership websites, you can also use UserPro to restrict content to members of your community.
In terms of integration with popular services, you’re good to go with UserPro. You can also easily integrate MailChimp or Aweber with the plugin. The plugin is compatible with WooCommerce, BuddyPress, and BBPress as well.
Equally exciting are the 13 different UserPro extensions that does so much more than what’s mentioned above. Do you need a payment system implemented? No problem. Do you want to sync your UserPro plugin with the awesome MyMail plugin? Then, you don’t need to look any further as there’s an extension for that, too.
2. Ads Pro—Multipurpose WordPress Ad Manager
A structured, measurable, and trackable ad-management system will help you maximize the earning potential of your site. This is where Ads Pro comes into the picture. With more than 20+ different ways of displaying your content and 25+ templates, Ads Pro packs quite a punch for its buck.
One key feature that stands out is the Adblock detector. If you wish to limit your audience to those who don’t use ad blocking, you can enable the Adblock detector and turn every visitor into a profitable interaction. This is a powerful setting that ensures that your advertisers are getting their money’s worth. Speaking of money, Ads Pro allows for several payment methods. So, you can pick a method you’re comfortable with.
Another out-of-the-box feature is geographical targeting (countries, states or provinces, cities, or zip codes). This means you can target your advertising by location. Most importantly, you can measure, verify, and track all details related to your advertising through a powerful user panel.
3. Ninja Popups for WordPress
Ninja Popups provides an effective way of securing your audience’s attention. The problem with most popups today is that they seem intrusive. That’s simply not the case with Ninja Popups. Not only are the supplied templates beautifully composed. They are also easy to modify and are editable with minimal skill.
Built to be triggered by custom-defined behavioral patterns, Ninja Popups gives you complete control of what popups you want your audience to see and when. Learn the plugin’s complex features through the included HD video tutorials.
Ninja Popups is fully compatible with both WPML and WooCommerce, making it a popular choice for many online businesses.
4. Layered Popups for WordPress
Layered Popups is arguably the most lightweight and Google-friendly popup on this list. It is a general popup creator that feels just as easy to use as WordPress and is easy to customize. The typefaces alone total over 600+ Google fonts. They empower you to match the design of the popup with exactly the look you want for your site.
Layered Popups integrations include MailChimp, Constant Contact, GetResponse, iContact, Campaign Monitor, Active Campaign, Mad Mimi, AWeber, Sendy, Interspire, Benchmark, MailPoet (WYSIJA), and much more.
Another interesting feature from the add-on is the ability to enable the on-exit-intent toggle. It allows you to choose to display a custom popup as soon as a visitor shows intention of abandoning your site. This can be considered intrusive if not done well, so focus on making it feel natural.
Another cool feature is the social lock. Site visitors can access your content after performing a particular action of your choice. For example, they need to subscribe or engage via social media. In addition, if you work with multiple websites and want to reuse a particular popup, Layered Popups allows you to import and export your popups.
5.Visual Composer Mailchimp Addon
Visual Composer is one of the most popular WordPress plugins ever, and for good reason. Because of VC, hundreds of thousands and potentially millions of beautiful sites have been built. Fortunately, developers are able to take this amazing plugin and extend it beyond its standard functionality. Visual Composer MailChimp is one of those extensions.
This Mailchimp plugin merges the very best features of VC with the strength and structure of MailChimp’s API. This regularly updated add-on for the classic sitebuilder is a rising star in Envato’s plugin category. The extensive support surely has something to do with that.
The add-on automatically fetches lists from your MailChimp account. This allows you to connect forms with your MailChimp lists easily while ensuring that subscribers are properly managed. If you need custom fields, that’s entirely possible as well. Be creative with the built-in form designer that gives you instant access to custom CSS options.
6. Ultimate Widgets | WordPress Plugin
Widgets are traditionally viewed as a place – typically in the sidebar – for your custom elements that aren’t meant to be contained within the main content frame. The standard widgets that comes out-of-the-box with WordPress, tend to be quite minimal in terms of functionality, and a lot of users look for an array of plugins every time they need another widget that isn’t included out-of-the-box with WordPress.
By installing the Ultimate Widgets add-on, you gain access to a massive amount of awesome widgets. Several included widgets are perfect to augment your marketing efforts such as the testimonial widget, MailChimp widget, Facebook widget, Ads widget, Banner widget, and a Social Buttons widget.
Apart from the 25 included widgets, you’re given 9 different widget styles, so you can apply the styling template you need and then fine-tune the visuals via the plugin’s built-in CSS panel. By using Ultimate Widgets, you’re fully in control of the creative look-and-feel of your sidebar content.
In terms of support, you’re invited into the forums of a highly professional author offering amazing support. Ultimate Widgets is perfect for users who are tired of installing plugin after plugin every time they want a new type of widget added to the sidebar of their WordPress site.
7. OptIn Ninja – Ultimate Squeeze Page Generator
So, you’ve created a landing page. It’s beautiful and you’re actively doing all of the right things in terms of content: posting regularly and engaging with leads. You’ve even acquired a large number of visitors to your website. There’s only one thing missing: your visitors don’t interact, nor do they sign up for your service or newsletter.
There can be many reasons for this, but one of the often-seen reasons for low interaction is that call-to-actions are located in a sidebar or on a “newsletter” subscription page. This is all well and good, but on its own is not enough to maximise your marketing efforts. If you’re looking to do more, you need content that actively engages with your audience, and speaks to them.
This is where a squeeze page plugin like Optin Ninja comes along and saves the day. Optin Ninja can actively block content until the user has performed a particular action. This can include subscribing to your email list or interacting with you on social media.
The plugin is easy to install and a breeze to set up. Once you’re up and running and you’ve been using the plugin for a while, you can use its extensive A/B testing tool to conduct proper testing of what does and doesn’t work for your website.
8. MyMail – Email Newsletter Plugin for WordPress
We have been talking a lot about powerful email plugins on our list today, but have yet to mention a plugin that actually replaces your current newsletter workflow and system with something unique and powerful. For that, we will need the MyMail addon and its many templates on ThemeForest.
MyMail is an all-in-one newsletter suite for WordPress and its features are as rich in number as they are powerful. MyMail provides you with over 20 features including mass-email features, lists, multiple tracking features, templates, and much more.
Beyond email analytics like opens, clicks, and location, you can also detect behavior that help you answer questions such as:
- How many of your campaign recipients have unsubscribed, bounced, or reacted negatively in other ways?
- Which browsers are they using, and which devices do they use to check your email?
- Who are your subscribers?
All of these provide great insight into how your email marketing is performing, and the behavior of your audience. This knowledge will help you to make informed marketing decisions, and is one of the many reasons why MyMail is such a powerful tool for marketing.
9. ConvertPlug – WordPress Popups Plugin
Praised by the likes of The Huffington Post and its thousands of users as “The Must Have Plugin of 2016“, Convertplug is an item that must be included on any list that involves WordPress and marketing.
This plugin can help nudge your visitors to subscribe, react to offers you might have, and engage with your brand on social media. This is done with the help of subtle, but powerful campaigns that are managed from a central administration panel. Your campaigns can be placed in a number of content areas on your website and, with the help of a live-editor built into the plugin, they can be customised and modified to your heart’s content.
And, like many of its competitors, Convertplug integrates with popular third party services such as MailChimp, Campaign Monitor or CodeCanyon’s own MyMail. With 100+ pre-designed templates that you can choose from and a range of popup positions from Modal Popups, Infobars and Slide-in Popups to Widget Boxes, you’re sure to create a popup that suits your needs.
10. Easy Social Share Buttons for WordPress
If we talk about marketing, we have to talk about engagement across all channels of the business, including social media. Having your audience engaging with your content via social media is imperative for any brand that wants to maintain an active online presence with its community.
The Easy Social Share Buttons for WordPress plugin offers great flexibility for sharing, allowing your users to share your content on more than 40 social networks. This includes a wide range of mobile-sharing options – an important feature if your website has high or growing mobile traffic.
Easy Social Buttons include 31 beautiful templates for social sharing, and covers many locations for your buttons, giving you full creative control of your social media integration.
The plugin comes with a quick-start setup, where you can start out with a predefined style. This preserves the time you would need having a designer or developer working on setting up the visual parameters for you. Easy Social Buttons plugin also includes click analytics, Google Analytics tracking, and social media metrics too.
In summary, Easy Social Buttons gives you complete and utter control of the social media experience on your website, without ever compromising the technical strengths of tracking and analytics.