Divi from Elegant Themes – one of the most trusted and well-established WordPress theme houses – is arguably one of the leading WordPress themes available today. It’s a theme we’ve reviewed in detail before, so if you aren’t already aware of its power, be sure to read our hands-on Divi theme review.
While there are many good reasons to choose Divi as the foundation for your website, including its intuitive drag and drop page builder, its library of attractive templates, or the wealth of useful page elements, perhaps one of the highlights of Divi is that it just keeps on getting better and better.
Divi is a theme that has evolved considerably since its initial release. New features and tools have been added with each update. Now on version 2.7, a lot has changed since its launch in 2013. This includes the addition of some exciting new tools that will help grow any business promoted with a Divi-powered website.
So, whether you’re an existing Divi user or you’re still in the process of selecting a theme for your next project, here are the newest features that have been added to this theme with the arrival of Divi 2.7.
What’s New in Divi 2.7?
It’s fair to say that the three main highlights of Divi 2.7 are focused on split testing, portability, and page options. So let’s look at each of these upgrades in more detail.
The Divi Leads Split Testing System
Whether you’re building a website for yourself or for your clients, the one thing we all want from our sites is results.
These results could come in the form of more sales, increased subscribers, greater clicks, or simply better levels of engagement. Whatever type of website you’re working on, it will have a purpose.
With the arrival of the Divi Leads split testing system, you now have an easy way to measure and improve how effective your website is at delivering against its goals and providing value.
Thanks to the power of the Divi Builder page creation tool, designing stylish landing pages has never been easier. Now, with the new split testing and content optimization tool, you can ensure that your sales pages not only look great but are also delivering the best results possible.
With Divi Leads, you now have a way to test and compare the different modules and elements that make up your pages designs. This could include split testing sales copy, images, content layouts, button designs, and almost everything else on your page.
Simply use the new split test feature to create a copy of a page element. Then, make your changes to the new version and sit back while Divi Leads figures out which variation performs the best.
If you want to build websites that convert, Divi Leads helps remove the guesswork to show you exactly what works the best with your audience, against your goals.
Divi has become increasingly popular with web designers who are seeking a tool that can speed up the website creation process. Thanks to its library of prebuilt templates and simple yet powerful page builder tool, entire workflows were streamlined almost overnight.
Elegant Themes has recognized this, and with the release of Divi 2.7, reusing and sharing website configurations and layouts has become even easier. Now there’s no need to start from scratch when working on a new project. Simply import your tried and tested settings to quickly jumpstart the web design process.
As part of the refinements of version 2.7, it’s now possible to be more selective about which settings and configurations you export, rather than simply copying over a whole website structure.
Even if you aren’t a web designer, the improved portability of Divi 2.7 should be of interest to you. Now you can swap and share website layouts and settings with others or between your own sites, helping you to save time and effort.
New Divi Builder Page Settings
In the past, when using Divi Builder to create custom page layouts, applying a uniform look and feel to your work could be time-consuming. Each module of the page would have to be edited individually, in order to create a good level of consistency throughout your design.
Now with Divi 2.7, that’s a thing of the past. The Divi Builder tool now features higher-level settings that control the entire page, saving you from having to edit each module individually. This is another great time-saving feature of 2.7, which will appeal to all levels of user, from single site owners through to agency developers managing countless client sites.
Divi 2.7 Update Final Thoughts
The most exciting part of this announcement is the Divi Leads split testing system. As you can’t improve what you can’t measure, you’ll now have a way to test and optimize your content for the best results, no matter the goal of your website.
However, the improved portability of page layouts and settings shouldn’t be overlooked. Neither should the new page settings. Time-saving features aren’t as exciting as new tools, but when time is money, being able to speed up and improve efficiency can be just as beneficial.
Divi was already a powerful WordPress theme. The builder tool makes creating almost any type of website a breeze while the useful content modules can replace countless plugins and upgrade the functionality of your website in multiple ways. Now with a lead optimization split-testing tool, you can now create websites that not only look great but are also proven to deliver against their goals.
Did I mention that the Divi WordPress theme, along with 86 other themes, can be yours for just $69? Now has never been a better time to join Elegant Themes.