Last week, I visited my friend in China and couldn’t help but notice Paris 2024 symbols everywhere. This made me look into the history of Olympic logos; the oldest I could find was dated back to 1924.

I noticed that Sochi has the first logo feature domain extensions (Sochi.ru). Most likely, we will see similar trends in the upcoming years. I was surprised that some logos use flat designs, which became popular only a few years ago. Olympics logos must be kept clean and easy to remember; each country has done a fantastic job.

Another standout Olympic logo is certainly LA 2028, a mix of classic and modern fonts mixed in one.

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You might remember our collection of all Olympic logos from 1924 to 2022, this time we looked into history between 1896 and 2022 and collected all Olympic posters. This collection includes 87 Olympic posters. Since many Olympics had several posters, I tried to find and select the best ones. I hope that this collection will give you an idea of how poster design have changed over the time.